Best-Selling Cameras at Mapcamera in FY2023

Mapcamera (one of the largest retailers in Japan) shared the list of the most sold 20 cameras during their fiscal year 2023 (April 1 2023 to March 31 2024).

Fujifilm is the second most represented brand with 4 cameras. First comes Sony with 6 cameras. Canon and Nikon have three cameras listed. Ricoh has two cameras and Leica and OM one only.

  1. Nikon Z8
  2. Nikon Z f
  3. Sony α7C II
  4. Canon EOS R6 Mark II
  5. Sony α7RV
  6. Sony α7IV
  7. Fujifilm X-T5
  8. Ricoh GR IIIx
  9. Sony α6700
  10. Canon EOS R8
  11. OM system OM-1
  12. Fujifilm X-H2
  13. Fujifilm X-T30 II
  14. Ricoh GR III
  15. Nikon Z fc
  16. Fujifilm X-S10
  17. Sony ZV-E10
  18. Leica Q3
  19. Canon EOS R10
  20. Sony ZV-E1

via Mapcamera

Fujifilm GFX100SII goes Retro or PSAM? Here is the Answer!

Fujifilm GFX100SII

If there is one camera I am asking for since a long time, than it’s a GFX100 that looks like a Fujifilm X-T camera.

A camera that Fujifilm had actually already shown us in form of a mockup here.

And when FujiRumors started to share the first Fujifilm GFX100SII rumors, suddenly “rumors” about the GFX100SII started to appear pretty much everywhere.

One of them was shared here, and it was given to us 100% rocksolid. The rumor said the Fujifilm GFX100SII will certainly have a retro layout like the X-T5.

Of course I was super excited about it and at the same time hopeful that our sources would confirm it.

Well, now our sources have spoken. Trusted sources. And here is what they have to say about.

The Fujifilm GFX100SII will not use retro dials, but have the usual PSAM dial we already know from the new GFX100II as well as the GFX100S and GFX50SII.

Don’t get me wrong: PSAM cameras are easy and fast to operate. Nobody denies that. And I can live happily with my PSAM styled GFX100S cameras. It would just be even more fun (and better looking) if it would have retro dials.

Fujifilm X Summit on May 16: What is Coming and What Not, What is Rumored and What We Hope For

 

So Fujifilm has announced the Fujifilm X summit for May 16.

We reported about it earlier today and in that article I also said that our sources told us the Fujifilm GFX100SII will be announced on that day.

Now the question came up if that’s the only gear Fujifilm will announce. So let me try to give you an answer.

First things first: so far I have only been told about the Fujifilm GFX100SII coming mid May.

However, we also know Fujifilm has other gear in the pipeline for the first half of 2024:

The questions are:

  • will Fujifilm announce it all together?
  • does Fujifilm prefer to give the GFX100SII a dedicated launch day, and make a separate announcement for the X-T50 and the new kit lens?
  • did I share a wrong rumor?

Well… don’t worry. We don’t share wrong rumors here. Everything will happen as we tell you it will.

But I will contact our sources and see what they have to say about it. And as soon as I can I will share an update here on FujiRumors.

And beyond that?

Well, the only gear Fujifilm has pre-announced, is the Fujinon GF500mmF5.6, but that one is listed on the official G mount roadmap as coming sometimes in 2024. So it could be on May 16, but also later on.

What’s not coming is definitely the Fujifilm X-Pro4 and also no Fujifilm GFX100R.

Hopes?

Well, I am growing increasingly frustrated by the lack of a new X mount roadmap. I keep asking for a new one since years and Fujifilm keeps ignoring our wishes. So at this point I have no expectations anymore.

Anyway… answers will come. Some of them on May 16, but many other answers will come well before that.

Stay tuned on FujiRumors ;).

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Guess What? The Fujifilm X100VI Grabs Nr.1 Best Seller Spot in Japan at Mapcamera

The Fujifilm X100VI was release only on March 28 in Japan and orders at certain stores had been suspended due to high demand just a few days later on April 2.

But a few days are enough for the Fujifilm X100VI to skyrocket instantly at the top best selling spot at Mapcamera in Japan (one of the largest retailers in Japan).

Mapcamera says that they sold all their units “instantly”, suspended orders and still don’t know when they will accept orders again.

  1. Fujifilm X100VI
  2. Nikon Zf
  3. Sony α7RV
  4. Fujifilm X-T5
  5. Sony α7C II
  6. Sony α7IV
  7. Nikon Z8
  8. Canon EOS R6 Mark II
  9. OM System OM-1 Mark II
  10. Ricoh GRIIIx

via mapcamera

Major Firmware Updates for Fujifilm X-H2S, GFX100II and FT-XH with Autofocus Boost, Touch-to-Track AF in Video and More!

At the last X Summit in February, Fujifilm promised substantial Kaizen firmware love for several cameras to come between spring and summer.

Now the first batch of firmware updates has been released for the first cameras, and it includes autofocus improvements, touch to track AF in video, red frame indicator in video and more. All details below.

To see what else will come for which cameras in the near future, check out the dedicated article here.

Fujifilm has released firmware updates for Fujifilm GFX100II, Fujifilm X-H2S and the Fujifilm FT-XH file transmitter grip.

Firmware Details

** CLICK HERE to Read the Rest of the Article **

The Fujifilm X100VI: 134 X-Pert Tips by Rico Pfirstinger and New X100VI Pocket Guide

I am happy to announced that Rico Pfirstinger is working on a dedicated Fujifilm X100VI tips and tricks book, which will be released in December 2024.

I own his Fujifilm X-T5 tips and tricks book, highly recommend it and have no doubts that X100VI shooters will find tons of useful info also in Rico’s new X100VI book.

Also, RockyNook is preparing also the Fujifilm X100VI pocket guide, which will be released on September.

As a reference, there is also the Fujifilm X-T4 pocket guide (customer reviews) as well as the Fujifilm X-T3 pocket guide (customer reviews).

X100VI

Fujifilm Manager: X100VI Production Boost in 4/5 Months and The Importance of Film Simulations

Sonder Creative had an interview with a Fujifilm UK manager Andreas Georghiades:

  • Fujifilm cameras deliver film-like look from a digital camera
  • it’s since about 2 years now that people come to realize that
  • not only X100, but also X-T30 and X-T5 enjoyed increased popularity because of that
  • Fujifilm increased X100VI production, but demand is just way bigger than Fujifilm could have anticipated
  • currently production is 15,000 units per month
  • Fujifilm is looking on how to increase production
  • increased production should be achieved 4 to 5 months from now (admin note: hence summer 2024)
  • stock is coming in regularly for silver and black
  • Fujifilm marketing strategy is a lot about film simulations and show people that Fujifilm has 90 years history in knowing how color works and should it should look

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These were the Best Selling Cameras in February at Japanese Stores

Japanese stores have listed their top selling cameras for February. The Fujifilm X-T5 is the only Fujifilm camera in the ranking.

■Yodobashi Camera

  1. Nikon Zf 40mm f/2 (SE) Lens Kit
  2. Nikon Z8
  3. Sony α7R V
  4. Sony α7C II
  5. Sony α7 IV

■Bic Camera

  1. Nikon Zfc 16-50 VR Lens Kit
  2. Canon EOS R50 RF-S18-45 IS STM Lens Kit
  3. Nikon Z50 Double Zoom Kit
  4. Canon EOS R10・RF-S18-150 IS STM Lens Kit
  5. Olympus PEN E-P7 EZ Double Zoom Kit

■Camera Kitamura

  1. Fujifilm X-T5
  2. Nikon Zf
  3. OM SYSTEM OM-1 Mark II
  4. Sony ZV-E10 Power Zoom Lens Kit (ZV-E10L)
  5. Nikon Z30 Double Zoom Kit

■Map Camera

  1. Nikon Zf
  2. OM SYSTEM OM-1 Mark II
  3. Sony α7C II
  4. Fujifilm X-T5
  5. Nikon Z8

■Fujiya Camera

  1. OM SYSTEM OM-1 Mark II
  2. Nikon Zf 40mm f/2 (SE) Lens Kit
  3. Nikon Zf
  4. Nikon Z8
  5. OM SYSTEM OM-1 Mark II 12-40mm F2.8 PRO II Kit

Fujifilm Keeps Struggling: X-S20 and X100VI Orders Stopped (Again) in Japan and More Manufacturing Struggles (Instax Wide 300 included)

Fujifilm keeps struggling with the manufacturing of their gear… over and over again.

Just in February, orders for the Fujifilm X-S20 resumed in Japan after an extended period of unavailability. However, recent reports indicate that the camera is once again not available for order.

Also the Fujifilm X100VI is experiencing order suspensions in Japanese stores, despite only recently becoming available for purchase on March 28th.

And this is just the top of the iceberg.

The Fujifilm X-T5 was unavailable for many months in Japan.

Cameras like the Fujifilm X-E4 have been unavailable for most of the time, which makes me wonder why Fujifilm even bothered launching it considering that they discontinued the X-E4 before even being able to ship out lots of units that people actually had on order. The only ones happy with this situation are those who are reselling it at a higher price than its original MSRP.

Lots of lenses also suffered the same shortage (and still do), such as the lovely XF27mmF2.8 R WR and the versatile XF70-300mmF4-5.6.

Also Instax suffers, with Fujifilm announcing the suspension of orders for the INSTAX WIDE 300 in Japan.

Look, not all companies get all things right all the time. And Fujifilm has done (and is doing) its errors too.

But arguably the biggest error that they have done in the last 4 years is not being able to figure out how to ramp up production and make sure to actually be able to deliver products that people order.

Sure, Fujifilm has looked into solution, but they were all insufficient.

Dear Fujifilm: there is no “cheap” solution like Blockchain or whatever. If you want to sell more, you need bigger production capability and more workers. That’s it.

via asobinet (X-S20) via digicame-info (X100VI)

** CLICK HERE to Read the Rest of the Article **

Fujifilm Firmware Updates for X-T4, X-T3, X-S10, X-T30II and GFX50SII

Fujifilm has released firmware updates for Fujifilm X-T4, X-T3, X-S10, X-T30II and GFX50SII.

And because I know some of you might ask where the promised Kaizen firmware is (or when it will come):

  • SPRING 2024: major autofocus boost and more (such as red frame indicator) coming to several Fujifilm cameras
  • SUMMER 2024: Reala Ace and Frame.io coming to several Fujifilm cameras

All details and download links below.

** CLICK HERE to Read the Rest of the Article **