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Fujifilm 2023: Can it Beat the Amazing 2022? A Look at What’s Coming (for sure) and What we Hope for

Fujifilm was the most busy camera brand of all in 2022.

They have released three higher end camerasfour XF lenses and one GF lens. Plus some accessories, such as the legendary cooling fan and the TG-BT1 Tripod Grip.

Now the question is: can the Fujifilm year 2023 match the year 2022 in terms of product launches?

Well, let’s look at it.

LENSES in 2023

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DPRTV and Ted Forbes 2023 Predictions: Fujifilm X-Pro4 and Dedicated Video Camera

DPRTV teamed up with Ted Forbes to predict the future of the Fujifilm system for 2023.

They predict two cameras:

  • Fujifilm X-Pro4 with 40MP
  • dedicated video camera

I won’t make any comment on anything at the moment, because as you can imagine, I am looking deep into 2023 already, and when the time has come and all the checks are done, I will drop 100% accurate rumors for you.

So for now take their predictions as what they are: fun speculations and wishes.

The FujiRumors community has a clear idea on what they want for 2023.

For the X series the most wished camera is indeed the Fujifilm X-Pro4 followed by the Fujifilm X100VI (or X100Vs or X200 or however Fujifilm is going to call the Fujifilm X100V successor).

For the GFX series, the top wish could be summed up with one word: speed!

List of Fujifilm Related Gear launched in 2022

Dear FUJIFILM, We Decided: Make These 6 X-Mount Lenses Next!

It’s pure sadness.

I mean, if you look at the current X mount lens roadmap, it is just sadness, with only one X mount lens stoically standing all alone trying to keep up excited about the future.

So we decided to help Fujifilm in gathering some ideas, and you guys dropped hundreds of lens suggestions for the future here, which I then summed up in 40 options to vote on here.

Well, here are the results:

TOP 6 LENSES OVERALL:

  1. XF 23mm f/2 Pancake (fan made rendering here)
  2. XF 16-55mm f/2.8 MK II
  3. XF 18mm f/2 MK II
  4. XF 12mm f/1.4
  5. XF 16-35mm f/2
  6. XF 11-30mm f/2.8

There were really a lot of suggestions in the wide angle zoom range. So many, that I decided to give 2 options to vote on, the XF16-35mm f/2 and the XF 11-30mm f/2.8.

But if we were to merger even those two lenses into one single lens, we could get something like the XF 14-30mm f/2.0. In that case, we would have the following result.

  1. XF 14-30mm f/2.0
  2. XF 23mm f/2 Pancake (fan made rendering here)
  3. XF 16-55mm f/2.8 MK II
  4. XF 18mm f/2 MK II
  5. XF 12mm f/1.4
  6. XF 70mm f/2 (fan made rendering here)

TOP 6 PRIMES:

  1. XF 23mm f/2 Pancake
  2. XF 18mm f/2 MK II
  3. XF 12mm f/1.4
  4. XF 70mm f/2
  5. XF 10mm f/2
  6. XF 35mm f/1.2

TOP 6 ZOOMS:

  1. XF 16-55mm f/2.8 MK II
  2. XF 16-35mm f/2
  3. XF 11-30mm f/2.8
  4. XF 16-70mm f/2.8-4
  5. XF 16-135mm f/4
  6. XF 18-55mm f/2.8-4 MK II

And if we were to merge the two lenses as we did above, we would get:

  1. XF 14-30mm f/2.0
  2. XF 16-55mm f/2.8 MK II
  3. XF 16-70mm f/2.8-4
  4. XF 16-135mm f/4
  5. XF 18-55mm f/2.8-4 MK II
  6. XF 23-55mm f/2

CONCLUSIONS
Wide Angle Reality vs Telephoto Dreams

When you go around in forums, you’ll often see people complaining about Fujifilm not offering enough long lenses.

And to a certain degree I agree with you: long primes especially are needed!

But then there is the reality.

And the reality is that the vast majority of Fujifilm shooters simply do not see long lenses as a priority. What they really want is the total opposite: more wide angle zooms and primes.

We have to be clear about this: any of the lenses that made it to the top of the list in our survey would outsell by a large margin any long prime or zoom lens Fuji would launch.

That’s something Fujifilm knows (and has openly declared here).

And yet, there is at least one lens I feel Fujifilm must give us: the (already patented) Fujinon XF 400mm f/4, which made it in the top 15 of our list and fellow FR-readers already made mock-ups of and it is consistently your top wished telephoto lens.

So, even though it did not make the list, I strongly advice Fujifilm to give us a long prime lens.

Fujifilm X-T5

DPRTV Best & Worst Cameras and Lenses of 2022: Praise for Fujifilm X-H2s, Blame for XF18-120mmF4 PZ

DPRTV tells us which was the best and worst gear launched in 2022.

The Fujifilm X-H2s establishes itself as the best hybrid camera, as it snaps the first spot in the video camera category and the second spot in the still camera section.

But it’s not all good for Fujifilm. In fact, the Fujinon XF 18-120mm f/4 PZ has been declared the worst lens.

Best Lens

  1. Sony 24-70mm f/2.8 GM II
  2. Sigma 20mm f/1.4 Art DG DN

A pity that none of the four Fujinon lenses launched this year got even a honorable mention.

Best Video Camera

  1. Fujifilm X-H2s
  2. Sony FX30

Fujifilm X-H2s: BHphotoAmazonUSAdorama / Moment

Best Photo Camera

  1. Sony A7rV: they highlight that it is definitely not best as hybrid camera. But this section is for stills only
  2. Fujifilm X-H2s: stacked sensor at a price that can’t be matched by Full Frame. Lovely handling. Greatly improved AF.

Worst Lens

  1. Fujinon XF 18-120mm f/4 PZ: designed as a video lens. It is not as sharp. Chris says it is still a decent lens. But Jordan was dispointed by it. Should be sharper to take the most advantage of 8K of X-H2 or open gate 6.2K of X-H2s.

Fujinon XF 18-120mm f/4: BHphotoAmazonUS /  Adorama / Moment / Focuscamera

Worst Video Camera

  1. Sony ZV-1F

Worst Photo Camera

  1. Nikon Z30

List of Fujifilm Related Gear launched in 2022

FR-Readers Wishlist Corner: Firmware Suggestions, Video-Less X-Pro4, Fujinon XF16-160mmF3.5-5.6 and More

Wishlist Corner

I am terribly sorry…. terribly sorry that many of you had to wait so long to be featured.

But no matter how hard I work, especially in a crazy 2022, with 3 higher end cameras coming out and 4 XF lenses coming out, I simply could not find time to collect all your wishes and share them.

So I’ll do it today… I grabbed a large beer, took a deep breath, and worked to organise the wishes I have received over the last few months in this article.

So… down below it is: the FR-readers wishlist roundup

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It’s Over – Time to Vote Your Top Fujifilm (Related) Gear 2022

click the image to find out what is FujiRumors' Top Product
click the image to find out what is FujiRumors’ Top Product

Top Fujifilm Related Product 2022

Well, not bad at all Fujifilm!

3 higher end cameras coming out and 4 XF lenses.

We certainly can agree upon the fact that Fujifilm wasn’t lazy in 2022!

And since during the last X summit the Japanese manager said that this was the last X summit of the year (hence there won’t be any more announcements), we can already vote on what was, according to you, the top Fujifilm related product of 2022.

In the survey I will also include the Sigma 18-50mmF2.8, which might not be available yet, but as latest leaks suggest, it should come shorty. And we pretty much also know how it performs optically, as it is already available for Sony E mount and you can read the reviews at B&H Photo here and at AmazonUS here.

So feel free to vote the survey down below:

My Top Fujifilm Related Product of 2022 was...

View Results

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After Summit Wishlist: Fujinon XF70mmF2 and XF23mmF2 MKII Mock-ups

 

After Summit Wishlist

This is the thing with FujiRumors: when new gear is announced, we admire it, we enjoy it, but we also start right away to look into the future at all the gear that will come.

But before we talk about that, I thought a nice way to kick off the next chapter in the book of rumors was to share a wishlist of a FR-reader.

In this case, it is Pablo, who contacted me shortly before the imminent X summit, but given the mega-buzz we had in the days ahead of launch, I could not publish it.

So when Pablo writes about the X summit “coming soon”, this means he refers to the one we just had.

But it makes no difference, as his wish is as valid today as it was before the X summit… and you can read it down below.

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SURPRISE: TTArtisan Autofocus Lens for Fujifilm X Mount Coming Soon, but it’s Not the TTArtisan 32mmF2.8

TTArtisan has long announced that they are working on releasing the TTArtisan 32mm f/2.8 autofocus lens for Fujifilm X mount, which is already available for Nikon Z mount.

Well, we have been informed that TTArtisan is going to announce an autofocus lens for Fujifilm X mount soon. But here is the thing: it is not the TTArtisan 32mm f/2.8.

Full List of AF lenses for Fujifilm X Mount

Available Now or for Pre-Order:

Announced / to Come for Sure:

Rumored to Come Next:

We Don’t Forget:

Electronic contacts for software correction support, EXIF, etc, but no Autofocus

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Amazon Prime Deals are BACK with TONS of Rebates Including on Last Edition’s Best Sellers: the X mount Hot Shoe Cover!

Amazon Prime Deal Pages

Today and tomorrow only there are tons of deals for Amazon Prime users only. Here are the dedicated pages.

Some selected deals:

The deals include also the Fujifilm X Hot Shoe covers, which were the best selling item (by very far) during the Amazon Prime Deal Days back in July!

X Hot Shoe Cover for USA:

X Hot Shoe Cover for EUROPE:

X Hot Shoe Cover Amazon Worldwide

Amazon Prime Deal Pages