Top 10 July Posts: Full Frame kills APS-C? :: Fujinon XF27mmF2.8 and XF50mmF1.0 Rumors :: Fujifilm X-H2 Dreams and More

I did my best to run FujiRumors during my holiday in South Italy, and I hope you did not notice all too much that I was busy with jumping into crystal clear water, eating ice cream and enjoying cool beers (my reward after months of COVID-19 caused home teaching).

But now I am at home again, and FujiRumors has all my attention again… so, get ready for some good stuff coming in August ;).

And in case you were busy with holidays too and missed some of our articles, here is a list of top ten July posts that you should better not have missed.

With that said, even on holidays, be careful, take your precautions and make sure to stay safe.

  1. Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance
  2. RUMOR: Fujifilm to Launch Fujinon XF 27mm f/2.8 Mark II
  3. Fujifilm X Lab Episode 2: The ACROS Magic, Fuji X-T3 Autofocus Regrets, Kaizen Updates and Looking Forward to X Series Future
  4. Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras
  5. Nikkei: “Japanese Camera Industry Strangles Itself. 88% Decline in 10 Years. On the Brink of Extinction, Unless…”
  6. The Fujifilm X-Pro3 will Save Photography and More Companies Should Take the Risk to Do Unique Things
  7. FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More
  8. Fujifilm X-T4 Firmware 1.02 Tested: This Pro Videographer is Blown Away by Improved IBIS and Wishes the Same for Fujifilm X-H1
  9. Fujifilm USA Explains How You Can Become a Fujifilm Ambassador in 3 Steps and Announces X Photographers Program Changes
  10. RUMOR: Fujinon XF 50mm f/1.0 Coming 2020 for Around $1,500

Do not miss:

Follow FujiRumors: Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Join Our Owners Groups

Join Our Facebook Pages

The Power of Fujifilm Colors: See Pure Fuji Colors in Action at our New Fujifilm Film Simulations Group

Let’s start with a curiosity:

The same guy at Fujifilm, who crafted the original films like Velvia, is still in charge of developing new film simulations. Yep, he is responsible for Fujifilm’s color science since 50 years now! We reported about Minami-San here. A life devoted to colors.

A devotion, that translates into those lovely film simulations, Fujifilm X and GFX shooters usually appreciate a lot.

Personally, I am at a point, where film simulation are one of the reasons, I would not leave the Fuji system anymore. I mean, it’s nice to know I come home from a 2 weeks holiday with many images, and that those lovely film simulations will save me lots of editing time because they give me great results out of the box.

And then I thought…

Many of you reading this blog, maybe don’t own a Fujifilm camera, maybe you just think to get one, and maybe you wonder what’s all the buzz around these “film simulations”.

Well, in order to show you this, I decided to launch e new facebook group, dedicated to Fujifilm film simulation: Fujifilm Film Simulations Facebook Group.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of the Fujifilm camera (or be applied in post in Capture One / Lightroom)

So, if you are curious to see the Fujifilm film simulations in action, or if you want to share your own images and display the power of Fuji colors, then feel free to join here.

The Power of Film Simulations – IMAGES

** CLICK HERE to Read the Rest of the Article **

Fujifilm APS-C is Dead? Nikon Z5, Sony A7III, Canon R6 vs the Fujifilm X Series Art of Balance

High End APS-C vs Entrly Leve Full Frame

First off let me say this:

I am a fan of competition. I want camera manufacturers to fight for customers, to work hard, to squeeze new tech into cameras as much and fast as possible for the most affordable price they can.

Hence, the more sub $2,000 full frame cameras hit the market, the more I am happy, that also Fujifilm ASP-C shooters like myself will profit from it in the long term, as this will push Fujifilm to work harder than ever.

So, I personally welcome the brand new Nikon Z5, the Sony A7III, the Canon EOS RP and also the Canon EOS R6.

But there is something I do not understand…

I blog on FujiRumors since almost a decade now, and over all these years, I have heard many times announcements of the death of the Fujifilm X series since the launch of the original Sony A7. And the same “Fujifilm APS-C is dead” voices come back today, after the announcement of the Nikon Z5.

Now, let’s look at a few facts:

  • after many years of death proclamations and multiple full frame mirrorless cameras, Fujifilm X is still here
  • not only “we are still here“, but even in times of COVID-19, Fujifilm is the only brand, that didn’t see a massive sales decrease (report here)
  • until 2018, in terms of worldwide mirrorless market share, Fujifilm came third very close to Canon, far ahead of Olympus, Nikon and Panasonic (report here)

So here is the thing: either customers are stupid, or they see it the same way as these industry insiders (DPReview included), who claim that APS-C is the sweet spot.

To be clear: the Nikon Z5, Sony A7III, Canon EOS RP and the Canon EOS R6 are all very nice cameras.

But there is one thing, that sets Fujifilm X apart from all those “entry level” full frame cameras: it can squeeze so much tech into sub $2,000 cameras, that other brands can not.

Or, in other words: their main selling point (full frame), becomes their main limitation, since if you want to deliver full frame cameras under $2,000, you have to cut costs on other sides.

Let me explain.

Entry Level Full Frame vs High End APS-C

** CLICK HERE to Read the Rest of the Article **

Nikon Z5 Full Frame Camera for $1,400: Lots to Love but One Major Downside

Nikon has announced the Nikon Z5 a lovely entry level full frame camera.

You can see a specs comparison with the Fujifilm X-T4 and Canon EOS R6 at BHphoto here.

Dual UHS-II card slot, nice EVF, more affordable than the Fujifilm X-T4, but one rather major downside: it does not have a BSI sensor.

Hence, due to the slower sensor readout, it needs a significant 1.7x crop in 4K/30p, it shoots at 4fps maximum and probably the dynamic range will suffer from that, too. The non BSI-sensor could potentially also affect rolling shutter negatively and just overall slow down the camera plus generate more heat.

Top and bottom plate are made out of plastic, which makes it cheaper to build and lighter, but the camera is still a bit heavier than the full metal Fujifilm X-T4.

Overall a nice addition to the Nikon Z series line-up, and maybe Fujifilm should answer to the Nikon Z5 by releasing a Fujifilm X-TC (random name), a full plastic camera with old sensor technology but dual SD-card, IBIS and lower video specs for $899, in order to compete with the Nikon Z5.

Would you be interested in such a Fujifilm X-TC camera?

Fujifilm X Lab Episode 2: The ACROS Magic, Fuji X-T3 Autofocus Regrets, Kaizen Updates and Looking Forward to X Series Future

Fujifilm just published the second episode of their X Lab series (you can see the first one here).

It’s again in Japanese, and google translate struggles, with cryptic translations.

Luckily also this time a fellow Japanese speaking FR-reader translated it for us (thanks!).

Fujifilm X Tech Talk Transcript

** CLICK HERE to Read the Rest of the Article **

New Viltrox 23mm f/1.4 Released, Will No Longer Damage Your Fujifilm X-Pro3

Back in May, Viltrox issued a statement that their X Mount AF lenses can damage the Fujifilm X-Pro3 and FujiRumors later on reported about a free return service Viltrox offered.

Now they are redesigning those lenses, so that they won’t damage your X-Pro3 anymore (see damage in this post).

Just a few days, Viltrox has also released a MK II version of the 85mm f/1.8. Now the updated Viltrox 23mm f/1.4 AF has been released too.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Our Owners Groups

Our Facebook Pages

Astrophotography with Fujifilm: Get Stellar Results with Fujifilm APS-C and Medium Format Cameras

I have received an email from a fellow member of our Fujifilm Astrophography facebook group, which said:

I was thinking you could perhaps share some of the pics taken on the FB group “Astrophotography with Fujifilm” that you manage. Lots of awesome pictures there! We often hear you need an expensive full frame camera or big telescope, but that’s just wrong, as this group suggests.

That would be great to attract more Fuji shooters to this group, it’s a very nice community where we help each other and learn from our experiences.

Astro can be daunting for the newbie, but it shouldn’t. Also, there aren’t a lot of Fuji shooters in the astro community, so I’m sure it could spread the virus — the good one!

Oh well, here it is.

Have fun and may this post inspire you to try your luck with the stars, too :).

Images Roundup

** CLICK HERE to Read the Rest of the Article **

FR-readers Wishlist Corner: Fujifilm X-H2 Dream Features, Fujifilm X-E4 Survey, Fujinon XF 135mm F3.5 and More

I apologize, because…

… I try and I think I succeed to reply to every single one of the 20+ emails and personal messages I get every single day.

However, not always I am able to give you the comprehensive reply you’d deserve, for a simple reason: time!

In fact, I have day job as a teacher and I run FujiRumors totally alone. Hence, in order to be able to reply to everyone with the limited time I have left, sometimes I just must give a shorter reply, even if often your emails would deserve a comprehensive answer.

Now, some of the most interesting emails I get, are those, with input, ideas and wishes for future Fujifilm products.

And since also to those emails, often I can’t reply as comprehensively as I’d love to, I had the idea to share them with the entire FujiRumors community, and extend the discussion to all of you.

Last time we discussed:

  • read here – FR-readers Wishlist Corner: Fujifilm X-TSony, Firmware Upgrade Suggestions, Lens Wishes and Much More

Today I’d have selected a few more of those wishes.

So, if anyone reading this is interested, feel free to drop your thoughts in the comments.

You have wishes about the Fujifilm future, too? Well, then write me at fujirumor@gmail.com.

Have a wonderful weekend,
Patrick

Follow FujiRumors: Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Wishlist Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Webcam for Mac Released

Fujifilm X webcam for Mac has now been released. This software allows to run all tethering capable Fujifilm cameras as a webcam (all except X-T1, as that one has too old hardware).

The compatible Fujifilm cameras are: GFX100, GFX 50S, GFX 50R, X-H1, X-Pro2, X-Pro3, X-T2, X-T3, X-T4.

You can download Fujifilm X Webcam for Mac here.

Now, Fujifilm offers two different “webcam” solutions:

  • via Fujifilm X Webcam software for tethering capable X/GFX cameras
  • built-in directly in camera, for X-A7 and X-T200

We have listed the differences between both solution in this article.

Follow FujiRumors on Patreon, Facebook, Instagram, RSS-feed, Youtube, Flipboard and Twitter

Mid-2020 Rumor Check: What We Got Right, What Wrong and What’s Still to Come… and About the Fujifilm X-T3 Firwmare Update

Rumors 2020

Half a year of rumors is over, and it was probably the most successful we ever had on FujiRumors.

With a total amount of 44 rumors shared, we are currently sharing more rumors than ever in the years before.

The Fujifilm X-T4 was without a doubt the big one in 2020, and I frankly can’t remember if FR ever leaked so much about one single camera, as we did with the Fujifilm X-T4.

At this point BIG thanks to all our sources, for helping me to keep the Fuji X community on fire. Being a Fuji X/GFX shooter is just more fun, if every now and then we get something hot to talk about… ;).

But…

Sharing rumors is one thing, sharing accurate rumors is another. And since we don’t want you to believe in fake rumors like the death of Fujifilm X-H2 or fake X-T3 firmware leak 4.00, we try to honor the time you decide to spend reading FujiRumors by delivering dry and verified rumors.

Did it work out well so far in 2020?

Let’s check it:

  • 497 blog post published so far in 181 days (about 3 blog posts a day)
  • 44 rumors shared in 181 days (2020)
  • 9 rumors still to be verified and 2 rumors not in ranking (details below)
  • 32 correct rumors out of 33 verifiable rumors
  • 1 wrong rumor out of 33 verifiable rumors
  • 97% correct rumors

Where is the Fujifilm X-T3 Firmware Update?

** CLICK HERE to Read the Rest of the Article **