Fujifilm 2024: A Look Ahead Between Rumors and Speculations (X-Pro4, X100R, X-E5, X-T40, New XF Lenses, GFX Future)

2023 is Done

We just told you that there will be no more Fujifilm announcements in 2023.

And since in terms of new gear we are done for this year, lots of people started asking me what is coming in 2024.

Now, I am working on it, and we have shared already something.

For example we told you that the next XF lens to come is the replacement of this lens here.

More rumors will follow.

But as you know, on FujiRumors we will not make up a single rumor just to make traffic, nor share anonymous rumors we receive in which I don’t trust.

We prefer to share less rumors, generate less traffic, make less money, and value your time with less, but accurate rumors.

But until more rumors drop, I thought we could also make one single article where we talk about the current state of the rumors and also make speculation on what could or we would like to come in 2024.

2024 – A Look Into the Future

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40 Fujifilm Products Win Good Design Award

40 Fujifilm products won the Good Design Award.

In terms of X and GFX photography gear, these are the winners.

40 products in a wide range of business areas win Good Design Award

– Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” chosen as one of the Good Design Best 100

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Fujifilm GFX100 II Look Up Table (LUT) Input Device Transform (IDT) for F-Log for F-Log and F-Log 2 Now Available

Overview

This LUT file and IDT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

<F-Log 3D-LUT file / F-Log IDT file>
* F-Log movie data recorded with GFX100 II, GFX100S, GFX100, X-E4, X-S10, X-S20, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
<F-Log2 3D-LUT file / F-Log2 IDT file >
* F-Log2 movie data recorded with GFX100 II, X-H2S, X-H2, X-T5 and X-S20.

Download

F-Log 3D-LUT file / F-Log IDT file / F-Log Data sheet

Last updated: 9.12.2023
F-Log_LUT_E_Ver.1.26.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.26.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2023
F-Log_IDT_Ver.1.00.zip[8.0KB] 
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 IDT file / F-Log2 Data sheet

Last updated: 9.12.2023
F-Log2_LUT_E_Ver.104.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.04.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2022
F-Log2_IDT_Ver.1.00.zip[8.0KB]
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

The Latest GFX Gear

Fujifilm GFX100 II Explained by Fujifilm Managers and Talking Firmware Updates for X/GFX – CineD Interview

CineD sat down with product planning manager Makoto Oishi-san and product planner Taiji Yoneda-san to talk about the GFX line and what makes the Fujifilm GFX100 II special.

You can and should watch the 24 minutes video above. But if you are in a hurry, I will provide also a quick summary below.

There is also a little section about firmware udpates, where Johnnie from CineD asks for one feature available on X-S20 to come via firmware update to GFX100II, and one available on GFX100II to come to X-H2, X-H2S, X-T5 and X-S20.

In short: if the request from users is strong, Fujifilm might make it happen. So guys, you know what you have to do in the comments now ;).

Summary

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How Fujifilm Could Turn the Imminent X Summit into an EPIC PARTY also for Fujifilm X Shooters (Hope, not Rumor)

The Fujifilm X summit starting soon will definitely be a GFX party day.

And look, it’s just fair like this. Look at what Fujifilm gave us in the last 1+ year:

  • X-T5, X-H2, X-H2S, X-S20, XF150-600, XF18-120, XF30mm Macro, XF 56 MKII
    vs
  • GFX50SII

So yes, it was high time for a GFX party and looking back X shooter should just accept this happily.

However, there is one thing that Fujifilm could do, rather easily, to turn the next GFX-centric X summit into an epic day also for Fujifilm X shooters.

What is it?

Well, we know that the Fujifilm GFX100 II will come with new features not even available on flagship X series model until now.

We are speaking of:

  • new film simulation REALA
  • touch-to-track in video autofocus
  • waveform monitor
  • anamorphic mode
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Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Fujifilm launches Mirrorless digital camera “FUJIFILM GFX100 II”

Press Release

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RUMOR: Fujifilm GFX100 II will NOT Have a File Transmitter Grip and Frame.io C2C Integration Possible with GFX100II Body Only

Today I’ve learned a lesson.

Which lesson? I will tell you at the bottom.

First you have to know that so far we have spotted three camera registrations in the first half of 2023.

  • FF220002 = Fujifilm X-S20
  • FF230001 = very likely Fujifilm GFX100II
  • FF230002 = yet unknown

And because it takes Fujifilm between 1-4 months usually to release gear after registration, this would mean all three should come within this year.

And here comes the problem.

Given the lack of rumors about the third camera supposed to come in 2023, I told you yesterday here that I believe the registration could be for the vertical file transmitter grip for the GFX100II, but making clear that’s not a rumor, just a speculation of mine.

But after I’ve shared the video trusted sources (thanks!!!) reached out to me and corrected my speculation telling me this:

  • there will not be a file transmitter grip for the GFX100 II
  • Frame-io Camera-to-Cloud (C2C) integration will be possible using the GFX100II body only

Now this is huge news. Consider that the FT-HX File Transmitter Grip for X-H2/S costs $1,000, a staggering $600 more over the regular X-H battery grip.

But what in the X-H world costs you $600 extra to get access to (frame.io C2C), you’ll get it built into the Fujifilm GFX100 II body for this price here.

And you know what that means.

It means that I have to get back at work to try to find out what the FF230002 is ;).

Lesson learned?

I have learned the lesson that I better don’t make any speculations, but just follow blindly the rumor-path my sources share with me.

So I will do just that.

By sharing more big rumors still before the launch of the GFX100II.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm GFX100 II Coming with Waveforms Monitor and Anamorphic Mode

For the first time ever (and to big joy of Jordan Drake I guess), Fujifilm will offer

  • waveforms monitor
  • anamorphic mode

This much loved videographer features will come to the Fujifilm GFX100 II.

And of course we hope that Fujifilm will also treat current 5th generation gear shooters (X-T5, X-H2, X-H2S, X-S20) with firmware updates that will bring those features also to those cameras.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm Facebook Groups

Fujifilm GFX100II with 3-Way Tilt Screen

When we shared the rumor that the Fujifilm GFX100II would accept the cooling fan (which we confirm), I noticed people saying in the comments that this obviously means the GFX100II will have a fully articulating screen, just like every other cameras that is currently compatible with that fan.

But sometimes, what we think is so obvious, is wrong anyway ;).

Because we have been told the Fujifilm GFX100II will have a 3 way tilt screen.

Cameras Compatible with the Cooling Fan

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm Facebook Groups