DPReview Fujifilm Managers Interview: “No Need to Open X Mount, AI and Global Shutter are the Future, GFX100 Within End of June”

DPReview interviewed Toshi Iida, Makoto Oishi and Shin Udono. Here are the main points (full interview at dpreview here):

Medium Format

  • Full Frame and Medium Format will coexist
  • GFX 50R sales look very promising
  • FF is 1/3 of market in terms of value, slightly growing
  • MF was 1%, but doubled after GFX introduction
  • 70% of MF buyers were coming from other brands, mainly DSLR, and the GFX is their additional system
  • 20% of GFX users are professionals, 80% non-professionals (especially GFX 50R users)
  • Fujifilm wants to increase professional base, also thanks to Capture One support and with future GFX 100
  • Fujifilm GFX 100 should show the potential of medium format
  • FF can reach 70-80 Megapixel
  • GFX lenses designed for 100MP resolution
  • Fujifilm GFX100 will be available before the end of June
  • Fujifilm GFX100 target is commercial photographers, fashion, landscapes, but also more general purpos
  • GFX 100 will shoot at 16bit RAW. Benefit noticeable mostly at low ISO and deep shadow detail. 4 times the amount of data, 14 bit lets you shoot faster, which is appropriate for APS-C

APS-C vs Full Frame

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Fujifilm Managers Q&A: Canon is Wrong, Full Frame only 1/3 of Market, X-T3 sold 40% Better than X-T2, Fast Lenses for GFX and More

Fujifilm Managers Interview

Just yesterday we shared a CP+ interview with Fujifilm managers here. Today it’s already time for another one, this time with Toshihisa Iida (the manager who said Fujifilm will never go full frame) and Makoto Oishi.

It’s again an interesting one, that also becomes very technical when it comes to analyzing the autofocus system and lets imaging-resource conclude that Fujifilm’s PDAF technology is arguably the most advanced on the market.

Down below you can find the key points and some images of the interview. The complete one can be checked out at imaging-resource here.

Market Future & Canon Predictions

  • Fujifilm totally disagrees with Canon’s prediction, that ILC business is going to contract by half over the next two years
  • Market will depend on innovation that will come
  • Fujifilm believes there is room for further grow
  • Some markets will decline, but other markets have still potential to grow (Asian market)

Full Frame

  • Customers should have different options
  • Currently full frame has 1/3 of the market by value
  • 2/3 of market is predominantly APS-C, Micro Four Thirds, and some medium-format
  • other manufacturers focus on full frame, this might open opportunities for Fujifilm as long as they keep up innovating APS-C and MF
  • mainly X-T3 and GFX 50R helped Fujifilm to grow by 10% total volume growth
  • APS-C vs FF is not just about sensor size, but also the lens size, lens weight, overall cost, or the speed, the 4K movies
  • people judge the system more on the overall package

Fujifilm X-T3 vs X-H line

  • sold better than expected
  • Fujifilm X-T3 sold 40% better than X-T2 if you compare to same period since launch
  • X-T3 and X-H1 have cannibalized each other
  • with the new lower X-H1 price tag, X-T3 and X-H1 sit nicely next to each other
  • H-series and T-series will coexist for the future, but we need to clearly differentiate the lineup without confusing customers

Lenses

  • XF200mmF2 is not only for sports, but also for portraits for very creamy bokeh and concerts for example

GFX System

  • Fujifilm GFX 50R sales are above expectation and factory is very busy
  • Fujifilm GFX 100 design is almost final, very early firmware, and IBIS still does not work
  • GFX 100 megapixel autofocus: same sensor structure as the X-T3
  • GFX 100 has almost zero competition, because FF is only at 50MP and other medium format cameras are very expensive
  • Fujifilm thinks at multi-shot high-res shooting mode for GFX100, but has not decided yet
  • designing IBIS is a real challenge for big MF sensor
  • Fujifilm has no idea about how many stops IBIS they will achieve [FujiRumors leaked internal press sheets that show they aim at 5 stops]
  • Fujifilm is still improving image quality via firmware
  • GFX100 launch in first half 2019 for around $10,000
  • Fujifilm GFX 50S most popular lens is the GF 32-64mmF4
  • Fujifilm GFX 50R most popular lens is the GF 45mmF2.8
  • GFX 50S owners have more lenses than GFX 50R owners
  • GFX owners complaint about the lack of more fast lenses for the system and Fujifilm is taking into consideration their feedback
  • Fujifilm listens to customers and tries to make their wishes happen, but sometimes their wishes become reality is very difficult and challenging
  • As bright as possible, as small as possible, as affordable as possible…
  • same team works on GFX and X. One R&D budget and depending on needs they are flexible to shift their focus

Autofocus

  • X-T30 has improved algorithm which will come to X-T3
  • CMOS sensor is always reading by lines. So it isn’t very suitable for horizontal phase-difference […] technically we can make a cross-type system but normally, subjects are more… and horizontally-arranged PDAF pixels support them better
  • Fujifilm could do vertical AF correlation, but hasn’t felt the need to do it
  • 8% of pixels are phase detection pixels (high density), good for low-light and high-frequency subjects
  • signal and phase pixel are read separately
  • we used to have like 60 regions within each AF point, but now 240
  • depending on the light level, the X-T3 can “bin” PDAF pixels together (basically just adding their contents) to get a better signal/noise ratio, and so be able to determine focus even in very dim lighting. Depending on how you do this, you’ll trade-off some ability to see the finest details, but it can really help in very low-light conditions

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Fujifilm GFX100 Pixel Shift Multishot not Available at Launch, but Coming Later via Firmware Update

Fujifilm GFX 100

The deadline is June. Since then, the Fujifilm GFX100 must hit the stores.

Currently Fujifilm is working hard on the firmware and I asked the source, who told us in October 2018, that Fujifilm wants to implement pixel shift multishot in the Fujifilm GFX100, at which stage the development of the pixel shift mutlishot is.

Here is what it told me:

  • sensor/pixel shift multishot is easier to achieve with Bayer sensors than with X-Trans
  • the Fujifilm GFX100 will probably not have pixel shift multishot at launch
  • pixel shift multishot should come later on via firmware update

With pixel shift multishot the camera shoots several images while shifting the image sensor and combines them to generate images with a higher resolution than is possible with regular shooting.

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RUMOR, NEWS and COMMUNITY
Fujifilm GFX facebook group
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Fujifilm GFX 100 official and rumored specs

Detoxing From Gear Talk with Stunning Fujifilm GFX and X Images

Jessica Wikström
shared here
Gotta love freckles! And gotta love that 110mm
GFX50s
GF110mm

Fujinon Images Roundup

I looked back in the last weeks on FujiRumors, and I read rumors, news, gear talk, comparisons, deals, live bloggings, announcements…

That’s all nice and good, but at the end of the day all the buzz should not distract from the main reason why we love to use our Fujifilm cameras: taking pictures.

So I did two things:

  1. I grabbed my X-E3 and finally dedicated some time again to capture the first signs of spring around my home
  2. Since my spring images came out perfect and no editing was needed (thank you Fuji colors!!), I decided to spend a bit of time collecting images taken with Fujifilm GFX at our wonderful Fujifilm GFX group.

For this time, I decided to focus mostly on the GF110mmF2 images, since a fellow GFX group member asked to stop sharing GF110 images, as they trigger his GAS and he is preparing his papers for the divorce ;).

Now, it surely helps if you photograph models with this inenarrable beauty to create impressive images, but it’s also true that the medium format GFX has a wonderful rendering that is visible across all the images, from portraits to landscapes to product photography and more.

And yet, I don’t want you to think you need a GFX to create stunning work, so I decided to sneak into this roundup 3 more images: one taken with the “old” X-T1, one with the X-T2 and a last one taken with X-T3 (all shared at our Fujifilm X-T facebook group).

Because medium format is nice and good, but what you can achieve with modern APS-C sensors (and fantastic Fujifilm XF glass), is something that can be shown and printed proudly (such as my personal all time favorite image taken with X-T1)!

And for those of you missing the gear talk and the rumors already, hold on… I might have something for you very soon ;)

Love you all and wish you fantastic weekend
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Richard Ng
shared here
Shot with Gfx50s and 32-64mm

_ _ _

Chris Daidone Photography
shared here
It was a bitterly cold, but thankfully starry night on Lake Minnewanka. Alberta, CA

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Erik Nomm‎
Shared here
The mighty 110mm f2

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Fujifilm GFX XG Concept vs Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R Size Comparisons

Fujifilm GFX XG vs Panasonic S1R
Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG

Fujifilm has recently shown a couple of early Fujifilm GFX concepts. You can see them all here.

Amongst the others, there was the Fujifilm XG, an X-T styled Fujifilm GFX.

I was curious to compare its size to the one of current mirrorless full frame cameras, so I took the image shared by dpreivew, threw it into camerasize, and manually made accurate size comparison with the Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R as well as the Fujifilm GFX 50R.

Fujifilm obviously designed all the early concepts keeping in mind that they have to accomodate a rather big shutter mechanism. The arrival of the global shutter should allow Fujifilm to make the camera sensibly smaller.

  • Size Comparison – Fujifilm GFX100 vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R

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Fujifilm GFX Early Concept Mockups Image Gallery – Current Concepts, Future Reality?

Fujifilm SP-X Tilt Screen

Fujifilm GFX Concepts

At the recent Fujifilm X summit, Fujifilm displayed a modular Fujifilm GFX “Omega” concept, inspired by Hasselblad’s 500-series square format film cameras.

The Omega concept had “direct control for aspect ratio and unusual ‘roller’ style controls“.

It never became reality because of the big shutter mechanism required for the medium format sensor, a problem that could be solved with the global shutter.

Fujifilm displayed even more early Fujifilm GFX concepts at the X summit, such as two X-T camera alike concept and also the progenitor of the current Fujifilm GFX 50R, called Fujifilm SP-X, with sub-ISO dial, a weird tilt LCD screen and no EVF.

Fujifilm’s goal is to create a medium format camera close in size to current mirrorless full frame cameras. Future technology like the global shutter will help to achieve this goal. So the mockups we see today, are Fujifilm’s goal for tomorrow.

You can find the full GFX concept gallery at dpreview.

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Fujifilm GFX 100 Media Slides: 50% faster AF with Phase Detection at -2 EV @ F2, Why Only One Shooting Mode Dial Explained and More

Fujifilm GFX100

The Fujifilm GFX100 removed all dedicated dials except for one “Shooting Mode Dial“, which will allow you select between stills, multi or movie mode.

We had a huge debate about the Fuji GFX100 dial removal here on Fujirumors (includes a poll) and mostly people were not happy at all about it, because they feel that dials and retro-controls are part of the X series DNA.

Well, it seems that Fujifilm was not insensible to the mostly negative feedback that came from the FujiRumors community and they now felt the need to explain why they removed the dials. Check the “new shooting mode switch operation” section below.

I will add all the screenshots to all the media slides below, but I also write them all down here on FujiRumors, just in case you are watching this on a smartphone and you don’t want to open the slides and keep up zooming in and out to read them… we like to take care of our readers here on FujiRumors ;).

You will also find the hands on images by dpreview, who also said:

  • textured finish similar to that used on the GFX 50S
  • integrated grip provides more space for shutter mechanism and IBIS
  • about the size of Nikon D5 or Canon EOS-1DX II – comparison here
  • lacks the retro-style dials
  • large 3-position dial on the left is used to switch the camera between movie, stills and multiple exposure modes
  • ‘drive’ button at its center
  • large top screen won’t make miss the large shutter speed and ISO dials of its predecessor too badly
  • EVF clarity and resolution excellent. Free from the pixelation and noticeable lag which affected the finder of the 50S
  • viewfinder unit is removable, but when the GFX 50S finder is attached to the GFX 100, they won’t get the benefit of the greatly improved resolution of the newer EVF
  • all-new OLED ribbon display on the back, below the main LCD will serve to show the status of key camera settings
  • tilt and touch screen
  • While the main shutter dial has an on/off switch collar, the same control on the secondary shutter release serves to lock/unlock the button
  • Battery life: ~400 shots (CIPA) per single charge
  • dual SD-card slot
  • next-generation XQD/CFexpress media in the GFX 100 is being discussed for future products in the GFX lineup
  • microphone and headphone jacks, plus HDMI and USB, courtesy of a USB 3.0 Type C port
  • possible to charge the GFX 100 over USB
  • 4K/30, 10bit, 4:2:0 video internally and 10bit 4:2:2 externally via HDMI
  • GF 45mm F2.8 delivered plenty of sharp images at 1/20sec and a couple of acceptably sharp shots at shutter speeds as low as 1/6sec
  • GFX 100 could support sensor-shift features in future [already rumored on FujiRumors]
  • AF speed appears very good, and certainly greatly improved over the original GFX 50S
  • available on-time, in late spring or early summer.
  • price around $10,000

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GFX Zones

Media Slides

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Fujifilm GFX100 New Images and More Specs: 4K/30p with H265 Codec and 400 Mbps, 5 fps Continuous Shooting

larger view of the single Fujifilm GFX100 images below
larger view of the single Fujifilm GFX100 images below

We already knew that the Fujifilm GFX100 will be the first medium format camera able to shoot 4K/30p, but now Italian Fujifilm X photographer Luca Bracali and Italian store NewOldCamera dropped a few more specs from the GPP event in Dubai here (Luca) and here (NOC).

Lucky me that Italian is one of the 3 languages I manage much better than English (and poor you, who have to live with all kind of English errors I make), so here is the translation of the main new specs unveiled by Luca and NOC.

  • 4K/30p with H265 codec and 400 mbps
  • shipping within the end June
  • price: €10,000
  • 5 fps continuous shooting (GFX50S and GFX50R shoot at 3fps)

Full rumored and officially announced Fujifilm GFX100 specs and larger view of the images below:

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First FUJIFILM GFX100 Backside Images Show No D-Pad, 3 Way Tilt Screen & More

 

Sieh dir diesen Beitrag auf Instagram an

 

FUJI 100MP GFX 100S#fujifilm #gfx50r

Ein Beitrag geteilt von Sky (@gao3366) am

Fujifilm GFX100

What you see here today, are the first images of the Fujifilm GFX100 backside, shared at gao3366 instagram back on the 15th of October 2018.

But since nobody reported about it, it’s once again time for FujiRumors to break the news, thanks to a FR-reader, who sent me the link yesterday (I asked gao3366 for permission to share his images).

So here is what we can see:

The Fujifilm GFX100 has 2 joysticks (no surprise), no D-Pad and a 3-way tilt screen. And looking at the buttons, I guess nobody will complain they are to small and hard to press ;). More images down below.

Of course this is just a prototype and things might change a bit until its release later this year.

As we have shown in our size comparison here, the Fujifilm GFX100 (which has a medium format sensor and IBIS) is not bigger than full frame cameras with integrated grip, such as the Nikon D5 and the Canon 1Dx MK II.