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GEAR TALK DETOX: Fujifilm GFX Monochrome Edition with Valentino Rossi and More

Gear Talk Detox

The next few weeks will be gear talk at its highest power, here on FujiRumors.

The reason?

The massive Fujifilm GFX100 announcement on May 23!

So I thought that, before we dive into specs, pixel peeping, 400% magnifications and all the rest, we take one last deep breath into the art of photography by sharing some of the most voted images.

The only problem?

Our massive 21,000+ members strong Fujifilm GFX facebook group is very prolific and shares tons of images.

In order to make it easier for you digest, I decided to focus this part of the image roundup on monochrome images, and there will be another one later on in colors.

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Let’s Start (click to see the images)

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Rumors Coming Soon: Stay in the Loop and Follow FujiRumors now Also on Flipboard

The Rumors Are Coming

I am making my last checks, collecting the last information, gathering permissions, but all I can say for now, is that a couple of big rumors are coming on FujiRumors.

And while I know that all your eyes are pointed towards the allmighty Fujifilm GFX100, which will be announced on May 23, we will have to talk about plenty of other stuff, too, very soon, here, only on FujiRumors :).

So guys, stay in the loop and pick your favorite option to get notified from the list below.

I mean, even Fujifilm’s top manager Toshi Iida “loves” FujiRumors and follows us on facebook. So you better join us too! :)

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Fujinon XF 33mm f1.0 and XF 16-80mm f4 Hands On Video

At Photoforum 2019 in Moscow, a Russian youtuber went hands on with the Fujinon XF 33mm f/1.0 R WR and XF 16-80mm f/4.

The youtuber had a chat with the Fuji rep, that the automatic google translation tool has a hard time to tranlsate, so if any Russian FR-reader has some spare time to do something good for the FR-community, feel free to drop your translation in the comments down below.

Until then, all I could get is that apparently the youtuber, after handling the XF33mm f/1.0, says:

  • it feels like around 800g weight“.
    Update with translation by FR reader
  • 33/1.0 dummy represents weight and size for now. Guess it will be pretty expensive. Awaiting next year
  • 16-80 will be affordable lens with extendable barrel (dummy shows folded state only). Also said that 16-80 will be lightweight lens for travellers and videographers

Of course the unit shown is just a dummy (the lens is on the roadmap for 2020), but dummies are usually accurate representations of the lens in terms of size, look and weight.

With that said, it’s still a long way, so there might be changes in size and weight until the final Fujinon XF33mm f/1.0 hits the market in 2020, and dummies we see later on this year might look different than the early ones we see now.

Regarding the Fujinon XF 16-80mm f/4, I remind you that Fujifilm said it will come this fall.

Check out the video above, which will skip the initial part of X-T30 and 16/2.8 introduction and jump straight to the XF33mmF1 and XF16-80mmF4.

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Fujinon XF 33mm f/1.0 Resources

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Fujikina 2019 Tokyo, May 25/26: Fujifilm GFX 100 Launch Party and More?

Fujikina 2019

Fujifilm announced the Fujikina 2019 event in Tokyo on May 25/26.

In the Fujifilm world, “Fujikina” means “big launch event“, and in this case it will be the official launch party for the Fujifilm GFX100, which will be announced on May 23.

What else could come?

Besides the release of the silver Fujinon XF16mmf2.8, I have not heard any more details about the event.

The Fujifilm X-Pro3 is sure for 2019, but no source has so far told me, that it will come in May (but never say never).

If you are waiting for the Fujinon XF 16-80mm f4 and GF50mm f/3.5, Fujifilm said they will be released in fall.

Whatever comes, you only have to do one thing: follow FujiRumors to know everything as fast as possible ;).

GFX · X fan meeting “FUJIKINA” is again.

This time, Tokyo’s event space “CROSS DOCK HARUMI” in Harumi will be held, and an event “FUJIKINA 2019 Tokyo” will be held to thoroughly enjoy the GFX X series.
In this event, you can experience the latest models of GFX and X series, talk shows and studio demonstrations by top photographers and creators from inside and outside Japan, gallery exhibition, free quick maintenance service (by reservation only) and GFX and X series. We offer various contents such as free rental service (by reservation only).

In addition, “FUJIKINA 2019 Tokyo” is planning to make a public program to create promotional videos and photos of overseas artists using the GFX / X series as a new program. Don’t miss the chance to see and experience the top professional production sites.

At the Fujikina 2019 there will be touch & try, quick maintenance service, loan Program, photowalks, live talk & studio demos and public filming. You can check out the full program at the dedicated fujikina 2019 page.

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The Mirrorless Endgame Begins: Fujifilm GFX 100 Announcement on May 23

Fujifilm GFX 100

According to our trusted sources, the Fujifilm GFX100 will be announced on May 23.

I am so excited to finally see this beast unveiled, that I created a fan-made Fujifilm GFX100 announcement trailer on my youtube channel.

Don’t take the trailer too seriously, though. Of course the Fujifilm GFX100 won’t destroy half of the camera universe. It’s just I am super-pumped to see Avengers Endgame, too, and I guess my brain just merged my excitements into the trailer you see above.

And yet, the mirrorless endgame really begins. Camera companies try to find a way to survive in a declining market, but it’s clear that there is no space for all to flourish.

Fujifilm tries to survive by avoiding the full frame mud fight and by dropping medium format beasts and agile hybrid APS-C cameras to the market.

If that will work out or not, only time will tell.

All I know is that I will be here, on May 23, to give you the most epic live blogging ever seen on FujiRumors.

Stick around guys, because this is just the beginning of a long rumor marathon ;).

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Sigma CEO: “Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols”

Sigma Fujifilm

Just a few weeks ago we reported how the Sigma CEO said that, he would really like to make Fujifilm X mount lenses, but resources are limited and other projects have priority.

And today, in an interview with DPReview, when asked if Sigma is planing to make Fujifilm X mount lenses, Sigma CEO Kazuto Yamaki answered:

I have [had] many questions about it. I know that some [Fujifilm] customers are wishing for us to make lenses for them. It’s always a matter of priority. We know there are many good customers of the Fuji system and they’re perfectly matched with our ideal customer but [Fujifilm doesn’t] really disclose the protocol between the lens and camera, so we need to do the reverse engineering by ourselves.

It’s a really time-consuming process so we need to prioritize support for Sony E mount, our L-mount system, existing DSLR mounts and Micro Four Thirds.”

DPReview then adds:

According to Mr Yamaki, the cost of the R&D required is easy to justify for major mounts, where sales are guaranteed. The flip-side, of course, is that for systems with a relatively small market share, and / or a large range of attractive native options already in existence – like Fujifilm X – it’s a trickier proposition.”

Just recently, Fujifilm top manager Toshihisa Iida said here that Fujifilm does not believe they need to share their X mount protocols with third-party manufactures, since Fujifilm offers already lots of glass.

On the other hand, when asked about third parties reverse engineering their lenses, Toshihisa Iida said “I guess that’s good for customers“, which to me sounds like they won’t sue Viltrox for making the Viltrox 85mm f/1.8.

Yes, dear Fujifilm, customers like indeed more lenses!

So please, share those protocols and help even more people to join the X family, by widen your lens offer and open for third parties. Because, as they say, we buy cameras, but we marry lenses. And the more sexy lenses a system has, the more people will buy into and stick with it.

  • read here: SIGMA Will Make FUJIFILM X Mount lenses if X series Camera Sales Increase by 20%
  • read here: SIGMA Needs Bigger Fujifilm Market Share, TOKINA Designed X Glass Already but Stopped by Royalties, TAMRON is Vague

Not sure if it mitigates the pain, but you can for example use the Fringer Smart AF adapter, which supports the Sigma 50/1.4 ART, Sigma 85/1.4 ART, Sigma 17-50/2.8 OS, Sigma 50-100/1.8 ART, Sigma 24/1.4 ART, Sigma 135/1.8 ART, Sigma 100-400 and many more.

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Fujifilm Manager: “Full Frame? Users Want Choice, and We Chose APS-C and MF. Smaller IBIS Needed”

Fujifilm Manager Interview

Just yesterday DPReview published their Fujifilm CP+ interview, with lots of interesting topics to discuss. Make sure to check it out here (including the hundreds of comments).

Now the Thai youtube channel กล้องกล้วยกล้วย interviewed Fujifilm manager Mr. Makoto Oishi.

It’s a 49 minutes interview in Thai and constantly translated into English. Too cumbersome and no time? Don’t worry, it’s all summed up down below for you :)

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Fujifilm Managers Q&A: Canon is Wrong, Full Frame only 1/3 of Market, X-T3 sold 40% Better than X-T2, Fast Lenses for GFX and More

Fujifilm Managers Interview

Just yesterday we shared a CP+ interview with Fujifilm managers here. Today it’s already time for another one, this time with Toshihisa Iida (the manager who said Fujifilm will never go full frame) and Makoto Oishi.

It’s again an interesting one, that also becomes very technical when it comes to analyzing the autofocus system and lets imaging-resource conclude that Fujifilm’s PDAF technology is arguably the most advanced on the market.

Down below you can find the key points and some images of the interview. The complete one can be checked out at imaging-resource here.

Market Future & Canon Predictions

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

Full Frame

  • Customers should have different options
  • Currently full frame has 1/3 of the market by value
  • 2/3 of market is predominantly APS-C, Micro Four Thirds, and some medium-format
  • other manufacturers focus on full frame, this might open opportunities for Fujifilm as long as they keep up innovating APS-C and MF
  • mainly X-T3 and GFX 50R helped Fujifilm to grow by 10% total volume growth
  • APS-C vs FF is not just about sensor size, but also the lens size, lens weight, overall cost, or the speed, the 4K movies
  • people judge the system more on the overall package

Fujifilm X-T3 vs X-H line

  • sold better than expected
  • Fujifilm X-T3 sold 40% better than X-T2 if you compare to same period since launch
  • X-T3 and X-H1 have cannibalized each other
  • with the new lower X-H1 price tag, X-T3 and X-H1 sit nicely next to each other
  • H-series and T-series will coexist for the future, but we need to clearly differentiate the lineup without confusing customers

Lenses

  • XF200mmF2 is not only for sports, but also for portraits for very creamy bokeh and concerts for example

GFX System

  • Fujifilm GFX 50R sales are above expectation and factory is very busy
  • Fujifilm GFX 100 design is almost final, very early firmware, and IBIS still does not work
  • GFX 100 megapixel autofocus: same sensor structure as the X-T3
  • GFX 100 has almost zero competition, because FF is only at 50MP and other medium format cameras are very expensive
  • Fujifilm thinks at multi-shot high-res shooting mode for GFX100, but has not decided yet
  • designing IBIS is a real challenge for big MF sensor
  • Fujifilm has no idea about how many stops IBIS they will achieve [FujiRumors leaked internal press sheets that show they aim at 5 stops]
  • Fujifilm is still improving image quality via firmware
  • GFX100 launch in first half 2019 for around $10,000
  • Fujifilm GFX 50S most popular lens is the GF 32-64mmF4
  • Fujifilm GFX 50R most popular lens is the GF 45mmF2.8
  • GFX 50S owners have more lenses than GFX 50R owners
  • GFX owners complaint about the lack of more fast lenses for the system and Fujifilm is taking into consideration their feedback
  • Fujifilm listens to customers and tries to make their wishes happen, but sometimes their wishes become reality is very difficult and challenging
  • As bright as possible, as small as possible, as affordable as possible…
  • same team works on GFX and X. One R&D budget and depending on needs they are flexible to shift their focus

Autofocus

  • X-T30 has improved algorithm which will come to X-T3
  • CMOS sensor is always reading by lines. So it isn’t very suitable for horizontal phase-difference […] technically we can make a cross-type system but normally, subjects are more… and horizontally-arranged PDAF pixels support them better
  • Fujifilm could do vertical AF correlation, but hasn’t felt the need to do it
  • 8% of pixels are phase detection pixels (high density), good for low-light and high-frequency subjects
  • signal and phase pixel are read separately
  • we used to have like 60 regions within each AF point, but now 240
  • depending on the light level, the X-T3 can “bin” PDAF pixels together (basically just adding their contents) to get a better signal/noise ratio, and so be able to determine focus even in very dim lighting. Depending on how you do this, you’ll trade-off some ability to see the finest details, but it can really help in very low-light conditions

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Fujifilm Managers Interview: IBIS in Smaller X-T Body is Necessary, XF Video Lenses, Why No Full Frame, XF 33mm f/1.0 and More

Fujifilm Managers Interview

The French site Phototrend interviewed Fujifilm Managers Shinichiro Udono, Jun Watanabe and Takuya Noguchi at CP+ in Japan. Here are the key points of the interview. For the full interview check out phototrend (google translated).

Hybrid Market

  • hybrid market had already reached 48% of annual sales (in value)
  • in the second half of 2019, the hybrid market has already exceeded the 50% mark
  • the managers think in 2020 year it we will be around 55 or 60%
  • Fujifilm launched first hybrid in 2012
  • now Fuji has already has 31 XF lenses + 10 GF lenses (roadmap lenses included), so the Fuji system is well established in relation to new entrants, both in terms of lenses and a very wide range of products

Why many lenses close or same in focal length (for example XF35mmF1.4, XF35mmF2 and XF33mmF1.0)

  • we want to offer different options to photographers, not only in terms of focal length, but also according to the shooting style. That’s why we have many fixed focal lengths with different focal lengths and apertures. It’s our concept

XF Cine Lenses

  • when Fuji launched X-Pro1 seven years ago, focus was on still images, hence lenses for stills
  • Fujinon XF 16-55mm f/2.8 R LM WR and Fujinon XF 50-140mm f/2.8 R LM OIS WR zoom lenses are very good lenses for video
  • maybe in the future Fujifilm will offer XF zoom and prime lenses with a mechanism optimized for video shooting
  • The current Fujinon MKX lenses cover alreary most of the needs of professional videographers
  • Fujifilm thinks of making XF lenses with better video performance, and not more MK lenses

Fujifilm X-H2, IBIS in Fujifilm X-T3

  • with the XH series, Fujifilm targets professional users, while with the XT series they focus on enthusiasts
  • IBIS: Fuji does not want to compromise on image quality so they need a bigger package for now to get excellent image quality and image stabilization
  • IBIS is currently not possible in cameras of size of Fujifilm X-T3
  • But in the future, Fujifilm believes that it is necessary to offer IBIS technology on more compact cameras (X-T line).
  • Fuji X-H1 size is not only due to IBIS, but because Fujifilm wanted to create larger body with better grip and ergonomics for Pros. Even without IBIS, the X-H1 would have the same size/style

Full Frame Fujifilm?

  • we do not really know what’s in our customers’ heads (laughs). But in our case, we also have the GFX medium format camera system
  • we believe that the combination of medium format and APS-C is the best option
  • Canon, Nikon or Sony offer great full format products
  • Fujifilm had an internal discussion on the sensor format they had to use
  • they did a lot of simulations with engineers. They decided not to go FF, because APS-C allows for a smaller system, also lenses are smaller and lighter
  • Fujifilm is a photography company and they really want customers to take more photos. If the camera is bigger and heavier, they will not necessarily want to take it all the time with them and we do not want that
  • we want our customers to take their camera everyday and enjoy photography. This is the concept of our APS-C system
  • but Fujifilm knows that some customers want a system with a higher resolution and a larger sensor. For them, we have a system with a larger sensor than the full format and it’s the GFX

Fujifilm X-T30

  • Fuji does not intend to stop X-T20 production. The X-T20 will be sold cheaper than the X-T30

Fujinon XF33mm f/1.0

  • the goal is to deliver a lens with the most beautiful bokeh effect
  • at f/1.0, the manual focus is very difficult and that’s why we made this lens with autofocus
  • we already had this idea in mind, but we needed the technology to integrate an autofocus system on such a bright lens

Fujifilm GFX 100 Megapixel and GFX50R

  • the GFX100 will have much faster autofocus than current GFX50S and GFX50R
  • it will have IBIS
  • Our development team is working very hard on IBIS, because the sensor is much larger and it is very difficult to control the movements of the sensor
  • 4K 30p without cropping
  • GFX100 target are professional photographers, especially in the world of fashion, advertising and portraiture. But since this camera is faster, we may be able to extend the audience
  • Fujifilm GFX 50R sales are bigger than expected. Many advanced amateur photographers are buying the GFX 50r, especially for landscape or street photography

Modular GFX (Report & Images & Videos Here)

  • The modular GFX body was of course only an idea, there was no technical research on how we could achieve this result
  • For the moment, we have no plan to develop a modular GFX. But once we have the right technology to produce this type of device, maybe we will consider that option
  • Fujifilm was surprised by the huge reaction there was about the modular GFX. Some customer misunderstood, and thought it’s an actual prototype and future product

Kaizen Firmware

  • software technologies evolve on a daily basis, and new features are developed
  • we are always looking for the benefit for the consumer, it’s our way of thinking
  • when a new feature is developed for latest sensor/processor, it is very hard to bring it to cameras with older sensor/processor. It requires much more complex work. It’s not impossible, but it depends on situatuin and development resources

Market Trend

  • SLR market, each year this market will shrink, by 10 to 20%
  • Fujifilm is in the hybrid market for 6 to 7 years, it’s a good thing more manufacturers are coming up with more products because it creates a strong message for the hybrid with customers

A few product images from the interview below.

 

Fujifilm GFX XG Concept vs Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R Size Comparisons

Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG

Fujifilm has recently shown a couple of early Fujifilm GFX concepts. You can see them all here.

Amongst the others, there was the Fujifilm XG, an X-T styled Fujifilm GFX.

I was curious to compare its size to the one of current mirrorless full frame cameras, so I took the image shared by dpreivew, threw it into camerasize, and manually made accurate size comparison with the Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R as well as the Fujifilm GFX 50R.

Fujifilm obviously designed all the early concepts keeping in mind that they have to accomodate a rather big shutter mechanism. The arrival of the global shutter should allow Fujifilm to make the camera sensibly smaller.

  • Size Comparison – Fujifilm GFX100 vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R

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