Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases

Fujifilm Timeline

Almost 1 year ago, I published a release timeline of Fujifilm cameras, and, based on that timeline, I made guesses on when a successor could come.

Turns out that, so far, our timeline was pretty accurate. In fact, based on Fuji’s release schedule, we predicted:

  • Prediction: X-T30 in February 2019 – Reality: January 2019 – Accuracy: 1 month off
  • Prediction: X-Pro3 in January 202o – Reality: around October 2019 – Accuracy: about 3 months off

Now I thought it’s time to update our timeline, because:

  • some cameras have already been announced (X-T30) and others will be announced soon (X-Pro3)
  • this time we include cameras not listed last time (X-T200 and X-A6)

Down below you find the updated release timeline for:

The X-T4/X-H2 Grain of Salt Corner

Keep in mind that this camera replacement timeline is NOT based ON RUMORS, but on past camera release schedule of Fujifilm.

Hence, take it with a grain of salt, especially when it comes to Fujifilm X-H2 and Fujifilm X-T4 release. The timing between X-H1 and X-T3 has proven to be very damaging for X-H1 sales, so there might be some changes here.

In fact, according to our sources, the Fujifilm X-H2 might not even come in 2020! But I want to wait for more details and confirmations, before changing the below timeline.

Speaking of X-H2 and X-T4, the FujiRumors community has voted on various Fujifilm X-H2 and X-T4 release timing options. Check out the poll results here (I voted for the option currently on the 3rd position).

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↓ Fujifilm X Camera Release Timeline ↓

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Fujifilm X Camera Replacement Timeline from 2011 to 2018 and What This Could Mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm Timeline

Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.

Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.

WARNING

  • This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
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NOT INCLUDED:

  1. All 2/3 sensor cameras are not included, since the won’t ever get any successor (not even 1 inch sensor cameras, no matter what old patents say)
  2. X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
  3. X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
  4. GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E

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Fujifilm X-T Line

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The Fujifilm X Summit Announcement Strategy – No New Products Until March?

Fujifilm has just released its traditional New Year Greetings video.

And notably, there was no announcement of any upcoming X Summit.

So… does this mean we shouldn’t expect an X Summit anytime soon?

Not necessarily.

In the past, Fujifilm has sometimes used its New Year Greetings to announce future X Summits.
For example, in 2023, they revealed an X Summit scheduled for April 2023. As many of you will remember, that event was later canceled.

On the other hand, during the 2025 New Year Greetings, Fujifilm didn’t announce any X Summit at all. Then, on March 6, they suddenly announced an X Summit for March 20 — giving the community just two weeks’ notice.

And that’s probably the key point.

Announcing an X Summit months in advance, building expectations, and then canceling it is a disappointment for the entire community. It creates hype, anticipation — and then frustration.

So it wouldn’t be surprising if Fujifilm increasingly chooses a safer strategy:
announce X Summits only shortly before they actually happen.

Not always — but more often.

It reduces risk, avoids cancellations, and ensures that when an X Summit is announced, it’s almost guaranteed to happen.

In short: just because Fujifilm didn’t announce any X summit today, it does not mean we can’t get one still in the first quarter of 2026.

As we have seen here, Q1 is traditionally the hottest period for camera announcements.

Also, CP+ in Japan starts on February 26. So if Fujifilm is planning any product announcements for CP+, we should see an X Summit teaser by mid-February.

If we don’t, it likely means there won’t be any announcements tied to CP+.

That said, there’s also a recent precedent: last year Fujifilm skipped CP+ announcements entirely and instead unveiled the GFX100RF on March 20 — outside the CP+ noise cycle. Less buzz, less competition for attention, and more visibility and focus on the GFX100RF itself.

Sometimes, silence isn’t absence — it’s strategy.

Let’s hope Fujifilm will make Q1 super exciting also this time.

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Fujifilm X-T6, X-Pro4, X-H3, X100VII with 46 Megapixel Sensor? – Speculation Based on Fujifilm GFX180


We told you that there will be a Fujifilm GFX180. it won’t happen very  soon, but it will come at some point.

And the Fujifilm GFX180 might even tell us more about the future of the Fujifilm APS-C system and the X-Trans 6 sensor.

Why?

Well, Fujifilm usually uses the same sensor for the X system and GFX system, with the only difference that the GFX sensor is about 4 times bigger.

This means:

  • 26MP APS-C sensor (X-S20 & Co) = 102MP on GFX (GFX100S & Co)

Now, if we were to apply the same logic to the rumored Fujifilm GFX180 sensor, then we would get this

  • 180MP on GFX = about 45.8MP on APS-C

This means that I would not be surprised if the Fujifilm X-T6, but also the Fujifilm X-Pro4, the Fujifilm X-T60, the Fujifilm X-E6, Fujifilm X100VI and the Fujifilm X-H3 would come with a 46 megapixel sensor.

This means a slight increase in resolution for APS-C, which is definitely welcome.

Other questions remain open, with the main one being if it will be a DGO or DCG sensor.

Regarding the “more megapixel are bad for low light photography”, make sure this read this debunking article.

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Last Hours to Save Big on Fujifilm X and GFX Gear

The official Fujifilm X and GFX deals will end today. The only deal that will last until March 1 is the $200 rebate on X half.

Note that in terms of GFX camera deals, BHphoto offers freebies (CFexpress Card and Bag) on top of the regular deals.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired. Now there are only 2 deals left.

Unofficial XF Lens Deals – unknown ending date – most expired already

Official XF Lens Deals – end today

Official X Camera Deals – end today

Official GFX Gear Deals – end today

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

Fujifilm’s Biggest Sales Hits & Misses Since 2017 on FujiRumors – Sales Ranking

I owe you an update.

When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.

But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?

Well, here is the final data.

But I guess I need to give you context.

  • Timeframe: Initial two-week sales period post-announcement.
  • Accuracy: Final figures only (adjusted to exclude returns).
  • Starting Point: all camera announcements since January 2017

Positive Surprises

We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.

The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.

The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.

Negative Surprises

I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.

Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.

Reality Check

Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.

Let’s Rank It

  1. X100VI
  2. X-T5
  3. X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
  4. X-T3
  5. X-T4
  6. X100V
  7. GFX100RF
  8. GFX100S
  9. X100F
  10. X-M5
  11. X-H2
    X-H2S
    X half
  12. X-T50
  13. GFX50R
  14. X-H1
  15. GFX100II
  16. X-Pro3
  17. GFX50S
  18. X-T30
  19. X-S20
  20. X-T30III
  21. GFX100
  22. X-E4
  23. GFX100SII
  24. X-T20
  25. GFX50SII
  26. X-S10
  27. X-E3
  28. X-T100
  29. X-A5
  30. X-T30II

— No sales

Fujifilm X-T6 Coming in September: Listed by Fujifilm Shop Vietnam — But the Listed Specs Are Concerning

We know the Fujifilm X-T6 is coming in Septmber 2026.

And apparently also the Fujifilm Shop by X Camera in Vietnam is getting ready for it, since they have already a dedicated page up here.

The shop writes: “The product has not been officially launched, the information is for reference only“.

So what is there “reference” they give us?

Well, a 40MP X-Trans VI sensor (which can make sense), an X Processor 6 (which makes sense) and they say it will feature a fully articulating LCD screen, since that’s a “superior design” over the 3-way tilt screen of the Fujifilm X-T5.

Now, attentive followers might have noticed some shots of me making wise use of the fully articulating screen of the X-T4, so much so that some wondered if now I have become a selfie screen lover.

But rest assured: the 3 way screen is all I want. Yes, there might be rare occasions in which the selfie screen turned out to be handy. But for 1 shot I found a good use for it, there were other 999 shots I just did not like it.

If the Fujifilm Shop Vietnam is right with their “reference“, and the X-T6 will come with a fully articulating screen, then this would either mean that:

  • Fujifilm has bend to the will of influencers who make a living out of filming themselves
  • the Fujifilm X-H line has been canceled and the X-T* line has to go back being the flagship

Now, we explained how the Fujifilm X-H line actually saved the Fujifilm X-T5. In short: after the shock of the horrible X-H sales, Fujifilm paused the X-H line and the X-T line had to become the new flagship, with all the problems that come with it: a bigger body, heavier and a fully articulating screen. All features that are not part of the original X-T DNA. Luckily the X-H2 came along, took over the flagship role again and the X-T5 could go back being what it was always meant to be: a wonderful camera mainly for stills photographers.

A guy on YouTube explained it perfectly in the video below ;).

So guys, I will make it now a top priority to try to find out which type of screen the Fujifilm X-T6 will use. If I have any update, I’ll share it here on FujiRumors. So definitely stay tuned.

X-T6 Specs as ber Fujifilm Shopt Vietnam

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Last Week of Fujifilm X and GFX Deals

The official Fujifilm X and GFX deals will end January 18. The only deal that will last until March 1 is the $200 rebate on X half.

Also, some of the unofficial Fujifilm deals at BHphoto have now expired (no more rebate on the XF90/2), but others are still running.

It is also unclear for how long Adorama will offer a free Fujifilm X half with X-T5 kit purchase.

Unofficial XF Lens Deals – unknown ending date – some expired already

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag

How Many Cameras and Lenses Does Fujifilm Release Every Year? And What it Could Mean for 2026

2026 – A Big Fujifilm Year?

2026 could potentially be a huge year for Fujifilm. Fujifilm is going to start to upgrade their cameras to the 6th generation platform.

But how many cameras – and also lenses – can we expect to get in 2026?

Well, let’s take a quick look at how much gear Fujifilm announced in the past years.

Gear released in 2025 – 4 cameras and 3 lenses

Gear released in 2024 – 4 cameras and 4 lenses

Gear released in 2023 – 2 cameras and 4 lenses

Gear released in 2022 – 3 cameras and 4 lenses

Cameras in 2026

So, will there be more than just the two already rumored cameras in 2026?

If we look at Fujifilm’s history (not a rumor), the answer is very likely: yes.

As you can see above. Fujifilm rarely limits itself to just two camera announcements in a year—especially when a new generation of technology is involved. A platform transition usually triggers a cascade of releases, not just a single camera.

If 2026 is truly the beginning of the 6th-generation era, then what we already rumored could just be the tip of the iceberg.

And if Fujifilm maintains the pace it set in 2024 and 2025, there could be 2 more cameras in addition to the ones we already rumored.

It’s your time to guess what else could come ;).

Lenses in 2026

Fujifilm has quite consistently released around four lenses each year, combining both X and GFX series models, except for 2025, when we got 3 lenses.

So far I have no rumors about future lenses, which means you have three/four slots you can fill in with your wishes. :)

Let’s Make it an Awesome Rumor Year :)

If anyone out there can maybe give us a hint on future X and GF lenses, feel free to reach out to FujiRumors. Your help would be greatly appreciated.

Overall, 2026 remains a significant mystery, but I’m hopeful that our trusted sources (and maybe some new ones) will be able to shed light on some of the unknowns and provide insights that will make us even more excited for what’s to come.

Until then, keep shooting, keep enjoying life… and every now and then, keep checking in on FujiRumors ;).

Fujifilm X half Deal Extended – and More Fujifilm Rebates

Fujifilm has extended the $200 discount on Fujifilm X half until March 1.

Unofficial XF Lens Deals – unknown ending date

Official XF Lens Deals – end January 18

Official X Camera Deals – end January 18

Official GFX Gear Deals – end January 18

* freebies at BHphoto include a free CFexpress Type B Card and a camera bag