Fujikina 2025 is Coming to London and Cologne

We already had a couple of Fujikina events this year: from Prague to Milan, from Brussels to Cebu and Arles.

But there are more coming.

For full event details, locations, schedules, and ticket pricing, visit the official Fujifilm event page we’ve previously linked.

As we reported already, most Fujikina events are “standalone” events, meaning they are not linked to a Fujifilm X summit product launch event.

However, as we reported here, there is (at least) this camera and this lens scheduled for September announcement, so there are high chances that in Cologne and London you might be able to get your hands on them.

And yet, the main course of the meal at Fujikina is not necessarily the newest gear. There is in fact much more to enjoy, from expert talks, photowalks, live shootings, live talks, meetings with experts, masterclasses, the Magnum exhibition and more.

And it is of course open also to non-Fujifilm shooters.

So whether you’re curious, committed, or just love being surrounded by inspiring photography energy, Fujikina is where you want to be this September.

Last Amazon Prime Deal Day… Top 10 Selling Deals so Far

These are so far the top 10 best selling Amazon Prime deals on FujiRumors.

  1. Apple AirPods Pro 2
  2. SmallRig Fujifilm NP-W126S Battery
  3. SmallRig Fujifilm NP-W235 Battery
  4. SanDisk 128GB Extreme PRO SDXC UHS-II
  5. SmallRig Vintage Camera Wrist Strap
  6. SanDisk 256GB Extreme PRO SDXC UHS-II
  7. SmallRig Rope Camera Neck Shoulder Strap
  8. SmallRig Dual NP-W235 charger
  9. SmallRig X-T5 L-Shape Grip
  10. Samsung T9 Portable SSD 4TB

Runner up

Amazon Prime Pages

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

Fujifilm Batteries and Chargers

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

BREAKING: This Totally Unexpected Fujifilm Camera is Coming in 2025 – And I Know You Won’t Believe Me

click the image to see which camera is going to be replaced in 2025
click the image to see which camera is going to be replaced in 2025

→ in short: it’s the successor of this camera here
… and I know you won’t believe me because this camera exists already… but it will come anyway ;)

Today we can unveil to you about an unexpected camera that Fujifilm will launch in 2025.

And we will can tell you that thanks to a source who uses a nickname of a character from a movie franchise (and book I read and loved – THANKS) and also thanks to another source, who dropped us the same hint a long while ago (THANKS to you too).

ATTENTION: I know I will get a lot of fake-rumor-clickbait accusations for this rumor. But all I can say for now is that this rumor is 100% accurate. If wrong, FujiRumors will shut down operations and hide forever. ;)

With all that said, are you ready for the truth?

Well, in addition to the Fujifilm GFX100RF, Fujifilm GFX Eterna, Fujifilm X-E5 and Fujifilm X-Half, in 2025 Fujifilm will also launch…

** CLICK HERE to Read the Rest of the Article **

Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

 

Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

Amazon Prime Deals Launched: Save Big on Viltrox Lenses, Storage Media, Drones, Apple Products and More

 

Amazon Prime Pages

NP-W235 Batteries and Chargers

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Storage Media

APPLE and Other Mixed Deals

Accessories

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

 

Amazon Europea Prime Deals are Now Live – Save Big on Third Party X mount Lenses, Apple Gear and More

The Amazon Prime deals just started in Europe with lots of deals on storage media, third party X mount lenses and much more.

Below you find the dedicated deal pages as well as links to dedicated brand deal sections.

EUROPE

NORTH AMERICA

SMALLRIG – save up to 50% on hundreds of SmallRig products – Detailed List Below

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain:

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights

SmallRig Tripods

Don’t Hope for Fujifilm X-Pro4 in 2025 :: GFX Eterna in September and More – Mid-2025 Rumor Check

So far in 2025, we’ve had two X Summits, three brand new Fujifilm camera announcements, two X-mount lenses, and even a couple of new Instax cameras.

That’s quite a gear-packed year already!

And with all that gear also came plenty of rumors.

So let’s take a moment to look back and see how accurate we’ve been so far in 2025 thanks to our sources:

  • 59 rumors shared so far in 2025
  • 1 rumor still to be verified
  • 56 correct rumors out of 57 verifiable rumors
  • 1 wrong rumor
  • 1 rumor not in ranking
  • 98.25% correct rumors

What’s left in terms of rumors for 2025?

Well, not much actually. Which is why below I insert also rumors shared back in 2024 that still have to be verified, such as this X-Pro4 release info rumor and Fujifilm TX-3 rumors. All ranked by reliability.

Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

  1. GFX Eterna full announcement in September (shared June 4)
  2. X-Pro3 successor not coming in 2025 (shared December 16, 2024)

MEDIUM HIGH RATING*
*50% to 74% correct

  1. Fujifilm Panoramic Digital Camera currently discussed by Fujifilm (not final decision yet) for release in 2028 (shared May 6, 2024)
    NOTE: I know that this is highly trusted, so they are discussing it. I just don’t rank it higher because this would otherwise give the impression that FujiRumors said this camera will come for sure. And in any case it is still 4 years away, so plans can change.
  2. Fujifilm TX-3 Digital Panoramic Camera: Fujifilm Debating Between Bayer or X-Trans Sensor (shared September 2, 2024)
  3. Next X-Pro coming with improved hybrid viewfinder (shared September 3, 2024)

MEDIUM LOW RATING*
*25% to 49% correct

  1. nothing

LOW RATING*
*1% to 24% correct

  1. nothing. I mean, it could be the longest list considering the number of fakes I got also in 2025. But we don’t like to bother our readers with fake stuff like others do.

THE MID-2025 CHECK

** CLICK HERE to Read the Rest of the Article **

First Used Fujifilm X Half Cameras Available, Fujifilm X100F and More Used Fujifilm Gear

The first used Fujifilm X half cameras are now listed at BHphoto.

There is also a used Fujifilm X100F available as well as the Fujifilm X100V (but the V is overpriced)

But there is a lot more Fujifilm gear listed used at BHphoto. For example:

Fujifilm X-T5 (Made in Japan) Now in Stock at B&H — How to Spot It vs the Still-Available China Version

We told you a few weeks ago that Fujifilm has shifted production of these four camera models from China to Japan.

And after the X100VI a few days ago, we now have also the Fujifilm X-T5 made in Japan in stock at BHphoto, in both silver color and black color.

And while the made in China X100VI is discontinued at BHphoto, you can still find the made in China X-T5 in stock at BHphoto.

So how do you make sure you’re getting the made in Japan version (if that’s important to you)?

Here’s how — and this also answers questions some FR readers have asked here.

When visiting the product page at B&H, look at the URL in your browser’s address bar. The made in Japan version will have “japan” at the end:

This applies to the made in Japan versions of the X100VI made in Japan, the X-T50 made in Japan and the X-M5 made in Japan.

If you’re on a mobile device and can’t easily see the full URL, just check the product code. The made in Japan versions will end with JP. For example:

Again, this “JP” suffix applies to the other models, too.

And just to be clear: JP doesn’t stand for “Just Perfect” — though it might as well ;) — it stands for Japan.

So, if made in Japan matters to you, now you know exactly how to identify and grab the right version — while both Japan and China variants are still available in the US.