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Fujifilm GFX50SII will Look IDENTICAL to the Fujifilm GFX100S, Hence Make Leaked Images Useless ;)

I keep getting emails about how the Fujifilm GFX50SII will look like.

Will it retain the dials of the GFX50S? Will it still have the backhump? Will it still have a detachable viewfinder? And more of these questions.

I get it, it’s summer, so it’s easier to miss certain articles while you are on holiday. And that’s good so.

But in the hope to stop the storm of emails I get, I would like to remind you of this article on June, where I say that the Fujifilm GFX50SII will look identical to the Fujifilm GFX100S.

And with identical, I mean identical: every button, the viewfinder, the dials, just everything.

This also means that the leaked images of the Fujifilm GFX50SII will be the most boring ever, as all you have to do is to look at the Fujifilm GFX100S.

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Fujifilm GFX50SII Rumor Recap

Fujinon GF35-70mmF4.5-5.6

New Fujifilm Financial Results: Imaging Division Recovers Sharply Thanks to Instax, Fujifilm GFX100S increased GFX User base

The latest Fujifilm financial results for the 1nd quarter 2022 (from 1 April 2021 to 31 July 2021) have been released.

Performance recovered sharply as revenue surged 45.6% YoY and operating income returned to the black year-over-year, due to strong sales of instant photo systems.

As for their digital camera division:

Professional imaging: Revenue ¥27.7 billion (up 26.1% YoY).

FUJIFILM GFX100S, a mirrorless digital camera which has gained a high reputation worldwide for its superior image quality using a large format sensor despite its compact body, increased its user base and continued to boost sales.

Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

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Fujifilm GFX100S: Kaza Leather Case, Reviews, Fuji Guys How-To, Comparisons, Stabilization Tests and More – Roundup

In honor to the Fujifilm GFX100S, which I own and made me break my “likes” record on Instagram, with the very first GFX100S image I’ve shared, today FujiRumors is going to dedicate to this wonderful camera, whose only issue is that it lacks of X-T alike dials, a roundup.

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About Editing my First Fujifilm GFX100S Images and Saving 10% on Capture One with Code FUJIRUMORS (or AMBFR)


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Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

First this:

Among request of some members of the FujiRumors community, we have added the coupon code FUJIRUMORS to the 10% discount codes available for Capture One (all products).

So, from now on, you can use both codes, either AMBFR or FUJIRUMORS to get 10% off. Both are valid.

That should be easier to remember, if you don’t immediately decide to get Capture One, but maybe try the 1 month free trial, and then decide to get it. You won’t have to check back how the code was (AMBFR), as it will be much easier to remember the code FUJIRUMORS.

And by the way, I have finished editing my wedding images using Capture One. I have delivered the images already, and the couple is very happy with them. Phew :)

One more thing:

As I’ve told you on the first day I got my Fujifilm GFX100S, I can’t wait to finally bring out my GFX100S to the mountains and make some landscape photography. But an unlucky combination between my wife deciding to take a 3 weeks intensive course (and hence me being busy with babysitting) followed by a bad weather wave unusual for this time of the year, I still was not able to do that.

However, I did use a no-rain time window to go to the lake nearby my home and take some images of my family. Usually that’s stuff I love to do with my X series gear (especially X-E3 and XF27/2.8), but this time I went with the Fujifilm GFX100S and GF32-64mmF4.

I did share one image of my mini-trip on Instagram here and the case wants that the first GFX100S image I share has also quickly become the most liked one on my Instagram.

But since we talk Capture One and editing here, I can tell you this: one of my fears, was that editing the huge GFX100S files would be a painful experience. You know, big and heavy files. But in my experience, quite the opposite is true: it’s actually joy to edit GFX files!

With a sensor 70% bigger than full frame and with 70% more megapixel than the next highest resolution mirrorless full frame camera (and not to talk of the stellar GF lenses), the amount of data available during your editing process is simply massive, which can be quite helpful in some images.

Sure, the more powerful your computer is, the smoother your editing process will be, especially when you edit hundreds of images in a more complex way.

But so far playing around with the GFX files was a joyful experience on my 2018 MacBook Pro, so much so that I am not sure who had more fun: my son in the water or his daddy later on editing the image you can see below. ;)


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Tamron for X Mount, FujiRumors First Wedding and GFX100S Experience, Big Error Fixed, 2021 Rumors Check – Top 10 July Posts

I am a man on a mission: making being a Fujifilm X and GFX shooter even more fun than it already is!


Well, by keeping you guys informed, entertained and possibly even excited about all things Fujifilm X/GFX using this humble blog called FujiRumors.

I hope I was able to do that in July, but I will work even harder in August in trying to make a hot summer even hotter with lots of breaking news and rumors.

And now let’s take a look at what happened in July with the top 10 posts of the past month.

  1. Tamron 18-300mm f/3.5-6.3 Di III-A VC VX D for Fujifilm X Mount Announced
  2. IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)
  3. Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek
  4. Fujifilm X-T4, X-Pro3 and X-E4 Firmware Flawed and Removed from Fujifilm’s Website
  5. Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request
  6. Fujifilm’s Biggest Error is Now Fixed (and Waiting for Sigma)
  7. The Non-Love Story between DPReview and the Fujinon XF50mmF1.0 Continues – Silver Award
  8. Fujifilm GFX50SMKII to Ship in September plus Rumored Specs/Price Recap
  9. Tamron Managers Interview: “Fujifilm’s Market is Sufficiently Large. We Plan more X Mount Lenses” and more Tamron 18-300 Images
  10. Mid 2021 Rumor Check: Fujifilm X-H2, GFX50SII, Future Lenses and More (with Reliability Ranking)


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Meet My Fujifilm GFX100S: What I Love, What I Hate and My First Firmware Request

The Mountains Shall Wait

So, my Fujifilm GFX100S just arrived as well as my Fujinon GF32-64mmF4.

The original plan was to hit the mountains and go full into landscape photography mode as soon as I have my GFX gear. But my wife decided she needed to take a 3 week long intensive course in Italian language starting exactly this week, which means I basically have to stay at home to take care of my son while she studies. Unluckily not the best timing ;).

But the summer is long and I’ll get my hiking opportunities. And it never hurts to have quality time with my son, too :).

The RAW Power Shall Wait (due to my Stupidity)

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AtomOS Firmware 10.67 brings Fujifilm GFX100/S ProRes RAW White Balance and ISO Adjustment in Final Cut Pro

It was one of the big complaints of the DPRTV guys: when you shoot in ProRes RAW on your Fujifilm GFX100/S camera, you won’t be able to adjust white balance afterwards in Final Cut Pro.

This has now been solved with AtomOS firwmare 10.67.

Ninja V & Ninja V+ AtomOS 10.67 Firmware update
Users can now benefit from White Balance and ISO/Exposure Offset adjustments for Sony’s FX9 + FX6 & Fujifilm’s GFX100 + GFX100S cameras within Final Cut Pro.

Down below you can find the release notes and download links.

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New Firmware Features Guide for Fujifilm GFX100 (v 4.00), GFX100S (v 1.10) and X-S10 (v 2.00)

Earlier today Fujifilm has released a major firmware updates for Fujifilm GFX100 and X-S10, and also a new firmware also for Fujifilm GFX100S.

The changes are substantial and require Fujifilm to update the owners manual for these cameras.

Down below you can find the link to the “New Features Guides” published by Fujifilm.

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