10 Fujifilm Cameras Meet for Thanksgiving Dinner and This is What Happened Next

Thanksgiving is here, and while most families argue over who burned the stuffing, we in the Fujifilm community know the real drama happens when our cameras show up to dinner. If each Fujifilm camera were a guest, here’s what they’d bring to the table — literally.

X-T5
Arrives with a fully homemade meal, proudly reminding everyone that every single step was done manually — even the gravy. Keeps adjusting the dinner table “for composition”.

GFX100S II
Brings a turkey so gigantic the table collapses. Says it’s “just a casual medium-format bird”. Everyone pretends they’re not intimidated.

X-Pro3
Brings a gourmet dish but serves it face-down, so nobody can actually see it. “Stop chimping through the dishes. Focus on the Thanksgiving experience first, not the results” it insists, refusing to flip the plate over. Spends the whole evening fully present and savoring every moment.

X-S20
Shows up quietly with store-bought mashed potatoes, super humble, not bragging about anything. Yet all the other cameras side-eye it because it secretly carries features no one else has — like that fully automatic subject-detection mode that does all the work while pretending it’s “nothing special.”

X-E5
Arrives with a small, perfectly curated dish — nothing fancy, but stylish enough that everyone compliments it. Quietly slips into a seat, looking effortlessly cool without even trying.

X-M5
Shows up with a perfectly plated appetizer, but keeps looking around the table like it’s lost. No EVF to guide it, so it improvises — and somehow, every shot still turns out amazing anyway.

X70
Shows up quietly without being invited… mostly because everyone forgot it even existed. Brings a tiny but absolutely delicious dish that makes everyone wonder, “Wait, why did Fujifilm never make another one of you?” Then it slips away before anyone can ask for the recipe.

X-H2S
Arrives with a towering trifle that’s already collapsing, fruit spilling everywhere, and layers sliding off the plate. Immediately realizes it’s still running last year’s flawed firmware, apologizes to the group, and rushes off to the kitchen to install the update — promising to return once everything is perfectly stabilized — it’s still there, struggling to connect to the smartphone app to finally install the update.

X100VI
Was supposed to bring artisanal cranberry sauce, but got kidnapped by scalpers as soon as it left home. Never made it to the dinner, leaving everyone scrolling online, refreshing for a glimpse of it. It was later spotted on eBay, held hostage with a wildly overpriced ransom for release.

X-T6
And then, totally surprising to anyone, a guest from the future shows up of nowhere: the Fujifilm X-T6! It brings a futuristic dish nobody’s ever seen before, full of features and flavors that blow everyone’s mind. The other fellow cameras on the table are curious, asks questions. The Fujifilm X-T6 just whispers something about having a new heart and brain, about firmware improvements, about features no other camera has ever heard of before. It ends up saying “everything will change” and then vanishes before anyone can ask more questions. Only left a note behind: read FujiRumors.com, and you’ll know soon enough ;).

The End

That’s my way to wish you all a wonderful Thanksgiving.

And feel free to let more cameras join the dinner in the comments down below. Other brands are welcome too :).

BLACK FRIDAY PAGES

Gear I Own

Fujifilm Europe Drops Massive (and a Bit Confusing) X and GFX Deals

Fujifilm Europe has dropped massive X and GFX deals all over the continent. The deals start today and end January 14.

Depending on the country, some are cashback deals, some are instant rebates, and some are mixed rebates (instant + cashback). I will list details (+ link to pages to claim back money) below.

If you purchase at Amazon, make sure you buy directly from Amazon (not third party). I have seen Amazon listed as official retailer by Fujifilm Germany, Italy and UK. In France I did not see Amazon listed as qualified retailer.

Also, some deals are better at Amazon than other stores: for example, Amazon UK has the X-T5 for £1449 which is sold for £1,549 and WexUK and Co (that’s an instant rebate).

So, that’s the easy part.

The complicated part I will share it at the bottom.

But for now I’ll just say that given the complications and regional differences in Europe, I will list below only the deals for UK and Germany (the German deals as listed at Calumet.DE, because Fujifilm Germany has not put up the official deal page yet). But there are rebates also in France, Italy, Belgium, Austria and more.

NOTE: In Germany so far the X-T5/X-H2/S bodies are not listed as rebated, but other EU countries include X-T5, X-H2 etc in their cashback offer.

If you want to support FujiRumors, feel free to use any of the affiliate links below to access your store and make the purchase:

X Series Cameras

X Series Lens Deals

GFX Deals

The deals are confusing, mainly because Fujifilm Germany and Italy either do not report about the deals, or they contraddict themselves. So let’s see it country by country:

UNITED KINGDOM:

GERMANY

ITALY

  • the official flyer image says X deals are instant rebates and GFX cashback. Although once you click the X deals, they list all items and they show up as cashback, with a cashback claim-money-back page that is not clickable (unlike the GFX claim-back-money page.
  • Fujifilm ITA GFX Deals Clam-Back Money Page
  • Italian Deal Page here

FRANCE, BELGIUM and CO

  • Go to this page and then on the top right select your country/region to see the deals in your area

Fujifilm Used Gear Holiday Savings at BHphoto

BHphoto has some nice savings on used Fujifilm (related) gear. Some ar marked as “used holiday savings“. I’m not entirely sure what that label specifically means, but I guess it likely indicates a limited-time discount available during the holiday period.

These are just some of the used offers. The full list can be checked out here.  There are also the Holiday 2025 Head Start deals running.

X Lenses

X Cameras

GFX Gear

Your Firmware Wish List – Tell Fujifilm!

I recently wrote an article where I basically run through the entire history of Fujifilm Kaizen firmware updates.

I ended up inviting Fujifilm to keep up their Kaizen spirit.

Now, I have no idea how things will develop in future.

But I have wishes and hopes. And I thought that, after a long time, it might be high time to share again our firmware wishes.

I certainly hope for the fully automatic subject detection mode to come to all 5th generation cameras (and I showed Fujifilm how easy that could be implemented).  I am not a video guy, but why no waveform monitor, vectorscopes and anamorphic mode on all 5th generation cameras? I want more cameras with touch-to-track autofocus in video. And please, panoramic mode on 40MP cameras would be nice too.

And why shouldn’t the Fujifilm X-T50 and X-M5 also be able to store custom recipes on their FS1/FS3 positions? And what about direct to Instax print option?

Also, it never hurts to get some autofocus boost. I mean, for what I do, it’s already amazing. But being 85% as good as other brands is not good enough these days. It’s time to match other brands in terms of AF performance.

INSTRUCTIONS:

You’re welcome to share your wishes in the comments below.

Just in case later I decide to turn them into a survey, it would be helpful if you upvote existing comments that already include your wish, and post a new comment only if your idea hasn’t been mentioned yet.

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Spooky Fujifilm 🧟‍♂️ Cameras Brought Back to Life via Firmware Update — And Let’s Talk Kaizen

Spooky Halloween is here… 🎃

It’s the night when ghosts rise from their crypts — and it reminded me that Fujifilm, too, has (or had?) a rather unnatural power: the power to bring its cameras back from the dead with a little bit of firmware Kaizen magic.

Cameras that refused to die.

Or better yet: cameras that Fujifilm simply did not allow to die — resurrected again and again through firmware updates that breathed new life into them.

Scary times in which those who wrote excellent Fujifilm camera manuals were doomed to rewrite them over and over again — slowly driven to madness by Fujifilm’s relentless Kaizen spirit, as they struggled to keep up with all the new features added to cameras that refused to stay dead.

So let’s talk about those times.

And let’s talk about where we are now and what has changed (if anything).

🧟 So it Began – The First Resurrection

** CLICK HERE to Read the Rest of the Article **

Stranger Things: What’s Missing and What You Might Have Missed About the Fujifilm X-T30III

The Fujifilm X-T30 III and XC13-33mmF3.5-6.3 are here, and they come with a few surprises.

There are some things you might have missed, some strange omissions compared to other Fujifilm cameras like the X-E5, and even a feature that makes it oddly superior (on paper) to the X-E5 despite being substantially cheaper. Let’s dive in.

Less Film Simulations, More Flexibility

The X-T30 III’s film simulation dial lacks of dedicated Classic Neg. and Nostalgic Neg. slots, unlike all other FS dials Fujifilm has released so far. But at least you can store recipes on the FS1 to FS3 position, like on my beloved Fujifilm X-E5 (you can’t do that on X-T50 and X-M5).

One Firmware Away from Auto Subject Detection Awesomeness

In full AUTO mode, subject detection automatically switches between people, animals, and other subjects (train, car, etc.), just like on the X-S20. It’d be great to have this fully automatic detection in regular shooting modes too.

Here on FujiRumors we are asking for it since 2023 and we also have shared a simple idea on how to implement it on every Fujifilm camera with subject detection.

So please, Fujifilm. You are just a few firmware code lines away from making this happen!

EVF Strangeness

I hope to be wrong with this one, but I have not seen it mentioned anywhere: it looks like the Fujifilm X-T30 III does not have my new favorite EVF “classic display mode”. I love it on my X-E5, and I don’t understand why Fujifilm couldn’t put it also on the X-T30 III.

LCD Strangeness

The Fujifilm X-T30III is substantially cheaper than the Fujifilm X-E5, and yet it features a higher resolution LCD than the X-E5. Look, in real life this does not matter, and yet it is interesting to note that.

Instax Love

in the image size settings, besides the usual 1:1, 3:2, 16:9 etc settings, there are also “instax mini”, “instax square” and “instax wide” settings: those setting record compressed JPEG/HEIF in a shape matching those Instax formats. Shooting 1:1 format has higher resolution than 1:1 Instax Square format.

Also, you can directly print to Instax printers.

6K – Same Same, but Different

6K modes on 40MP models are cropped in wide screen shape, but on 26MP models it’s 6K open gate.

Fujifilm Launches “FUJINON Lens XC13-33mmF3.5-6.3 OIS”

Fujifilm Launches “FUJINON Lens XC13-33mmF3.5-6.3 OIS”

Achieving the smallest and lightest zoom lens for Fujifilm digital cameras at just 125g
A standard zoom lens covering wide-angle to standard focal lengths, making X Series photography more accessible than ever

Press Release

** CLICK HERE to Read the Rest of the Article **

Fujifilm Manager Sets Bold Goal: Overtake Nikon and Climb to No.3 — X-E5 Is Leading the Charge

image courtesy: phototrend
image courtesy: phototrend

French Fujifilm managers gave an interview to the French website Phototrend. Here is the summary:

Market Share

  • 12% of the market share in value of APS-C sensor hybrids
  • Including compacts like the GFX 100RF and X100VI (the best seller), Fujifilm reaches about 13–14% of the French global photo market
  • Excellent dynamic, Fujifilm is progressing in each segment
  • Fujifilm wants to become Nr.3 on the market

Since Nikon is currently the No.3 brand, Fujifilm France aims to surpass them. And, as we’ll see below, the Fujifilm X-E5 appears to be leading that charge in 2025.

Fujifilm X-E5 Sales and About Taking Risks

  • X-E5 has clearly been biggest success of the last 12 months
  • Fujifilm is offering a wide range of cameras, from X half to X-H2S, catering to different needs and budgets for young smartphone photographers seeking an upgrade
  • GFX100RF sales far beyond expectation. A great start and now sales stabilized but is curve remains healthy
  • GFX100RF has found its place between Leica Q3 or the Sony RX1R III
  • X100VI still not that easy to find, although some retailers have stock
  • X half is a bet, a new concept. For generations used to vertical format
  • Instax Pal failed in Europe. But you have to innovate and try some risks. Sometimes it will work, sometimes not
  • The GFX Eterna 55 combines this optical expertise with a cinema ambition. Fujifilm targets short movies productions with cinema quality
  • The €1500–€2500 hybrid segment is saturated, so the challenge is to either move toward more accessible models like the X-M5 or elevate the offer with tools like Eterna
  • Instax still successful, with Instax Mini 12 being the best seller. Instax Mini EVO also still selling well
  • Instax Wide EVO is also selling well
  • Instax cameras that let users preview photos before printing haven’t reduced film sales—people now print only their best shots, and they often print it multiple times to share with others

Increasing Prices

  • price has increased and except for X-M5 there is no sub-1K camera anymore
  • second hand prices are under 1K, it’s a great, sustainable and ecological alternative

Third Party Lens Bundles

  • retailers can sell XF23mmF2.8 as a kit with other Fujifilm cameras
  • the only thing Fujifilm wants to make sure of, is that retailers do not bundle third party lenses with Fujifilm cameras

The 2025 Best Seller

The Hidden Advantage Nobody Talks About – FUJIFILM 26MP vs 40MP

You all know I’m a big fan of Fujifilm’s 40MP sensor. In fact, when I put together my Fujifilm X-E5 wishlist, I said I’d happily pay more if it came with the 40MP over the 26MP.

But let’s be fair: the 26MP sensor paired with the X Processor 5 – as found in cameras like the Fujifilm X-S20 – is a terrific combination with its own clear advantages.

Advantages of the 26MP Sensor

  • faster sensor readout → and all the benefits that come with it, such as less rolling shutter
  • less battery drain
  • more affordable

For a full breakdown, we’ve already written a comprehensive 26MP vs 40MP Pros & Cons article here.

Today, though, I’d like to highlight something interesting from two articles by Alik Griffin, where he compared files from his Fujifilm X100V (26MP) and X100VI (40MP).

At first glance, you’d assume the main reason to prefer the X100VI would be the higher resolution. But Alik points out something else entirely that makes the 40MP sensor shine. Something that is hardly ever talked about.

Alik noticed:

Resolution

  • on a tripod, the X100VI shows a clear detail boost over the X100V, even at higher apertures—enough to justify an upgrade for tripod work.

The Grain (and Why It Matters More Than You Think)

What really impressed Alik wasn’t just the resolution, but the character of the grain. Here are some of his observations:

  • the X100VI’s smaller, tighter grain is far nicer to work with than the older models
  • the slight resolution boost, combined with the finer grain and better overall fidelity, makes the upgrade worth it
  • nicer grain with cleaner skin tones and clearer colors
  • the X100VI preserves shadow detail better and avoids the color smearing
  • everything looks better—not only at ISO 6400, but even at lower ISOs
  • the X100VI’s grain has a better shape, making it easier to clean up with noise reduction
  • beyond the added detail, the tighter pixel pitch and improved grain deliver noticeably superior image fidelity

Alik has covered the comparison in full with lots of samples at his blog at alikgriffin here and here.

One more thing… there is this myth that more pixels are worst in low light. Top industry insiders and professionals disagree with this statement:

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