X Lab Fujifilm X-E4 Development Part 2: Designed to Make You Want to Carry it Always with You

We did cover the first part of the Fujifilm X-E4 development in this article. The focus there was on why Fujifilm made certain design choices.

Now Fujifilm shared Part 2 of the Fujifilm X-E4 development story. It’s again in Japanese, and again we rely on google’s automatic translation tool.

Much goes lost in the automatic translation tool this time, but there is one sentence I’d like to highlight: “it’s really important to have a camera that you want to carry around with you“.

For me, this sums up my X-E line shooting experience.

The combination of X-E3 and 27mm results in such a small package, that it is with me just everywhere.

For example, in pre-COVID times, when my brother asked me if I could pick up his kids after school, I always did so with my X-E3 and 27mm. No strap, no bag, no nothing. Just put in the pocket of my jacket, and you never know, maybe there will an interesting image to take on the way. And if not, peace, I didn’t even notice the weight and size of the X-E3 and 27mm in my pocket anyway.

All I needed to make my everyday snapshot photography life perfect, was an aperture ring on the XF27mmF2.8, and finally Fujifilm delivered.

One day, when the hard lockdown we are forced into again, when photography stores will open again and I can leave my 1.000 souls small village again, I’ll run to my local store and grab that new 27mm.

Down below you get a summary:

Video Summary

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New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II

A new Fujifilm patent published today shows an XF35mmF1.4 with a different optical design compared to the original Fujinon XF35mmF1.4, although the base lens configuration is similar.

Hence, it looks like a XF35mmF1.4 MK II lens.

Also the size seems to be a bit larger compared to the original 35mmF1.4, maybe to further improve optical quality. The size increase might also indicate a better AF motor and weather resistant design.

Here are the details of the patent:

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Fujifilm X-T200 Firmware 1.12 Released

Fujifilm has release firmware 1.12 for X-T200 cameras.

The firmware update Ver.1.12 from Ver.1.11 incorporates the following issues:

  • Image quality displayed after one frame delete is improved.
  • Fix of a minor bugs

You can download the firmware here.

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Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”

Back in November 2020, we reported how Sigma was vaguely hinting that something might possibly come for Fujifilm in 2021.

But since it was very vague, I did contact trusted sources and investigated further. They confirmed in December 2020 here, that Sigma lenses for Fujifilm X mount might indeed be scheduled for 2021.

Yesterday Sigma fueled speculations again, by saying on their official media channels:

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Fujifilm Patent: 48mm F1.2 Lens for Mirrorless Camera with 1 inch-type Sensor

A patent has been spotted of a 48mm f/1.2 lens for mirrorless cameras with 1 inch-type sensor at j-platpat.inpit.go.jp here via hi-lows-note.

FUJIFILM filed a patent describing lenses for short wave infrared cameras with 1″-type sensor.

Fujifilm was once very active in the compact camera segment, with cameras like the Fujifilm XF1 but especially the Fujifilm X10, X20 and X30 series as well as the Fujifilm XQ1 and XQ2.

All these cameras featured a 2/3 sensor (in some cases an excellent 2/3 X-Trans sensor).

However, Fuji’s 2/3″ sensor camera line didn’t get the success it deserved and its last model, the X30, got discontinued in 2016. The market prefered 1″ sensor compact cameras like the Sony RX100 series.

But both, the 2/3″ as well as 1″ sensor compact camera market is basically dead now, due to smartphone cameras getting better.

A curious fact?

Fujifilm used to make its own sensors in the past, but then sold their sensor business to Toshiba. But guess who came in 2015 and bought the sensor business from Toshiba? You got, it was Sony back in 2015!

I wonder if somebody at Fujifilm regrets that decision today.

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New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.