HOT: Fujifilm X100F now $899 Only (save $400)

The Fujifilm X100F is sold for $899 only at BHphoto instead of regular $1299. That’s about a 30% saving.

As we told you already, the Fujifilm X100F is in closeout sale and disappearing from stores all over the world.

Dedicated Black Friday Pages

Software Deals and More

Viltrox Savings

Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)

Peak Design

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Fujifilm Deals

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

DPReview 2020 Gear Awards: Canon Dethrones Sony, Fujifilm X-S10 Triumph but did they Forget the GFX Lenses?

Best Gear 2020

DPReview awarded the best gear of 2020.

Lots of what they say makes sense, but I don’t really agree with everything. For example, the Fujifilm X-T4 is second in the mid-range ranking behind the Canon R6, which costs $800 more. For me, the Fujifilm X-T4 is so much better value for money.

Worth to notice, Canon grabs some of the most prestigious top spots, which in the past were usually in solid Sony hands.

And to me totally unsurprising: the little and affordable Fujifilm X-S10 is not only the best entry level camera, but it also grabs the second spot as overall top product 2020.

I am saying it since I’ve shared the first rumors: Fujifilm is doing lots of things right with the X-S10. If you don’t need weather sealing or 2 SD card slots, it’s by far the best value for money camera you can buy.

Last but not least the glorious Fujifilm X100V, frankly without any competition in the fixed lens compact camera segment.

What I do not get is the lack of any GFX lens. Not only the Fujinon GF30mm f/3.5 or Fujinon GF45-100mmF/4 have not been awarded, but they did not even enter the shortlist of candidates.

In my opinion the GF lenses would have highly deserved a top spot. But I guess the GFX system is not really on DPR’s radar due to rather limited market share, and it’s easier to award gear that is also a big hit at the box office.

Let’s go through the list.

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From Fujifilm X/GFX to Early Black Friday Deals: It’s High Season for Bargain Hunters – Laowa 9mmF2.8, Instax, Godox and More!

 

The time of the year for bargain hunters to look for the best deals of the years.

In addition to the current Fujifilm X and GFX savings, we also have early black Friday deals. You’ll get an overview of the deals below.

Laowa Lens Deals

Mixed Deals

Black Friday Pages

Holiday Deal Pages

Peak Design Deals

Apple Holiday Savings

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Software Deals

Godox Deals

Fujifilm X/GFX Deals

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Fujifilm X-H2, X80, GFX100V, X-Pan, Monochrome and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

As opposed to the last episode, this time we focus on camera wishes instead of lens wishes.

In this roundup, one particular and recurrent wish finds me totally agreeing with: the need for a Fujifilm X80!

I do hope Fujifilm will understand that the Fujifilm XF10 was not the X70 successor we were waiting for and that they will finally give us an X80.

I mean, Fujifilm should have been able to overcome these X80 issues by now!!!

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Fujifilm Winter Offers Continue and Holiday Deal Pages Launched

The Fujifilm Winter Offers are still running and they include the first deal on the Fujifilm X-T4. Check out the full list below.

Also, check out the dedicated holiday deal pages at various retailers:

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group

I don’t know you, but when I look at an image, the first thing I notice is not how sharp it is at 400% magnification or how grainy it is at 12800 ISO.

Nope!

What first grabs my attention are subject/composition and colors. Those are the main “WOW” factors for me.

And while for the first one (subject/composition) no Fujifilm camera can help you and it’s totally up to the photographer to compose a pleasing image, when it comes to colors, Fujifilm cameras can be quite a good support for us photographers, and certainly they are for me.

Since I switched to Fujifilm (after a long journey searching for “my” system), I have quite radically changed (and speed-up) my editing-workflow thanks to Fuji’s film simulations.

I still shoot RAW+JPEG, I still adjust exposure, add sharpening here and there and make some other tweaks. But the more film simulations Fujifilm was releasing over the years, the less I found myself in the need to laboriously edit the color part of my images in order to set the right mood.

Not to talk of all those times, when the JPEG is just right out of the box, and I don’t adjust anything at all.

So yes, for me, Fujifilm film simulation make a whole lot of difference and are one of the main reasons why I love Fujifilm.

In order to celebrate Fujifilm colors, I recently launched the Fujifilm Film Simulation group, which has reached 10+K members in a very short time.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of your Fujifilm camera (or be applied in post in Capture One / Lightroom).

It is also allowed to share images that use custom presets, which means take a film simulation and fine tune its settings in-camera (increase contrast, add grain etc), creating your own receipts to store as custom profile inside your Fujifilm camera. Those are very fun to try out!

Now, since I am in total lockdown again (see me here chilling with my dog and cat at home), I have a bit more time this weekend and I decided to use it to go though the images at our Fujifilm Film Simulation group and pick out some of the most liked shots for you.

You’ll see images taken with all kind of film simulations, but you’ll notice that Classic Chrome and Classic Negative turn out to be the most shared and liked ones (or receipts derived from those film simulations).

But also ACROS, Velvia, Provia and one of my favorites, Astia, are also present down below.

Feel free to check out the images below and to join the group if you want.

NOTE: if you join the group and share images, do not forget to tell us which film simulation you used in the description of the image.

I wish you a fantastic weekend,
Patrick

Film Simulation Images Roundup

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Fujifilm X-T200 Discontinued After Just 9 Months at Some Stores – is This The End of Fujifilm’s Entry Level Line?

 

Fujifilm X-T200 Discontinued

The Fujifilm X-T200 was announced on January 23, 2020 and started shipping in February 2020.

Now, just about 9 month after its release, some stores marked it as discontinued (see image above for example – google translated)

To my knowledge, this is not happening because an X-T300 is on the way (at least I have not heard about it). The reason is probably very simple: it did not sell well at all.

The Fujifilm X-T200 is a very fine camera for its price, but it failed in its purpose: attack the best selling camera in this price segment, the rather old and yet still strong selling Sony A6000, which was released in 2014 and is still in top selling raking at AmazonUS (currently 22th).

In the entry level segment, the Sony A6*** line is apparently unbeatable, and Fujifilm was not able to break through with excellent products like the Fujifilm X-T200 or even the X-A7.

That’s unfortunate.

The Unbeatable Sony A6000

But what could be the reason for the failure of the X-T200 and the ongoing success of the Sony A6000?

Well, in part it could be quite simple: people in the market for such a camera are usually not big photography enthusiasts and have not a huge photographic culture. They mostly just buy a camera because they want to have something that takes better pictures than their smartphones.

Those people know the Sony brand very well from their TV’s, their PlayStation’s and other electronic products that they use in their daily lives already. It’s a brand they know and associate with quality electronic products, and they therefore grab a Sony A6*** rather than a Fujifilm, which is for them a rather unknown brand they can’t relate to at all.

The Future for Fuji’s Entry Leve Line

Is this the end of the entry level line-up of Fujifilm?

Well, as we discussed in an earlier article, that shows Fujifilm’s own 2020 Fujifilm camera range pyramid, I believe that sooner rather than later the whole entry level line of Fujifilm will be dropped. It’s not a rumor, to be clear, but just my evaluation after seeing how this segment has developed over the last few years.

The only entry level line that did sell strong for a while, was the X-A line. But it looks like also that one is suffering, forcing Fujifilm to discontinue the X-A7 just 11 months after its release.

I am very pessimistic about Fuji’s entry level line, which, as we also told you already back in 2017 here, is no longer developed by Fujifilm anymore, but by the Xacti corporation. This means that already in 2017 Fujifilm struggled to justify that line any longer, and outsourcing its development was a last move to try to safe the line.

With the Fujifilm X-T200 and X-A7 failing to meet their sales targets, I am just becoming even more pessimistic about the future of those lines.

It’s a pity, I have personally recommended the X-T200 to a few of my friends, and they are all happy with it. But the market is not rewarding the best cameras for the reasons we told you above.

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Top 5 Selling Fujifilm Winter Offers so Far on FujiRumors – Save up to $1,000

The Fujifilm Winter Offers are available since 1 week now.

There are some great deals on cameras and lenses, such as the first deal on the Fujifilm X-T4 and offers on the red badged f/2.8 zooms.

The best selling deals so far here on FujiRumors are:

  1. XF 55-200mmF3.5-4.8 OIS – save $200
  2. XF 16-55mmF2.8 – save $300
  3. X-T4 with Vertical Battery Grip – save $200
  4. XF 100-400mmF4.5-5.6 OIS WR – save $500
  5. XF 50-140mmF2.8 OIS WR – save $300

Here is the full list of deals.

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear

Fujifilm Manager Talks Full Frame Market Shift (and Why Fuji Sticks with APS-C), WR Versions of Older Lenses, Market Situation & More

As we reported here, Toshihisa Iida has just been promoted to new President and Managing Director at Fujifilm Europe.

He is also the guy who said in the past that Fujifilm will NEVER go Full Frame.

Now he gave an interview to the amateurphotographer. Here are some excerpts:

COVID-19 affects on Fujifilm

  • Before the pandemic struck, there were more than 8,000 professional photography businesses operating in the UK alone
  • global demand for digital cameras has dropped by 40% since the start of April 2020 according to CIPA, but thanks to the performance of products like the X-T4 and X100V, Fujifilm is performing significantly better than that
  • Fujifilm also worked hard to supply medical imaging technologies to those on the front line, as well as working to realize the manufacture of COVID-19 vaccines and therapies at scale with pharmaceutical partners

Biggest Industry Future Challenges for Fuji: the drift towards full frame or the rise of smartphones?

  • biggest challenge is to ensure to keep innovating in R&D
  • Finding a real consumer demand’ is a key
  • provide a better experience of taking photos and videos
  • Customers don’t buy a sensor, but an experience
  • Fujifilm is not a company to simply follow the same path as others
  • Consumers demand more and are no longer wanting to invest in a product; they want a service and an experience.

The Market Differences over the Globe

  • X-T4, X-T3 and X-T30 are all popular around the world, and the X100V has been the bestselling high-end compact globally.
  • GFX is almost evenly split except in the Chinese market [admin note: I have been told the GFX100 sells extraordinary well in China]
  • piqued popularly of the X-A series in some Asian countries
  • Globally, instax is one of Fujifilm’s biggest consumer success stories

And Full Frame?

  • in the last two years the market shifted strongly towards full frame
  • for Fujifilm, APS-C is the best-balanced system
  • APS-C is the best answer for those downsizing due to the smaller, lighter lenses, as well as the camera body
  • GFX provides the best image quality without requiring a high level of investment.

Fujifilm X-S10

  • It was demand coming from customers used to DSLR cameras and from those who prefer to have more usability for video shooting
  • very rich features such as IBIS, 4K30p video with long recording time – but with a small weight of just 465g
  • X-S10 offers a very smooth transition for DSLR customers to enjoy the latest mirrorless technologies with the advantage of a smaller, handy size.

Weather Resistant Versions of older lenses?

  • WR versions of older lenses requires to completely re-design the inside structure, hence in some cases needs R&D from scratch

Should Fujifilm work closer with Sigma and Tamron?

  • I cannot be specific about our working relationships with other companies but we have received and understand our customers’ request.

You can read the full interview at amateurphotographer.

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Fringer Nikon F to Fujifilm X Smart AF Adapter Coming Soon and Autofocus Tracking Video Demo

Fringer has just uploaded a video showing the autofocus tracking performance of a prototype Nikon F to Fujifilm X Smart Adapter.

The gear used was the Nikon AF S200-500mm f/5.6 mounted on a Fujifilm X-T3 with latest firmware 4.00.

The results:

  • 90 images taken in 9 seconds (10fps)
  • 77% of images sharp (69 out of 90)

Fringer says the adapter will be released soon.

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