Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

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DEAL ALERT: Save $500 on Selected Fujinon GF Lenses via Mail-In Rebate

Fujifilm just launched a $500 mail-in rebate on the these three Fujinon G mount lenses that goes until April 18.

Save $500 via mail-in rebate

ATTENTION: Mail-In rebate is not applicable to back orders. Hence if the lens runs out of stock and maybe stays so due to COVID or other reasons, you won’t be able to grab the deal. So better place your order until it is available.

Down below the full Terms and Conditions.

In short: you basically first purchase the gear you want at an official retailer. Done that, go to this Fujifilm page and claim your $500 Prepaid Mastercard before 5 P.M. EST on May 18, 2021.

Full Terms and Conditions

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New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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DEAL ALERT: This Coupon Code Gives Savings on All GF Lenses (GF80mmF1.7 Included), X-T4, X100V, X-S10, XF50mmF1.0 and More – UPDATE

UPDATE: The code lasted only for a few hours and has now expired. I am happy that some of you could get a nice deal thanks to it :)

FR-reader Happy (thanks) noticed and shared with us some sweet deals you can get at BHphoto if you use coupon code “BHCC02″ (apply once product is added to cart).

The deals include all Fujinon G mount lenses (including the brand new Fujinon GF80mmF1.7), the Fujifilm X-T4, the bokeh beast XF50mmF1.0, the Fujifilm X100V and more. The deals are not available at AmazonUS or Adorama.

I have no idea how long the coupon code will remain active, so better act fast and grab now what you want.

Sadly I can’t see the Fujifilm GFX100S in offer or other cameras other the the ones I list below.

The coupon code works also on accessories such as Lexar SD cards, Godox flash and Peak Design strap.

At the time of the post, these are the deals (use coupon code BHCC02 at checkout):

GF Lenses

X Cameras and Lensers

Accessories

Use code BHCC02 at once you added the product in the cart.

 

New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujinon XF 70-300mm F4-5.6 Hands On Reviews

We have published follow up coverage to the GFX100S here, the GF80mmF1.7 here, X-E4 and XF27mmF2.8 R WR here.

There is only one missing from the big annoucnements we had on January 27: the lovely Fujinon XF70-300mm f/4.5.6.

So far it seems Fujifilm has crafted a very fine, small and affordable lens. And since I get this questions often: yes, it works with the Fujifilm XF Teleconverters!

Remember, another long superzoom is coming in 2022: the Fujinon XF150-600mm!

  • williamchua – XF 70-300 mm f4-5.6 R LM OIS WR lens.. ( great quality for an affordable price)
  • bjornmoerman – First Look Review – Fujifilm XF70-300mm F4-5.6 R LM OIS WR
  • fujilove – Telephoto Zoom Life: The New XF70-300mm F/4-5.6 R LM OIS WR
  • dc.watch – Fujifilm XF70-300mmF4-5.6 R LM OIS WR
  • fujifilm-x – FUJINON XF70-300mmF4-5.6 R LM OIS WR Impression

Fujinon XF70-300mmF4-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

VIDEOS

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Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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Fujinon GF80mmF1.7 King of All Portrait Lenses (vs GF110mmF2): “Usually Gear Does Not Matter, but in This Case, It Matters”

ZP Productions published his review about the Fujinon GF80mm f/1.7 on his youtube channel. Since he owns the GF110mmF2, he also compares to that lens.

Down below is a summary, but the 12 minutes video linked below is well worth watching.

  • very good lens, but not a perfect lens
  • the GF110mmF2 is more perfect in terms of optical quality, chromatic aberration, sharpness to the corner
  • GF80mmF1.7 is a lot easier to use outdoors than the GF110mm. It’s lighter and shorter
  • the rendering on the GF80mm is smoother than the GF110mm most of the time, because of smoother bokeh balls
  • GF110 is optically more corrected than the GF80mmF1.7. There is a very slight chromatic aberration on the GF80mm (you must zoom in a lot to notice a very slight aberration). It’s not obvious and also not distracting, but when it happens, you can remove it in post
  • GF80mmF1.7 mantains sharpness in the center and also in the corners. However, in the extreme corners it’s still sharp, but not tack sharp like the GF110mmF2
  • sometimes, when you try to focus on something in the very corner of the frame, the lens seems to not always nail the focus and it can result in softer images
  • it’s overall a very sharp lens
  • works great outdoors but also indoors, where the GF110mm might be a bit too long sometimes
  • unique lens that gives you a unique look in your portraits
  • Unique rendering
  • fantastic lens for night photography
  • easier to shoot handheld and get sharp images at slower shutter speeds
  • for night portraiture, available light and led lighting photography, it is definitely easier to sue than the GF110mmF2
  • he enjoys this lens a lot
  • this lens is not too expensive. It’s cheaper than the GF110mm and some equivalent FF lenses
  • it is pre-production sample/firmware, and that bit of chromatic aberration might be fixed with the final firmware. But he repeats it is very minor chromatic aberration, almost non-existant and visible in case only at 200% magnification
  • it is the nicest portrait lens you can get on medium format today

To certain degree, it’s just inevitable to see CA in such super fast lenses. Some show more if it, some less, and from what I could see in the sample in the video, the Fujinon GF80mmF1.7 shows a very reasonable and acceptable amount of CA in some conditions.

Look for example at the just announced Sony FE 35mm f/1.4 GM lens. Right now some people are actually quite impressed by how much chromatic aberration it shows wide open (DPR highlights it as the main flaw of this lens) and they hope that the shipping delay announced for the Sony 35mmF1.4 GM means that Sony is somehow trying to quickly fix it.

In some situation in life you just have to come down, stop down, and all will be good again ;).

Another review has been published by Patrick Tomasso (video below). Here are his thoughts about the Fujinon GF80mmF1.7.

  • if you are a portrait photographer shooting full frame right now and you consider to go medium format, the GF80mmF1.7 is the definition of “bokeh beast lens”
  • every sensor size has its bokeh beast lens, but the GF80mmF1.7 is the king of all of them. Nothing comes close to this lens in terms of DOF, detail, sharpness
  • if you are portrait photographer and try this lens, it will be hard to you go back to anything else
  • the reviewer does not shoot much portraits, but if he did, he’d just drop his full frame gear to get this lens
  • you can back up, get a wider shot, but still separate the subject from the background in a way you can’t with full frame or APS-C
  • he used the lens to shoot landscape and street, and even if you’d usually not use it for that, it’s a lens that changes your entire perception of photography, the way you see and frame things
  • GFX camera + GF80mmF1.7 gives you a look that will set you apart from almost everybody else that’s shooting right now
  • in an oversaturated market, the GFX gear can separate you from the pack
  • usually gear does not matter, but in this case, gear matters
  • it’s difficult to pull off that GFX look with any other combination that’s out there in the camera market
  • for video, as this lens is focus by wire, it is almost impossible to manually focus this lens during video, and AF is not good enough for video use
  • moving forward, medium format might become a system that is just affordable and attainable as full frame
  • everyday people are now starting to get access to medium format

Enjoy the videos down below.

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Video Reviews Below

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