Fujinon XF23mm Pancake Lens Coming in 2025 – Renderings and Wishes!

We recently reported that Fujifilm will launch the Fujinon XF23mm pancake lens.

This reminded me of a guest post we shared in the past by Pablo, who made rendering about how such a lens could look like.

I thought that given the rumor, we could re-share his renderings and trigger a discussion about how you guys would like the Fujinon XF23mm to be.

Should it be ultra-mega compact and have an f/2.8 aperture? Or make it a big bigger but give it an f/2 aperture as in the renderings above, making it more of a “muffin-lens” rather than a “pancake-lens”?

As reference, you can see how such a XF23mm muffin-lens version would compare in size to the current Fujinon XF23mmF2 R WR. Too close in size? Better make it even smaller and f/2.8, making it closer in size to the Fujnon XF27mmF2.8 R WR?

Let us now in the comments below.

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26 Fujifilm Products win “iF Design Award 2025” – Including “Film Simulations”

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

The Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (live event summary below).

LIVE EVENT COVERAGE BELOW

Down below the whole event summed up (refresh the page frequently):

  • X Summit starts
  • most compact GFX ever made
  • pursuit of functionality and design
  • capturing everyday moments
  • GFX100RF
  • RF stands for rangefinder style fixed lens
  • X100VI has been extremely popular
  • multiple production increases
  • because it is fixed lens, it is easy to use for everybody as secondary camera
  • so also the GFX100RF
  • brings new value to users and expands usability of GFX series
  • 735g
  • that’s lighter than X-T5 with kit lens
  • 35mmF4 lens
  • Fujifilm has contributed to photographic cultrure since 1934
  • EVF 0.84x magnicifaction and 5.76m dots
  • 3.15 inch 2.1 m Dot monitor
  • new GUI
  • Jonas Rask really likes the digital teleconverter lever
  • Jonas loves the aspect ratio dial
  • since its founding Fujifilm offered various film formats
  • turning aspect ratio into a creative experience
  • now 9 instead of previously 7 aspect ratios
  • Jonas shows a TX-1 and says he likes to shoot panoramic format. You see the scene differently
  • user experience is so important with GFX100RF. Aspect ratio dial is perfect example of this. A tactile experience you can’t get anywhere else
  • top plate from one aluminum block and shapest edges
  • GFX100RF designed to deliver satisfaction
  • leaf shutter
  • no compromise in image quality when it comes to lens design
  • new NanoGi coating
  • 20cm minimum focus distance
  • World Press Photo award winner thinks this camera will make large format the standard for documentary photography
  • first GFX with leaf shutter, making flash photography during day at any shutter speed possible
  • Autofocus algorithm was fine tuned specifically for this camera
  • available in black and silver
  • 4,899 USD
  • shipping April
  • GFX Eterna was used to film parts of the X Summit

BREAKING: Your Most Wanted Fujinon Lens is Coming in 2025 !!!

→ In Short: you can think of it as the merger of these two lenses

Last year Fujifilm asked us which one is our most wanted lens.

And there was one lens, who won the survey hands down by a very large margin.

The very same lens also won our own mega lens survey back in 2022.

Well, according to our trusted sources (THANKS) Fujifilm will launch exactly that lens in 2025.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit March 20 at 5AM New York Time (11AM Berlin Time)

Ok, I noticed a bit of confusion after the X Summit announced on March 20 in Las Vegas at 10:30 AM here.

So let me clarify.

The “true” X Summit will take place in Prague (and live streamed on FujiRumors.com) on:

  • March 20 at 5 AM New York time
  • March 20 at 11 AM Berlin time

That’s when the Fujifilm GFX100RF will be officially announced.

The X Summit in Las Vegas is kind of a follow-up event for the Fujifilm GFX100RF launch. But at the time that Summit starts, we will know everything already about the Fujifilm GFX100RF.

Join Now!

Fujifilm Managers talk GFX Eterna, New Fujifilm Made Monitor and More: “The GFX Eterna Will Enhance also Other Models”

CineD interviewed top Japanese Fujifilm managers about the upcoming Fujifilm GFX Eterna, which is already listed at BHphoto here.

  • GFX Eterna is Fujifilm’s first dedicated filmmaking camera
  • GFX Eterna coming still this year
  • Price wise, the goal is to make it available not only for rental houses, but that people can actually own it – Price Rumor here
  • supports 4:3 open gate. Resolution better than 4K
  • rolling shutter depends on mode you are filming
  • also on GFX100II depending on what mode you select
  • “we are making sure that the camera has no rolling shutter issue when you are shooting with the camera”
  • 15ms is minimum rolling shutter (4K 16:9)
  • F-Log 2C was developed for the GFX Eterna, but since GFX100II already on the market, they added it there too
  • what is applied to GFX Eterna, will actually enhance also other models
  • Fujifilm developed a monitor that will be included in the package for the GFX Eterna
  • it’s not another brand making the monitor, but it is made by Fujifilm
  • 5 inch monitor with touch screen
  • Fujifilm has received a lot of requests for a viewfinder, so Fujifilm is considering how to respond to that
  • around NAB in April Fujifilm will be disclosing more specs, but probably not yet all about it, but the main specs
  • Fujifilm wants to make sure this camera is well accepted in the market, otherwise there is no second or third camera
  • dual base ISO, ISO800 and ISO3200
  • Johnnie from CineD says that the Fujifilm team is relatively small and the small team is working on multiple projects
  • the Japanese manager confirms, “you are right, we don’t have a big team, but our platform is the same, we have the 5th generation processor and sensor and so it’s quite efficient. Although we have a small team working on different categories and different products, but the team knows what’s going on for the other camera projects and that could be implemented between each other. We are doing our best with our small team“
  • Developing a camera takes about 2 years. Fujifilm tries to adjust to the market needs as much as possible, so if Fujifilm thinks it’s necessary, they would even stop the development of a camera and change to something else. But that does not happen so often
  • Fortunately our digital cameras have been very well accepted, but of course the market will change

You can see the fill video above.

Fujifilm FF250001 Patent Spotted – Fujifilm X-E5 or Half Frame Camera?

Fujifilm has registered a new camera under the code FF250001, as spotted and shared on the Chinese social media platform by account E8M here.

So we have a total of two registered and unreleased cameras:

While it is likely that the FF240004 is the Fujifilm GFX100RF, the second camera could be the half frame Fujifilm camera or the Fujifilm X-E5.

Or it could be also something else I am not yet aware of.

Certainly it’s not the Fujifilm X-Pro4.

Fujikina Brussels Announced for May 24/25

We have proven it to you in this article: the majority of Fujikina events do not take place in conjunction with Fujifilm X Summits.

In fact, the majority of the Fujikina events in 2024 were scheduled weeks if not months away from any Fujifilm announcement.

Is that clear? So we can move on.

There will be a Fujikina in Brussels on May 24/25. You can sign up for updates here.

Just like the Fujikina in Barcelona, Berlin, Arles and Manila in 2024, also this one could be a completely standalone event (or not). I have no info.

What I am sure, though, is that the next Fujikina on March 22/23 in Prague will follow right after the Fujifilm X Summit on March 20. And yes, Fujifilm X Summit means that new gear is going to be announced.

Stay tuned on FujiRumors for updates.

Fujifilm Q3 Financial Results: Professional Imaging Segment up 25.6% YoY

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

  • Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
  • Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

  • Revenue increased driven by steady sales of the instax instant photo systems.
  • In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
  • The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.