Hey guys, here is an update regarding the Fujifilm X-T100.
The Fujifilm X-T100 will have a viewfinder.
I know many of you are sceptical about this camera, but I think it makes a whole lot of sense.
Fujifilm needs a cheap 24MP camera with viewfinder to compete against the Sony A6000 & Co. I mean, price matters, and this is why the Sony A6000 is often the Nr.1 best seller at the AmazonUS MILC ranking.
The Fujifilm X-T100 could be, for many, the perfect “starter drug” into the X-system. And the more people buy entry-level Fuji, the more Fuji has chances that they will upgrade camera/lenses at some point, and invest more money into the Fuji X System.
Last week I told you here that Fujifilm is right now working on the Fujifilm X-T100.
I don’t have much details, and the camera might be still in a relatively early development stage. So take everything with a grain of salt, because you know how Fujifilm can change (or scrap) just everything at every moment.
With that said, here is an update regarding the Fujifilm X-T100… it should have a Bayer sensor.
So Fuji’s APS-C MILC line could look like this in future:
Fujifilm Rangefinder Style:
Fujifilm X-A line (Bayer) – entry level
Fujfilm X-E line (X-Trans) – mid range
Fujfilm X-Pro line (X-Trans) – high end
Fujifilm DSLR Style:
Fujifilm X-T100 line (Bayer) – entry level
Fujfilm X-T10/20 line (X-Trans) – mid range
Fujfilm X-T2 / X-T2S line (X-Trans) – high end
So, in less than 1 month, the Fujifilm X-E5 has already surpassed legends like the Fujifilm X-T4 and caught up with one of Fujifilm’s most sold cameras ever, the Fujifilm X-T2. And right now it is just 2% points away from catching up with the Fujifilm X-T3 and X100VI.
If we were to group it in lines, these are the results.
X-T* = 32.21%
X100* = 15.20%
X-E* = 14.61%
X-H* = 9.98%
X-Pro* = 8.56%
X-T** = 8.41%
X-S** = 4.18%
X-M* = 2.25%
X70 / XF10 = 1.24%
X10/X20/X30 = 1.18%
X half = 0.64%
X-A* = 0.56%
Other = 0.51%
X-T100/200 = 0.47%
The Fujifilm X-E5 has pushed the X line close to the X100 line on the 3rd spot of the most owned Fujifilm camera lines by FR-readers.
Is this a success?
That’s too early to say. But it is a solid start, actually the best start of any X-E camera so far (and by far). And this makes me confident in the future of this camera line.
Yes, also the Fujifilm X-T50 is a “new line”, because as we told you in this rumor, it does not belong to the X-T10, X-T20, X-T30 line since Fujifilm will launch a dedicated successor for that line (X-T40/X-T30III) in 2025.
In short: Fujifilm has axed more lines than it has created new ones.
With all that said, I think launching the Fujifilm X-T40/X-T30III makes totally sense.
Why?
Well, because Fujifilm’s entry level line has basically been axed (except X-M line) and their other lower-end to mid-range models got an overall specs upgrade with a consequantial significant price increase (X-E5 and X-T50).
At this point in time, Fujifilm has no true entry level camera with viewfinder and that’s a problem if you ask me.
But how could a Fujifilm X-T30III/X-T40 look like?
Speculations (NOT RUMOR)
my realistic scenario: X-T30 II body with 5th generation processor and latest firmware
my hope scenario: X-T30 II body but with X-T100 alike unique screen mechanism – we reported here
my dream scenario: X-T50 body with 4th generation 26MP sensor
Since I think that price matters when it comes to the Fujifilm X-T40 or X-T30 III, I believe they’ll go for the first scenario I mentioned above.
But feel free to let us know in the comments what you think about all of this.
Fujifilm once had a brilliant idea: put a smart LCD screen mechanism into this Fujifilm camera.
But despite being quite brilliant, Fujifilm used that screen only once on this underrated camera and never again.
Is there any hope for a revival?
Well, so far I have no info about a return of that screen, but I would certainly hope that the Fujifilm X-T40 or X-T30III will feature that screen again. Even though my best guess is that it will use the same body of either the X-T30II or X-T50.
And my hope is that, instead of using the same screen we find on the X-S20/X-H2 etc, Fujifilm will give a comeback to the unique tilt/flip screen of the Fujifilm X-T100. I will never understand why Fujifilm dropped that concept as it allows to go in “selfie mode” but still retain the option of a simple tilt-screen function, with the screen remaining nicely centered to the camera.
I think that screen it would have made the X-S20, X-H2 and X-H2S an even more appealing camera to many. So I think Fujifilm missed an opportunity there.
But again, that’s not a rumor, just a hope of mine.
Another curiosity: the Fujifilm X-A and X-M line, as well as the X-T*** line, where Fujifilm branded cameras, but actually manufactured by the Xacti Corporation. And as it is well known, all Xacti made cameras have all been discontinued.
Now, I have not heard that Xacti is back, so I suppose (not rumor) that this time the camera will be made by Fujifilm. But that’s not a rumor, just a speculation. Maybe it will be another Xacti made but Fujifilm branded camera. We will soon see.
𝙇𝙚𝙣𝙨 𝙒𝙞𝙩𝙝 2-𝙞𝙣-1: 7artisans 50mm F1.4 combines a conventional lens with a large imaging circle with a tilting mechanism. When the tilt angle is 0 degrees, it is a conventional 50mm f1.4 large aperture lens; When Tilt or Shift, it turns into a special Tilt-Shift lens compatible with mirrorless cameras.
𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙏𝙞𝙡𝙩-𝙎𝙝𝙞𝙛𝙩 𝙁𝙚𝙖𝙩𝙪𝙧𝙚: The 7artisans tilt lens also features a special Tilt-Shift feature that allows you to tilt and twistit for unique viewpoints and Lilliputian visuals, delivering clarity and resolution for portraits,buildings, landscapes,and video.
𝙁1.4 𝙇𝙖𝙧𝙜𝙚 𝘼𝙥𝙚𝙧𝙩𝙪𝙧𝙚: As a wide aperture lens, the 50mm F1.4 tilt lens captures breathtaking portraits and night scenes with blurred backgrounds.
𝘽𝙡𝙪𝙧 𝙀𝙛𝙛𝙚𝙘𝙩 𝙖𝙣𝙙 𝙈𝙞𝙘𝙧𝙤 𝙑𝙞𝙚w: With its large f/1.4 aperture and adjustable shift axis, this lens produces a significant blur effect. By cutting space and moving the axis, it can create unique lipt or miniature views, adding a new dimension to your photography. Its 360° rotation and Tilt-Shift axis enable you to change the focal plane and achieve various effects with superb blur capabilities for photos and videos.
𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 𝙌𝙪𝙖𝙡𝙞𝙩𝙮: Full metal and multi-coating ensure durability and excellent picture quality. Filter Size is Φ46mm, which can be used with UV, ND, CPL and other filters. The lens structure is 7elements in 6groups, Distortion is only 1.9%, which can provide clarity and resolution for portraits, buildings, landscapes and videos.
Cosina has just announced the Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical lens, which will be released in February exclusively for Fujifilm X mount. It comes with electronic contacts (but no AF). Full product page below.
But don’t worry, Fujifilm is working full power right now.
In fact, we have been told that in the “first monthsof 2024″ Fujifilm will announce more cameras than in the entire year 2023.
Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.
I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).
But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).
So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.
