Tony Northrup – Who Will Survive the Mirrorless War? Fujifilm is Safe, but Tony Keeps Doing One Error (With Respect to Tony)

Tony and Chelsea Northrup have updated their mirrorless predictions.

In short, they are most optimistic about Canon and Sony and they also think that Fujifilm is here to stay. About Fujifilm they say:

  • Fujifilm stock are doing great (unlike Nikon stock, which saw a massive long term drop)
  • loyal fanbase
  • when you get used to a Fuji and switch to something else, that something else feels ugly. Fun to shoot Fuji
  • X-T3 sales are really strong
  • Fujifilm said the camera division needs to justify itself with profits
  • cameras are 16% of overall Fujifilm company revenue
  • X-T4 is $1,600. But there are full frame cameras that are same price or cheaper (Nikon Z5 and Canon RP)
  • Fuji should improve AF
  • Fuji has less lens development than other camera brands
  • Tony says Fuji will stay in game and is not worried about its future
  • Fuji will gain market share as Panasonic and Olympus will leave camera industry
  • there will be lots of firmware updates and there will be a smaller GFX100

This is perfectly in line with the mirrorless shipment data we recently published, where Sony, Canon and Fujifilm are on top.

Where Tony is Wrong

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10 Coming with X-T4 alike Selfie Screen

You guys are really getting better ;).

When we shared the first rumors of the upcoming Fujifilm X-S10, many of you predicted it would have a selfie screen (or let’s call it “vary-angle screen“, which sounds more “professional“).

Well, you were absolutely right.

The Fujifilm X-S10 will indeed have a selfie screen, and to be more precise, the X-T4 selfie screen (not the unique X-T100 screen).

In my opinion, unless you shoot selfie video/photos, the 3-way tilt screen of the X-T3 is the better way to go, as it will always stay nicely centered to your camera and never go in the way of your strap (I wrote about how annoyed I am that my Peak Design strap always covers the X-T4 selfie screen when I tilt it out).

Yep, you can tilt the X-T4 screen inwards to protect the LCD, but a ridiculously cheap X-T4 screen protector will do the same job.

The real advantage of the selfie screen is one, and only one: when tilted inwards, the camera looks even more vintage. And I like that :).

But if you stand behind the camera, and not in front, a regular 3-way tilt screen is just better.

To be fair, as a teacher during COVID-19 times, I must admit the selfie screen on my X-T4 served me very well. But if it wasn’t for that, I’d see no point in selfie screens.

Join our brand new Fujifilm X-S10 facebook group.

Take care,
is on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

Fujifilm X/GFX Fall Savings and 25% Capture One Discount Ending

Here are the current Fujifilm Fall Savings.

XF Lens Deals

X Camera Deals

GFX Bodies

Capture One Deal Ending

The offer is ending on September 30. You save 25% on Capture One 20 when using the coupon code “TAKE25OFF” at checkout.

Fujifilm XF 50mmF1.0 vs Fujifilm 56mmF1.2 Portrait Session Comparion

John Branch has published a video, where he compares the brand new Fujinon XF50mm f/1.0 with the much loved Fujinon XF56mm f/1.2.

Down below are his findings, but keep in mind: the video was filmed BEFORE the important XF50mmF1.0 firmware update.

  • XF50mmf/1.0 has faster autofocus
  • he prefers to be very light during his wedding shoots using very small lenses (he uses the Fujicron f/2 lenses a lot), and the XF50mmF1.0 is a bit too heavy
  • he prefers the 50mm focal length over the 56mm
  • XF50mmF1.0 has more contrast and is way sharper than the 56mm

Especially considering the current huge deal on XF56mmF1.2 lenses, the 56mmF1.2 is great value for money (a lens I own and love). But from all I could see so far, if you do not mind the extra weight and size, the Fujinon XF50mmF1.0 is the way to go.

Fujifilm really put magic into that lens, a magic best described by Jonas Rask here, when he says:

My all time favorite lens from Fujifilm is the XF35mm f/1.4R – In my eyes it’s the perfect lens. There have been many wordings about that lens, and one thing that keeps on popping up in discussions is that it has a certain something that no-one seem to able to define. It always end up being labeled as “magic” which is silly.

The reason for its look is found in the optical design, a design that Fujinon decided to continue into the XF50mm f/1R WR. And that makes the images coming from this lens extremely appealing to those who like the look of the XF35mm f/1.4.

The images coming from XF50mm f/1 R WR has those exact same undefinable traits that makes me love my XF35mm f/1.4 so much. The sharpness that is sharp, yet not overly sharp. A flattering kind of sharpness that seems more rounded, organic and less digital/clinical. A bokeh rendering that is soft, delicious and very calming to the eye, and a color reproduction that gives a very lovely depth to especially warm color tones.

In other words, the XF50mm F/1 R WR is the portrait lens version of the XF35mm f/1.4 R!

Fujifilm has crafted a massive winner, and initial sales figures seems to confirm it!

Videos

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-S10: Fuji’s First APS-C Mid-Range MILC camera With IBIS

When we first published that Fujifilm would launch a new mid-range camera called Fujifilm X-S10, many of you thought this could be the successor to the forgotten Fujifilm X-S1.

But it’s not!

The Fujifilm X-S10 will be an APS-C mirrorless interchangeable lens camera.

It will be a “mid-range” camera, hence be placed into the X-T30 and X-E3 segment. This means it won’t be crazy-cheap like a X-T200, but also not as expensive as the Fujifilm X-T4.

And most interesting, the Fujifilm X-S10 will be Fujifilm’s first camera in that mid-range segment to feature IBIS, a privilege until now reserved only to the high-end Fujifilm X-T4 and Fujifilm X-H1.

I hope this dissipates some of the confusion I was perceiving about it. :)

Join our brand new Fujifilm X-S10 facebook group.

Take care,
is on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

 

Fujifilm Fall Savings: The Fujifilm X-T200 is a Steal and Other Great Deals

Here are the current Fujifilm Fall Savings.

The Fujifilm X-T200 is a steal! But there are also some other sweet deals. Check them out down below.

XF Lens Deals

X Camera Deals

GFX Bodies

BREAKING: Fujifilm X-S10 New Mid-Range Camera is Coming

Fujifilm X-S10

Back in June we told you Fujifilm would launch two new mid-range cameras within March 2021.

Later on, in early August, we told you that at least one of the two cameras will be a completely new line (the other one could be a new one too, or a successor to an already existing line).

Today we will talk about the mysterious new camera and unveil its name: Fujifilm X-S10.

Could this be a successor to the forgotten Fujifilm X-S1? Well, according to preliminary information I have, it’s not.

Soon more details will be shared. Stay tuned on FujiRumors.

And if you want, join our brand new Fujifilm X-S10 facebook group.

Take care,
is on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

NEW Fujifilm USA Fall Offers: Save Big on Fujifilm X/GFX Gear including $150 Price Drop on XF56mmF1.2

Fujifilm has just launched its Fujifilm Fall Offers.

Some deals are the same of the last Fujifilm summer deals (X-E3 and X-T3). Other deals are even better than the latest summer deals (X-T200 now you save up to $300 instead of $100 only).

New entries: the deals on the XF lenses and X100F.

There is a nice $150 price drop on the XF56mmF1.2, which is Fuji’s answer to the top sales the XF50mmF1.0 is having.

XF Lens Deals

*All the lens XF lens deals listed above include a free download of Luminar 4.

X Camera Deals

GFX Bodies

Sony A7c Full Frame vs Fujifilm X-E3 APS-C, or 7 Reasons why the New Sony A7c is Not an APS-C Killer

accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30
accurate size comparison: Fujifilm X-E3 vs Sony A7c vs Fujifilm X-T30

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices continue to come back, may it be the announcement fo the Nikon Z5 or the imminent announcement of the Sony A7c.

Now, I already showed which compromises “cheap” full frame cameras have to do, in order to compete with high end APS-C cameras. You can check it out in this article.

But today we talk about the Sony A7c, a camera that will be priced above $2k according to SonyAlphaRumors (hence more than twice the price of the Fujifilm X-E3).

Above you can see a size comparison between Sony A7c and Fujifilm X-E3 and X-T30.

And yet, it’s not only about price. Let’s check out 7 key differences between APS-C and Full Frame.

Disclaimer (read to avoid anger :) )

No matter if full frame, APS-C or medium format. There is not the perfect sensor size, and each system has its Pros and Cons.

However, this article is just an attempt to try to understand, why DPReview and Petapixel think that APS-C is the sweet spot. So I listed a few reasons, where APS-C could be considered better than full frame.

By no means I want to say that full frame or medium format is worse. All I want to say is that also APS-C has it’s strong cards to play in the current mirrorless war.

APS-C vs FF

** CLICK HERE to Read the Rest of the Article **