DPRTV: There’s Nothing Magical About Medium Format Depth Of Field… and Not Even About Full Frame (or APS-C) ;)

DPRTV published a video with the title: “There’s Nothing Magical About Medium Format Depth Of Field“.

The video could also be perfectly titled “There’s Nothing Magical About Full Frame Depth Of Field“, but given how large their customer base shooting full frame is, I think they made a wise choice to avoid to put “full frame” in the title.

What DPRTV says is basically this: shallow depth of field does not depend on the sensor size, but on how fast your lens is combined with your sensor.

Eureka!!!

This is what we say since many years now here on FujiRumors, and I am happy that DPRTV is finally addressing this, too.

The Nr.1 reason why people think they need Full Frame over APS-C is to get shallower DOF. But by saying that a bigger medium format sensor does not necessarily give you shallower DOF over FF, this implies also that Full Frame does not give you necessarily shallower DOF over APS-C.

Fujifilm has some very fast APS-C glass to offer if you desire shallow DOF. For example you can put the Fujinon XF50mmF1.0 on any Fujifilm APS-C body to get a shallow DOF similar to an f/1.4 lens on full frame. Also the Fujinon XF200mmF2.0 gives you about the shallow DOF of a full frame 300mm f/2.8 lens. And then there is the XF8-16mmF2.8, the XF56mmF1.2 and more.

The reasons to pick APS-C, full frame or Medium Format is not shallow DOF, but others. But we won’t talk about it here today, as we covered this topic already in the past.

Viltrox 13mm f/1.4: Hitting Fujifilm Where it Hurts Most

Mattias Burling published its Viltrox 13mm f/1.4 review. Down below you find the video as well as a summary.

  • Viltrox hits Fuji where it hurts.
  • wide fast Fujinon lenses are quite expensive
  • XF16mm f/1.4 costs $1,000, and its worth it, as the image quality is that good
  • but the XF16mmF1.4 is big and heavy, so Mattias left the 16/1.4 often at home and used the XF18mmF2 and XF16mmF2.8 instead
  • Viltrox 13mm f/1.4 costs around $500
  • if you don’t use the Viltrox 13mm f/1.4 as your main lens, then it is definitely good enough
  • there is some barrel distortion that you have to fix in post (Fujinon lenses correct internally) and it’s not perfectly sharp from corner to corner but for Mattias needs it is certainly sharp enough
  • he used it on a lower resolution Fujifilm X-M1 and he is please with the results
  • autofocus is quite fast, any shortcomings in terms of AF are probably related to the Fujifilm X-M1
  • sun flares are quite manageable and nice looking
  • a bit of vignette, but easy to remove in post
  • all metal built
  • smooth focus ring
  • clicked aperture ring and just stiff enough
  • if you want a fast, wide AF lens for the Fuji system without spending too much money, this is pretty much it, as image quality is not bad at all

Get Yours:

We Got You Covered!

From FULL FRAME to Fujifilm APS-C: Six Years Later As a Full Time Landscape Photographer

Back in 2015 Andy Mumford, a full time landscape photographer, switched from using a full frame system to the Fuji X system and in this video he talks about what effect it’s had on his photography, both professionally and personally.

The video would be worth to watch also just for the stunning images he shares (including some from around my home in the Dolomites). So go check it out.

I feel he nicely brings to the point what it means to shoot with Fujifilm cameras. And I also agree that if you don’t print enormous images, then 16 or 26 megapixel are more than enough.

I do love to print my images, too, and so far the largest I have hanging at my home is a 90x60cm (35×23 inches) image taken with the 24MP Fujifilm X-E3, which looks absolutely perfect, even when watched in “photographers mode” (meaning not watching from the normal distance as every non-photographer would do, but by going very close to it and basically pixel peeping with the eyes ;))

Also Andy, who rarely prints beyond 1 meter (39 inches) is totally fine with the current resolution Fujifilm cameras offer.

As far as his thoughts go, here is is summary:

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European Fujifilm X/GFX Deals End Today!

This is the last day to grab the discounted X and GFX gear in Europe.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

EUROPE

European X Deals – ends June 30

European GFX Deals – ends June 30

USA

GFX Gear

X Gear

FUJIFILM SUMMER SAVINGS: Save Up to $2,000 on Selected Fujifilm X/GFX Gear in USA

Finally USA caches up with the amazing Fujifilm deals running all over the globe (see a selection below).

But while the deals in EU will end on June 30, the ones in USA just started. Details below.

USA DEALS

GFX Gear

X Gear

EU/CA Deals

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Save Up to $2,975 on X and GFX Gear in Canada

This is strange, as usually USA and Canada launch the deals at the same time on the same items.

However, this time the deal is running only in Canada, and it resembles almos 1:1 the ones currently running all over Europe.

Actually part of these deals were shortly available in USA at BHphoto here, but they have since then been removed.

As we reported here, the US Fuji deals have been delayed a bit. Who knows what they will bring… some even better deals? ;)

Down below are the European and Canadian deals overview.

European X Deals – ends June 30

European GFX Deals – ends June 30

Canadian X Deals

  • X-T4 Body – save up to $375
  • X-T4 with 18-55mm Kit – save up to $415
  • X-T4 with 16-80mm Kit – save up to $420
  • XF200mmF2 – save up to $2,975
  • XF8-16mmF2.8 – save up to $775
  • XF50-140mmF2.8 – save up to $635
  • XF16-80mmF4 – save up to $305

Canadian GFX Deals

  • GF 45mmF2.8 – save $375
  • GF 50mm F3.5 – save $325
  • GF 32-64mmF4 – save $800

MEGA DEAL on Fujinon XF200mmF2 and More Coming also to USA (but It’s Ridiculous if You Ask Me)

The Mega Deals

Fujifilm Europe launched an absolutely stunning deal on the Fujinon XF200mmF2 with a €2,000 discount, as well as huge deals on other lenses.

I have been now told (thanks), that similar deals will start also in USA. The deals will include a massive rebate on the XF200mmF2, too.

I don’t know if also the Fujifilm X-T4 will be included, but the fact that there is a first $100 rebate popping up on the X-T4 body only, might indicate that the X-T4 will be included.

XF200mmF2 – Fit for Fujifilm X-H2

When Fujifilm developed the Fujinon XF200mmF2, they indication to engineers was simple: achieve best image quality, no matter what!

And I can tell you from my own experience with this lens, that you’ll get a ridiculous sharpness out of it. So now wonder it gets only 5 star ratings!

The XF200mmF2 is clearly underperforming on current Fujifilm cameras, and once the high resolution Fujifilm X-H2 drops on the market in 2022, it will finally unlock its full potential.

Considering the image quality and the fact that it comes with a newly designed 1.4x teleconverter, I always thought that 6K is actually a fair price for how it performs. And soon, with such a big rebate, I definitely call it a steal.

The Ridiculous Thing is…

Ok, so Fujifilm is going to drop a massive deal on the Fujinon XF200mmF2 all over the world.

But the ridiculous thing is that Fujifilm is launching a massive rebate on a lens, the XF200mmF2, that right now is mostly out of stock.

I mean, I’d understand if they’d launched a deal on a lens that is getting dust in the warehouses and they can’t get rid of. But adding a huge rebate on a lens that clearly is short on stock, well, I am afraid that will lead to biblical waiting times for those, who order it.

So, in any case, if you are interested in one, definitely order quickly as soon as the deals are available. At the moment there are some availabe at BHphoto here and one single sample at AmazonUS here.

EUROPE X/GFX DEALS

X Gear – ends June 30

GFX Gear – ends June 30

Fujifilm Endangers My Marriage with Latest Mega Fujifilm X/GFX Deals – Save up to €2,000

Fujifilm UK made the start, and now the latest X and GFX deals spread all over Europe.

With one difference.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

On a little personal note: in late April I took advantage of the GF lens deals and grabbed the GF32-64mm. When I was at the store, I put my hands on the GF100-200mm and it was much lighter than I expected. At that point I knew that one day I’d grab that lens too, in order to take those more compressed landscape shots I love so much.

But as I wrote a couple of days ago, buying another 2K lens after I already bought the XF80mm, XF27MKII, GFX100S and GF32-64 in 2021 would have been a serious test for my marriage.

Well, it seems Fujifilm took note of that and decided to put my marriage under stress by discounting the GF100-200 massively and tempting me again.

Damn you, Fuji!

So, down below you find a list full of temptations we have to resist. :)

All casback deals, meaning that after your purchase you go to this page, select your country, fill in the cashback form and send it to Fujifilm.

X Gear – ends June 30

GFX Gear – ends June 30

Insane Fujinon X Mount Lens Deals Coming Soon: Save €2,000 on XF200mmF2 and More Rebates in Europe

I have received information, that Fujifilm will launch massive X mount lens deals in some European countries in May.

The deals will include an insane €2,000 rebate on the Fujinon XF200mmF2.

Other rebates will include lenses like the XF8-16mmF2.8.

Stay tuned on FujiRumors for more details.

Fujifilm Wins “iF Design Award” with Record Number of 23 Products Including “Film Simulations Function”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

A little addendum to my earlier article: Fujifilm recently won tons of Red Dot Awards. As you can see from the Red-Dot page itself here, Fujifilm had to pay up to €6,000 to “win” a single prize. I am pretty sure that there is a FR-reader out there, who could have developed a fantastic camera remote App if Fujifilm would have given him/her $6K.

These awards are a mere (and effortless) money machine for those, who run them, and they’d award even a garbage can as top innovation of the year, if somebody paid for that. They are meaningless.

And yet, news is news, so I have to share it. But at least you know what I think about them.

23 products that won the “iF Design Award 2021”

  1. Mirrorless digital camera “FUJIFILM X-T4”
  2. Mirrorless digital camera “FUJIFILM X-S10”
  3. Mirrorless digital camera “FUJIFILM X-T200”
  4. Digital camera shooting function “film simulation”
  5. Interchangeable lens “Fujinon lens XC35mmF2” for digital camera “X series “
  6. Interchangeable lens for digital camera “X series” “Fujinon lens XF8-16mmF2.8 R LM WR”
  7. Interchangeable lens for digital camera “X series” “Fujinon lens XF50mmF1.0 R WR”
  8. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF30mmF3.5 R WR”
  9. Interchangeable lens for digital camera “GFX series” “Fujinon lens GF100-200mmF5.6 R LM OIS WR”
  10. Ultra-short throw projector “FUJIFILM PROJECTOR Z8000”
  11. Broadcast zoom lens “FUJINON UA107x8.4BESM AF”
  12. Broadcast zoom lens “FUJINON UA24x7.8BERD S6B”
  13. Broadcast zoom lens “FUJINON HP66x15.2-ESM”
  14. Broadcast zoom lens “FUJINON HP 12×7.6 ERD-S9”
  15. Focus demand “FUJINON EPD-51A-D02 / F02”
  16. Zoom lens for cinema camera “FUJINON Premista 19-45mm T2.9”
  17. Binoculars “FUJINON HYPER-CLARITY HC8x42 / 10×42”
  18. Smartphone printer “Cheki” “instax mini Link” dedicated app
  19. Instant camera “Cheki” “instax SQUARE SQ1”
  20. Clinical chemistry analyzer “DRI-CHEM NX600”
  21. Endoscopic diagnosis support function “CAD EYE ™”
  22. Function expansion unit for endoscope “EX-1”
  23. Ultra-lightweight mobile digital X-ray imaging device “FUJIFILM DR CALNEO AQRO”

Press Release

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