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Focus On Glass: Fujinon XF 50-140mmF2.8 Even Better with Future X Bodies and Why no OIS on XF 16-55mmF2.8

We already reported in this post, about the first episodes of the Fujifilm series “Focus on Glass“, which included the XF8-16mmF2.8 and the GF30mmF3.5.

Now new episodes have been uploaded at Fujifilm Spain, this time about two lenses, that we can define the “workhorses” in the X mount lens lineup, the Fujinon XF16-55mmF2.8 and the Fujinon XF50-140mmF2.8.

It includes statements made by Fujifilm managers and engineers about those lenses, which I will report in written form here, to make you safe some time ;)

Fujinon XF50-140mmF2.8

  • no excuse is allowed for this lens:
    – autofocus has to be fast
    – image quality has to be impressive
    – weight has to be light
    – size has to be compact
    – it has to tick all boxes
  • it has outstanding resolution
  • a flawless lens
  • clear color reproduction
  • minimal chromatic aberration
  • Fujifilm is proud of the result
  • 23 glass elements inside with many ED lenses
  • the more the Fujifilm X bodies evolve, the more the potential of this lens is executed
  • an engineer says he can see its performance extended even further in future

Regarding the better performance in future, they probably refer to autofocus speed, but possibly also to sharpness. We know from this Fujifilm manager statement that Fujifilm X glass can resolve at least 32 megapixel, hence, Fujifilm might hint that the XF50-140mmF2.8 is one of those lenses that is currently underperforming on the 26 megapixel X-Trans sensor.

Fujinon XF16-55mmF2.8

  • in order to maximize optical performance, Fujifilm decided to remove OIS, it was not an easy decision
  • it’s a must have lens
  • you can attempt any photo shoot with this lens
  • a reliable partner
  • no excuses are allowed, when making a red badged lens
  • Fujifilm would give it 5 stars

I have been told in the past by my sources, that the optical performance at the wide end did not satisfy Fujifilm completely, hence they decided to remove OIS. At that point in time a strongly debated discussion, but now that Fujifilm offers cameras with IBIS, we can say that in the long term this was the right decision.

You can see both videos down below.

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FOCUS ON GLASS – VIDEOS

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Focus On Glass: Fujinon XF 8-16mm F2.8 (no Cheating) and GF 30mm F3.5 Quick Development Insights

Fujifilm Spain has published very short videos about the Fujinon XF8-16mm F2.8 and the Fujinon GF30mm F3.5, that include some tidbits about its development, that I have extracted for you.

Both videos can be found below, along with a written summary.

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New Fujifilm EU Deals: Save Big on Fujinon XF10-24mm, X-Pro3, X-T3, X-E3 and More

Fujifilm Europe has launched new cashback/instant rebate deals.

Down below you can see the list of deals as listed at the official Fujifilm Germany website.

Basically the same deals apply to other countries, such as UK, Italy, Netherlands and more, although there might be some slight differences. For example, in Italy the X-Pro3 deals are not listed as available, yet. For the details in your country, check out fujifilm-connect promotions page here.

NOTE: You must buy from authorized Fujifilm dealers to claim your cashback, such as AmazonUK, AmazonDE, AmazonIT, WexUK, ParkcamerasUK, CalumetDE, PCHstore

IMPORTANT NOTE: AmazonUK, AmazonDE and AmazonIT are included in the official Fujifilm dealers list. However “only purchases directly from Amazon (with an Amazon invoice) are eligible for this promotion. Purchases from Amazon Marketplace are not eligible and will be rejected, unless the Marketplace Seller is also a Fujifilm Qualifying (Authorised) Retailer.”

Deals in Germany (and other EU Countires)

Cashback/Instant rebate

  • X-T3 – save €200
  • X-T3 + XF16-80mmF4 – save €200
  • X-T3 + XF18-55mm – save €200
  • X-T3 + XF18-55mm + XF55-200mm – save €200
  • X-E3 body or with XF18-55 – save €200
  • X-Pro3
  • XF10-24mmF4 – save €300
  • XF14mmF2.8 – save €100
  • XF16mmF1.4 – save €100
  • XF18-135mm – save €100
  • X-Pro3 body (black/dura black/dura silver) + one XF lens listed below* – save 10%
    *XF14mmF2.8 / XF16mmF1.4 / XF16mmF2.8 / XF16mmF2.8 / XF18mmF2 / XF23mmF1.4 / XF23mmF2 / XF23mmF2 / XF27mmF2.8 / XF27mmF2.8 / XF35mmF1.4 / XF35mmF2 / XF35mmF2 / XF50mmF2 / XF50mmF2 / XF56mmF1.2 / XF56mmF1.2 APD / XF60mmF2.4 / XF80mmF2.8 / XF90mmF2 / XF200mmF2 + XF1.4X TC F2 Kit / XF8-16mmF2.8 / XF10-24mmF4 / XF16-55mmF2.8 / XF16-80mmF4 / XF18-55mmF2.8-4 / XF18-135mmF3.5-5.6 / XF50-140mmF2.8 / XF50-140mmF2.8 + XF1.4X TC Kit / XF55-200mmF3.5-4.8 / XF100-400mmF4.5-5.6 / XF100-400mmF4.5-5.6 + XF1.4X TC Kit

Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

** CLICK HERE to Read the Rest of the Article **

Let’s Enjoy the Mirrorless Price War – Last Day (Maybe) to Save $1,000 on Fujifilm X/GFX Gear

eXtended X/GFX Deals

In theory, this is the last day of Fujifilm X and GFX deals. I say in theory, as lately Fujifilm (and all other manufacturers), just keep up chronically discounting all their gear. See for example:

The drastically shrinking camera market triggered a battle for survivor, which is surely stressful for companies, but it’s mostly good for us customers, as this competition gives us innovation and the latest and greatest at a cheaper price than ever.

There is a downside, though, also for customers, as this inevitably means that our lovely gear loses value faster.

But if you were looking at your gear as an “investment“, then here is a tip: electronic goods are never good for that. You don’t even have time to unbox your brand new gear at home, that it already lost value.

Is there a thing in life that has only Pros? Well, let me know if there is, because I still haven’t found it. And so it is in the case of the deals. We can decide to be annoyed by the Cons, or just try to enjoy the Pros of it.

With that said, down below is the full list of deals, that will end on January 5th, but in some shape or form will come back surely later this year.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Fujifilm X and GFX Deals Extended until January 5, 2020

eXtended X/GFX Deals

Fujifilm decided to extend the deals on Fujifilm X and GFX gear until January 5, 2020.

Check out down below the updated list of deals.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

LAST DAY to Save on Fujifilm X-T3 and LAST WEEK to Save Big on X/GFX Gear

 

Software Deals

Holiday Savings Pages

Adorama Exclusive Fujifilm Savings

Adorama sells the X-T3 for $1,299, and adds a free Flashpoint R2 (rebranded Godox V1 – worth $239) on top of it! This means you get a total saving of $439.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

LAST WEEK to Save $400 on Fujifilm X-T3 and $365 on X100F and X/GFX Deals Continue

 

Amazon Exclusive Fujifilm Savings

This is the last week, where you can get the exclusive AmazonUS Prime Card deals.

In the Fuji world, AmazonUS offers you additional 15% discount to the already discounted Fujifilm X-T3 and discounted Fujifilm X100F.

Adorama Exclusive Fujifilm Savings

Adorama sells the X-T3 for $1,299, and adds a free Flashpoint R2 (rebranded Godox V1 – worth $239) on top of it! This means you get a total saving of $439.

Full List of Fujifilm X / GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Deal of the Day: Big Savings on SD-Cards… and Fujifilm X/GFX Deal Continue

 

Deal of the Day

Today only, AmazonUS is offering huge discounts on SD-Cards, including UHS-II SD-Cards. See the full list here.

New X-T3 / Godox Deal

Adorama sells the X-T3 for $1,299, and adds a free Flashpoint R2 (rebranded Godox V1 – worth $239) on top of it! This means you get a total saving of $439.

Green Monday

BHphoto is offering several Green Monday Deals. Check out the full list here.

Capture One 20

Capture One 20 is out. Get your copy here.

Fujifilm X/GFX Deals

GFX Deals

X Camera Deals

*Note that the X-H1 is discontinued in many stores

XF Prime Lenses

XF Zoom Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software

Cyber Monday Starts Now and Fujifilm X/GFX Deals Continue

 

Cyber Monday

The deals never end, and stores are already pushing Cyber Monday at BH here and Cyber Monday at AmazonUS here.

Cyber Monday Pages

Software

Apple Savings

Amazon Special Fujifilm Deals

You can combine the official Fujifilm deals with the extra 15% discount offered by AmazonUS via Prime Card Deals on the following Fujifilm products:

GFX Deals

X Camera Deals

XF Prime Lenses

XF Zoom Lenses

KEH Black Friday

  • KEH Black Friday – get 15% off sitewide, plus 30% off accessories at KEH with code BFSALE2019A at checkout. Valid until 12/1

Flash

Third Party Lenses

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Software