Fujifilm X100V vs XF23mmF2 and XF23mmF1.4 :: X100V, A Missed Opportunity :: Why X100V is better than iPhone :: More First Looks

BHphoto video – Introducing the X100V

As you probably know by now (if not, do your homework and check back the X100V live blogging ;) ), the Fujifilm X100V has a new XF23mm f/2 lens, that definitely delivers a significant improvement over the previous lens, which was designed for the 12 megapixel original X100.

Finally Fujifilm updated it. And they did a pretty damn good job.

But how does it compare to the other Fujinon 23mm lenses in Fuji’s offering, the Fujinon XF 23mm f/1.4 and the Fujinon XF23mm f/2?

Well, today we try to investigate this any many more question in a dedicated Fujifilm X100V roundup:

  • ivanjoshualoh – 23mm vs 23mm vs 23mm Shootout
  • techradar – Why the Fujifilm X100V is a better street photography camera than my iPhone 11 Pro
  • digitalcameraworld – Hands on: Fujifilm X100V review
  • dpreview – Why the Fujifilm X100V feels like a missed opportunity

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Video Reviews

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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The Fujinon GF50mmF3.5 is 50% off and Immediatly Out of Stock, plus Other Fujifilm X/GFX Savings up to $1,000

Last Monday Fujifilm launched new Fujifilm X/GFX deals, with, among the others a 50% rebate on the Fujinon GF 50mm f/3.5

It needed just few hours, and the lens run out of stock basically everywhere, and still today it is out of stock at BHphoto and Adorama, and AmazonUS.

If you are interested, put yourself in the waiting list and order soon, to avoid even longer waiting times.

With that said, here is the full list of deals.

Software

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Fujifilm X100V: Silver beats Black… and Which One do You Prefer?

 

This Sunday I would like to investigate a crucial question.

It’s probably the questions of all questions.

The Fujifilm X100V looks better in silver or black? ;)

I have a theory I will explain later… but first the rankings.

If we look at the BHphoto X100V page, we see they mark the X100V silver as “#1 seller“ and the X100V black as “top seller“.

But the ranking might be “drugged”, as the silver Fujifilm X100V will ship 1 month earlier than the black Fujifilm X100V. So people might have grabbed the silver one, to get it earlier.

And now my theory:

I find some Fujifilm cameras look better in silver, whereas others in black. I never knew why. But one day I got the illumination, and I found the answer.

Rangefinder styled Fujifilm cameras with optical viewfinder look better in silver (such as X100V), whereas Fujifilm cameras without optical viewfinder look better in black (such as X-E3).

Of course this is just my personal taste. But I noticed this pattern in my taste. Don’t know if it’s the same also for you.

With that said, frankly both colors look awesome on the Fujifilm X100V.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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The Fujifilm X100V looks better in...

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See the Controverisal Fujifilm X100V Promo Video Removed by Fujifilm – Offensive or Legit Street Photography?

At the launch of the Fujifilm X100V yesterday, Fujifilm published many promotional videos. Among the others the one of Tatsuo Suzuki you can see below.

It has been removed by Fujifilm, with apology for the shooting style of the photographer, that has been perceived as offensive by many in the comments, as the photographer has a rather “intrusive” style of shooting, they say. Others instead defended his shooting style as legit street photography.

But once things land on the internet, they remain there, and FujiRumors (thanks to his friends on Twitter), can provide you with the video.

I will let you debate on this. Just watch the video below, and let us know what you think.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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Regarding the X100V promo video:

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Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera

Holy Crop: Fujifilm GFX100 Pixel Shift Multishot Coming via Firmware Update

GFX100 image in normal mode... imagine what will happen when you quadruple the resoultion ;)
GFX100 image in normal mode… imagine what will happen when you quadruple the resoultion ;)

Back in October 2018, I told you the Fujifilm GFX100 will have pixel shift multishot. However, in March 2019 here, I got an update from a source, that pixel shift multishot won’t be ready for launch.

Some readers were worried, that this could all just be plain wrong rumors, and so I asked trusted sources again, and in July 2019 they confirmed: pixel shift multishot will come for sure, “it’s just a matter of time“.

Finally, Fujifilm officially disclosed plans for Pixel Shift multishot on Fujifilm GFX100 at the latest Fujifilm X summit.

They also showed a sample image during the X Summit live streaming (go to minute 40:20), but those are taken with GFX100 in normal mode (and it’s already impressive).

I thought this deserves to be highlighted in a dedicated article, as this is certainly a significant improvement the Fujifilm GFX100 will get via firmware update.

Holy crop… 400 megapixel.

The GFX Community

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First Win: Fujifilm X100V Looks Sexier than X100F You Say :)

For a while I thought, that it could happen.

Maybe the internet would find the the ultimate harmony and bring the perfect balance into the camera world.

In fact, the various Fujifilm X100V vs Fujifilm X100F beauty surveys, showed a 50/50 preference for each camera.

And I was hoping, that maybe it could happen, like in the “neutral response” Futurama video clip on youtube, where humanity unites since 10+ years to keep the balance between upvotes and downvotes.

But at the end, the Fujifilm X100V turned out the slight favorite in all of our surveys:

So, at least according to the FujiRumors community, Fujifilm was able to make the sexiest camera in the Fujifilm world even sexier. That’s already a nice achievement.

  • fujirumors.com – “Don’t Touch that Camera!” and About the Inspiration Behind the Fujifilm X Series Design

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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Fujifilm X100V LIVE BLOG – Reviews, Samples, Pre-Orders and More

Fujifilm Launch Blog
(refresh for latest updates)

The Fujifilm X summit is over, and we covered earlier.

Now the Fujifilm X100V live blog starts. Enjoy it :).

Pre-order Options

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Official Fujifilm Info

Fujifilm X100V
Press Release / Product Page + Sample Images / Product Catalogue

First Look Reviews

Samples

Videos

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Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors.

Our Owners Groups

LIVE EVENT COVERAGE BELOW

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Fujifilm launches “FUJIFILM X100V”

Fujifilm X100V – Press Release

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

-New evolution of the X100 Series, the origin of premium compact digital cameras
-Sophisticated design that exudes functional beauty
-The newly-developed high-performance lens for premium image quality
-The world’s only viewfinder that switches between optical and electronic options in pursuit of the photography style of “shooting through the viewfinder”

Tokyo, February 5, 2020 ― FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the launch of the premium compact digital camera “FUJIFILM X100V” (hereinafter “X100V”) in late February 2020. The X100V features a newly-developed high-performance lens on its camera body, designed with functional beauty and sophistication. It is equipped with the latest image sensor and image processing engine to deliver premium-quality images with the company’s signature color-reproduction technology. In addition the evolved version of the Advanced Hybrid Viewfinder offers inter-switchable optical and electronic options, in pursuit of the photography style of “shooting through the viewfinder.”

Fujifilm pioneered a new market segment of premium compact digital cameras in 2011 with the launch of the FUJIFILM X100, the inaugural model of the X100 Series. The X100 Series has established a distinctive market position as premium compact digital cameras. It has won great acclaim from users around the world for its sophisticated exterior design, facilitating intuitive operability, and advanced image quality based on Fujifilm’s signature color reproduction technology that has been refined over 80 years.

The X100V is the fifth-generation model of the X100 Series. While maintaining the Series’ popular design in principle, the new model uses aluminum for the top and bottom plates of the camera body, applying advanced metal processing technology. It has achieved sharp looks to the edges while keeping the surfaces smooth. The use of a tilting rear LCD monitor and dials on the top plate enables intuitive operations and gives the camera body design sophistication exuding functional beauty. A high-performance lens with ultra resolution has been newly developed for this model. The back-illuminated 26.1MP “X-Trans™ CMOS 4”*1 sensor and the “X-Processor 4” high-speed image processing engine are combined with Fujifilm’s unique color reproduction technology to produce premium-quality stills and videos in “memory colors,” i.e. vivid colors exactly as you remember. The X100V equips the Advanced Hybrid Viewfinder, the world’s only*2 viewfinder that can be switched between optical viewfinder (OVF) and electronic viewfinder (EVF). The EVF uses a newly developed organic electroluminescent (EL) panel with capability of high-resolution, high luminance, high contrast to provide enhanced immersiveness in photography shooting experience.

The X100V is a digital camera that integrates excellent design and operability, perfected with attention to detail, with functions that achieve outstanding image quality. It will give photographic pleasure and a sense of joy to own such excellent camera to a wide range of users including professional photographers and photography enthusiasts.

  • *1　X-Trans™ is a trademark or registered trademark of FUJIFILM Corporation.
  • *2　As of February 5, 2020. According to Fujifilm.

1.    Main product features

(1) Sophisticated design exuding functional beauty

This is the first X100 Series camera that uses aluminum for its top and bottom plates. Aluminum, highly shapeable metal, has been milled into shape to achieve sharp looks to the edges and fine blasting treatment produces smooth texture on the surface. The body has been further colored with alumite treatment to achieve a premium appearance.
For the first time in the X100 Series, this model features a two-way tilting rear LCD monitor that enables various shooting styles from high and low angles. The monitor’s excellent touch-response performance guarantees intuitive operability. The ultra-thin LCD monitor can be stored flush in the back panel to achieve an integral body design with a sense of style.
The X100V offers an ISO dial, built into the shutter speed dial, allowing users to check and adjust various settings without having to turn the camera on. When adjusting ISO sensitivity, users can pull the outer rim of the Built-In ISO Dial up to lock for added convenience.
The camera features a grip shaped for a comfortable hold and various buttons optimally positioned for easy operation, promising a great shooting experience.

2) Premium image quality achieved with the newly-developed high-performance lens combined with the latest image sensor and image processing engine

  • Using optical technologies developed through the industry-leading “FUJINON lenses,” including lenses for cinema cameras, Fujifilm has newly developed a bright prime lens with the focal length of 23mm (equivalent to 35mm in the 35mm film format) and the maximum aperture of F2. The lens, specifically designed for the X100V using two aspherical lens elements, delivers edge-to-edge sharpness in high resolution and high contrast.
  • The X100V uses the back-illuminated 26.1MP “X-Trans™ CMOS 4” sensor and the “X-Processor 4” high-speed image processing engine. They are combined with Fujifilm’s unique color reproduction technology, refined for over 80 years, to produce “memory colors,” i.e. vivid colors exactly as you remember.

(3) Evolved “Advanced Hybrid Viewfinder” in pursuit of the photography style of “shooting through the viewfinder”
  • The X100V features the world’s only “Advanced Hybrid Viewfinder,” allowing users to instantaneously switch between the optical viewfinder (OVF), which captures the photo subject exactly as it is, and the electronic viewfinder (EVF), which reflects exposure and other shooting conditions adjustments.
  • The EVF uses a high-resolution 3.69-million-dot organic EL panel for the first time in the X100 Series. It boasts the maximum luminous intensity of 1500 candelas and high contrast to display even intricate details in highlights and shadows, providing enhanced immersiveness in photography.
  • In the OVF mode, the viewfinder offers the Electronic Rangefinder function to display a small EVF window at the same time. The feature has been developed to bring out the maximum viewfinder potential, allowing users to capture the subject as it is while enlarging the focusing area in the small EVF. This function provides added convenience when taking snapshots.
(4) Expanded array of shooting functions
  • The use of the latest algorithm enables the camera to realize fast and accurate phase-detection AF at the minimum luminance of -5EV, which is close to pitch darkness. The performance of Face and Eye AF has also been improved. The Focus Limiter function, which limits the range of focal lengths for using AF, assists a smooth shooting experience with AF.
  • The X100V offers a total of 17 Film Simulation modes to provide versatile tonal variations. It enables a high contrast finish with three-dimensional definitions with the “CLASSIC Neg” mode, which simulates color negative film traditionally chosen for snapshots of day-to-day scenes. The “ETERNA” mode, which simulates the colors and tonality of Fujifilm’s motion picture film, allows users to record video in subdued colors and rich shadow tones.
  • The X100V also has the “Grain Effect” function for reproducing distinctive graininess seen in photographs taken with film cameras. Users can adjust size and strength settings to control the degree of grain.
  • The camera is capable of recording smooth 4K video at 30fps. In the Full-HD modes, video can be recorded at even smoother 60fps for premium video quality.
(5) Various optional accessories for expanding photographic enjoyment
  • The use of the adapter ring “AR-X100” and the protection filter “PRF-49” makes this camera dust and moisture resistant for users to enjoy shooting in light rain or dusty outdoor conditions.
  • Two conversion lenses are available to alter the camera’s focal length without compromising its optical performance or f-stop value, further broadening photographic pleasure.
    ① Wide conversion lens “WCL-X100 II”
    Mounting this conversion lens widens the focal length by 0.8x to 19mm (equivalent to 28mm in the 35mm film format), perfect for landscape photography.
    ② Tele-conversion lens “TCL-X100 II”
    Mounting this conversion lens extends the focal length by 1.4x to 33mm (equivalent to 50mm in the 35mm film format), ideal for portraiture taking advantage of a natural perspective.
  • The genuine leather case “LC-X100V” gives a premium appearance. A memory card or a battery can be replaced while the case is attached to the camera.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore