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Fujifilm Wins Four TIPA Awards with GFX100, X-Pro3, X100V and Instax Mini Link

Fantastic achievement for Fujifilm!

The TIPA Award is an extremely tough competition, where products are brutally tested by the best experts on the planet. Companies are eager to win the TIPA award, and sometimes they want to pay to get it, but the incorruptible and visionary team of TIPA experts, guided by the one and only goal to deliver the most unbiased and professional feedback to customers, does not bend to the will of multimillion dollar companies. They award only the most prestigious products ever!

Ok, now let’s get serious.

Lots of companies payed again lots of money to win a totally meaningless award. TIPA created as many categories as needed to make everybody happy (who paid). Hence you will find frankly ridiculous category differentiations, such as “best professional APS-C camera” (Fujifilm X-Pro3), “best expert APS-C camera” (Sony A6600) and “best advanced APS-C camera” (Nikon Z50). The whole point of these award commissions is to make money by selling award licenses, meaning the right for companies to use the award logo to promote their products.

All the truth, and how exactly these awards work, in this article.

What a pity… all that money Fujifilm could have spent in firmware updates!

TIPA 2020 Winners

Cameras

Lenses

Mixed Stuff

via tipa

Fujifilm USA Manager: “Fujifilm X-T4: Lots of Pre-Orders and Available Mid-May”

Fujifilm USA manager Michael Bulbenko made a 10 minutes video on Instagram introducing the Fujifilm X-T4.

Just as the top Manager Toshi Iida said a few days ago in this must see interview, also Michael confirms the strong pre-orders for the Fujifilm X-T4.

But strong pre-orders in times of Coronavirus COVID-19 also introduce shipping difficulties.

Regarding the shipping, I must say I am confused. Let’s sum up the different official statements we got so far in chronological order.

  • March 26: Fujifilm Japan issues a press release, saying that the black X-T4 will ship as expected in late April, but the silver one has been postponed to late May
  • April 2: Fujifilm UK manager says that both colors, silver and black will ship in late April, but body only version. The kit versions will follow “weeks later”
  • April 9: Fujifilm USA manager says that nothing will ship in April, and all will ship in the 2nd or 3rd week of May

Maybe every country will get a different shipping time? That would be unusual for Fujifilm, but in these days everything is unusual.

If we look at stores, BHphoto marks it as available April 30, while Adorama expects it on May 4.

You can see the Manager video and a summary down below.

Fujifilm X-T4 Manager Video

** CLICK HERE to Read the Rest of the Article **

CamFi Adds Wireless Tethering Support for Fujifilm Cameras

A few days ago, CamFi has just released a new version of their wireless tethering app that adds support for the following Fujifilm cameras.

  • Fujifilm X-T2
  • Fujifilm X-T3
  • Fujifilm X-H1
  • Fujifilm GFX 50R
  • Fujifilm GFX 50S
  • Fujifilm GFX 100

CamFi products can be found at BHphoto and AmazonUS.

You can download the CamFi App at the Apple Store here and at Google Play Store.

What’s New
Apr 3, 2020

Version 3.7.1

  • Support Fujinon Camera X-T2, X-T3, X-H1, GFX 50S, GFX 50R, GFX 100
  • Support Sony a6100, a6600
  • Support Canon 90D

Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

** CLICK HERE to Read the Rest of the Article **

LAST DAY to SAVE BIG on Current Fujifilm X/GFX Gear

So, we arrived to the last day of the current Fujifilm X/GFX deals.

The main course of the meal is the $1000 rebate on GFX50R along with the 50% discount on the compact GF50mm f/3.5.

You can see all deals down below.

X Deals

GFX Deals

eBooks

  • RockyNook – save 40% on any book, any version, using coupon code “FUJIRUMORS40
  • RockyNook – save 40% on any e-book, using coupon code “FUJI40

Software

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Fujifilm GF 50mm F3.5: an Easy Lens to Love

On March 29, the huge deal on the Fujinon GF 50mm f/3.5 will end.

Now DPR shared a first impressions article about this lens, and here are some of their remarks:

  • it’s sharp. Very, very sharp. Fujifilm has claimed that all the GF lenses were designed for more than 100MP of resolution
  • I was rather impressed to see essentially perfect sharpness all the way out to the extreme corners and I didn’t notice any practical difference in quality throughout the aperture range
  • I couldn’t find any chromatic aberrations in any images
  • On my GFX 50R, focusing from close to far with the 50mm seems faster than all my other GF prime lenses except the 23mm
  • It locks on almost instantly with hardly any ‘wobble’ and a barely audible ‘zip’ sound
  • Fujifilm made the autofocus of this 50mm medium format lens feel a lot more like one of the better X-mount APS-C lenses than any other medium format lens I’ve used. It’s certainly faster than manual focus on Hasselblad V system lenses, faster than Pentax 645 AF lenses, and faster than Mamiya / Phase One AF lenses I’ve used in the past
  • Close focus could be closer. […] It would be easy to suggest simply cropping into the much higher resolution GFX image
  • I’m actually very impressed by this lens’s flare resistance
  • Overall, the Fujifilm GF 50mm F3.5 lens is easy to love
  • It transforms the GFX 50R into a camera that is actually very easy to carry around and shoot with casually, which is definitely NOT something you can say of most medium format gear
  • I’ve shot with some of the best, most expensive gear in the world… and this 50mm is among the sharpest lenses I’ve ever used

You can read the full article at dpreview.

X Deals

GFX Deals

eBooks

  • RockyNook – save 40% on any book, any version, using coupon code “FUJIRUMORS40
  • RockyNook – save 40% on any e-book, using coupon code “FUJI40

Software

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks