Fujifilm UK Manager says Fujifilm Ranks 3rd in UK, X100VI Waiting Decreased, X-Pro/X-E Love and a Surprising Best Seller
Theo Georgiades, general manager of Fujifilm Imaging Solutions UK, gave an interview to amateurphotographer which you can read here.
Most surprising to me: this camera here is the 3rd best selling Fujifilm camera in UK after the X100VI (1st) and X-T5 (2nd)
In short:
Market Share
- Our recent product launches have really set us apart from other brands… we’ve always been a bit different.
(Fujifilm launched the Fujifilm X100VI, X-T50 (with film simulation dial), GFX100SII (medium format) and X-M5 - We’re trying to create our own niche in the marketplace
- Especially in the UK, Fujifilm has proven that we can be strong on our own without having a full-frame offering.
- Fujifilm is now number three the UK market in terms of sales value, behind only Canon and Sony
- That includes all camera types, including compacts
X100VI Demand
- X100VI was a huge success and GFX system is growing
- The demand for the Fujifilm X100VI was not underestimated but exceeded expectations.
- Forecasting for a new product launch is approached prudently to avoid overstocking.
- The launch day response for the X100VI was unprecedented, with overwhelming orders globally.
- Criticism of planning is deemed unfair, as it overlooks the complexities of the background processes.
- Fujifilm quickly recognized the unexpected demand and acted swiftly to increase production.
- Developing and launching a camera takes up to two years, making rapid supply increases challenging.
- Fujifilm began ramping up production within days of the X100VI’s announcement.
- Since September, allocations to retailers have increased, and waiting times have significantly decreased.
- Customers now experience shorter wait times of a couple of months instead of six, despite high demand.
Best Sellers
- in UK, the X100VI surpassed sales of X-T5, although they are pretty close
- X-T30 II is third, which went viral similar to X100VI
- X-T50 had a really good start, then a bit of a dip, and has now started to pick up again
Film Simulation Dial
- film simulation dial has attracted lots of new users
X-Pro and X-E line
- Fujifilm has plans for new X-Pro and X-E cameras.
- The Covid lockdown caused semiconductor costs to skyrocket, impacting production timelines.
- Rising costs forced all brands to reprioritize product development cycles
- The X-Pro and X-E series remain important to Fujifilm and are valued by the company and enthusiasts alike.
- Development takes time, but Fujifilm is committed to these camera lines.
So the Fujifilm X-Pro and X-E line will both continue and Fujifilm says “we love those lines“. So they both will continue.
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