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Fujifilm 2019: Forget Fujifilm X-H2, Enjoy Fujifilm X-T30, Marvel at Fujifilm GFX100 and 2018 Rumor Check

Fujifilm 2019

Thanks to our fantastic sources, 2018 was another incredibly busy and successful rumor year for FujiRumors, with 75 rumors shared (one rumor every 5 days) and a rumor hit rate of 92%.

I hope we could add a bit of fun and entertainement in the Fuji X and GFX world, and that you guys enjoyed the time spent discussing the rumors on this blog.

But what will 2019 bring?

We have already shared an overview at our Fujifilm X Camera Replacement Timeline. But let’s go more in detail now.

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No Fujifilm X-H2

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Fujifilm GFX100 Gets Rid of (Marked) Dials, a Good Idea? VOTE NOW

Fujifilm GFX100 Dials

At photokina 2018, Fujifilm displayed the first mock-up of the Fujifilm GFX100 Megapixel camera, which will be announced in the first half of 2019.

And it could not pass unnoticed to the FR-community, that the Fujifilm GFX100S got rid of the shutter dial, leaving only one unmarked and customizable dedicated dial on the left side.

This change has let to some heated (but civil) discussions at our Fujifilm GFX group here, with the community split between those, who applaude this change, and others, who think Fujifilm should have kept their classic dial layout.

Here are some of the comments from this post:

  • Bigger screen – less dials
  • Bigger back panel – less clunky top plate
  • Its the reason I use Fuji, without I might as well just switch to a different brand
  • Oh please get rid of those useless dials
  • I do like the iso dial. It shortens the iso changing from three steps to one. (I work in the dark, so have to press the lcd light on before pressing the iso button, then adjusting the dial to the right iso)
  • Top dials need to stay
  • I love my dials, but if they made some small buttons with iso/af/wb/etc, I would be able to live with one wheel and no dials
  • Dials are much easier to operate then digging into 2 or 3 level menues

So what do you think? Is it a good move to minimize the amount of dedicated dials and offer only one unmarked dial, or would you prefer to keep the current ergonomics of the Fujifilm GFX 50S?

And wouldn’t that big top LCD be nice, if it was a touch screen? ;)

Feel free to vote the survey below.

  • Read here – Size Comparison: Fujifilm GFX 100S vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R
  • Read here – Fujifilm Manager Says Fujifilm GFX100 has Less Noise than GFX50, Less than 10 fps, OIS/IBIS Combo, X-T3 AF Algorithm and More
  • Read here – Fujifilm GFX 100 sensor information published by Sony
  • Read here – Fujifilm manager says Fujifilm GFX100S will cost $9,995
  • Read here – Size Comparison: Fujifilm GFX 100S vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R
  • Read here – RUMOR: Fujifilm GFX 100 with Pixel Shift Multishot
  • Read here – Fujifilm Manager: GFX 100 Full Sensor PDAF, no Crop 4K@30p
  • Read here – Fuji Guys Billy Hopes IBIS will be Implemented in Future Fujifilm GFX 50 version of GFX 100

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Fujifilm GFX 50R: BHphoto, Adorama, AmazonUS

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Fujifilm GFX 100: Fujifilm should...

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Fujifilm Manager Says Fujifilm GFX100 has Less Noise than GFX50, Less than 10 fps, OIS/IBIS Combo, X-T3 AF Algorithm and More

Fujiflm GFX100

Fujifilm Manager Mr.Oishi was at the press event for the Fujifilm GFX system in Thailand and also chatted with the media.

The Thai youtube channel กล้องกล้วยกล้วย published 3 videos of the event, but only 2 are of interest for us (see them at the bottom of the article).

And since I don’t want you to lose as much time as I did by listening to Thai questions, the translations into English and then again the Thai translation, I decided to sum up the key points of both videos for you here on FujiRumors.

This and more for my beloved community on FujiRumors ;).

GENERAL GFX MEDIUM FORMAT PRESENTATION

** CLICK HERE to Read the Rest of the Article **

Fujiflm GFX100S with IBIS, Release in 2019 and Expected Price About as Much as Hasselbald X1D

Hungry for more?

Then let’s share the next bunch of rumors:

The Fujfilm GFX 100S is currently scheduled for 2019 (and not 2020). A source told me it expects to cost like the Hasselblad X1D ($9,000), so there will be a rather significant bump in price.

Moreover, a rumor that you should take with a grain of salt, I hear it might have IBIS, which would be awesome, since photographers love to adapt old third party glass on it, and they would all have it stabilized :)

Keep in mind… these are all long term rumors, and so take it with a grain of salt. And especially the IBIS rumor is to double confirm.

Join our Fujifilm GFX facebook group and our dedicated GFX facebook page for 100% GFX only coverage.

The next rumor is just around the corner… so stay tuned :)
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THE ROADMAP FUJIFILM DOES NOT WANT YOU TO SEE

 

  • GF 250mm F4 (early 2018) – Announced
  • GF 35mm F2.8 (mid 2018)
  • GF 20-36mm F3.5-4.5 or GF 100-200mm F4.5-5.6 (end 2018. NOTE: Fujifilm says one of the two. Final decision has not yet been done)

Sony’s 100 Megapixel Medium Format Sensor – for Fujifilm GFX100S – will Shoot 4K and 8K. Ready in 2018

Fujifilm GFX100S

Back in March and April 2017, Sony officially presented to the world their future medium format sensors. There were three sensors, but relevant for Fuji Medium Format users, is the IMX461, a new 100 Megapixel 44x33mm medium format back illuminated sensor that will be ready for 2018.

Now more details have been disclosed by Sony about the next generation 44×33 MF sensor, which will very likely be the core of the new Fujifilm GFX100S.

Sony says it will be capable of 4K video at 30fps and 8K video at 18fps. It remains to see how much heat will be generated by the sensor/processor and if the Fujifilm GFX100S body can properly dissipate it.

And hopefully Fuji’s processor will be powerful enough to process the huge amount of data properly.

So what can we expect from the Fujifilm GFX100S?

  • 100 Megapixel
  • BSI sensor
  • 4K (maybe even 8K) video
  • less moiré due to the higher megapixel count
  • sharper than Japanese steel*
  • faster sensor readout allows…
  • … faster AF speed
  • … faster continous shooting
  • … better EVF refresh rate

*Fujifilm said that the GF lenses are designed to support 100MP resolution… so, even if it’s hard to believe given how sharp the GFX files already are, the GF lenses currently underperform on the GFX 50S.

The fact that the sensor will be ready for 2018, does not necessarily mean that the Fujifilm GFX100S will also hit the market in 2018.

Whatever Fujifilm’s medium format future brings, the best place to instantly get the news, is our Fujifilm GFX facebook page. And if you want to interact with 16,000 GFX owners and fans, feel free to join our immense GFX facebook group.

via sony-semicon

Fujifilm GFX 50S Secret Deal: How to Save $,1550 (instead of “just” $1,000) on Fujifilm GFX at BHphoto – full instructions here

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

 

Sigma CEO: “Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols”

Sigma Fujifilm

Just a few weeks ago we reported how the Sigma CEO said that, he would really like to make Fujifilm X mount lenses, but resources are limited and other projects have priority.

And today, in an interview with DPReview, when asked if Sigma is planing to make Fujifilm X mount lenses, Sigma CEO Kazuto Yamaki answered:

I have [had] many questions about it. I know that some [Fujifilm] customers are wishing for us to make lenses for them. It’s always a matter of priority. We know there are many good customers of the Fuji system and they’re perfectly matched with our ideal customer but [Fujifilm doesn’t] really disclose the protocol between the lens and camera, so we need to do the reverse engineering by ourselves.

It’s a really time-consuming process so we need to prioritize support for Sony E mount, our L-mount system, existing DSLR mounts and Micro Four Thirds.”

DPReview then adds:

According to Mr Yamaki, the cost of the R&D required is easy to justify for major mounts, where sales are guaranteed. The flip-side, of course, is that for systems with a relatively small market share, and / or a large range of attractive native options already in existence – like Fujifilm X – it’s a trickier proposition.”

Just recently, Fujifilm top manager Toshihisa Iida said here that Fujifilm does not believe they need to share their X mount protocols with third-party manufactures, since Fujifilm offers already lots of glass.

On the other hand, when asked about third parties reverse engineering their lenses, Toshihisa Iida said “I guess that’s good for customers“, which to me sounds like they won’t sue Viltrox for making the Viltrox 85mm f/1.8.

Yes, dear Fujifilm, customers like indeed more lenses!

So please, share those protocols and help even more people to join the X family, by widen your lens offer and open for third parties. Because, as they say, we buy cameras, but we marry lenses. And the more sexy lenses a system has, the more people will buy into and stick with it.

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

Not sure if it mitigates the pain, but you can for example use the Fringer Smart AF adapter, which supports the Sigma 50/1.4 ART, Sigma 85/1.4 ART, Sigma 17-50/2.8 OS, Sigma 50-100/1.8 ART, Sigma 24/1.4 ART, Sigma 135/1.8 ART, Sigma 100-400 and many more.

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Managers Q&A: Canon is Wrong, Full Frame only 1/3 of Market, X-T3 sold 40% Better than X-T2, Fast Lenses for GFX and More

Fujifilm Managers Interview

Just yesterday we shared a CP+ interview with Fujifilm managers here. Today it’s already time for another one, this time with Toshihisa Iida (the manager who said Fujifilm will never go full frame) and Makoto Oishi.

It’s again an interesting one, that also becomes very technical when it comes to analyzing the autofocus system and lets imaging-resource conclude that Fujifilm’s PDAF technology is arguably the most advanced on the market.

Down below you can find the key points and some images of the interview. The complete one can be checked out at imaging-resource here.

Market Future & Canon Predictions

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

Full Frame

  • Customers should have different options
  • Currently full frame has 1/3 of the market by value
  • 2/3 of market is predominantly APS-C, Micro Four Thirds, and some medium-format
  • other manufacturers focus on full frame, this might open opportunities for Fujifilm as long as they keep up innovating APS-C and MF
  • mainly X-T3 and GFX 50R helped Fujifilm to grow by 10% total volume growth
  • APS-C vs FF is not just about sensor size, but also the lens size, lens weight, overall cost, or the speed, the 4K movies
  • people judge the system more on the overall package

Fujifilm X-T3 vs X-H line

  • sold better than expected
  • Fujifilm X-T3 sold 40% better than X-T2 if you compare to same period since launch
  • X-T3 and X-H1 have cannibalized each other
  • with the new lower X-H1 price tag, X-T3 and X-H1 sit nicely next to each other
  • H-series and T-series will coexist for the future, but we need to clearly differentiate the lineup without confusing customers

Lenses

  • XF200mmF2 is not only for sports, but also for portraits for very creamy bokeh and concerts for example

GFX System

  • Fujifilm GFX 50R sales are above expectation and factory is very busy
  • Fujifilm GFX 100 design is almost final, very early firmware, and IBIS still does not work
  • GFX 100 megapixel autofocus: same sensor structure as the X-T3
  • GFX 100 has almost zero competition, because FF is only at 50MP and other medium format cameras are very expensive
  • Fujifilm thinks at multi-shot high-res shooting mode for GFX100, but has not decided yet
  • designing IBIS is a real challenge for big MF sensor
  • Fujifilm has no idea about how many stops IBIS they will achieve [FujiRumors leaked internal press sheets that show they aim at 5 stops]
  • Fujifilm is still improving image quality via firmware
  • GFX100 launch in first half 2019 for around $10,000
  • Fujifilm GFX 50S most popular lens is the GF 32-64mmF4
  • Fujifilm GFX 50R most popular lens is the GF 45mmF2.8
  • GFX 50S owners have more lenses than GFX 50R owners
  • GFX owners complaint about the lack of more fast lenses for the system and Fujifilm is taking into consideration their feedback
  • Fujifilm listens to customers and tries to make their wishes happen, but sometimes their wishes become reality is very difficult and challenging
  • As bright as possible, as small as possible, as affordable as possible…
  • same team works on GFX and X. One R&D budget and depending on needs they are flexible to shift their focus

Autofocus

  • X-T30 has improved algorithm which will come to X-T3
  • CMOS sensor is always reading by lines. So it isn’t very suitable for horizontal phase-difference […] technically we can make a cross-type system but normally, subjects are more… and horizontally-arranged PDAF pixels support them better
  • Fujifilm could do vertical AF correlation, but hasn’t felt the need to do it
  • 8% of pixels are phase detection pixels (high density), good for low-light and high-frequency subjects
  • signal and phase pixel are read separately
  • we used to have like 60 regions within each AF point, but now 240
  • depending on the light level, the X-T3 can “bin” PDAF pixels together (basically just adding their contents) to get a better signal/noise ratio, and so be able to determine focus even in very dim lighting. Depending on how you do this, you’ll trade-off some ability to see the finest details, but it can really help in very low-light conditions

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Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.

 

Fujifilm GFX XG Concept vs Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R Size Comparisons

Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG

Fujifilm has recently shown a couple of early Fujifilm GFX concepts. You can see them all here.

Amongst the others, there was the Fujifilm XG, an X-T styled Fujifilm GFX.

I was curious to compare its size to the one of current mirrorless full frame cameras, so I took the image shared by dpreivew, threw it into camerasize, and manually made accurate size comparison with the Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R as well as the Fujifilm GFX 50R.

Fujifilm obviously designed all the early concepts keeping in mind that they have to accomodate a rather big shutter mechanism. The arrival of the global shutter should allow Fujifilm to make the camera sensibly smaller.

  • Size Comparison – Fujifilm GFX100 vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R

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