RUMOR UPDATE: Upcoming Third Party Autofocus X Mount Lens is NOT from Chinese Manufacturer

We told you recently here that a new third party autofocus lens is about to come for the X system.

Well, now we have an important update that rules out quite some options.

According to information we have received, the upcoming third party AF lens will not be from a Chinese manufacturer.

So which are the brands left?

From those, who already offer AF lenses, we have Tokina, Tamron, Sigma, Samyang and Zeiss.

Let’s discuss the options:

Tamron

There is the lovely Tamron 11- 20mm F / 2.8 Di III-A RXD that Tamron itself hinted here would come also for the X mount in future.

Sigma

I think whatever Sigma has in terms of mirrorless DC lenses (DC = APS-C lenses), is already offered for X mount. But they could adapt an FF lens to the X mount. So if it is coming from Sigma, then it must be something new, or maybe adapted from their Full Frame glass, as for example Tamron did with their Tamron 150-500mm f/5-6.7.

Tokina

Tokina has until now only the Viltrox-clones for X mount. However, they have launched a dedicated mirrorless APS-C lens (for Sony) last year, the Tokina 11-18mm f/2.8. However, when they launched that lens Tokina has not hinted that it would come also for the Fujifilm X mount.

Samyang

I know Samyang offers the Samyang 12mm F2 AF lens for X mount. But I am not aware of Samyang having any other APS-C autofocus lenses available for other mounts.

Zeiss

I feel we can rule out Zeiss, as they are virtually dead in regards to AF X mount lenses. They could have been very successful, as they entered the AF X mount market when Fujifilm hardly had any lens available. But they did so by offering lenses that Fujifilm already offered at a lower price than the Zeiss Touit lenses. Such a missed opportunity.

Surprise

Will a new brand join? Well, I can’t rule that out either for now.

Your Guess

Just for fun, a little survey where you can make your guess on who will offer the next X mount AF lens ;).

The Next Autofocus X mount lens will be coming from...

View Results

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Full List of Third Party AF X Mount Lenses

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Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

** CLICK HERE to Read the Rest of the Article **

BREAKING: New Third Party Autofocus X Mount Lens Coming Soon

According to trusted information we have received, the Fujifilm X mount system will soon be richer of one more third party autofocus lens.

Place your guess now ;)

Down below is the full list of third party AF lenses by third parties.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Full List of Third Party AF X Mount Lenses

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Best XF Lens Deal of the Year Just Dropped in USA (Hopefully Coming to EU)

When readers ask me when we can expect Fujifilm’s best deals of the year, I usually reply “right before the Japanese fiscal year ends in March“. That’s when Japanese companies try to push sales to show up in front of investors with the best possible numbers.

Well, what Fujifilm just launched today are some of the best deals I have seen this year (Japanese Fiscal year of course), as. for the first time, they include huge savings on Fujifilm’s new 40MP capable f/1.4 lens trinity, a hefty $250 rebate on Fuji’s fastest lens ever and a few more deals.

Just 2 days ago I’ve expressed to you my plan to upgrade to the new XF23mmF1.4 and told you I will wait 1/2 months to see if a deal shows up and if not buy at full price. Well, I hope that the deal in USA is a prophetic sign that such deals are about to drop also in Europe. If it will, then it has to happen before the Japanese Fiscal Year ends. Crossing fingers.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)

Official Fujifilm Deals

There is some confusion right now, which might need to be addressed.

Earlier today we reported how Fujifilm has launched some huge XF lens deals.

Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.

My fault is that I did not elaborate on why I did that, so I’ll do it now.

The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.

I don’t know how long this  “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.

What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.

I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.

Price Drops

Official Fujifilm Deals

X Camera Deals

GFX Deals

Good Bye Fujifilm X-T4: My Best X-T4 Experience and the Lens I’ll Buy with Money Earned from its Sale

X-T4 – Remember the Good

My Fujifilm X-T4 is gone… sold.

Unlike when I sold my X-T1, there won’t be a huge emotional goodbye today.

But that’s not to say I didn’t appreciate my X-T4.

On the contrary, I have done lots of work (wedding included) and travel with it (taking lovely family images).

At a certain moment, I even fell madly in love with… with the selfie screen!

It was 2020, and since February I was in lockdown and teaching online. I filmed my lessons with my X-E3, but when I finally received the X-T4, it totally improved my workflow to be able to see myself during recording, but I also started to make more creative videos for my students (which they appreciated, as you can here from their Whatsapp feedback I’ve shared in this article – direct video here).

So I guess this could be called my best experience with the X-T4: it simplified my teacher life during lockdown and also gave me a creative boost.

And to be honest, there were several other occasions where the fully articulating screen turned out very handy, as I have described here.

So to be clear: it might not have been my all time favorite camera, but I appreciated it and had lots of fun with it.

The Sale

And yet, the day I’ve received the rumor that the Fujifilm X-T5 has a 3 way tilt screen (a masterpiece of a rumor btw, with quotes from V for Vendetta ;)), I did put my Fujifilm X-T4 up for sale. Because although I can see the advantages of fully articulating screens, for my style of shooting the disadvantages just outweigh the Pros.

I needed a couple of months to sell it. I feel like most buyers simply have unrealistic expectations on how much second gear should cost. I received messages from people who said they won’t pay more than 500 bucks.

Of course I declined such offers and wished them good luck to find an X-T4 for that price in 2038.

At the end I found someone living just 15 minutes car drive from my home who bought it at a fair price.

The new owner of my X-T4, Nicole, is more into video and prefers the fully articulating screen of X-T4. I am happy to see my X-T4 in the hands of someone who is going to appreciate and love it.

My Next Lens

And what should I do with the money earned from the X-T4 sale?

Buy more lenses, of course! :)

After lots of thoughts, I decided that it will be one of the new fast 40MP capable primes. But which one?

What Not

  • the good old XF35mmF1.4 is source of eternal joy and happiness for me, snapping personal favorite images over and over again. It kills any desire for the XF33mmF1.4 for me
  • I use the original XF56mmF1.2 mostly for portraits. I don’t need faster AF in those occasions. And I also don’t need the even sharper images of the new XF56mmF1.2 R WR. It’s portraits, people usually don’t really desire to have their wrinkles captured in high resolution 40MP glory. The current 56 is plenty of sharp enough. No need for even sharper portraits

What’s Left

  • the original XF23mmF1.4 is a lens I have used in some of the most important moments of my life: it was the only lens I took with me when my son was born. It was a stunning performer during the weeding I photographed. I made some travels carrying only the XF23mmF1.4 with me. It’s just incredibly flexible and also fun and beautiful thanks to the focus clutch. But as much as I appreciate it, I am not madly in love with it like with my XF35mmF1.4. So the new XF23mmF1.4 R LM WR is an option
  • XF18mmF1.4 R LM WR: I once owned the pancake XF18mmF2 lens. When I sold it I did miss the pancake style and the 18mm FOV every now and then. I replaced my desire for pancake with the XF27mmF2.8 R WR, but I still sometimes miss to have a nice 18mm prime

The Decision

One would say, so keep the old XF23mmF1.4 and get the XF18mmF1.4.

But here is the thing: as you’ve seen from the examples I made above, 23mm is a really nice focal length that I use in many important moments of my life. And the idea of having the stellar ultra sharp and fast focusing XF23mmF1.4 R LM WR is intriguing me.

So the masterplan is this: with the money from the X-T4 sale I will buy a new XF23mmF1.4 R LM WR (I give it 1/2 months and hope in a sale, otherwise I’ll buy full price). Once I have it, I’ll sell the old XF23mmF1.4 and have some more money to buy even more lenses. Maybe the 18mmF1.4 or why not, even the XF16mmF1.4.

2023 just starts as 2022 ended: I still struggle with my GAS :D

UPDATE – Price back to Normal :: Viltrox Increases Prices on X Mount Lenses – B&H Photo Still Selling at Cheaper Price (but for How Long?)

UPDATE: Price is back to normal for most people. Some countries (like me in Italy) still see the higher price)

UPDATE 2: Reply from Viltrox:

We do not change the price of 75mmXF lens at Viltrox Official store—US$549,
but MSRP varies by regions like all of Viltrox other products as below for your reference:

Euro Countries: €599.00
GBP Countries：£533.00
USD or other currency countries:US$549 533
CAD: C$729.00
JPY: ¥70,600

ADMIN NOTE: even from Italy I always saw the lower price. Now suddenly this changed, and in Italy I see the new higher price. But US residents still see the old price. Also strange that I see the old price for their 85mm (hence I see the same price in Italy as it is in USA). But the other lenses have a different price.

Original Article

When checking the Viltrox store today, a FR-reader noticed that Viltrox started to increase the prices on their X mount lenses.

I don’t know what is happening and dropped an email to Viltrox to ask for clarification. As soon as I get a reply I will update this article.

But for now my best recommendation is that if you wanted to grab any of the lenses, better do it now at BHphoto. We don’t know if soon also BH & Co will have to raise the price on Viltrox X mount lenses, or if maybe Viltrox will revert back to the original pricing.

Here is a breakdown of the prices at Viltrox compared to BHphoto at the time of this post.

Preorder Now: Tokina 300, 600 and 900mm APS-C X mount lenses

The three new Reflex lenses are now available for preorder:

Tokina has already a few SZ/SZX lenses in offer for Fujifilm X Mount:

The Latest and Greatest Roundup (at least until April X Summit 2023) – X-H2s Snaps DPR Reader’s Award 2022 and More

Here is a roundup about the latest and greatest Fujifilm gear.

It will be the latest and greatest only for a few more months, as the next Fujifilm X Summit has been announced for April 2023. And we know Fujifilm launches new gear on those summits.

But until then, let’s enjoy what it available now in terms of 5th generation Fujifilm cameras and latest lenses:

So here is a roundup.

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Kenko Tokina SZ 300, 600 and 900mm PRO Reflex Lenses

Tokina has already a few SZ/SZX lenses in offer for Fujifilm X Mount:

Now they extended their offer with three more lenses they announced and launched back in October via Indiegogo.

You can now find them on the Tokina website (click the specific lens above to access the product page) and shipping will start February 3.