Fujifilm Announces Price Increase on Selected Mirrorless XF Lenses Starting November 1

Notice of partial price revision of interchangeable lenses for mirrorless digital cameras

Dear Customer,

Thank you for your continued patronage of Fujifilm products.

FUJIFILM Imaging Systems Co., Ltd. will revise the shipping prices and suggested retail prices of some interchangeable lenses for mirrorless digital cameras from Tuesday, November 1, 2022.

As raw material costs, manufacturing and distribution costs continue to soar, we have endeavored to absorb costs by improving production efficiency and reducing expenses, but it is difficult to absorb these costs through corporate efforts alone. We will make a price revision.

1) Record

  1. Applicable products [google translated from Japanese]

Some of the interchangeable lenses for the X series of mirrorless digital cameras

2. Details of price revision

Approximately 5% to 30% increase in shipping price and suggested retail price

3. Price revision date

Tuesday, November 1, 2022

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Rumors and Discussions

Fujifilm Managers Interviews: About Competition and Alliances, Dreams of Modular and Fixed Lens GFX and More

image courtesy - phototrend
image courtesy – phototrend

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Designer Talks about GFX: “I would Love to Evolve the GFX50R Rangefinder Series” and More on GFX Series Development

Fujifilm design manager Mr. Masazumi Imai (the guy we are all very grateful to because he designed the original X100 – read the story of his inspiration here) gave an interview in Japanese to MapCamera.

As usual youtube struggles with live video translations, but down below you can find a summary in English of both videos as well as the videos themselves.

** CLICK HERE to Read the Rest of the Article **

AstrHori to Launch a Tilt Shift Lens for Fujifilm GFX in 2022/2023

I have been informed that AstrHori will launch a tilt-shift lens for Fujifilm GFX. The timing could be (if all goes well) within 2022, but also 2023 is a possibility.

Fujifilm has already announced two tilt-shift lenses for 2023, the Fujinon GF110mmF5.6 Tilt Shift Macro  and the Fujinon GF30mmF5.6 Tilt Shift. In fact, B&H Photo has them already listed at their website:

We have shared hands on images of the Fujinon tilt-shift lenses here.

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RUMOR, NEWS and COMMUNITY

Important Note Added by Fujifilm Regarding XF Lenses Supporting 40MP Sensor on X-H2 (and Fujifilm X-T5)

When Fujifilm launched the 40MP Fujifilm X-H2, they also published a list of lenses that get the maximum benefit from the new high resolution sensor.

This led quite some folks (also here on FujiRumors) to believe that the lenses not on the list will not profit at all from the increased resolution.

Some even said that because of this, they won’t upgrade to the 40MP Fujifilm X-H2 (and also the upcoming 40MP Fujifilm X-T5)

I did try to explain that you have to see in other terms: the new sensor will finally let all XF lenses express at their best in terms of resolution. it’s just those not on the list won’t go quite up all the way to 40MP.

Finally Fujifilm understood that the message they put out was potentially confusing and now added a note on their official Fujifilm X-H2 page:

*The list specifies our selection of lenses that have high resolution performance from edge to edge at maximum aperture, allowing you to fully experience all that the 40MP sensor has to offer. Lenses not listed will also allow you to experience the improved resolution performance of the 40MP sensor.”

So if you want 40MP resolution from edge to edge at maximum aperture, then only the lenses on the list will deliver (see list below). But Fujifilm now clearly says that lenses not listed will also deliver improved resolution performance when used on the 40MP sensor.

Hence, if you want more resolution, buying a Fujifilm X-H2 or the Fujifilm X-T5 will give you that also by using lenses that are not on the list.

And from how I read it, some might even resolve all the 40MP when stopped down at least in the center of the frame. Would be nice if Fujifilm would be even more specific on that.

List of Lenses with 40MP resolving power edge to edge wide open:

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Fujifilm Launches New GFX Deals with up to $1,800 Savings

Fujifilm has launched huge Fujifilm GFX camera and lens deals. You can save up to $1,800. Here are the deals:

Cashback Deals*

Purchase a GFX50SII body or GFX50SII body with lens kit, with up to three eligible Fujinon GF lenses and save up to $1,800. To submit your claim click here.

COMPLETE LIST OF QUALIFYING GF LENSES

Some combo samples:

Excluded GF Lenses: GF50mm3.5 R LM WR lens and GF20-35mmF4 R WR lens

Instant Rebate

* APPLICABLE OFFER TERMS

** CLICK HERE to Read the Rest of the Article **

Notice of Possible Supply Delay for Fujifilm X-H2, XF18-120mmF4 and GF20-35mmF4 due to Higher Demand than Expected

Mirrorless digital camera “FUJIFILM X-H2” and Notice Concerning Supply of Fujinon Lenses “XF18-120mmF4 LM PZ WR” and “GF20-35mmF4 R WR”

Dear customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

The following products released on September 29 (Thursday) have received more reservations than expected, and it may take some time to deliver the product.

We will do our best to deliver it as soon as possible, so thank you for your understanding.

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