Fujifilm Wins “iF Design Award” with 20 Products

iF Design Award 2019

News is news, so I share it. But I wrote a very informative piece about these awards last year. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 20 products:

Fujifilm wins the internationally prestigious “iF Design Award” with 20 products

-Recognized for design excellence, advanced performance and superior operability in products of various business fields
-Portable X-ray unit “CALNEO Xair” wins the highest ranked “iF Gold Award”

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SLR Magic launches Six MicroPrime Lenses for Fujifilm X Mount

SLR Magic has launched their compact MicroPrime Cine Lenses for Fujifilm X Mount.

We remind you that SLR Magic already offers the following lenses for Fujifilm:

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Fujifilm X-Pro3 Coming in 2019 – Trusted Source

Fujifilm X-Pro3

According to our trusted sources, the Fujifilm X-Pro3 will come in 2019.

I have no specs for now, but it is safe to assume (personal guess), that it will feature the same sensor and processor of the Fujifilm X-T3.

  • fujirumors –  Fujifilm X-Pro3 Concepts and Share Your X-Pro3 Wish List (includes survey)
  • fujirumors – What to Expect from Fujifilm X-Pro3 (includes another survey)

When exaclty will the Fuji X-Pro3 come?

Well, we have already analyzed the complete Fujifilm X cameras refreshment rate, and if Fujifilm would keep the usual product cycle, the X-Pro3 should be out in January 2020.

Today’s rumor, though, suggest that Fujifilm anticipates the release of the X-Pro2 successor. My personal guess (NOT RUMOR) is that this will happen towards the end of 2019, hence being very close to the January 2020 date.

But to be clear, I have no time indication, which could mean the Fujifilm X-Pro3 could be annouced anytime in 2019. I will let you you know more details as soon as I can.

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SONY User Tries FUJIFILM for the First Time, Didn’t Read the Owners Manual and Why You Know Your Gear Better than “Pro” Reviewers

Sony vs Fujifilm

Manny Oritz (former Sony ambassador, who left the program to focus on his youtube channel and to be able to cover more products) tested his first Fujifilm camera, the Fujifilm X-T3 and he has lots of great things to say about it.

  • Very responsive
  • Great weather sealing
  • beautiful color science, much better than Sony A6500
  • XF56mmF1.2 is a fantastic lens
  • Lightroom RAW processing not optimal [FR-NOTE: after his video, Adobe just offered a solution with the “enhanced detail” feature.]
  • Eye-AF is good but it’s better on Sony [FR-NOTE: major eye-AF improvement is coming for X-T3 in April].
  • Definitely a camera he could add to his current Sony kit
  • X-T3 makes you want to go out and shoot
  • The Fujifilm X-T3 exceeded his expectations in the field

A fair and objective review… but there is one thing I want to highlight.

Owners Manual Anyone?

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Dear Fujifilm, We Decided: These are the X and G Lenses You should Make Next

Top Lenses Results

So, the jury is in and a record-breaking 14,000+ of you guys voted the lens future polls!

It was an exciting head to head battle and for the overall results check this article.

For the X system, I have picked the most voted prime and most voted zoom lens, since last time we launched a huge lens request poll, Fujifilm also picked our top prime and top zoom, and made our wishes become reality.

For the G system, the selection was smaller, so I picked only the most voted lens.

When it comes to firmware wish lists, the race is extremely tight. Check the winner down below.

Top X Mount Prime and Zoom

  • Fujinon XF 10mm F2
  • Fujinon XF 18-35mm F2

Top G Mount Lens

  • GF 21mm F4 Tilt Shift

Top Wanted Firmware

  • Focus Bracketing Function

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Fujifilm X Summit: Recap of A Unique Event and One More Reason to Fall in Love with Fujifilm!

Fujifilm X Summit

What crazy days we had, triggered by the wonderful Fujifilm X Summit.

Fujifilm managers, engineers and designers explained their work, gave interesting insights and answered live questions of their customers.

Fujifilm even publicly asked us which lenses and firmware we would like next, letting us vote on various options (with overwhelming response by the FujiRumors community).

The X Summit shows, that the way Fujifilm interacts, listens and follows to customer needs, is more unique than rare, and it’s one more reason to fall in love with Fujifilm!

In case you missed it, make sure to check out our compact Fujifilm X Summit summary.

Fujifilm did an amazing job, customers answered in the best way possible, and for what it’s worth, I’ve also tried to honour the event by working restlessly and publishing 14 articles over the last weekend.

However, it seems that not everybody was able to keep track of it all, since I start to get emails from readers notifying me about news I have already published.

So I thought a quick recap could help:

Fun fact: at the X Summit Fujifilm said they will cooperate with Adobe for better X-Trans support, and four days later came this news:

  • click here – First Looks at ADOBE’s New Enhance Details Feature for Sharper Fujifilm X-Trans files
  • click here – ADOBE Improves Detail Rendering for FUJIFILM X-Trans RAW Files in Camera RAW 11.2

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First Looks at ADOBE’s New Enhance Details Feature for Sharper Fujifilm X-Trans files

Adobe Enhance Details

Earlier today Adobe released Camera Raw 11.2 with a new detail enhancement feature, which promises 30% improved details rendering for Bayer and also for Fujifilm X-Trans files.

To access the new feature, click on the image and select “Enhance Details“, click on OK and it’s done!

As to expect there are over 100 comments already in this FujiRumors article, with lots of feedback about Adobes improved engine.

In the comments on FujiRumors, you will find bug reports, comparison files on dropbox to download and more. So make sure to check the lively comment section in this article.

Overall initial feedback: there is an improvement indeed.

Hey Adobe, too many people switched to Capture One 12, hu?

Anyway, also Thomas tested the new enhance detail feature, and here are some excerpts:

  • creates artifact free image
  • it’s very processor intensive, hence slow. Use with fast computer [FR readers say around 10 seconds processing]
  • sharper and cleaner than Iridient X Transformer, especially when it comes to colour details. Edges are cleaner, too
  • Iridient X Transformer is still faster
  • good job at rendering X-Trans files
  • It’s an extra step, but quality wise, it is up there with the best.

Thomas also explains, why Adobe does not simply change their demosaicing for X-Trans.

“fixing” the X-Trans issues would have required significantly changing the most vital part of the rendering process – the demosiacing – It would have required significant engineering effort to change it for X-Trans rendering and not break the backwards compatibility, and may not have been possible without affecting the way the system works.

You can read the whole article and see comparison images at thomasfitzgeraldphotography.

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ADOBE Improves Detail Rendering for FUJIFILM X-Trans RAW Files in Camera RAW 11.2

Adobe X-Trans Support Improved

Adobe has just released Camera Raw version 11.2, and it is potentially a very important one for Fujifilm X shooters, since it literally says:

“Enhance Details is introduced in Adobe Camera Raw 11.2. Powered by Adobe Sensei, Enhance Details produces crisp detail, improved color rendering, more accurate renditions of edges, and fewer artifacts.

Enhance Details is especially useful for making large prints, where fine details are more visible. This feature applies to raw mosaic files from cameras with Bayer sensors (Canon, Nikon, Sony, and others) and Fujifilm X-Trans sensors.“

Do make sure to test it and let us know in the comments. Share also comparison images. And here is the link to the Adobe page.

It’s your choice, guys. Do you want to miss the news or be the last one to know, or do you want to be the first and best informed Fujifilm X shooter on earth? If it’s the second one, then make sure to follow FujiRumors on Facebook, Instagram, RSS-feed and Twitter.

Thanks to the FR-reader for letting us know.

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Fujinon XF 16mm f/2.8 Annoucement February 14 and First Fujifilm X-T30 Real Life Image

Fujinon XF 16mm f/2.8

Here on FujiRumors we already told you over a month ago ago, that the FujinonXF 16mm f/2.8 will ship in the first quarter of 2019.

According to our sources, the announcement will happen on February 14, hence on the same day of the Fujifilm X-T30 launch.

Of course it’s our pleasure to guide you through the launch party in a unique live blogging on FujiRumors :).

Oh, and btw, down below you can see the first image of the Fujifilm X-T30 in real life (the silver version).

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Fujifilm X-H1 with XF 33mm f/1.0 vs Panasonic S1 with Lumix S PRO 50mm f/1.4 Size Comparison

Fujinon XF 33mm f/1.0

Today I was curious to know how the Fujifilm X-H1 with Fujinon XF33mm f/1.0 would compare in terms of size to the brand new full frame Panasonic S1 with Lumix S PRO 50mm f/1.4.

So I grabbed one of the real life pictures of the XF33mm f/1.0 I took at Photokina 2018 and made an approximate comparison.

If the final production XF 33mmF1.0 will have the same size of the mock-up I have seen at Photokina, then the Fujinon XF33mm f/1.0 will be smaller than the Lumix S PRO 50mm f/1.4.

Let’s hope it will also be cheaper, since the Panasonic Lumix S PRO 50mm f/1.4 comes with a hefty price tag.

When it comes to camera bodies, the Panasonic S1 is noticeably bigger than the Fujifilm X-T3, X-H1 and also other full frame cameras like the Sony A7III.

My guess is that the bigger body is needed for proper heat dissipation to allow 4K/60 and avoid overheating. This is probably also the reason why no Sony A7 camera currently offers 4K60p.

But despite the larger body, the Panasonic has still to do compromises in terms of 4K/60P compared for example to the Fujifilm X-T3.

  • Fujifilm X-T3: 4K/60 with only 1.18x crop without line skipping
  • Panasonic S1: 4K/60 with 1.5x crop (basically APS-C size)
  • Panasonic S1R: 4K/60 with line skipping

In our article about the several advantages of APS-C sensors over full frame, we explained how smaller sensors are faster to read out, hence generate less heat and allow for features like the blackout less EVF at 30fps continuous shooting, and, in this case, a better 4K/60 readout.

The Fujifilm X-H1 has no 4K/60, but this is a limitation that comes from the older and slower X Processor Pro.

So, every sensor size has its advantages. It’s now up to Fujifilm to fully take advantage of them. And I expect especially the Fujifilm X-H2 to raise new standards and be a clear step ahead of the competition.

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