Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).
This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.
But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.
The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.
In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.
Down below you can see the summary of the report as well as screenshots.
Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.
Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.
Steelsring has posted an update regarding its recently released Nikon F to Fujifilm GFX autofocus adapter.
1) Contrast based AF support to F-mount compatible type G, E and AF-P lenses
2) Auto aperture control for type E lens
3) Manual aperture lever for type G lens, real-time aperture control , nonadjustable from camera body, only the current max aperture is displayed in camera.
4) Full EXIF recording for supported lenses
5) Type D lens is not supported, AF is impossible with this adapter,EXIF is recorded.
6) Lens VR/OIS support
7) Support 35mm format mode of GFX
8) F-mount lenses AF performs better than EF lenses on GFX due to different AF driving mode.
Also, they say:
BTW: A high AF performance FW update will be available in Q1, 2020 for FUJIFILM cameras , especially for GFX 100s and latest FX cameras
It’s unclear if he refers to further improvements to the adapter, or to a Fujifilm firmware improvement for Fujifilm GFX100.
ALPA is reviving a historical and style-forming brand in the field of cinematography: Introducing the unique ALPA SWITAR Cine Primes, the formerly well-known brand for the 16 mm format now plays in the top league of large sensor formats. The comfortable image circle of 70 mm offers more than enough reserves for all digital cine sensor formats known today. It can also be used with the Fujifilm GFX100 and the ALPA Platon without plenty of reserve. No problem for ALPA Switar Cine Primes. We plan to expand the line from 35 to 210 mm (comparable to a 21 – 127 mm on ALEXA MINI) with a super-wideangle lens of 24 mm and a 120 mm Macro.
Photographer Samuel Elkins runs a popular youtube channel, and he recently purchased the Fujifilm GFX100.
He comes from full frame Canon, so his expectations where high, especially in terms of colors.
In the video, he goes over 4 images that he imported in Lightroom.
First he noticed that, when he turns the exposure sliders, the images “react so well” and he has never seen his Canon files react that good. He concludes that this is probably because the “image quality is off the charts. I think a lot has to do with the 16bit color depth.” on the GFX100.
He edits his images for about 20 seconds, but then remarks:
I want you guys to notice, how good it looks, just right out of the camera. Great skin tones. Great dynamic range. Great colors.
Overall he seems to experience what many Fujifilm shooters are already familiar with: faster image editing thanks to the great Fuji files out of the box.
FujiRumors told you that the demand for GFX100 cameras tripled Fuji’s (already optimistic) forecast, and Fujifilm managers later on said here that the demand was “more than twice” what they expected. But nevertheless, the wait for the GFX100 (as well as other gear, such as the 16-80 lately) was simply too long.
Fujifilm GFX 100 Pro wedding and event photographers, portrait and lifestyle shooters, and even a certain type of videographer have kept the GFX 100 on more or less continuous backorder since it was released. You may not need 100MP, but some people do. And the GFX 100, with Fujifilm’s range of excellent GF lenses, makes 100MP shooting practical and enjoyable.
DPReview innovation award
Fujifilm GFX 100 While very little about the GFX 100 is new or unique to this model, what counts is how all the ingredients are mixed together. The addition of in-camera stabilization, impressive video capture and hybrid on-sensor PDAF to the medium format world makes the Fujifilm GFX 100 among the most capable and most innovative cameras out there. Fujifilm has been working hard to democratize digital medium format for a couple of years, but with the 100 megapixel GFX 100, the company completely changed our understanding of what a medium format camera could be.
“a significant camera for Fujifilm, and a great all-round option for beginner photographers in general. Significant for Fujifilm because it’s the company’s first entry-level offering that has really impressed us“