Fujifilm FY2024: Pro Imaging Revenue Up 21%, but Risks of $140M Loss due to U.S. Tariffs – Price Hikes and Product Strategy Change Likely
Once again Fujifilm has published very positive sales figures as far as their imaging division goes.
- Professional Imaging: Revenue ¥50.1 billion (up 20.9% YoY)
- Digital camera sales grew mainly in Europe, the U.S. and China
- Robust sales of the four models launched last year — X100VI, GFX100S II, X-T50 and X-M5— boosted revenue.
However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.
The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.
Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).
For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.
In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.
Look, Fujifilm as a company will survive this. I am not worried about them.
But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.
