Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Gear Talk Detox Corner: Enchanting and Inspiring Fujifilm APS-C Image Rounudp

There is something I can promise you: in terms of gear talk, we have exciting times ahead. Fujifilm ain’t sleeping ;).

But as exciting as it will be to talk rumors and specs, we should never forget that at the end of all this talk, there is one single goal: get the picture!

And little it matters, that the images down below have all been taken with Fujifilm X-T APS-C cameras and shared at our Fujifilm X-T facebook group.

Today it’s all about inspiration, motivation, ideas and art.

So, may this post motivate you to close that browser tab, where people discuss about the “zero-point-something” difference at 400% magnification between camera X and Y, grab your camera, and simply go out and take pictures.

Oh, and don’t forget:

… the by far fastest growing Fuji X community, is our Fujifilm film simulation group, where we showcase the unedited power of the much praised Fujifilm colors. Make sure to follow that group too, if you want to see what you can get right in camera.

Image Roundup

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Focus On Glass: Fujinon XF 50-140mmF2.8 Even Better with Future X Bodies and Why no OIS on XF 16-55mmF2.8

We already reported in this post, about the first episodes of the Fujifilm series “Focus on Glass“, which included the XF8-16mmF2.8 and the GF30mmF3.5.

Now new episodes have been uploaded at Fujifilm Spain, this time about two lenses, that we can define the “workhorses” in the X mount lens lineup, the Fujinon XF16-55mmF2.8 and the Fujinon XF50-140mmF2.8.

It includes statements made by Fujifilm managers and engineers about those lenses, which I will report in written form here, to make you safe some time ;)

Fujinon XF50-140mmF2.8

  • no excuse is allowed for this lens:
    – autofocus has to be fast
    – image quality has to be impressive
    – weight has to be light
    – size has to be compact
    – it has to tick all boxes
  • it has outstanding resolution
  • a flawless lens
  • clear color reproduction
  • minimal chromatic aberration
  • Fujifilm is proud of the result
  • 23 glass elements inside with many ED lenses
  • the more the Fujifilm X bodies evolve, the more the potential of this lens is executed
  • an engineer says he can see its performance extended even further in future

Regarding the better performance in future, they probably refer to autofocus speed, but possibly also to sharpness. We know from this Fujifilm manager statement that Fujifilm X glass can resolve at least 32 megapixel, hence, Fujifilm might hint that the XF50-140mmF2.8 is one of those lenses that is currently underperforming on the 26 megapixel X-Trans sensor.

Fujinon XF16-55mmF2.8

  • in order to maximize optical performance, Fujifilm decided to remove OIS, it was not an easy decision
  • it’s a must have lens
  • you can attempt any photo shoot with this lens
  • a reliable partner
  • no excuses are allowed, when making a red badged lens
  • Fujifilm would give it 5 stars

I have been told in the past by my sources, that the optical performance at the wide end did not satisfy Fujifilm completely, hence they decided to remove OIS. At that point in time a strongly debated discussion, but now that Fujifilm offers cameras with IBIS, we can say that in the long term this was the right decision.

You can see both videos down below.

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FOCUS ON GLASS – VIDEOS

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Focus On Glass: Fujinon XF 8-16mm F2.8 (no Cheating) and GF 30mm F3.5 Quick Development Insights

Fujifilm Spain has published very short videos about the Fujinon XF8-16mm F2.8 and the Fujinon GF30mm F3.5, that include some tidbits about its development, that I have extracted for you.

Both videos can be found below, along with a written summary.

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Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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Fujifilm X-H1 (and X-T2) Marked as Discontinued: The Era of 24 Megapixel is Over, but the Time for Fujifilm X-H2 has Not Yet Come

Good Bye Fujifilm X-H1

The Fujifilm X-H1 is now marked as discontinued at BHphoto in basically all its configurations.

Just a few days ago, the same happened to the Fujifilm X-T2 here.

The era of Fujifilm’s 24 megapixel cameras is over.

But I feel I need to say a few words about the Fujifilm X-H1, a camera that didn’t get the success it deserved, mainly for a very unlucky timing by Fujifilm: releasing the more powerful Fujifilm X-T3 just half a year later.

I have no idea how Fujifilm Japan thought this could work out well. Maybe they thought that IBIS alone is enough to keep the X-H1 attractive also once the X-T3 hits the market. But apparently they were wrong.

And yet, at its very last moments, the Fujifilm X-H1 lived moments of glory, by selling like hot cakes thanks to massive rebates.

Ok, I hear you say… Fujifilm X-H2 is coming.

Well, the Fujifilm X-H2 is on Fuji’s “to do” list, and it will come, but Fuji won’t release it in 2020.

X-H1 anyone?

The Fujifilm X-H1 is running out of stock, but you can still find it available in some stores, for example at Adorama here.

So, if you want to grab one, you better do it now.

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Some Love for Fujifilm X-H1, Why I Bought Back X-H1 and More X Series Cameras Roundup

X-H1 Love and More

Time for a Fujifilm X camera roundup. And time for some love for the Fujifilm X-H1, too.

Why love?

Well, check out the first video below, made by Nikon shooter TheSnapChick and the second one by Fred Ranger, who bought back the X-H1.

X-H1 DEALS – end Nov. 17

The Roundup

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Why I Chose the Fujifilm X-T3 over the X-H1 for Wedding Photography

Wedding Photography with Fujifilm

Reggie Ballesteros picked the Fujifilm X-T3 for his wedding photography business, and not the Fujifilm X-H1. Why?

You can see it in the video above. Down below a summary for those, who are in a hurry and can’t watch it right now.

Why X-T3 is better for weddings:

  • Low Light AF: X-T3 has -3EV autofocus, whereas the X-H1 is at about -1EV
  • AF speed: X-T3 has fastest AF in AF-S and AF-C
  • X-T3 has 100% phase detection coverage (X-H1 only center part)
  • Good enough image quality in low light, dynamic range and ISO performance to deliver high quality images to his clients
  • X-T3 is smaller and lighter
  • X-T3 has better video specs and features
  • X-H1 has IBIS, but it stabilizes only camera shake. It does not freeze the motion of people in your picture. That you can only do by raising shutter speeds or flash
  • at weddings he captures lively images of people in motion
  • he usually shoots at 1/250s and in low light he drops down at a minimum of 1/160s. He never goes slower than that, unless he uses flash
  • one of his workhorses is the 56mmf/1.2, and with that lens, IBIS would only be effective at slower speeds than he uses

Raggie then asked other X shooters, why they think the X-H1 is better for wedding photography, and they said:

Why X-H1 is better for weddings:

  • some drop down to 1/10s to do exterior shots. But Raggie takes maybe 2% of exterior shots on a wedding
  • some say they don’t trust that their hands are steady enough
  • a good reason is if you use the 90mm f/2, where IBIS becomes effective at 1/270, which is faster than what he shoots (1/160). But the XF90mm F2 is the least use lens in his lineup
  • X-H1 ergonomics are way better than X-T3
  • X-H1 shutter is very quite and discrete
  • X-H1 has better high ISO performance over X-T3, because X-T3 has more megapixel. It’s not a huge difference, but a little bit there is difference
  • X-H1 smooths out any handheld video. It does not replace a gimbal, but gives you stable handheld look

Conclusion:

  • he could find IBIS useful in less than 5% or 10% of his shots
  • he uses autofocus 95% to 100% of his shots
  • if he must buy a camera based on better autofocus or IBIS, he goes for the one with better AF
  • there is no best camera for everybody, just cameras that suite your style better

BIG X-T3 + X-H1 DEALS

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Canon Shooter Tries Fujifilm X-T3 for the First Time: “Intuitive and Inspirational! No Other Digital Camera is so Fun to Use, But…”

 

Despite the second youth the Fujifilm X-H1 is experiencing due to the massive deals, the Fujifilm X-T3 is and remains the king in the Fujifilm line-up.

As such, we keep up dedicating it roundups here on FujiRumors. So check out the latest one down below.

X-T3 Roundup

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Fujinon XF 16-80mm f/4: Lots of Distortion, Exposure Inconsistency and Yet a Recommended Lens

Fujinon XF 16-80mm f/4

As a free and independent space, here on FujiRumors we report just everything, the good and the not so good, not matter if Fujifilm likes it or not, as my only boss are FR-readers, and I owe you the best service I can deliver.

Hence, today, in this Fujinon XF 16-80mm f/4 roundup I chose to highlight some aspects of the lens, that are not really that good.

And yet, despite not being a perfect lens, those who review the Fujinon XF 16-80mm f/4 still end up recommending it, as a great all rounder lens.

At the end, it’s all about finding the right balance, keeping in mind what’s the target group of a certain lens. And I guess in order ot keep size, weight and price down, Fujifilm had to rely more on digital correction in the case of this lens.

Previous Roundups

  • fujirumors – Fujinon XF 16-80mmF4 Compared to XF14mmF2.8, XF35mmF1.4, XF56mmF1.2 and XF90mmF2
  • fujirumors – Fujinon XF 16-80mm f/4: Pros and Cons, First Looks and Thoughts

New Roundup

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