NIKON MIRRORLESS IS COMING…

So yes, they are finally doing it.

Nikon is coming with a serious mirrorless (FF… or even MF?) camera on August 23. And Canon will follow soon.

Unlike other occasions, where Nikon marketing terribly failed, this time I find the whole thing with the teasers a brilliant move. The only risk I see is that the final thing won’t match the high expectations, like when Nikon made all these Nikon DF teasers (and Kai made a funny parody of them).

Anyway, Nikon is confident, and promises “a leap into a new dimension that will last for the next 100 years“.

We know very little about the upcoming Nikon mirrorless camera. So let’s wait until August 23 before we discuss the camera more in-depth.

But what we can discuss now, is what Nikon’s and Canon’s move into the mirrorless world means for Fujifilm X and GFX lovers.

… FUJIFILM IS HAPPY…

Fujifilm managers said here that they welcome CaNikon Full Frame mirrorless cameras, because…

“[…] having those strong brands in the mirrorless marketplace increases general awareness of mirrorless, and that’s a good thing for the whole industry.”

Many people, who currently still think that DSLRs are the only real professional tool, might start to think differently, once they see that even Canon and Nikon start to cannibalize their own high-end DSLR market in favor of their new mirrorless offering.

And this is where Fujifilm (and other mirrorless manufacturers) have their opportunity.

If the message finally passes that “mirrorless is the future” (and it is the future), plenty of DSLR users (who are mainly APS-C shooters, as Fuji Guy Billy correctly said in his X-T100 first look here) will start to migrate to Mirrorless.

Maybe many will just go to CaNikon mirrorless, but at least Fujifilm has the chance to finally attract some of those mirroless-migrants to their X or GFX systems by offering already today:

• 28 APS-C Fujinon lenses
• 2 APS-C MK video lenses
• 3 APS-C flagships (X-T, X-Pro and X-H line)
• Plenty of APS-C mid range and entry-level cameras
• 2 Medium Format Cameras (GFX 50s and very soon an affordable GFX 50R)
• 6 Medium Format Lenses (more to be announced soon)

It remains to see if the mirrorless-migrants will be patient and wait years for Canon and Nikon to build up a complete new system, or if, since they have to change system and change lenses anyway (unless they use adapters), they will directly switch to more established and experienced mirrorless brands like Fujifilm (APS-C or MF) or Sony (FF),

… AND X/GFX SHOOTERS ARE HAPPY TOO!

What would Fujifilm be today, without the pressure they got from Sony, Panasonic and Olympus? Probably a much worst system than it is today. So, competition is a good thing.

That’s why I hope that the Nikon mirrorless camera will be a top performing camera and very rich in features, a real flagship!

It will motivate Fujifilm (and other companies) to work even harder and to invest even more money into their camera system, and hence improve and expand the Fujifilm system even faster.

So thank you Nikon… thank you Canon… for finally joining seriously the mirrorless side of life… just please, let it be awesome mirrorless cameras ;) .

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OUR GROUPS

• Fujifilm GFX User Group
• Fujifilm X-T User Group
• Fujifilm X-H User Group
• Fujifilm X-E User Group
• Fujifilm X-Pro User Group
• Fujifilm X100 line Group

My Holidays

It’s done… I made it…

I drove over 2,500 miles (4,000+ km) with my girlfriend on my old Mazda2 and since a few days now I am back home.

It was a rather complicated road trip, due to the huge Fujifilm rumors and announcements in July. But I had great moments during my trip, and also blogging was exciting… especially the new roadmap made me happy :)

I am now about to edit my images, but I am so happy that I guess in about 80% of the cases I will get excellent results applying Fujifilm film simulations only (or slightly fine tuned).

I travelled with my Fujifilm X-E3, XF10-24, XF18-135, XF35mmF1.4, XF27mmF2.8 and Samyang 12mm F2.

And of course my trusty Sirui T-025X carbon fiber travel tripod (bought upon your recommendation).

My most used lenses were the XF10-24 and XF18-135, since I mostly focussed on landscape photography in this trip.

I used the 35 and 27 mainly to make some portraits of my girlfriend and some street photos, but so far I could not convince her to give me permission to share them on FujiRumors, but I’ll not give up, and if I get permission, I will share them on my Instagram page here.

I have shared the first few images of my trip on my social media already (more will come), so in case you would like to find out which places I have been to, just check out my Facebook, Instagram and Twitter pages.

Just a teaser (includes yet unedited images):

• Most Impressive Colors – Lavender Fields in Provence, France (shared on Facebook, Twitter and Instagram)
• Most Impressive Mountains – The Dolomites, Italy (images on Instagram, Twitter and Facebook)
• Most Impressive Town – Positano (Instagram)… just to pick one of the many fantastic cities and villages I have seen… more images to follow on social media

Your Rumors

Now I am back… 100% focussed on FujiRumors… and I tell you: I have the feeling that rumors will come. Many of them. And here is what you should do, if you don’t want to miss them:

• ALLOW PUSH NOTIFICATION: at the bottom right of your browser, you’ll see a little bell icon. Click on it to enable browser push notifications (or disable them, if you don’t want them). This is an excellent way to get instant notifications.
• FOLLOW US ON SOCIAL MEDIA: another excellent way to get the rumors in your news feeds is to follow Fujirumors on Facebook, RSS-feed, Instagram, Youtube and Twitter

Guys, we are going to have fun… and I have the feeling you don’t want to miss the exciting Fujifilm rumors that are coming ;)

And to have an idea of what is awaiting us, make sure to check out our 2018/2019 Fujifilm rumor timeline.

OUR GROUPS

• Fujifilm GFX User Group
• Fujifilm X-T User Group
• Fujifilm X-H User Group
• Fujifilm X-E User Group
• Fujifilm X-Pro User Group
• Fujifilm X100 line Group

OUR PAGES

• FujiRumors Page
• Fujifilm GFX Page
• Fujifilm X-H Page

… have a fantastic day,

New Roadmap Lenses Images

Yesterday Fujifilm announced a new Fujinon X mount lens roadmap, along with the XF 8-16mm F2.8 and XF 200mm F2. Of course we reported about immediately here on FujiRumors Live Blogging.

The new roadmap includes the following 3 new lenses:

• Fujinon XF 16-80mm F4
• Fujinon XF 33mm F1.0
• Fujinon XF 16mm F2.8

Now the first images of the XF 16-80mm F4 and XF 16mm F2.8 mock ups start surfacing on the web, and you can see them down all below and have been shared at dc.watch and by pw-pix2 at dpreview.

In addition to that, you will see also more real life images of the XF 8-16mm F2.8 and XF 200mm F2.

As you can see, despite I am currently on holidays (driving to Matera now), I will not miss a single tidbit and break it all for you here on FujiRumors first. This and more, for the wonderful community around FR, who was even able to dictate to the Japan Fujifilm Headquarter the lenses we want next ;)

And I tell you… it’s by far not over and more great stuff is coming soon!

Make sure to follow us on Facebook, RSS-feed, Instagram, Youtube and Twitter.

via dc.watch here and here and dpreview here.

have a fantastic day,

Fujinon XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS
Fujinon XF 200mm F2: BHphoto, Adorama, AmazonUS

NEW LENSES IMAGES