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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

** CLICK HERE to Read the Rest of the Article **

Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

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Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

Steelsring Nikon to Fujifilm GFX AF Smart Adapter Firmware and Autofocus Improvements for GFX100 Coming in Q1 2020

Steelsring has posted an update regarding its recently released Nikon F to Fujifilm GFX autofocus adapter.

1) Contrast based AF support to F-mount compatible type G, E and AF-P lenses
2) Auto aperture control for type E lens
3) Manual aperture lever for type G lens, real-time aperture control , nonadjustable from camera body, only the current max aperture is displayed in camera.
4) Full EXIF recording for supported lenses
5) Type D lens is not supported, AF is impossible with this adapter,EXIF is recorded.
6) Lens VR/OIS support
7) Support 35mm format mode of GFX
8) F-mount lenses AF performs better than EF lenses on GFX due to different AF driving mode.

Also, they say:

BTW: A high AF performance FW update will be available in Q1, 2020 for FUJIFILM cameras , especially for GFX 100s and latest FX cameras

It’s unclear if he refers to further improvements to the adapter, or to a Fujifilm firmware improvement for Fujifilm GFX100.

Check out all details at Steelsring here.

  • 2020/01/04 Steelsring EF-NZ v1.03 Firmware Update, improved lens compatibility and EXIF info recording, download it here, for details see release notes.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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ALPA XO and Switar Cine Primes for Fujifilm GFX100 Released

ALPA has started delivering the ALPA XO for Fujifilm GFX100 to customers, and you can purchase it with a 10% discount until the end of January.

They also launched the ALPA Switar Cine Primes.

For more information check out:

Introducing ALPA XO

we now bring you ALPA XO – the Exoskeleton for the FUJIFILM GFX100. XO is not just a simple cage, but a complete and professional ecosystem.

ALPA Switar Cine Primes

ALPA is reviving a historical and style-forming brand in the field of cinematography: Introducing the unique ALPA SWITAR Cine Primes, the formerly well-known brand for the 16 mm format now plays in the top league of large sensor formats. The comfortable image circle of 70 mm offers more than enough reserves for all digital cine sensor formats known today. It can also be used with the Fujifilm GFX100 and the ALPA Platon without plenty of reserve. No problem for ALPA Switar Cine Primes. We plan to expand the line from 35 to 210 mm (comparable to a 21 – 127 mm on ALEXA MINI) with a super-wideangle lens of 24 mm and a 120 mm Macro.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 in Stock at BHphoto and AmazonUS

Fujifilm GFX100

The Fujifilm GFX100 is now in stock at B&H Photo and AmazonUS, but it’s sold out again on Adorama (they had in in stock a few days ago here).

Remember that on Adorama you can save up to $200 if you purchase the Fujifilm GFX100 with:

FujiRumors told you that the demand for GFX100 cameras tripled Fuji’s (already optimistic) forecast, and Fujifilm managers later on said here that the demand was “more than twice” what they expected.

In short: it sells like hot cakes :).

GFX Community

USA GFX100 In Stock Check

EU GFX100 In Stock Check

“Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review

Fujifilm has a clear strategy: do not join the overcrowded mirrorless full frame war, dominate APS-C and MF, and then attack full frame from both sides.

If that will work, only time will tell.

But GxAce seems to be one of those, who thinks this strategy could actually work out well for Fujifilm.

Back in October he published this captivating and controversial video called “Bye bye full frame“, as he believed the X-T3 was one good reason not to go full frame. If you want to see and read his arguing, check out this article.

Now he also reviewed the Fujifilm GFX100, and he says that:

in a few years, when the features and reliability and performance of the GFX100 trickle down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Looking at the fact, that already now 70% of GFX users come from Full Frame, as a Fujifilm manager officially said here, he might not be too far off with his prediciton.

You can see the full review above and read a summary below.

  • it surprised him how similar it was to a Fujifilm X-T3, in the way it performs and handles
  • 10,000 seem much, but it’s priced around a top tier DSLR
  • it’s by far the easiest and most reliable medium format to use
  • images are just ridiculous
  • it’s actually a light camera
  • futuristic and modern looking design, he likes that
  • he’d like that “cyper-punk” design also for the X-T line
  • very good battery life
  • AF is not as good for video as it is for stills. He shoots manual focus in video anyway
  • he used an anamorphic adapter
  • the GFX100 opens up doors to get similar aesthetic look to an Alexa 65 or an Imax camera, for a fraction of the cost
  • he’d live Indie filmmakers to make videos on GFX100 instead of a Red or Blackmagic. You get a look that isn’t possible with those cameras, unless you go up an spend $100,000 for an Arri Alexa
  • this camera is a paradigm shift in photography
  • first MF camera that functions and works just as easily and as conveniently as your tipical mirrorless camera
  • a huge step in terms of bringing medium format to the everyday person
  • in a few years, when the features and reliability and performance of this camera trickles down to cheaper cost models, it really will make full frame difficult to choose over the alternative

Read also:

  • fujirumors.com – Fujifilm X vs GFX: Which System is More Future Proof? – POLL
  • fujirumors.com – Why Fujifilm GFX Medium Format System is Future Proof and Tony Northrup’s GFX Pessimism is Unjustified
  • fujirumors.com – Fujifilm Manager: “70% of GFX Users Came from Full Frame.

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Fujifilm Colors are Amazing, Says This Guy After Switching from Canon to Fujifilm GFX100

Photographer Samuel Elkins runs a popular youtube channel, and he recently purchased the Fujifilm GFX100.

He comes from full frame Canon, so his expectations where high, especially in terms of colors.

In the video, he goes over 4 images that he imported in Lightroom.

First he noticed that, when he turns the exposure sliders, the images “react so well” and he has never seen his Canon files react that good. He concludes that this is probably because the “image quality is off the charts. I think a lot has to do with the 16bit color depth.” on the GFX100.

He edits his images for about 20 seconds, but then remarks:

I want you guys to notice, how good it looks, just right out of the camera. Great skin tones. Great dynamic range. Great colors.

Overall he seems to experience what many Fujifilm shooters are already familiar with: faster image editing thanks to the great Fuji files out of the box.

IN STOCK NOW: Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 Finally In Stock after a Modest Wait of 6½ Months

The Fujifilm GFX100 is now in stock at Adorama and very soon also at B&H Photo and AmazonUS.

On Adorama you can save up to $200 if you purchase the Fujifilm GFX100 with:

FujiRumors told you that the demand for GFX100 cameras tripled Fuji’s (already optimistic) forecast, and Fujifilm managers later on said here that the demand was “more than twice” what they expected. But nevertheless, the wait for the GFX100 (as well as other gear, such as the 16-80 lately) was simply too long.

GFX Community

USA GFX100 In Stock Check

EU GFX100 In Stock Check

DPReview Products of the Year 2019: Sony A7R IV Beats Fujifilm GFX100 and Fujifilm X-A7 Pleasing Surprise

Best Gear 2019

DPReview declared their products of the year 2019.

When it comes to the overall best product, the Sony Alpha a7R IV beats the Fujifilm GFX 100.

On the other hand, the Fujifilm GFX 100 snaps the “best innovation award“, showing that Fujifilm is doing something special with its medium format line, and, as opposed to Tony Northrup GFX pessimism, I explained in this popular article why the GFX system has all the potential to break through in future.

Now back to the best of.

A pleasing surprise is the Fujifilm X-A7, a line that has been widely ignored on the web so far, but finally finds a spot in the sun, as the second best entry level ILC after the Canon EOS M200.

Check out the full ranking down below.

DPReview product of the year, 2019

  1. Sony Alpha a7R IV
  2. Fujifilm GFX 100
    Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm’s range of excellent GF lenses, makes 100MP shooting practical and enjoyable.

DPReview innovation award

  1. Fujifilm GFX 100
    While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there.
    Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
  2. Canon RF 70-200mm F2.8L IS USM

Best high-end ILC

  1. Sony Alpha a7R IV
  2. Panasonic Lumix DC-S1R

Best midrange ILC

  1. Canon EOS M6 Mark II
  2. Nikon Z50

Best entry-level ILC

  1. Canon EOS M200
  2. Fujifilm X-A7
    a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it’s the company’s first entry-level offering that has really impressed us

Best consumer stills / video camera

  1. Panasonic Lumix DC-S1
  2. Sony Cyber-shot RX100 VII

Best compact/fixed lens camera

  1. Ricoh GR III
  2. Sony Cyber-shot RX100 VII

Best prime lens

Best zoom lens

  1. Canon RF 70-200mm F2.8L IS USM
  2. Nikon Z 24-70mm F2.8 S

Best accessory

  1. GNARBOX 2.0 SSD
  2. Peak Design Travel Tripod

Best smartphone camera

  1. Google Pixel 4
  2. Apple iPhone 11 Pro

Read the full article and the motivation behind each choice at DPReview

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