Fujifilm Manager Interview: Great Fujifilm GFX Sales, X70 Successor and Sony, Canon, Nikon FF Mirrorless: “We Will Work Hard to Keep Our Uniqueness”

DPReview interviewed three of the most representative Fujifilm mangers: first and foremost nothing but “official FujiRumors.com Lover” Toshihisa Iida, as well as Makoto Oishi and Shin Udono.

Here some excerpts:

Fujifilm GFX 50s

  • We’ve shipped more than we expected and planned for. Even more impressive is the lens attachment rate, as we’ve sold so many lenses as well. Overall, GFX sales have exceeded our predictions. […] Something that we didn’t expect was the number of high-end amateurs buying the GFX system. According to our survey, 80% of users are non-professional, and 20% are professional. That was a surprise. […]
  • Many customers may want to use their existing lenses on a GFX body, so we support many third-party adapter manufacturers to provide lens adapters. […] We’re surprised too that we can find over 100 lens adapters in the market, with 28 types of mounts.
  • At the moment, yes [we are currently more focused to make prime lenses], but we are aware of requests from customers for other zoom lenses.

Fujifilm X-H1 and X-E3

  • customers actually requested a bigger grip and better handling [to use especially with bigger lenses like the 100-400 and future 200mmF2]
  • Last September, we went the opposite direction with the X-E3. We said, ‘this is a minimalism camera.’ Less is more. One reason for these lineups is that each photographer, each customer, requires a different style of camera.

APS-C + Medium Format… and What about Full Frame?

  • At the moment, we don’t feel that there’s anything we need to add [in addition to APS-C and MF], but we do want to focus on APS-C cameras. We think that’s a good format for the best balance between size, speed, quality, and now we have the GFX [for even greater quality].

Fujifilm X70 Successor?

  • Yes, we are considering it

Video Vs. Stills

  • I think we will see more users transition from stills to video rather than the other way around

Kaizen Updates

  • Yes, that’s technically possible [X-H1 autofocus enhancements on X-T2]. We continue to be committed to firmware upgrades, but we need to decide which cameras really require new functionality.

The Future

  • there is much room to improve stills photography functionality [firmware and hardware]

Competition: Sony, Canon and Nikon

  • We will see more competition with Canon and Nikon as well as Sony, but we will work hard to keep our uniqueness

Canon and Nikon Full Frame Mirrorless Coming

  • My answer was always, ‘welcome.’ Because having those strong brands in the mirrorless marketplace increases general awareness of mirrorless, and that’s a good thing for the whole industry. […] We will see more competition with Canon and Nikon as well as Sony, but we will work hard to keep our uniqueness in design and usability; [one big way] we differentiate is by our analog controls. And of course, we need to keep innovating inside our cameras as well, improving the sensor, processor, and also by introducing new lenses.

Asian Vs. USA Market

  • For the US market, we definitely have focused on the high-end side, and that has been successful.
  • If you look at the Asian market, the X-A series are really popular mirrorless cameras. In Thailand, our market share for mirrorless is over 40%. […] these customers are used to smartphones, and they’re switching to mirrorless.

Make sure to read the whole interview at dpreview here.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm X-H1 Bundle Deals – Save $150
Adorama + BHphoto include Free Domke Bag
with XF 16-55: BHphoto, AmazonUS, Adorama, Focuscamera
with XF 50-140: BHphoto, AmazonUS, Adorama, Focuscamera
with XF 100-400: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 16-55: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 50-140: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 100-400: BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm X-H1
All combos: BHphoto, AmazonUS, Adorama, Focuscamera

 

Steelsring Canon EF to Fujifilm GFX Autofocus Adapter Test

GUEST POST FEATURE
Write Your Articles Directly On FujiRumors!

guest post by Peter Sills – www.digitalfocus.net

Several months ago, I first read about adapters that would allow me to mount my Canon lenses to my new Fujifilm GFX 50S. Interested, I reached out to the various companies mentioned inquiring about their availability and acquiring one for potential testing. Of these, only one, Steelsring, got back to me. After some conversation, we agreed that I would test the unit and write an article as to my findings. Several months later, in December of 2017, I received my adapter.

I was intrigued. When first released, the Steelsring EF>GFX adapter was reported as being the only adapter of its kind which would also property report the Lens EXIF information to the camera and turn off the automatic lens correction (for the Fuji 63mm lens) in the process. Having this ability allows you to create your own special “Lens Profiles” for the camera/lens/adapter combination – something I find quite useful and important.

Lightroom – Note the Lens is correctly reported as the EF24-70mm f/2.8L II USM @ 70mm and 1/70 sec at f/2.8
Lightroom – Note the Lens is correctly reported as the EF24-70mm f/2.8L II USM @ 70mm and 1/70 sec at f/2.8)

When the unit arrived, it came in a very attractive wood and aluminum case. It was extremely well packaged and after careful examination appeared to be well constructed as well.

This is how the Steelsring Adapter arrived. It also makes for an excellent storage case.
This is how the Steelsring Adapter arrived. It also makes for an excellent storage case.

Of course, how these adapters operate is that on one side of the adapter is the Native Mount (Fuji) side, and on the opposing side is the Lens Mount (Canon side). Most adapters are “passive” so there are no contact pins. The Steelsring adapter is of a new generation of mounts that allow a camera to actually obtain accurate focus using “non-native” lenses. In this case Canon lenses.

So, the next step was to mount this to my Fuji GFX and begin testing.

I found the fit to be quite tight and secure, both on the Fuji side and on the Canon side. I would say even more so on the Fuji side. Many of the Canon lenses I found “clicked” right in to place. A few required a little adjustment of the lens release button to ensure they were indeed “locked-in”. Once this was properly engaged, the connection was tight, with no looseness or “wobble” at all.

My objectives were quite simple.

  1. Determine if a lens adapter, in this case an auto-focus lens adapter, could provide usable AF accuracy and speed using my existing Canon lenses.
  2. Determine if the “vignetting” of these lenses would be significant enough to render them useless or usable for my testing.

Alright, so how to begin?

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX Vs. Nikon D850 Image Quality Comparison :: GFX with Techart Adapter :: GF Lens Reviews and More

Fujifilm GFX 50s Complete Review at mirrorlessons

Fujifilm GFX

It’s high time for another Fujifilm GFX 50S roundup… and it’s a massive one :)

The Nikon D850 Vs. Fujifilm GFX 50S comparison makes the start (by camerajabber), and even though the Nikon D850 has for sure a fantastic image quality, the Fujifilm GFX 50S is even better. Of course it’s up to each one of you to decide, if the IQ improvement is enough for you to decide to go with the Fujifilm GFX 50S.

And always keep in mind, that the Fujinon GF lenses underperform on the Fujifilm GFX 50S, since Fujifilm officially said they are designed for 100 megapixel resolution. This means they will express their full potential only in the Fujifilm GFX 100S, which will come in 2019 earliest.

So now the roundup, from the D850 to the GFX, from lens reviews to the techart smart adapter… there is a lot to read for Fujifilm GFX 50S fans :)

Nikon D850 vs Fujifilm GFX 50S: Image Quality Comparison at camerajabber

Techart Adapter + Cambo Actus + Adapted Lenses

  • Fuji GFX 50s With Techart Adapter – GF 110mm f2 vs Sigma 85mm Art at Sonder Creative Youtube
  • Fuji GFX With Techart Adapter and Canon Tilt Shift Lenses Review at Sonder Creative Youtube
  • In the following video Nathan unboxes and then show an example stack image set from the Cambo Actus Mini, GFX50s, Schneider 120mm F/5,6 APO Macro Digitar, and Cognisys at Fauxtaku Lounge Youtube
  • Fujifilm GFX with M42 – Yashinon 50mm 1.9 at glyons

GFX Review & Comparisons

  • A Longterm Review of the GFX 50s: Living With Fuji’s Medium Format Camera at fstoppers
  • Ultimate Street Battle: X-E3 vs GFX 50S at fujilove

Lens Review

  • Lens Review: Fujifilm GF 110mm F2 R WR (Fujifilm GF) at thephoblographer
  • Lens Review: Fujifilm GF 23mm F4 R WR (Fujifilm GF) at thephoblographer
  • Lens Review: Fujifilm GF 32-64mm f4 R LM WR at thephoblographer
  • Review: Fujifilm GF 45mm f2.8 R WR (Fujifilm GF) at thephoblographer
  • GF 45mm Review at photographyblog
  • Fujifilm GF 45mm f/2.8 R WR Field Test: 35mm-equivalent prime lens delivers fantastic sharpness at imaging-resource
  • Simple Objects – A test of the GF 110mm f2 R LM WR Lens by Kevin Mullins at f16.click
  • Fujifilm GF 63mm F/2,8: The prettiest lens I don’t use at ohm-image

GFX at Work & on Field

  • My images on Tashi Delek, inflight Magazine of Drukair (official airline for Bhutan) using Fujifilm Cameras at williamchua
  • Iceworld Shot with the GFX 50S and GF 120mm f/4 OIS R WR at laroquephoto
  • Fuerteventura – The Great Adventure at glyons
  • Fez in Photos | Morocco with Fuji GFX50s, the X100F and the X-T2 at danielkorzeniewskiphoto
  • Rocky Mountain High • Crested Butte, Colorado with Fuji GFX 50s and Fujinon GF 32-64 f4 at roberthclarkphotography

Promotional & Magnum Project

Technical Tests

  • Fuji 45/2.8 focus shift and autofocus accuracy at blog.kasson
  • Manual focusing strategies for the Fuji 45/2.8 at blog.kasson
  • Stopped-down manual focusing with the GFX-50S at blog.kasson
  • Fuji 110/2 focus shift and autofocus accuracy at blog.kasson
  • Fuji 63/2.8 focus shift and autofocus accuracy at blog.kasson
  • Fuji GFX 50S AF accuracy restated at blog.kasson
  • Fuji 32-64/4 at 64 mm focus shift and autofocus accuracy at blog.kasson
  • Fuji 32-64/4 at 32 mm focus shift and autofocus accuracy at blog.kasson
  • Fuji 32-64/4 at 44 mm focus shift and autofocus accuracy at blog.kasson

& More

Fujifilm GFX 50S + GF lens (save $1,000): BHphoto, Adorama, AmazonUS

JOIN our Fujifilm GFX Facebook Group
FOLLOW our Fujifilm GFX Facebook Page

SmallRig Cage for Fujifilm X-H1. First 100 Orders get 50% Discount + Really Right Stuff Modular Plates for X-H1 Pre-orders

SmallRigh Cage

SmallRig Cage already offers rigs for X-T2 and X-T20 cameras. Now you can pre-order also their Fujifilm X-H1 rig here. The first 100 rigs are sold with a 50% discount. All the details below.

Really Right Stuff Plates

Really Right Stuff is now taking pre-orders for their modular Fujifilm X-H1 plates.

Really Right Stuff camera L-plates feature two dovetail mounting surfaces in the shape of an “L”; one on the bottom of your camera, and one on the left-hand side. This additional mounting option allows you to quickly change between landscape and portrait orientations while minimizing the need to recompose your shot, saving you time and hassle. Also, an L-plate keeps your gear centered directly above the tripod’s apex which helps maintain the best stability possible.

Let’s hope they design it more wisely than their first generation GFX plates, which luckily they released already a second version of. However, no refund or discount was offered to customers, who purchased the poorly designed 1st generation plates, as we reported here.

Pre-order X-H1 plates at reallyrightstuff.com.

& More

Yesterday we reported about the Kenji Leather Half Case. More will come… stay tuned on FujiRumors, and you will be the first to know ;)

Fujifilm X-H1: BHphoto, AmazonUS, Adorama, Focuscamera
Follow FujiRumors on Facebook, RSS-feed, Instagram, Youtube and Twitter
Fujifilm X-H1 Coverage: X-H1 facebook group + X-H1 facebook Page

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Fujifilm Manager Interview: Full Frame X100F Successor? More Megapixel on Fujifilm X-T3? Medium Format Fixed Lens? X-H1 and more!

Fujifilm Manager Interview

_ _ _

MESSAGE TO SOURCE: In case you read this “CMJ”, the rumor box should work now. With your permission, though, I’d love to chat with you via email or any other way you decide. Of course I guarantee 100% anonymity. And last but not least… THANKS a lot :).

_ _ _

Fujifilm Manager Mr. Udono had a live stream with Thai youtube channel กล้องกล้วยกล้วย. It’s a one hour talk, with questions made in Thai and English answers of the manager. But don’t worry, I listened it all for you, and I’ll make summary for you guys…. you’re welcome ;)

The focus is on the Fujifilm X-H1, of course. You will find a more detailed list of statements at the bottom of this article.

For the start I will focus on some of his answers, that are more related to questions he got about the future of Fujifilm.

Full Frame Interchangeable Lens System
As usual Fujifilm categorically excludes an interchageable lens system with full frame sensor. He says “No plans for FF. We have high quality APS-C sensor and Medium Format“

Full Frame X100F Successor
I know that a wide spread specualtion is that the Fujifilm X100F successor might get a full frame sensor, and it could make sense, since Fujifilm would not have to build up a complete new line of lenses, but also here, Mr. Udono seems to indicate that this won’t happen. He says:

“The most important is design and size. With full frame, the camera and lens will become bigger. Compactness is important factor of X100 line. We don’t want to miss such important point“

So, if you ever hoped for a full frame X100… these words don’t really make much hope for that.

On the other hand, the Full Frame Sony RX1RII is actually very compact, and comparing it at camerasize. But compared to the Fujifilm X100F, the RX1 has no hybrid viewfinder, which for sure needs its space too in the camera body.

Medium Format Fixed Lens Camera
The manager does not seem convinced by this idea. A fixed lens camera seems to make sense to him, if it is compact. A fixed lens MF camera would be much bigger than X100F.

Future APS-C Sensor Megapixel
Will Fujifilm offer APS-C sensors with more megapixel than the the current 24MP? The manager answers:

“We have to think at balance between image quality and speed. More pixel take longer time to process. 24MP is already enough. If we have opportunity to increase we will, but we have to think at speed and image quality. For high megapixel images we have Fujifilm GFX 50S.”

This fits with what we have already rumored about the Fujifilm X-T3 here, which we know will have still less than 30MP, so there won’t be a huge jump in terms of megapixel on the next generation X-Trans sensor.

IBIS Future
Just like Fuji Guy Billy in the TCSTV live stream here, also Mr. Udono confirms that the IBIS mechanism is currently quite big, hence it does not fit into smaller bodies. His words:

“in order to keep IQ, at the moment Fujifilm needs bigger IBIS unit“

Product Planing – How Long does it Take to make a Camera / Lens?
Mr Udono starts saying that they care of customer feedback when they design new products:

“We listen to customers and photographers. X-H1 we listened to photographers voice and added functions on top of X-T2. Especially for top end cameras we have lots of discussions with photographers. Direct comunication with customers, also via dedicated Fujifilm showrooms”

Then he shares more details about how long exactly it takes to develop and then launch a camera and lens to the market:

“Once we have a fix idea, it takes 1 year to make the camera. But before it takes another year of discussions. So 2 years in total. In case of lens development we need more time.”

And more:

  • 4:2:2 and 10bit: Limitation of processor. We tried to have more specifications, but at the moment it’s difficult
  • MK lenses: Cover 70/80% of film needs. For web-users who shoot video. Not for cinema or TV
  • ETERNA: If lots of request, Eterna might come to other X series cameras
  • Size: small and lightweight is still top key factor for mirrorless, also in future
  • Fujifilm X-T2 next firmware update: We will think of upgrading it
  • XF200mF2: coming later this year
  • Touch Screen: more functions and improvements possible
  • Articulating screen: The mechanical parts requested to make articulating screen would make the camera bigger

You can find the full Thai interview at กล้องกล้วยกล้วย Youtube

Fujifilm X-H1 – $150 Bundle Savings: BHphoto, AmazonUS, Adorama, Focuscamera
Follow FujiRumors on Facebook, RSS-feed and Twitter
Fujifilm X-H1 Coverage: X-H1 facebook group + X-H1 facebook Page

New Creative Opportunities: Godox H1200 and Crossbrand Adaptations (on Fujifilm GFX 50S)

New Creative Opportunities: Godox H1200 and Crossbrand Adaptations

There are hundreds of modifiers out there with Bowens mounts…but which are any good?

gues post by Markus Klinko

With the emergence of the Fujifilm GFX medium format camera in January of 2017, I became very interested in high speed flash sync.

Until that time, for most of my work, I used medium format cameras with leaf shutters, that provided sufficiently fast flash sync, up to 1/1600, with certain configurations.
But flash duration really was always my main concern, and I simply did not worry about needing to sync at any faster shutter speeds.

Daphne Guinness for Muse magazine, New York, 2011. (photo by Markus Klinko) http://www.markusklinkostudio.com
Daphne Guinness for Muse magazine, New York, 2011. (photo by Markus Klinko) http://www.markusklinkostudio.com

As I started to explore how High Speed Sync (HSS) and/or Hyper or Hi Sync (HS) could open up new creative possibilities, in conjunction with a medium format mirrorless camera, I looked at all available options, offered by the established companies such as Broncolor, Profoto and Elinchrom.

It is important to be very clear that there are basically only 2 different ways to sync at high shutter speeds: With HS, as used by Broncolor and Elinchrom, a very long flash duration is needed to provide a flash long enough, where a portion of that flash can be efficiently synced up with the shutter at high speeds. With HSS on the other hand, (the brands that use this method, such as Profoto, Godox, Jinbei and many speedlites), a rapid sequence of pulsating flashes, creates a very even and reliable solution. While HSS provides a smoother and more even exposure, it can lack the power of a ‘normal’ flash.

For almost all of my career, I exclusively used Broncolor, and even collaborated with the brand for about 10 years, for many marketing and promotional campaigns, including their launch campaign for the original Para 330, in 1999.

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H1 Full Press Release and Specs Leaked. Price $1,899. Fujfilm X-T20 and GFX Firmware Coming too!

Fujifilm X-H1

Hey… the leaking never stops, this time it’s nokishita :)

We have already leaked the images of the Fujifilm X-H1 yesterday here. It great to see now confirmation from nokishita, who even leaks the entire specs sheet of the X-H1 :)

Also to be announced on the 15th, a firmware update for the Fujifilm GFX (will bring focus braketing) and X-T20 (improved AF)

via nokishita

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX 50S and Fujfiilm X-T20 Firmware Update Coming – Full Details

Along with the Fujifilm X-H1 and the MK lenses, Fujifilm will announce firmware updates for the Fujifilm GFX 50S and the Fujifilm X-T20.

We already reported about it here, now again the full details, google translated from German.

Fujifilm GFX Firmware Update (ver. 3.00) – Available end of February

  1. Focus bracketing
    With the update, the automatic recording of image series (up to 999 images) with different focus settings is possible. After each triggering, the camera independently shifts the focus plane by the previously set step value (1-10).
  2. Small picture format mode (meaning Full Frame Format)
    In the new 35mm format mode, the active sensor area is limited to a 36.0mm x 24.0mm (30.5 megapixel) area in the center of the image. As a result, interchangeable lenses whose image circle corresponds to the 35 mm format can be used even more conveniently. If desired, one of the function keys (Fn) of the GFX 50S can be assigned this function.
  3. Compatibility with H MOUNT ADAPTER G
    The new firmware also extends the compatibility of the H MOUNT ADAPTER G with additional lenses and other accessories. A list of compatible products is available on the Internet at:
    http://www.fujifilm.com/support/digital_cameras/compatibility/mountadapter/

Fujifilm X-T20 Firmware Update (ver. 2.00) – available beginning of April

  1. Improved AF tracking
    With the newly developed scene recognition algorithm, the camera can track even smaller moving objects twice as fast as with the previous firmware version.
  2. Improved touchscreen operation
    With the update, the X-T20 receives many of the touchscreen features already familiar from the FUJIFILM X-E3:
    1. Enlarge display: When you double-tap, the picture is magnified and centered on the focus point.
    2. Focus range selection: The user can move the focus point even when magnified.
    PRESS RELEASE
    Page 1 of 3
    3. Zoom in / out: If you split or contract two fingers on the display, you can now also change the thumbnail (9 pictures / 100 pictures).
    4. Select an image from the thumbnail view by tapping or dragging the image, or double-tap to full view.
    5. Function Selection via Quick Menu (Q)
    6. On-screen keyboard *
    * Except for some functions.
  3. Compatible with “FUJIFILM X RAW STUDIO”
    With the FUJIFILM X RAW STUDIO software, RAW data can be converted using the on-board X-Processor Pro when the camera is connected to the computer via a USB cable. Fast batch processing of several recordings in quick succession is also possible. “FUJIFILM X RAW STUDIO” is available as a free download on the FUJIFILM website.
  4. User-defined operation of the FUJINON XC15-45mmF3.5-5.6 OIS PZ
    After updating the firmware, the operation of the new zoom lens FUJINON XC15-45mmF3.5-5.6 OIS PZ can be configured as follows:
    1. Occupy focus ring with zoom function
    2. Maintaining the zoom position during time-lapse recording
    3. Maintaining the zoom position in playback mode (faster
    Readiness to reactivate the recording mode)
  5. More flash functions for radio remote control of studio flash units
    With the update, the high-speed flash synchronization and the TTL flash exposure mode can now also be used with radio remote control of compatible studio flash units from other manufacturers.
  6. Display RGB histogram and overexposure warning
    A function key can be used to fade in the RGB histogram as well as to activate the overexposure warning (blinking of overexposed areas).
  7. Enlarged and custom viewfinder display
    With the firmware update, the information displayed in the viewfinder and on the display can be enlarged. The position of the display can now also be selected by the user.

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

“Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders… and the Road to No.1 in Premium Mirrorless Camera Market

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

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