Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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Fujinon X Mount Roadmap 2021/2022 Updated with Latest Rumored Lenses

The Hidden X Mount Roadmap

Many people complain that Fujifilm is not updating its lens roadmap.

And since I love my community to be happy, let me take over the job that Fujifilm refuses to do.

Also, in the comments to our earlier posts some fellow FR-readers asked me if, in the light of the latest rumors, the timeline for other lenses is still confirmed or if something changed.

So let me sum it up clearly in a sort of unofficial roadmap today, by listing all future X mount lenses that we rumored so far on FujiRumors.

Of course I am working to add more lenses to the list. So definitely stay tuned on FujiRumors.

The Future Looks Good

It’s a couple of years that Fujifilm hasn’t been so active on the Fujinon X mount lens front.

Look at what we got in the last few months (late 2020 / early 2021)

And that’s not even all for 2021. In fact, surely we will get the XF33mm F1.4 R WR. But will there be even more in 2021? FujiRumors is investigating and will let you know.

Also 2022 seems interesting, thanks to two highly desired MKII lenses and an intriguing Fujinon XF150-600mm. Plus, also for 2022 I am working on more, so expect updates.

The Latest Fujinon Lenses:

The Fastest Growing Fujifilm Group

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BREAKING: Fujifilm Working on Fujinon XF56mm f/1.2 MKII

According to our very helpful sources (THANKS!!!), along with the Fujinon XF23mm f/1.4 MKII, Fujifilm is right now working also on the Fujinon XF 56mm f/1.2 MKII.

To me, this comes rather surprising, as Fujifilm has just recently launched the Fujinon XF50mm f/1.0 WR, making, in my opinion, a refresh of the original XF 56mmF1.2 not an urgent matter.

As an owner of the XF56mmF1.2 myself, I can say that optically this lens is an absolute gem, but sure there are other areas, where it could need some improvements, like autofocus and weather sealing.

However, if I was to buy a portrait lens today, I’d probably just get together those extra $500 bucks and go for the XF50mmF1.0.

But that’s just me. I can totally understand if the XF56mmF1.2 MKII would be your personal top pick. Smaller price, more compact body and maybe even faster autofocus due to smaller glass elements.

As there are good reasons to go for the XF 50mm f/1.0, there are also many other good reasons to go for the XF 56mm f/1.2. It really comes down to personal needs and preferences, and hence there is no “right” or “wrong” answer.

Fujifilm is currently offering lots of good stuff in the 50mm prime range:

The Fastest Growing Fujifilm Group

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BREAKING: Fujifilm Working on Two More Fujinon MK II Lenses

Thanks to the immense kindness of one of our sources, we can now tell you that Fujifilm is working on two more MKII lenses.

The source also told FujiRumors which lenses will be updated.

Which ones?

I won’t let you wait and drop it all today. I’ll just give you guys time assemble here on FujiRumors and then I’ll let you know everything.

In the meantime, feel free to let us know in the comments which lenses you’d like to get updated.

Here are the latest and newest Fujinon lenses so far.

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Fujinon XF 18-200mm F3.5-6.5 Patent Spotted in 2014 gets Patent Revival in 2021

A patent has been spotted for a Fujinon XF 18-200mm F3.5-6.5. Now, I remember that a patent about a Fujinon18-200mm F3.5-6.5 has been spotted also back in 2014, and the optical design is similar indeed.

From the patent details we see that this lens has a higher optical magnification than the XF16-80mm F4 and the XF18-135mm f/3.5-5.6 and covers the angle of view equivalent to “25.5-300mm” in full size. The patent does not mention OIS.

But…

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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Fujifilm X100V, X-Pro3 and X-T30 New Firmware Features Guide

Earlier today we reported that Fujifilm has released these firmware updates for X100V, X-Pro3, X-T30 and XC16-50mmII.

The updates add functionalities to your cameras, hence Fujifilm released also New Features Guides, that I think you should not miss to check out and hence here are the direct links to the new guides.

New Features Guides

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