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Smallrig Cage for Fujifilm X-E4 now With Discount

Smallrig has just launched the Smallrig cage for Fujifilm X-E4 cameras. At the moment it is available with $10 discount.

You can pre-order now directly at Smallrig here.

We remind they also launched the following two products recently:

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Fujifilm X-E4 in Stock at B&H Photo

The Fujifilm X-E4 is now in stock at BHphoto. You can get the silver body only version here and the black body only version here.

Not available, but I guess to follow in the next few days, at Adorama here and AmazonUS here.

If you want to get it with the lovely XF27mmF2.8 R WR, then you’ll have to wait a little bit longer.

The X Gear

The GFX Gear

Why the Upcoming Fujinon GF Zoom Might not be the Fujinon GF 20-36mm f/3.5-4.5 (Opinion, not Rumor)

When we told you that Fujifilm will launch a new GF zoom in the first half of 2021, many were sure: this has to be the Fujinon GF 20-36mm F3.5-4.5!

But where does that Fujinon GF 20-36mm F3.5-4.5 rumor come from?

Well, it comes from an internal Fujifilm roadmap we leaked back in 2017 here.

As you can see, everything that was on that roadmap materialized at some point, except for the UWA Fujinon GF 20-36mm F3.5-4.5.

But if you look closely, the internal roadmap says “GF20-36mm” or “GF100-200mm”. And, well, in 2019 Fujifilm announced the Fujinon GF100-200mmF5.6.

Why this intro?

Well, because we recently told you the following about the upcoming Fujinon G mount zoom lens that it will be:

And here comes the speculation (not rumor).

The Fujinon GF 20-36mm F3.5-4.5 would be a a 16-28mmF2.8-3.5 full frame equivalent lens (or 10-18mm f/1.8-2.2 APS-C equivalent), and usually such wide angle faster zoom lenses are not the cheapest on the market, unless you go with third party offerings like the Tokina 16-28mm f/2.8.

So either Fujifilm worked miracles and is about to give us an ultra affordable UWA lens, or the lens we are talking about is not the Fujinon GF 20-36mm F3.5-4.5.

I don’t know the answer yet, but if I should place a bet right now, I’d not put my money on a GF20-36mmF3.5-4.5 lens, but on a very affordable travel zoom lens, which will still be able resolve all the 100 megapixels the GFX system offers, but maybe be made more out of plastic and have a slower aperture.

Sort of something we know from the Fujinon XC lenses, although I hope it will retain the aperture ring, the lack of which would be a dealbreaker for me.

But again, this is pure speculation from my side. Not a rumor.

The GFX Community

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BREAKING: Upcoming Fujinon GF zoom Will be Fujifilm’s Most Affordable G Mount Lens To Date

Well, this is am important update regarding the new Fujinon G mount zoom lens that will come in the first half of 2021.

According to our sources, it will be Fujifilm’s most affordable G mount lens to date.

FYI, the currently most affordable G mount lens is this one.

As you know, I just tried to make global economy recover by pre-ordering the GFX100S myself. I am torn between this lens and this lens. I absolutely need to find out the focal range of this upcoming zoom, as it could play into my buying decision.

For now, just drop your guess in the comments.

The GFX Community

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Sony to Release New 127 Megapixel Large Format Global Shutter CMOS sensor

This is not really fresh news, as we covered the sensor already here in August 2020.

In that article, we already made clear that this is a 3.6 type sensor, whereas the GFX uses a minimally smaller 3.4 type sensor.

What this means and how this translates into GFX, we explained it here.

What’s new today, is that we have an official press release by Sony that you can read below.

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujinon GF Lens Savings Continue – Save $500, €500, £450

There are big deals running in USA and Europe on Fujinon GF lenses. Here they are:

GF Lens Deals

USA

After purchase, go to this page to claim your money back.

EUROPE

All Fujifilm Deals

Used Fujifilm Gear

Kickstarter

Fujifilm GFX100S Trade in Deal

Some Fujifilm Europe branches (like UK and IT) decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm GFX100S
USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujiflm Deas in EU/UK

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Savings

Save €500/£450 on Selected Fujinon GF Lenses in Europe

Well, nice to see Europe catching up with the amazing GF lens deals in USA, where there is a $500 mail-in rebate on the following lenses:

Now the very same deals now run also in Europe, from Germany to UK, from France to Italy, except that the GF110mm is replaced by the GF45mm. This time it seems that Amazon is excluded from the official retailer list participating to this deal.

As I pre-ordered a GFX100S myself, I am now torn between the GF32-64mmF4 and the GF45-100mmF4 for landscape photography, and this deals is just great timing from Fujifilm. Thanks!!!

Fujifilm UK/IT GFX100S Trade in Deal

Fujifilm UK and Fujifilm IT decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm GFX100S
USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujiflm X/GFX Deas in EU/UK

Fujifilm Announces Delivery Delays for Fujinon XF27mmF2.8 R WR Due to High Demand

Guys, I told you to wait and pre-order the new XF27mmF2.8 R WR only AFTER I got my copy. But apparently you didn’t listen to me, tons of you pre-ordered it, and now I have to wait even longer for my Fujinon XF27mmF2.8 R WR!

In fact, Fujifilm has just announced that the demand for Fuji’s little gem, the Fujinon XF27mmF2.8 R WR is higher than they expected causing delivery delays all over the globe.

I mean, I can patiently wait for the Fujifilm GFX100S I just pre-ordered, but I can’t wait for the XF27mmF2.8 R WR and my plan was to grab one as soon as stores open again and I can leave my locked down village. But now I am afraid my local store won’t have any XF27mmF2.8 R WR for a while.

What a bad way to start the day. Well, at least I got the COVID vaccine today.

Down below the google translated Fujifilm statement.

** CLICK HERE to Read the Rest of the Article **

Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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