DPReview TV: What Happened to Fujifilm’s Kaizen

Fujifilm built a reputation for bringing continuous improvements to its products, a process frequently referred to as ‘Kaizen’.

In 2019, however, we saw major firmware updates from almost every camera company except Fujifilm.

So now Chris and Jordan ask, “What happened to Kaizen?”

Especially now, that the Fujifilm X-Pro3 is out with many major improvements (and the same sensor/processor of X-T3), many hoped for a big firmware update that will bring the X-Pro3 goodness also to other cameras.

But Chris remembers, that delaying the firmware love for the Fujifilm X-T3 and X-T30, is also a way to protect Fujifilm X-Pro3 sales for a little bit longer.

And guys, honestly, Fujifilm is a company that at the end of the day has limited resources and has to make profits.

So I understand if they delay their firmware, and I am fine to wait a little bit longer to get my firmware love. It’s a compromise: Fuji makes more money, and I still get what I want, just a bit later.

And as a long time Fujifilm lover (and blogger), I remember this discussion popping up so many times already.

In fact, back in 2015 I wrote this article, where we discuss the future of Kaizen already, as already back then, people were worried that Fujifilm abonded their Kaizen philosophy. Of course all discussions ended, once Fujifilm released again several huge updates.

The point is, there can’t be updates all the time and non stop. Sometimes, it just takes a bit longer.

Sure, it was not a great 2019 Fujifilm Kaizen year, but I am confident that in 2020, we will be able to “download a new camera” again ;).

I mean, Fujifilm also publicly asked us Fujifilm users, which firmware we would like next, and 14,000+ of you voted on their new favorite firmware features.

This alone shows that they do care, and that improving their cameras via firmware is always a goal Fuji has in mind, but they can that only do when:

  • they have enough resources to develop it
  • the firmware is mature and ready
  • the “market-moment” is right, meaning for example a new firmware won’t affect sales of a brand new camera all too badly.

So, be patient, and Kaizen love will be back :).

Fujifilm X-T4 Registered and Coming with IBIS in March, and About that 6K60p Video Rumor

Fujifilm X-T4

FujiRumors is (as usual) the first and only website, who told you about the surprising Fujifilm X-T3 successor announcement (usually Fujifilm waits 2 years to refresh it, but this time they waited only 1.5 years)

Now it’s time to continue the leaks :).

I did wait to get it tripled checked, and it’s done now, so here it is: the soon to come Fujifilm X-T4 (or whatever Fuji is going to call it), will have IBIS!

This does not come surprising, though, as Fujifilm managers repeatedly said, that they are working on making the IBIS unit smaller, so that they can fit it into other (not X-H) X series cameras.

The mission has been accomplished. IBIS is now going to be part of more Fujifilm X series camera lines!

And now one more thing.

Do you remember when a member of our massive Fujifilm X-T group shared the Fujifilm X-T4 rumor with the following specs? The member claimed:

  • X-T4 with IBIS
  • expect a T4 about 1/3 of an inch thicker, and about 5-6oz heavier
  • On a good note expect 6k60 and 10bit internal
  • anamorphic ratio
  • fully articulating flippy…essentially an S1H but APSc with Fuji color and obviously much smaller
  • release end of 2020

Note that he rumored it for “end of 2020”, but this is definitely wrong. Now, I don’t want to say that also the 6K video and all other specs are wrong, but the one I can verify now, is 100% wrong.

So, take that rumored specs list with a grain of salt for now.

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Fujifilm X-T200 Coming Soon

I think you might have noticed, that FujiRumors unleashed the rumor storm, so definitely make sure to follow us, as this is just be beginning, and we will have fantastic weeks, with, I promise you, lots of mixed emotions ;).

Today we can finally unveil what hides behind the mysterious FF190003 camera.

It’s the Fujifilm X-T200!

  • FF190004 – Fujifilm X-T3 successor
  • FF190005 – Fujifilm X100V
  • FF190003 – Fujifilm X-T200

As we reported earlier, Fujifilm plans an announcement for February 4 (postponed from the original date in late January).

Not sure if everything will come on February 4, or if Fujifilm will split the announcements, though.

What’s sure, though, is that these are weeks, where you should not miss to read FujiRumors! :)

Don’t forget also…

Fujifilm X100V and Fujifilm X-T4 Registered and Announcements on February 4

Just yesterday I told you to watch out, as nokishita will soon spot a new camera registered at the radio agency, the FF190004.

Well, now it happened, as just one hour ago, nokishita made this tweet here (images below), saying

  • “FF190004” and “FF190005” were registered with China MIIT on January 8th
  • he data release date of “FF190003” registered in the FCC certification has been re-extended from January 24 to February 4

Of course FujiRumors is the only website, who knows (and already told you), what is hiding behind these code names. So everybody talking about X-T4 and X100V, knows it via FujiRumors.

Only the FF190003 is still a mystery (for you), that I hope to be allowed to unveiled soon ;).

We are talking of:

  • FF190004 – Fujifilm X-T3 successor
  • FF190005 – Fujifilm X100V
  • FF190003 – ?

Chances are, that Fujifilm decided to take it all together, and launch everything on February 4. But that’s not said, Fujifilm could also decide to make separate announcements.

And stay tuned… as more is coming soon on FujiRumors only, of course.

Don’t forget also…

Let’s Enjoy the Mirrorless Price War – Last Day (Maybe) to Save $1,000 on Fujifilm X/GFX Gear

eXtended X/GFX Deals

In theory, this is the last day of Fujifilm X and GFX deals. I say in theory, as lately Fujifilm (and all other manufacturers), just keep up chronically discounting all their gear. See for example:

The drastically shrinking camera market triggered a battle for survivor, which is surely stressful for companies, but it’s mostly good for us customers, as this competition gives us innovation and the latest and greatest at a cheaper price than ever.

There is a downside, though, also for customers, as this inevitably means that our lovely gear loses value faster.

But if you were looking at your gear as an “investment“, then here is a tip: electronic goods are never good for that. You don’t even have time to unbox your brand new gear at home, that it already lost value.

Is there a thing in life that has only Pros? Well, let me know if there is, because I still haven’t found it. And so it is in the case of the deals. We can decide to be annoyed by the Cons, or just try to enjoy the Pros of it.

With that said, down below is the full list of deals, that will end on January 5th, but in some shape or form will come back surely later this year.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Leaving Sony for Fujifilm, Fujifilm X-T4 Rumors, Fujifilm X100V Leaks, Firmware Updates and More – Top 10 December Articles

Here are the top 10 articles for December.

I hope you enjoyed reading FujiRumors in December, and I am working to give you an good January, too :).

  1. Exclusive: Fujifilm X100V Release Month and Price Leaked – Read Now on FujiRumors!
  2. Fujifilm Releases Firmware Updates for X-T3, X-Pro3, X-T100, X-A7, X-A5, XF10, XP140
  3. This Photographer Left Fujifilm APS-C for Sony FF and then Switched Back Fujifilm APS-C… Here is Why!
  4. New Fujifilm Camera with CFexpress Cards Coming, Says ProGrade Digital
  5. Fujifilm X-T4 Rumors Surfaced – REPORT
  6. “Soon the Fujifilm GFX System will Make Full Frame Difficult to Choose” – Fujifilm GFX100 Review
  7. “Don’t Listen Youtubers, Who Never Touched it. The Fujifilm X-Pro3 Makes You Live in the Viewfinder Jumping from Story to Story”
  8. Fujinon 2019: Which one Was Fuji’s Most Important Lens in 2019? POLL
  9. Top 20 Cameras of This Decade: Three Fujifilm Cameras Make the Ranking and DSLR is (almost) Dead
  10. Fujifilm’s Unreleased FF190003 Camera Menu Leaked with More Details on January 17
    Note: Nokishita later on reported that it had been moved to January 24

Why not…

Fujifilm X and GFX Deals Extended until January 5, 2020

eXtended X/GFX Deals

Fujifilm decided to extend the deals on Fujifilm X and GFX gear until January 5, 2020.

Check out down below the updated list of deals.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

You Voted: Fujifilm X-H2 beats X-T4 and X100V as Most Wanted 2020 Camera and Only 3% want Full Frame Fujifilm

Well, looking at the results of our most desired Fujifilm camera 2020 survey, the Fujifilm X-H2 comes out on top of the list.

In fact, many hoped to see an X-H2 already under our 2019 Christmas tree.

However, as FujiRumors always told you, the X-H2 was never planed to hit the market in 2019, and to my knowledge there won’t be one even in 2020.

So what, did Fujifilm kill the X-H line?

Absolutely not!

In fact, I say, repeat and underline again: Fujifilm has plans for a Fujifilm X-H2. Just give them a bit more time, ok?

I hope this helps to make you feel better.

In our survey, Fujifilm X-H2 is very closely followed by the Fujifilm X-T4 and the upcoming Fujifilm X100V.

On the forth position, we find the Fujifilm X-T3s, basically an X-T3 with IBIS.

Now, we will surely get the Fujifilm X100V in February and we won’t get the Fujifilm X-H2 in 2020. And what about the Fujifilm X-T3 successor?

Well, we already told you in our future cameras release timeline, that, if Fujifilm respects their past refresh rate, the successor to the Fujifilm X-T3 (which is still selling strong and top recommended by DPR) could be a possibility for 2020, but it remains to see if it really comes out, and which form and shape it would eventually take.

Also worth to notice: only 3% of FR-readers want a full frame Fujifilm.

What did FujiRumors vote?

Well, I gave a vote to the Fujifilm X-H2 and to the Fujifilm GFX-T, which is something like the Fujifilm X-G mock-up that Fuji officially displayed to the press. That camera, I am sure, would be a home run for the the GFX system.

Anyway, whatever comes, and whatever will be under our 2020 Christmas tree, just follow FujiRumors to find it out before anyone else ;).

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DPRTV 2020 Camera Companies Resolutions: Fujifilm Should Merge X-T and X-H Line and Sony Steal Fujifilm Colors

2020 Camera Resolutions

DPReviewTV has published their 2020 resolutions for every camera company, of course including Fujifilm.

Regarding Fujifilm, they say:

When asked if Fujifilm should merge X-T and X-H line, most of you guys voted you prefer to keep both lines well separated, and I believe that would make sense, for the reasons I explained in this article.

What I believe would make sense, though, is to give us a Fujifilm X-T4 with IBIS and maybe a bigger battery. Do that, and you’ll make tons of Fujifilm shooters happy.

I am not sure about the Fujifilm X-A7 flippy screen, though, as this would make it tilt in the wrong direction, when shooting portraits. Maybe that’s more something for the Fujifilm X-H2.

Neopan 400 is a much loved film, as you can see from these customer reviews. So make it happen, Fuji!

As recently measured, Fujifilm has currenty the worse face/eye AF. But I would not worry about that too much. A major improvement is coming via firmware, soon.

You can see the full video above, where, among the others, the recommend Sony to steal Fujifilm colors ;).

Don’t forget also…

Top Fujifilm Product 2019 – VOTE NOW

Top Fujifilm Gear 2019

Another Fujifilm year is ending.

With 4 cameras and 4 lenses released in 2019, Fujifilm has a little bit slowed down, if we compare it to the Fujifilm year 2018 (7 new cameras and 6 lenses) and to the Fuji year 2017 (4 cameras and 8 lenses).

But it was definitely quality over quantity.

And then there were these lenses:

Now it’s your time to vote what you consider the overall top Fujifilm gear launched in 2019. Vote down below.

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The Top Fujifilm Product of 2019 is... (max 1 selection)

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