Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

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Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”

Sigma & Fujifilm

One of the burning questions in the Fujifilm community, is if Sigma (and other third party lens manufacturers), will at some point in time offer Fujifilm X mount lenses.

Sigma CEO Kazuto Yamaki touched this topic a couple of times, and here is what he said among the others:

  • read here – Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

So it seems Sigma passed the ball to Fujifilm. It’s up to Fujifilm to offer cooperation. But Fuji’s official response is:

  • read here – Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

So, Fujifilm isn’t making things easier for Sigma, to offer X mount glass.

Now, in an interview published a couple of days ago, the Sigma CEO was asked the Fujifilm X mount lens question again. And his answer is as follows:

I am aware of this kind of demand from customers. One of our missions is to support as many systems as possible, so I’d like to support also Fujifilm X mount, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customers. I’d like to make Fujifilm X mount lenses, but right now I have many other projects I need to prioritize.

It would be nice if Fujifilm would make life to Sigma easier, by sharing their protocols. But as the situation is now, I think we can put any dreams for Sigma X mount glass aside.

The only hope I see, is that Fujifilm hugely increases its market share (by at least 20% as we rumored here), and then Sigma might be motivated to go through the effort to reverse-engineer the lenses, just as Viltrox is doing with their X mount lenses.

Down below you can see the video, which starts at min. 5:10, so you don’t lose time to get to the point you want to hear :).

There Will Be Rumors… but First a BIG THANK YOU to Everybody Helping me with the Rumors

From my classroom during lunch break: a big THANK YOU!
From my classroom during lunch break: a big THANK YOU!

It’s not easy.

Even after 8 years of blogging and rumors, it’s not easy to keep up being able to share accurate information.

It’s always a puzzle. Every time.

But after the recent Fujifilm X Summit, where 100% of all our exclusive rumors have been confirmed, including the Fujifilm X-T4 announcement date, I really want to stop just a second the usual rumors and news flow, to express a MASSIVE thanks to everybody, who is helping me out with the rumors.

And it doesn’t matter if trusted, new or anonymous. This thank you goes to everybody, who ever shared correct information with FR.

In January also new sources (who use the rumor box), helped me out quite a bit. I can’t contact you back, but also to you, a big thanks.

You all sailed me with accuracy through the stormy rumor waters, helping me to find the right path in the thick rumor jungle.

Feel free to keep it up, so together we can keep up injecting fun and excitement into the worldwide Fujifilm community.

And of course…

… if anyone out there would like to help me out with the rumors, feel free to contact me at fujirumor@gmail.com, via rumor box, or via social media personal message.

With all that said…

… get ready, as more rumors are coming ;).

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New Fujifilm NP-W235 Battery for Fujifilm X-T4 Registered

Nokishita just spotted the registration for a new Fujifilm battery, the Fujifilm NP-W235.

What is this for?

Well, as FujiRumors already told you several weeks ago, the Fujifilm X-T4 will come with a complete new battery, so not the current NP-W126 and not even the GFX NP-T125 battery.

Now you know the name: Fujifilm NP-W235.

We will know, see and read everything about the Fujifilm X-T4 on this date.

Looks like we were spot on with yet another rumor (thanks to the source!!!).

And don’t worry… more is coming on FujiRumors, so definitely stay tuned and follow us on Facebook, Instagram, RSS-feed and Twitter.

via Nokishita

Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4
Fujifilm X Shooter rejoices at the Rumor of Improved Battery Life on Fujifilm X-T4

Fujifilm X-T4 Announcement February 26 at 2PM Tokyo Time / Midnight in New York / 6 AM Berlin Time

Hey folks,

Fujifilm confirmed our rumors, and announced the Fujifilm X-T4 announcement for Febuary 26 at

  • Toyko: 2 PM of February 26
  • New York: the midnight of February 25/26
  • San Francisco: 9 PM of February 25
  • Berlin: 6 AM of February 26

So definitely grab some coffee guys ;).

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Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors.

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LIVE EVENT COVERAGE BELOW

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Fujifilm X Summit Today 3 PM New York Time: What we Expect, What Not and We Hope

On February 4, at 3PM New York time, there will be the Fujifilm X Summit in London.

Of course there will be a live stream here on FujiRumors at:

  • NEW YORK – 3 PM of February 4
  • BERLIN – 9 PM of February 4

So what can we expect, what not, and what are our hopes? Let’s go through it:

→ WHAT WE EXPECT

We will definitely see the Fujifilm X100V coming. The first Fujifilm X100V leaked image is already out, and so are the full X100V specs, which for your convenience we have compared side by side with Fujfiilm X100F.

→ WHAT WE DON’T EXPECT

According to our sources, the final announcement, with full specs and pre-orders, for the Fujifilm X-T4 will be on February 26.

I don’t know, though, if there will be some sort of “Fujifilm X-T4 development announcement“, as it happened with the Fujifilm X-Pro3 back at the second Fujfiilm X Summit. So they could show us a Fujifilm X-T4 prototype, but don’t disclose any of the specs. That’s always a possibility.

Also, we don’t expect any Fujifilm GFX camera, as there will be none coming in 2020.

→ WHAT WE HOPE

Exactly one year after the first Fujifilm X summit in Dubai, where Fujifilm officially asked us which X lenses we want next in this survey, I think it would be high time to give us also a new roadmap. But I don’t know if there will be one. Or if they will wait for the Fujifilm X-T4 announcement to disclose it to the world.

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Fujifilm X-T3 Successor to be Called Fujifilm X-T4 – New Source

Fujifilm X-T4

The Nr. 4 is unlucky in Asia. That’s why in Asian elevators you often don’t see a 4th floor, and why Fujifilm skipped the X-A4 and passed from X-A3 directly to X-A5. This is the case also of the Fujifilm S series, which skipped from Fujifilm S3 Pro directly to Fujfiilm S5 Pro.

→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

However, I have been told that the next Fujifilm X-T camera won’t have any sort of tetraphobia, and it will be called Fujifilm X-T4.

The Fujifilm X-T4 will be announced on February 26.

Thanks to the source (with nickname), who shared this information with us.

Fujifilm is giving us an explosive start in 2020: make sure not to miss anything, and…

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Fujifilm Camera Remote 4.4.1 Released with iOS 13 Support Fix

Fujifilm camera remote 4.4.1 has just been released for iOS and Android.

  • Support for iOS13.
    Bug Fixes and performance improvements.
    *Above feature varies depending on the camera you use.

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