In the last years, Fujifilm often won quite some of awards at the TIPA awards.

• 2017: Fujifilm wins 5 awards
• 2016: Fujifilm wins 3 awards
• 2015: Fujifilm wins 3 awards
• 2014: Fujifilm wins 2 awards
• 2013: Fujfiilm wins 3 awards

Well, this year is the worst for Fujifilm, since the “X-series era“. They won 1 award only, and it goes to the Instax Square SQ10 for the “Best Design“.

So the Fujfiilm X-H1 and Fujifilm X-E3 were not good enought to make it into the TIPA ranking. Let’s hope the upcoming Fujifilm X-T3 and Fujifilm GFX 50R will change it next year.

I am surprised, though, that not even one of the astonishing Fujinon lenses has made it into the list. For example, while the winner of the best mirrorless prime lens, the Samyang AF 35mm F2.8 FE, is surely a fine lens, I can’t see it being superior to the equivalent Fujinon GF 45mm F2.8.

So despite TIPA creating overall 40 categories, there is not much love for Fujifilm this year.

Here are all the winners:

CAMERAS

• BEST DSLR PROFESSIONAL: Nikon D850
• BEST MIRRORLESS CSC PROFESSIONAL HIGH RES: Sony α7R III
• BEST MIRRORLESS CSC PROFESSIONAL HIGH SPEED: Sony α9
• BEST PROFESSIONAL PHOTO/VIDEO CAMERA: Panasonic LUMIX DC-GH5S
• BEST MIRRORLESS CSC EXPERT FULL FRAME: Sony α7 III
• BEST APS-C DSLR EXPERT: Nikon D7500
• BEST MIRRORLESS CSC EXPERT: Panasonic LUMIX DC-G9
• BEST FULL-FRAME DSLR EXPERT: Canon EOS 6D Mark II
• BEST EXPERT COMPACT CAMERA: Panasonic LUMIX DMC-ZS200/TZ200/TZ220
• BEST MIRRORLESS CSC ENTHUSIAST: Canon EOS M50
• BEST DSLR ENTHUSIAST: Canon EOS 200D
• BEST SUPERZOOM CAMERA: Sony RX10 IV
• BEST PROFESSIONAL COMPACT CAMERA: Canon PowerShot G1X Mark III
• BEST RUGGED CAMERA: Nikon COOLPIX W300

LENSES

• BEST PROFESSIONAL LENS: Nikon AF-S NIKKOR 180-400mm f/4E TC1.4FL ED VR
• BEST DSLR PRIME LENS: Canon EF 85mm f/1.4L IS USM
• BEST CSC PRIME LENS: Samyang AF 35mm F2.8 FE
• BEST CSC STANDARD ZOOM LENS: Sony FE 24–105 mm F4 G OSS
• BEST CSC TELEPHOTO ZOOM LENS: Sony FE 100-400mm F4.5-5.6 GM OSS
• BEST DSLR WIDE ANGLE ZOOM LENS: SIGMA 14-24mm F2.8 DG HSM Art
• BEST DSLR STANDARD ZOOM LENS: SIGMA 24-70mm F2.8 DG OS HSM Art
• BEST DSLR TELEPHOTO ZOOM LENS: Tamron 70-210mm F/4 Di VC USD (Model A034)
• BEST DSLR SUPERZOOM LENS: Tamron 18-400mm F/3.5-6.3 Di II VC HLD (Model B028)

CAMERA ACCESSORIES (Bags, Tripods, Flash etc.)

• BEST PHOTO BAG: Vanguard Alta Fly 55T
• BEST TRIPOD: Vanguard Alta Pro 2+ 263CGHT
• BEST CAMERA ACCESSORY: Manfrotto Camera Cage
• BEST PROFESSIONAL FLASH SYSTEM: Elinchrom ELB 500 TTL
• BEST TRIPOD HEAD: Manfrotto 494 Center Ball Head
• BEST PORTABLE FLASH: Nissin MG10

& More

• BEST CAMERA DRONE: DJI Mavic Air
• BEST PHOTO SMARTPHONE: Huawei P20 Pro
• BEST DESIGN: Fujifilm instax SQUARE SQ10 System
• BEST 360° CAMERA: Samsung 360 Round
• BEST PHOTO INNOVATION: Canon Speedlite 470EX-AI
• BEST PHOTO PRINTER: Epson Expression Photo HD XP-15000
• BEST INKJET PHOTO PAPER: Hahnemühle Photo Gloss Baryta 320
• BEST IMAGING SOFTWARE: DxO PhotoLab
• BEST IMAGING STORAGE SOLUTION: WD G-DRIVE mobile SSD R-Series
• BEST PHOTO MONITOR: LG 34WK95U-W 34″ 5K UltraWide® Nano IPS LED Monitor
• BEST PHOTO PRINT SERVICE: CEWE PHOTOBOOK Cover with Enhancement

See the full list with awards descriptions at tipa.com here

via dc.watch

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

• Fujifilm X-H1 on February 15, 2018
• Fujifilm X-T3 around Photokina 2018
• Fujifilm GFX100S in 2019
• Fujifilm GFX 50R in 2019 (with announcement maybe in 2018)
• Fujifilm X-A5 on January 31, 2018
• Fujinon XC15-45 on January 31, 2018
• Fujinon XF200mmF2 mid 2018
• Fujinon XF 8-16mmF2.8 mid 2018
• Fujifilm X-T100 in 2018
• & more

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

In 2019 I wrote an article about leaving Lightroom for Capture One.

Well, here we are, six years later, and this time I’m announcing another change: I’ll be leaving Capture One for DxO PhotoLab 9.

First off, let me be clear: my time with Capture One has been excellent. It’s a fantastic piece of software, and I never once regretted switching from Lightroom. If you’re sticking with Capture One, you’re still making a solid choice.

Why am I leaving?

Before we start, it’s worth remembering that Capture One supports Fujifilm cameras because Fujifilm pays them to. That’s part of their original agreement. So if you’re happily editing your Fujifilm files in Capture One, thank Fujifilm, not Capture One. And that’s totally fine — just business as usual.

What really bothered me, though, was Capture One’s handling of the free Express version. They announced its removal, but in reality, they didn’t actually discontinue it for Fujifilm shooters — they simply hide and renamed it.

Instead of openly saying “Capture One Express is closing, but Fujifilm users still have access to a free basic version,” they didn’t tell us about it and made it complicated to find. The probable goal: push Express users into upgrading to the paid version. Luckily, on FujiRumors we figured out the not-so-intuitive way to still access the new “Fujifilm RAW Converter (FRC)” and shared it with the community.

Legally, it’s all fine. I assume (but that’s just a guess of mine) their contract with Fujifilm might oblige them to offer a free basic version, and if so, they would have technically respected that. But from a customer-relations point of view, it felt a bit disingenuous. A little transparency and clarity would have gone a long way.

The turning point

Now that I own the Fujifilm X-E5, I had to make a choice. As a perpetual license holder, I would need to pay Capture One full price just to get support for my new camera. At that point, I asked myself: do I double down on Capture One, or finally make the switch to something else?

And the answer was clear: it’s time for DxO.

Also consider: while Capture One won’t support the X-E5 in older standalone versions, DxO added X-E5 support also the PhotoLab 7 and 8.

So this makes me confident that if one day I’ll treat myself with a Fujifilm X-E6 or X-T7 or so, I guess I won’t be forced to pay the upgrade to DxO PhotoLab 10/11 to use its RAW files on DxO.

Why DxO?

Over the past two years, DxO has impressed me more and more. The new PhotoLab 9 is a powerful, feature-rich editor — with great tools like AI Masking. I’ll be pairing it with FilmPack 8, which unlocks all Fujifilm film simulation profiles.

On top of that, DxO PureRAW 5.3 now supports DeepPRIME XD3 for all X-Trans cameras, delivering outstanding noise reduction and detail retention.

So, from now on all my editing will be done with PhotoLab9.

What About You?

Since I’ve shared my own quick editing software journey, I’d love to hear yours. What software are you using now, and how did you get there? Feel free to share your story in the comments below.

• X-T5 body
  BHphoto / Amazon / Adorama / Moment / BestBuy / Paul’s Photo

According to a recent survey, the Fujifilm X-T5 is the most owned Fujifilm camera by FujiRumors readers.

No wonder that therefore I also get many emails from X-T5 owners asking me all sorts of questions. And one question that comes up quite regularly is which UHS-II SD-Cards I recommend for the Fujifilm X-T5.

• The Fujifilm X-T5 – Here are the Top 5 Accessories I Can Recommend

And since it comes up regularly, I will answer it once for all in this article.

There is only one correct answer to this question: if possible, stick with the officially Fujifilm recommended SD-cards (list below).

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.

Lexar launched new deals:

• Up to 50% off on Lexar storage at Amazon
• Up to 50% off on Lexar SD cards at Amazon
  – Lexar 256GB Professional 1667 UHS-II for $49 – same card is sold for $79 at BHphoto
• Up to 50% off on Lexar CF cards at Amazon

Note: the Lexar 256GB 1667 is among the officially recommended SD-Cards by Fujifilm.

• Fujifilm – Officially Recommended UHS-II SD Cards

Fujifilm Recommended SD-Cards for GFX100RF

*1 Model name could be different depending on the market.
*2 Where xxxx is “JNJIP/GHJIN” in Japan, “ANCIN” in the U.S.A., “CNCIN” in Canada, “ZN4IN” in China, and “GN4IN” for Global.