Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

GFX Roundup

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Fujifilm X-E4 still with 26 Megapixel X-Trans sensor (and Why I’m Happy with That)

Fujifilm X-E4

I noticed some speculation in the comments, on whether the Fujifilm X-E4 might introduce a new sensor generation.

But nope, it’s not going to happen. Fujifilm will put the 26 megapixel X-Trans sensor in the X-E4.

And quite frankly, despite it being 2.5 years old, it is still packed with Sony’s latest and greatest technology: phase detection pixels all over the sensor, back-side illuminated, copper wiring for even faster readout. It’s the best sensor Sony has to offer without going into more exotic (and expensive) terrain with stacked sensors (Sony A9 series), which allow even faster readout, but decrease dynamic range.

Yes, Sony has a 43 megapixel APS-C sensor in offer, but maybe that’s a bit of an overkill for APS-C. In my opinion the sweet spot for APS-C is somewhere around 32/35 Megapixel. It would allow for 8K video recording, be still supported by Fujinon glass and just offer a nice balance between file size, details, dynamic range, costs and just overall performance. For 50+ megapixel, it is probably better to go with the GFX system anyway.

As you can imagine, I am working on more details regarding the Fujifilm X-E4. If I have anything new, I’ll you know on FujiRumors soon.

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Top 10 Posts for November: SIGMA Lenses for Fujifilm, the X-Pan Rebirth of X-Pro1, Film Simulation Recipe Cards, XF27mmF2.8 MK II and More

Here are the top 10 posts for November:

  1. The X-Pan Rebirth of Fujifilm X-Pro1
  2. This Guy Designed Fujifilm Film Simulation Recipe Cards to Download and Print
  3. Sigma Says DC DN Lenses for Fujifilm X Mount will Hopefully Come in 2021
  4. Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner
  5. Fujinon XF27mm F2.8 MK II Coming Early 2021 with Fujifilm X-E4
  6. Fujifilm X-E4 Coming in First Quarter 2021
  7. Tokina ATX-M 23mmF1.4 and 33mmF1.4 Pre-Order Available Soon and Release on December 11
  8. Fuji Guys Switching To Fujifilm Guide (and Finally They Explain it!)
  9. Fujifilm Introduces FUJIFILM GFX100 IR (Infrared) Version Large Format Mirrorless Digital Camera
  10. Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

Top Runner Up News

Top “Personal” post

Holiday Deal Pages

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BREAKING: New Fujifilm Film Simulation Coming Early 2021

According to our sources, Fujifilm will launch a new film simulation in early 2021. As soon as I get more details, I will let you know here on FujiRumors.

I recently made a post telling you what’s coming from Fujifilm in early 2021. Now you can add the new film simulation to the list (check out the rest here).

My wish?

It’s hard, but if I’d have to pick one, I’d go for this one. And you?

Will there be even more surprises?

Well, just follow FujiRumors in the next days, weeks and months. All I can say now is that we are going to have a lot of fun! :)

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Fujifilm Digital Camera Range: Making Sense of the Line-Up, What Should be Dropped, What Should Stay… and Where is the X-H Line?

Fujifilm shared this Pyramid explaining their Current Camera Line-up
Fujifilm shared this Pyramid explaining their Current Camera Line-up

I already said it in my X-S10, Attack on Sony article: the Fujifilm X-S10 makes a whole lot of sense.

And yet, I do understand one of the critiques made to Fujifilm: their line-up is huge and potentially confusing.

There are indeed some lines, that in some occasions do not not differentiated themselves enough from each other.

But this is an issue Fujifilm realized and I feel that they are taking care of it, for example:

  • the Fujifilm X-Pro3 is a unique machine, with a concept, so far nowhere to find
  • Fujifilm is aware that the the Fujifilm X-H2 must differentiate stronger from the X-T* line in order to continue to evolve separately

Fujifilm understands the problem and is finding ways to separate the lines better.

And yet… there are some lines that should be dropped, in my opinion.

Let’s take a look it at, by using an official Fujifilm media sheet that has been sent to me, which shows a pyramid with all Fujifilm X series cameras listed and ordered by Fujifilm itself.

The Red Zone

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IBIS Performance of X-S10, X-T4 and X-H1 on All Fujifilm X Mount lenses Compared

The Fujifilm X-S10 features a brand new IBIS unit.

  • it’s 30% smaller than then one on the Fujifilm X-T4
  • it’s half a stop less effective than the Fujifilm X-T4 IBIS (up to 6 stops instead of up to 6.5 stops)

You can see the IBIS unit of X-S10 side by side with the one of X-T4 and X-H1 in this article.

But which Fujinon X mount lens gets how much stabilization on the X-S10? Well, you can see the answer in the chart above.

Also, the IBIS data above gives you a side by side comparison between X-S10, X-T4 and X-H1.

To sum it quickly up:

  • 22 Fujinon lenses work best with X-T4
    XF10-24 MK I – XF10-24 MK II – XC15-45 – XC16-50 MK II – XF18-55 – XF14 – XF16/1.4 – XF16/2.8 – XF18 – XF23/1.4 – XF23/2 – XF27 – XF35/1.4 – XF35/2 – XC35/2 – XF50-140 – XF50/1 – XF50/2 – XF56 – XF56APD – XF60 – XF8-16
  • 7 Fujinon lenses work best with X-T4 and X-S10
    XF18-135 – XC50-230 – XF55-200 – XF100-400 – XF200 – XF90 – XF16-55
  • 2 Fujinon lenses work equally well on X-S10, X-T4 and X-H1
    XF80mmF2.8 – XF16-80

Remember: Fujifilm declared downsizing IBIS one of the top priorities. And so far it seems they are proceeding pretty fast.

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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IBIS COMPARISON: Fujifilm X-S10 vs X-H1 vs X-T4 – Smarter Wiring, 30% Smaller Side by Side with Older IBIS Units

In the latest Fujifilm X Lab episode (which is in Japanese and you rely on a ridiculous automatic google translation that often does not make sense), Fujifilm engineers and managers talk about the Fujifilm X-S10.

They talk about the challenges of shrinking IBIS, how they changed the wiring to make it smaller and more power efficient and other things.

But what is most interesting for us, is that they showed the brand new IBIS units of the Fujifilm X-S10 side by side with the one of the Fujifilm X-H1 and Fujifilm X-S10.

As we have learned during the the launch event (which we shared in our huge X-S10 live blog), the IBIS unit on the X-S10 is about 30% smaller over the one on the X-T4.

And looking at the images below, you can really see how the X-S10 IBIS is clearly smaller than the X-T4 IBIS, not to talk of the X-H1 IBIS, which is the first IBIS Fujifilm ever created (well, that’s not technically not correct, but seriously, we don’t count this one, ok?).

It’s impressive how rapidly Fujifilm is proceeding with the miniaturization process of its IBIS, which is a declared top priority for Fujifilm.

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More Images + Video

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Fujifilm X-S10 IBIS Unit Significantly Smaller than X-T4 IBIS Unit

Some guys out there think that the Fujifilm X-S10 will have the same IBIS of the Fujifilm X-T4.

I contacted my sources about it, and this is the answer I’ve just received:

The IBIS unit on the X-S10 is NOT the same we find on the X-T4. It is actually significantly smaller than the one we find on the X-T4. As a matter of fact, it’s Fuji’s smallest IBIS unit ever made (ok, if we don’t count this one ;) )

Remember, shrinking IBIS is one of the top priorities identified by top Fujifilm manager Toshihisa Iida (who now left the imaging division) in a recent interview. And they seem to proceed very well with this.

Fuji really went a long way from that day back in 2016 when they said IBIS is not compatible with Fujifilm X mount to 2020, when they are able to squeeze a 5axis 6 stops IBIS in a camera as small as the Fujifilm X-S10.

Take care,
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FUJIFILM Announces possible XF 50mmF1.0 Shipping Delay due to Demand Exceeding by Far Fuji’s Expectations

The Fujinon XF50mm f/1.0 is scheduled to be be released in September 24/25.

But now Fujifilm has issued an official press release, where they announce that demand is far stronger than they expected, and hence there is a possibility that there will be shipping-delays. Fujifilm writes:

The “Fujinon Lens XF50mm F1.0 R WR” announced on September 3, 2020 (Thursday) has received inquiries far exceeding our expectations, and we cannot deliver the product on the release date. There is a possibility.

We are currently working hard to meet the number of requests, and we appreciate your understanding.

Fujifilm is not a company that uses the “high demand” phrase too often. When they decide to inform us about high demand, then it’s usually also accurate.

I think last time they spoke about “high demand” it was for the Fujifilm GFX100, and we all know how that ended (biblical long waiting times and 50% higher demand that Fujifilm expected).

Here on FujiRumors, the brand new Fujinon XF50mmF1.0 enjoys one of the strongest XF lens pre-orders of all time, so at least our little FR-Universe seems to confirm Fuji’s statement.

Notice Regarding Product Supply of “Fujinon Lens XF50mm F1.0 R WR”

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