Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

I originally shared this part of Elia’s video in this article, but then quickly saw, that it actually deserves a post for its own.

  • previous episode – Elia Locardi Meets Fujifilm Managers and has a talk with them at dinner

Take this article as tribute to Minami-San the color guru inside Fujifilm, since he is the person, who developed the original Fujifilm film stock and is now responsible for how the film simulations in new digital cameras perfectly match the original film stock.

Here is an excerpt from episode 5 of Elias “moments in time” series. The talk with Fuji’s color guru starts at minute 8:28.

  • Sam works for Fujifilm since 50 years
  • Sam started in the technical stuff
  • it does not sound difficult: measure the color of the film and then just transfer into digital. But it’s much more difficult than that
  • They shoot an image and then observe it on lightbox and then try to simulate it. It’s very difficult
  • his favorite camera is the Fujifilm TX-1
  • difference between actual color and memory color
  • Fujifilm spent a lot of time to study how we remember colors
  • Velvia film was aimed to produce better color on nature scenery

I thought it is interesting to see the guy, who makes so many Fujifilm X and GFX shooters happy, by putting his working live into the science of colors.

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Elia Locardi Meets Fujifilm Managers and Asks if there is Need for High Resolution Cameras, when 90% of Images Go on Instagram

Moments in Time

Elia Locardi is currently releasing a beautiful series of “moments in time” videos.

We can’t cover them all here, so we will focus only on episode 6, where he sits down with Fujifilm managers at dinner.

Check out the video down below.

I HOPE YOU WILL READ THIS: first thanks to the reader, who sent me the link to the videos. It’s people like you, who help my work a lot and keep FR on top of everything Fujifilm X and GFX.

HANG ON ONE MORE SENTENCE: To all other fellow FR-readers, whatever you spot that could be of interest for the Fuji community, you can send it to me via email (fujirumor@gmail.com), anonymous rumor box (on the right side of the page), or even personal message on facebook, twitter or instagram. As much effort as I put into FR, I simply can’t spot everything. Hence, your support is vital for keeping FR fast, fresh and interesting.

High Resolution Cameras vs Instagram

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Fujifilm Officially Recommends to Turn On OIS for Tripod Use on Fujinon XF 16-80mm F4 and XF 200mm F2

Best Friends: OIS and Tripod

We have all grown up with the idea (some call it “myth”), that we always should turn off OIS when working on a tripod.

Also Fuji X guru Rico Pfirstinger recommends this in his top rated Fuji X eBooks (at least the ones I have read).

And indeed, I feel like it’s still a good idea to switch off OIS. And in the comments Bob Cooley tells you why you should definitely switch it off for video.

But, looking at the owner’s manuals for all X and G mount lenses, I’ve noticed that Fujifilm officially recommends to keep OIS on, even when working on a tripod, on the following two lenses:

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Viltrox 85mm f/1.8 AF X Mount vs Samyang 85/1.8, Disassembly, 12 Hour Wedding and More

 

The Viltrox 85mm f/1.8 autofocus lens is the new favorite third party lens amongst Fujifilm X shooters.

It is the 4th third party autofocus lens for Fujifilm X mount (the other three are the Zeiss 12mm f/2.8, 32mm f/1.8 and 50mm f/2.8 1:1 Macro), but the Viltrox 85mm f/1.8 is the first reverse-engineered one, meaning they got no help from Fujifilm at all.

A brave move by Viltrox, that seens to pay off well for the company. At least amongst FujiRumors readers, the Viltrox 85mm f/1.8 is a best seller.

Well done Viltrox, and we look forward to the next three Fujifilm X mount AF lenses in the pipeline.

Viltrox Review Roundup

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Fuji Guy Billy: APS-C Crop Factor Cheating? :: f/2 X Mount Zoom Lenses? :: Fast G Mount Lenses Potentially Coming :: And More

The third episode of the Fujilove podcast with Fuji Guy Billy just went online (episode 1, episode 2, episode 3). You can listed to it all at sticher and Fujilove.

It’s a 1 hour podcast, and you can find it all summed up below, in case you have no time to listen to it all right now.

PODCAST SUMMARY

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Fujifilm Patents Touch Sensitive Top Dial with Adjustable Settings Control

Fujifilm has patented a touch sensitive top dial, that, depending on which part of the dial you touch, gives you access to certain settings.

It’s obviously just a patent, hence a concept. But I thought it could be interesting to discuss this solution. Is it something Fujifilm should go ahead with?

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Fujinon XF16-80mm f/4 R OIS WR Owner’s Manual Available

The Fujinon XF16-80mm f/4 R OIS WR owner’s manual is now available for download here.

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The Photography Community is Toxic? The Fujifilm X Cure in this Fun Image Roundup!

A couple of influencers have recently published videos and blog posts, saying that the photography community is toxic.

Well, I don’t notice such a toxicty here on FujiRumors. Maybe, as also Hugh Brownstone said here, most Fujifilm shooters are just more on the cooler side of life. So I am lucky to have you guys on board ;).

I just allow myself to notice, that sometimes it’s the influencer, who provokes and clickbaits people. So don’t just blame people, who comment, for toxicity. Always first ask yourself, if the way you share your content is maybe good for clicks, but leads inevitabily to strong reactions.

With all that said, FujiRumors is on a mission: bring lightness and fun back into the photography community.

And how do we do that?

Well, in the good old Fuji X shooter style: using the power of the images!

So, if you have just been irritated by somebody, who does not get it how to convert focal lengths from FF and MF, or who claims that APS-C is dead and only full frame is for Pros, I hope that these images can put a little smile back on your face.

Turth is: sometimes we might hit hard on each other in the comments, but if we would sit together on a beer, we would discover that there is so much more that unites us than what divides us, no matter if you shoot APS-C, Fuji, Sony, CaNikon, Full Frame, Pentax, GFX or whatever: we are united by the passion for photography.

Take it easy,
Patrick

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3, 2, 1 … FUN (Below)

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Fujifilm APS-C Crop is Cr&p and These Images Prove Only Full Frame Delivers – #photosfujicanttake

Tuscany: Look at that terrible Dynamic Range // Dolomites: what a pain those horrible colors // Woman + Kid: that 56/1.2 rendering just destroyed every portrait

Fuji Crop is Crap

How often have we heard influcencers says that Fujifilm is not a professional system, because it is not full frame.

How often have super talented photographers, who hide behind anonymous forum accounts with no portfolio, said that Fujifilm APS-C is not good enough to keep up with their immense talent and creativity.

How often have professional photo reviewers given scientific proof that Fujifilm APS-C can hardly beat an iPhone in terms of image quality.

How often have we heard about how impossible X-Trans files are to edit.

How often have we heard youtubers complaining about the slow manual controls on Fuji cameras, making it impossible to take pictures, because you have to spend half an hour turning dials before pressing the shutter.

And today I will prove, that they were all right!

In the spirit of one of my favorite Fuji blogs, photosfujiscanttake.com, I will list below a series of images, so horrible and painful to the eyes due to the limitations of the APS-C sensor, that you will immediately agree with forum experts, that APS-C is not for Pros.

If you are brave enough, check out the images below.

There is everything wrong, the colors, the dynamic range, the noise, the moments.

Thanks to all members of our gigantic Fujifilm X-T group for providing us these samples.

NOTE: is your sarcasm detector switched on? ;)

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SEE THE IMAGES AT YOUR OWN RISK BELOW

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Fujifilm Experience Centre Opening Soon in London – 3 Floors of Pure Fujifilm Joy

Photography has a new home in London: Fujifilm announce development of experiential concept centre in Covent Garden

Photography experience centre will open to the public in Winter 2019

Press Release

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