Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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Aggressive Price and Terrific Specs Boost Fujifilm GFX Sales

The Fujifilm GFX100 II is here.

But the Fujifilm GFX100S is still a pretty much fantastic camera. And now you can even save lots of money on it.

Interestingly, BHphoto marks the GFX100 II as #1 seller and the GFX100S as top seller.

Looks like the combination of aggressive price (GFX100S) and terrific specs (GFX100II) is definitely helping to make the GFX rise in the mirrorless arena.

GFX DEALS in USA

X Series Deals in USA

GFX Deals in EUROPE

Fujifilm GFX100 II Owners Manual Available

Fujifilm GFX100 II Owners Manual

The Fujifilm GFX100 II owner’s manual is now available in html here and PDF here.

Sony World Photography Award Winner Tests Fujifilm GFX100II “I was Dubious, but GFX100II is Bridging the Autofocus Gap with Full Frame”

Josselin Cornou, member of our gigantic Fujifilm GFX group and “heavy Sony user” (as he called himself), was able to test the Fujifilm GFX100II for two weeks.

He shared his impressions in this post, where he answers also questions members have.

He was very impressed by the Fujifilm GFX100 II, so much so that he says:

I finally come to the conclusion that the GFX can fully suits my photo + video needs

The GFX100 II behaved similarly to an A7r5, offering a very similar same type of specs – and similar shutter lag.

I ended up preordering the camera. While this is still 100MP, this is the first Medium Format camera which is bridging the gap with Full Frame in terms of Autofocus and video capabilities

When asked by members about autofocus accuracy, he says in the comments:

For portrait, it’s on par with the A7r5. I am sharing a video below to show you how it focuses on the 55mm f1.7 (which is not a Linear Motor lens, so slower AF than 20-35mm lenses). I was quite impressed – and results looked on part with Sony.

This is just an excerpt. You can read his full post below and check out the full comment section in the original post here.

Josselin Cornou First Impressions

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Fujifilm GFX100 II Pre-Orders Exceed Fujifilm’s Expectations

Fujifilm has just released an official notice where they inform customers that pre-orders for the Fujifilm GFX100 II are higher than what they expected and that “it may take some time” for the product to be delivered.

Fujifilm is currently manufacturing 1,500 samples monthly. Apparently not really enough to satisfy the initial demand.

I have quickly tested the Fujifilm GFX100 II and the GF55mm f/1.7 and you can read my first impressions below:

Notice regarding supply of mirrorless digital camera “FUJIFILM GFX100 II”

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Fujifilm GFX100 II Look Up Table (LUT) Input Device Transform (IDT) for F-Log for F-Log and F-Log 2 Now Available

Overview

This LUT file and IDT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

<F-Log 3D-LUT file / F-Log IDT file>
* F-Log movie data recorded with GFX100 II, GFX100S, GFX100, X-E4, X-S10, X-S20, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
<F-Log2 3D-LUT file / F-Log2 IDT file >
* F-Log2 movie data recorded with GFX100 II, X-H2S, X-H2, X-T5 and X-S20.

Download

F-Log 3D-LUT file / F-Log IDT file / F-Log Data sheet

Last updated: 9.12.2023
F-Log_LUT_E_Ver.1.26.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.26.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2023
F-Log_IDT_Ver.1.00.zip[8.0KB] 
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 IDT file / F-Log2 Data sheet

Last updated: 9.12.2023
F-Log2_LUT_E_Ver.104.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.04.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2022
F-Log2_IDT_Ver.1.00.zip[8.0KB]
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

The Latest GFX Gear

Fujifilm GFX100 II Explained by Fujifilm Managers and Talking Firmware Updates for X/GFX – CineD Interview

CineD sat down with product planning manager Makoto Oishi-san and product planner Taiji Yoneda-san to talk about the GFX line and what makes the Fujifilm GFX100 II special.

You can and should watch the 24 minutes video above. But if you are in a hurry, I will provide also a quick summary below.

There is also a little section about firmware udpates, where Johnnie from CineD asks for one feature available on X-S20 to come via firmware update to GFX100II, and one available on GFX100II to come to X-H2, X-H2S, X-T5 and X-S20.

In short: if the request from users is strong, Fujifilm might make it happen. So guys, you know what you have to do in the comments now ;).

Summary

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WATCH Fujifilm X Summit NOW: Fujifilm GFX100 II, GF55mmF1.5, GF Tilt Shift and MORE – LIVE on FujiRumors

Fujifilm X Summit – LIVE COVERAGE
(refresh for updates)

Fujifilm X Summit – The Full Coverage Live!
SUMMARY + SCREENSHOTS

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Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Press Release

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RUMOR: Fujifilm GFX100 II will NOT Have a File Transmitter Grip and Frame.io C2C Integration Possible with GFX100II Body Only

Today I’ve learned a lesson.

Which lesson? I will tell you at the bottom.

First you have to know that so far we have spotted three camera registrations in the first half of 2023.

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

And because it takes Fujifilm between 1-4 months usually to release gear after registration, this would mean all three should come within this year.

And here comes the problem.

Given the lack of rumors about the third camera supposed to come in 2023, I told you yesterday here that I believe the registration could be for the vertical file transmitter grip for the GFX100II, but making clear that’s not a rumor, just a speculation of mine.

But after I’ve shared the video trusted sources (thanks!!!) reached out to me and corrected my speculation telling me this:

  • there will not be a file transmitter grip for the GFX100 II
  • Frame-io Camera-to-Cloud (C2C) integration will be possible using the GFX100II body only

Now this is huge news. Consider that the FT-HX File Transmitter Grip for X-H2/S costs $1,000, a staggering $600 more over the regular X-H battery grip.

But what in the X-H world costs you $600 extra to get access to (frame.io C2C), you’ll get it built into the Fujifilm GFX100 II body for this price here.

And you know what that means.

It means that I have to get back at work to try to find out what the FF230002 is ;).

Lesson learned?

I have learned the lesson that I better don’t make any speculations, but just follow blindly the rumor-path my sources share with me.

So I will do just that.

By sharing more big rumors still before the launch of the GFX100II.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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