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Fujifilm UK offers Free 48 Hours Loan on Fujifilm X/GFX Gear (Including GFX100)… and Which Gear FujiRumors Would Rent ;)

Fujifilm X shooters living in UK are definitely lucky.

Not only they get the fastest repairs (as the EU service center is located in UK) and can visit the Fujifilm House of Photography (a worldwide Fujifilm-unique store, where you can already admire the Fujinon XF50mm f/1.0), but since this year, they also offer totally free 48 loans on basically all X and GFX gear (including GFX100).

You can access all details at fujifilm-connect.hireacamera.

I hope this is something that will get extended to other countries too.

What would I rent?

Well, for sure a Fujifilm X-Pro3, and just pass 2 days photographing with it and see how it feels to shoot with the hidden LCD screen, and without a doubt also the Fujifilm GFX100… you know, just to hide in some corner at home and pass a few hours pixel peeping and cropping like crazy ;).

In terms of lenses, I’d surely rent the XF100-400, which is something I am lusting after for some wildlife shots in my mountains and then the GF23mmF4, because, you know, with that GFX100 all you need is a wide angle lens and then you can just crop endlessly into the image.

And which Fuji gear would you like to rent?

The Impossible Specs Comparison: Canon EOS R5 vs Canon EOS R6 vs Fujifilm X-T4 vs Fujifilm GFX100 vs Sony A7rIV vs GFX50S

Well, it’s hard to compare Fujifilm flagship cameras to anything else, for the simple reason, that Fujifilm decided to stay out of the full frame war, and focus on the advantages that other formats like APS-C and Medium Format offer.

So, inevitably, every comparison can be called “unfair”.

For example, B&H Explora said in their dedicated Canon EOS R5 comparison article, that:

there are plenty of real advantages to medium format, which is why we aren’t daring to make a comparison with the Fujiflm GFX100, but sticking with the Fujifilm GFX 50S here.

But has that ever stopped us from making unfair comparisons? I don’t think so.

So, while waiting for the first real life reviews to hit the web, and hence the first real life comparisons, down below you can find a nude and crude specs comparison between the Fujifilm X-T4, Fujifilm GFX100, Canon EOS R5 and Canon EOS R6.

If you want the megapixel master comparison, check out the following one: GFX100 vs GFX 50S vs Canon R5 vs Sony A7rIV

Fujifilm Spirit Level Patent for Fujifilm GFX100 and other Top LCD cameras such as Fujifilm X-H1 and X-H2?

As we reported already in the past, Fujifilm is very active when it comes to patents about new ergonomic solutions:

The one below is just another one of those :).

It clearly shows a Fujfiilm GFX100, hence it might eventually find its way into the Fujifilm GFX100 via firmware update and to other cameras with top LCD, such as the Fujifilm X-H1 and Fujifilm X-H2.

Here is the description of the patent by the Japanese site dclife (google translated):

The design for displaying the electronic level on the Fujifilm camera top sub-monitor has been registered with the Japan Patent Office. I don’t follow patent related information very much in life, but I was interested in it personally, so I would like to pick it up. FUJIFILM will apply for the design on May 22, 2019, and will be the design registration 1657892 issued on April 1, 2020.

Taking “GFX100” as an example, the top sub-monitor of “GFX100” supports INFO display, dial display, and histogram. Perhaps future products may support the electronic level display. I am also worried about the contents that can be supported by firmware update.

Personally, I use the sub-monitor on the top only for tripod shooting and night shooting, but I think it would be useful to increase the user’s usage by switching the display. Perhaps it may come in handy when shooting on a tripod or low angle.

Get the Atomos Ninja (on Sale Today Only) for Fujifilm GFX100 Apple ProRes 12-bit RAW Recording

Fujifilm GFX100 owners were just covered with firmware love, and among the others, the possibility to record ProRes RAW using the Atomos Ninja V HDMI Recorder.

To make the good news even better, today only, there are savings on the Atomos Ninja V. Check them out at BHphoto, AmazonUS and Adorama.

The GFX Community

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Fujifilm Releases Kaizen Firmware Updates for Fujifilm GFX100, GFX50R and GFX50S

Fujifilm has released firmware updates for all their Fujifilm GFX cameras.

Fujifilm GFX100 ver 2.00download here

The firmware update Ver.2.00 from Ver.1.03 incorporates the following issues:

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA Bleach Bypass” mode, which simulates the film processing technique of the same name.
2) “Color Chrome Blue” is added, which adds depth to color and tonal reproduction in blue skies and other primarily blue subjects.
3) Additional functions of GRAIN EFFECT (SIZE, ROUGHNESS).

Improving autofocus performance

1) Fast and highly-accurate phase-detection AF even in low-light conditions at -5EV.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Enabling video recording control from Gimbal / Drone via USB communications

Combining the GFX100 with Gimbal / Drone that supports this function, will allow users to start / stop video recording, specify exposure settings for video (shutter speed, aperture value, ISO sensitivity and exposure compensation), and make manual focus adjustments.(*1)
Guilin FeiYu Electronic Technology Co. Ltd.(*2), Shenzhen Gudsen Technology Co.(*3), Ltd., SZ DJI Technology Co.,Ltd.(*4) and ZHIYUN(*5) (alphabetical order) have announced the intention of offering compatible products.

*1:Functions that can be controlled vary from Gimbal to Gimbal.
*2:Guilin Feiyu Technology Incorporated Company
*3:Shenzhen Gudsen Technology Co., Ltd.
*4:SZ DJI Technology Co.,Ltd
*5:ZHIYUN

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3) “COMPRESSED” is added to RAW RECORDING.

Features RAW video data output to ATOMOS NINJA V field monitor-recorder(*6)

GFX100 will be able to output maximum 4K/29.97P(*7) 12bit RAW video data using HDMI to an ATOMOS NINJA V, in Apple ProRes RAW. New firmware for NINJA V will be released by ATOMOS. RAW video data gives maximum flexibility for exposure adjustment or color grading in post-production for professional videographers. Also, simultaneous output of RAW with Film Simulation / F-Log / Hybrid Log Gamma (HLG) is also available.

*6:GFX100 can record ProRes RAW only with ATOMOS NINJA V (as of June 30th 2020).
*7:Compatible with 4K (3840×2160) 29.97P/25P/24P/23.98P. Not compatible with FHD.

Fix of minor bugs

Fujifilm GFX50S ver 4.00download here

The firmware update Ver.4.00 from Ver.3.30 incorporates the following issues:

Regarding the detail, download the “GFX50S New Feature Guide Ver4.00” from our website.

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
2) “Smooth Skin Effect” featured on the GFX100, will become available, smoothing the appearance of human skin, ideal for portraiture.

Improving autofocus performance

1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3 )The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
4) When the Sensitivity dial is set to C (command), AUTO1, AUTO2 and AUTO3 can be selected in ISO setting.
5) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.

Fix of minor bugs

Fujifilm GFX50R ver 2.00download here

The firmware update Ver.2.00 from Ver.1.00 incorporates the following issues:

New Features Guide

  • Expanding the use of outstanding image technology based on unique color reproduction
    • 1) Addition of the new Film Simulation modes below.
      ・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
      ・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
    • 2) “Smooth Skin Effect,” featured on the GFX 100, will become available, smoothing the appearance of human skin, ideal for portraiture.
  • 2. Improving autofocus performance
    • 1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
    • 2) Improvement of the Face / Eye AF performance.
      The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
    • 3) Auto mode will be added to focus bracketing.
      Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.
  • 3. Expanding various other functions requested by customers
    • 1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
    • 2) More photo-editing applications will support the import of rating information, assigned in camera.
    • 3) The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
    • 4) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.
  • 4. Fix of minor bugs
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Fujifilm’s Firmware Love Ain’t Over Yet: X-T4 and GFX100 Firmware Coming Soon… and More?

I have told you a back in May, that Fujifilm is going to deliver a couple of firmware updates in June.

Now Fujifilm started to deliver.

The Fujifilm X-A7 and X-T200 made the start.

However, we confirm that there will be at least two more firmware updates: one for Fujifilm X-T4 and another one for Fujifilm GFX100. Both should happen within late June.

Will this be all?

Well, I write about Fujifilm cameras on FR since almost a decade now, and the past experience has shown, that Fujifilm likes to organize some massive “download firmware parties” that include several cameras.

To be clear: I do not have specific information so far, but I would not be surprised, if Fujifilm would update even more cameras.

What I am sure, though, is…

… that the very same second new firmware will be released, you will read about it on FujiRumors, no matter when it happens. Let’s say my sixth sense will let know when things are going to happen ;).

So, if…

… if you belong to that group of people, who’d like to get the information instantly and accurately, then I strongly recommend you to stay tuned on FujiRumors.

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Fujifilm GFX Roundup: Compared to Hasselblad X1D II, GFX100 Review and GF lenses Reviews

Fujifilm GFX XG vs Panasonic S1R
Fujifilm GFX XG vs Panasonic S1R

I have said it and I confirm it: the Fujifilm GFX system is future proof.

The lens selection is growing, the cameras are getting more affordable, and wait for the global shutter, which the GFX system will benefit more than other systems from, as we have elaborated here.

As of today, if I should grab one, I’d go for the Fujifilm GFX50R without a doubt. But I have the impression, to really make the big breakthrough, Fujifilm needs to give us that Fujifilm GFX G.

Don’t get me wrong, the Fujifilm GFX100 (which enjoys a stratospheric success), is a technical marvel for sure. But it is also a clear ergonomic departure from everything else we know from Fujifilm.

So, my recommendation: stick with that awesome retro feel. Give us a 100 megapixel retro camera, and I am sure it will outsell even the very well selling GFX100.

With that said, here is a GFX roundup, which covers cameras and lenses.

GFX Roundup

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FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?

It looks like June will be a interesting month, when it comes to Firmware updates.

Yesterday we reported about a free ProRes RAW Video Firmware update coming for Fujifilm GFX100.

Now we get hear reports that also the X-A7 should get an update, as well as the Fujifilm X-T4 (this one scheduled for the end of June).

I don’t know yet, if other cameras will get an update.

But keep in mind:

If there is one thing that Fujifilm can easily delay at any point in time, it’s firmware updates. If they feel it is not ready for their planed released, they will simply move it back a few weeks.

But what I know surely, is that the very same second Fujifilm Japan releases the firmware, you will read about it on FujiRumors.

Hence, make sure to follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

X-T4: BHphoto, AmazonUS, Adorama, FocusCamera
GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

Fujifilm GFX100 will Get Free ProRes RAW via Firmware Update Soon and Unclear if X-T4 will Get it Too

We received report (thanks), that Fujifilm will soon release a free firmware update for Fujifilm GFX100, which will add ProRes RAW capabilities to Fujifilm GFX100.

ProRes RAW is a new codec released by Apple, that allows for much smaller video file sizes than before, while retaining the higher quality video data rates and editing capabilities, of the original Uncompressed RAW video.

If the Fujifilm X-T4 will get it too, it’s still unclear. But we know, those things are always harder to achieve with X Trans sensors (such as pixel shift, too, for example).

Speaking of pixel shift, that’s also to come with a firmware update on Fujifilm GFX100, but I am not sure when this will happen. Fujifilm is still working full power on it. It will be released, only when ready.

Looks like the Fujifilm GFX100 will be covered with lots of Kaizen firmware love!

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FUJIFILM Fiscal Year 2020: Imaging Division Suffers COVID-19, Operating Income Down 51%, Revenue Down 14%, Strong GFX100/X100V/X-Pro3 Sales

Fujifilm has now published its fiscal report for the fiscal year 2020 (1 April 2019 – 31 March 2020).

Fellow FR-reader Mistral has summarized it in French over at the French forum chassimages. In short:

Fujifilm as a whole is still doing well even if it has not reached the expected goals given the impact of the Covid-19 epidemic on its last quarter.

Imaging Solutions is the division with the lowest performance.

Fujifilm records a loss in the last quarter. The decline in sales of digital cameras and their lenses has accelerated throughout the year.

The only positive note: the Fujifilm GFX100 keeps up selling strong, as well as the Fujifilm X100V and Fujifilm X-Pro3 are mentioned positively in the various reports.

Fujifilm Report (Imaging Solution)

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