Skip to content

Fujifilm House of Photography Coming to Australia

The Fujifilm House of Photography has been first launched in London here.

Apparently with big success, as Fujifilm Australia will now open its own Fujifilm House of Photography in Sydney at the 2 Park Street. The Grand Opening will be on 7th July, 2022. The dedicated website can be found here.

I hope more of these Fuji-only stores will open all over the world.

Rumors and Discussions

Fujifilm X-H2S Look Up Table (LUT) for F-Log and F-Log 2 Now Available

This LUT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac

<LUT file for F-Log>
* F-Log movie data recorded with GFX100S, GFX100, X-E4, X-S10, X-T30 II, X-T30, X-T2, X-T3 , X-T4, X-Pro3, X-H1, X-H2S and X100V

<LUT file for F-Log2>
* F-Log2 movie data recorded with X-H2S.

Download

F-Log 3D-LUT file / F-Log Data sheet

Last updated: 6.16.2022
F-Log_LUT_E_Ver.1.22.zip [10.0MB]
*Decompress the “F-Log_LUT_E_Ver.1.22.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 Data sheet

Last updated: 6.16.2022
F-Log2_LUT_E_Ver.100.zip [908KB]
*Decompress the “F-Log_LUT2_E_Ver.1.00.zip” file and launch “.cube” file from a movie editor.
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

Pre-Orders

Top Gun Maverick: How Fujinon Lenses Helped to Film it without “Green Screen Nonsense”

We know that Hollywood loves Fujifilm.

Today we have a new entry on the list.

The latest Top Gun movie used a range of Fujinon cine lenses to capture acrobatic as well as low flying jets.

Claudio Miranda, ASC, the award-winning cinematographer behind “Top Gun: Maverick“, shares behind the scenes footage, stories from the set, and all the ins and outs of selecting and working with the gear used to create this history-making film.

GEAR LIST:

Camera

FUJINON Lenses:

Among the others, Claudio says.

This is not green screen nonsense. The whole point of the movie was “how much can we capture?” Top Gun is a movie about getting it in-camera. […] Some of the cameras were rigged in really impossible places. And all these things needed different kind of lens qualities.

I made a list of what can fit and have great range and still be IMAX-worthy.

Top Gun was more about long lenses, so we used the Premier 75-400mm T2.8-3.8 all over the place. […]

During the middle of the movie we actually had a chance to get a hold of the Premista 28-100mm T2.9. It was amazing. I wish we could have kept it but unfortunately it was only one in the world at the time. We loved the full frame aspect of it, it was sharp, it was straight, it was like you went to the wide end of the lens and there was no bowing, there was no barreling. One of the only full frame zooms I know that’s acutally decent enough to shoot with.

[…]

What I do love about the Fuji zooms, all of them, from the Premista to the Premiers, there is no oddball barrel distortion when you’re zooming, or there is no vignetting, there is no softening towards the edges, it’s all straight. .We just like how the Fujinon lens maintains its field of view througout  the zoom range. If you get a flare in the zoom, it does not fog the lens. It’s a beautiful zoom, the coatings are great.

Fujifilm to Use Blockchain to Optimize Supply Network of Digital Camera Parts

Fujifilm will use Blockchain to optimize supply network for digital camera parts. As reported by the Japanese site Newswitch here (google translated):

As risks such as natural disasters and international situations increase, we minimize procurement concerns and prevent situations such as tightening supply and demand (spurping) of parts just before delivery. Take advantage of the characteristics of the blockchain, which is difficult to illegally rewrite data, to ensure the reliability of transaction information. We will manage the plans and history related to production and distribution in real time to reduce the occurrence of inventory shortages and excess inventory due to delays in information sharing, which is an issue.

The ordering side will be informed of the arrangement schedule in advance, and the order side will be able to share the production situation, and even if unexpected situations occur, they can report it via chat immediately.

It also supports transaction automation. In the demonstration experiment, the period from ordering to the start of production was shortened. Because it is difficult to tamper with the data, there is no need to introduce dedicated software tailored to the ordering company or license it, which reduces the burden on business partners.

We developed a “digital trust platform” in-house by applying the research results of blockchain technology conducted at Fujifilm’s Informatics Research Institute (Kaisei Town, Kanagawa Prefecture). After full-scale operation, we will consider expanding the target product.

Every ever so creative idea to handle the supply issues better is very welcome. Let’s see how this one works out.

The Fastest Growing Fujifilm Group

Join Our Owners Groups

WHOOPS: DPReview Removes Their (Bad) XF150-600mmF5.6-8 Samples While Other Photographers Show Super Sharp Images at 600mm

Some guys were sure: it is simply impossible that the Fujinon XF150-600mmF5.6-8 is sharp at 600mm, due to mathematical calculations considering f/8 on APS-C combined with statistical elaborations on the effect of diffraction for a pixel pitch of ….

OK, I hear you, let’s keep it short: the XF150-600mmF5.6-8 it’s an unusable piece of junk at 600mmF8.

And looking at the sample gallery shared by DPReview (not to be mistaken with DPRTV) at launch day, which were the worst possible samples, one would agree with the above.

But now it looks as if somebody at DPR had the decency to pull off the sample gallery, as the original link to them is now broken, the sample gallery never loads and on the main page any reference to the sample gallery (still visible in cached version) is gone.

So what happened? I see two options:

  • the lens was used in hot condition with lots of hazy air that influenced IQ
  • the pre-production copy had an issue
  • UPDATE: suggested in the comments, the X-T4 used does not support the lens yet

UPDATE: According to information I have received, the prototype lens didn’t have firmware for X-T4 (which was the camera used for the samples).

Anyway, damage done: the sample were so bad, that some Fuji shooters looking forward to this lens were hugely disappointed and moved away from it.

But the questions remains open: how does the XF150-600 perform at 600mm?

Well, I put to together a series of links where you can see the samples by yourself. Some of them I already shared in the live blog, but others are new links that I did not share in the original live blog coverage.

Look for example at samples of Alan Hewitt below. They show the performance at 600mm with an additional crop to it.

If you ask me, that is actually an excellent performance!

But as usual, watch by yourself and make up your own mind.

Pre-Orders

10 Things You Might Have Missed: Fujifilm X-H2 40MP X-Trans, September X Summit, Overheating Drama Ends, Crazy X-H2S Video Dynamic Range and More

What an event! What a day! And how much stuff to digest!

Now, the main specs of this camera are known. But going through the various video coverage, I’d like to highlight a few things that given the massive amount of information some might have missed.

All you read below can be found in the videos of our live blog coverage.

Fujifilm X-H2 40 MP is X-Trans

** CLICK HERE to Read the Rest of the Article **

Fujifilm launches mirrorless digital camera “FUJIFILM X-H2S”

Fujifilm launches mirrorless digital camera “FUJIFILM X-H2S”

-Featuring a newly-developed back-illuminated, stacked sensor and a high-speed image processing engine
-Flagship model that boasts the fastest continuous-shooting, AF and video performance in the history of the X Series
-A highly robust camera body featuring a powerful image stabilization mechanism and various interface options to cater to broad-based professional needs

TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the mirrorless digital camera “FUJIFILM X-H2S” (X-H2S) in July, 2022. The camera joins the lineup of the X Series of compact and lightweight mirrorless digital cameras renowned for their outstanding image quality, delivered with Fujifilm’s proprietary color reproduction technology.

The X-H2S is a new flagship model boasting the highest performance in both stills and videos in the history of the X Series. This has been made possible by the use of the new back-illuminated, stacked, 26.16MP “X-Trans™ CMOS 5 HS”*1 sensor capable of reading signals four times faster than the current device*2, and the high-speed “X-Processor 5” boasting double the image processing speed of the current device*3. The camera also features blackout-free burst shooting of up to 40 frames per second*4 and high-performance AF system that uses AI to detect a subject. Furthermore, it can film 6.2K/30P and 4K/120P video and record high-definition footages. The highly-robust body packs other features including the five-axis in-body image stabilization that offers up to 7.0-stop advantage*5 and extensive interface options including the dual card slot supporting a CFexpress™ Type B card*6, catering to the shooting needs of professional photographers.

In 2012, Fujifilm released the mirrorless digital camera “FUJIFILM X-Pro1” featuring an image sensor and an image processing engine developed in-house. Since then, the company has evolved these devices over the last decade in pursuit of advanced image quality and portability. The launch of the latest model “X-H2S,” featuring the newly-developed X-Trans™ CMOS 5 HS sensor and the X-Processor 5 image processing engine, heralds the arrival of the fifth generation of the X Series.

  • The camera delivers the highest performance in the history of the X Series thanks to the newly-developed sensor “X-Trans™ CMOS 5 HS” (APS-C sensor) and the high-speed image processing engine “X-Processor 5.”

  • A 26.16MP image sensor that maintains the back-illuminated structure but adopts the stacked-layer design to quadruple the signal readout speed compared to the current device*2
  • A newly-developed processor with double the processing speed compared to the current device*3.
  • The camera can achieve blackout-free continuous shooting of up to 40 frames per second and performs three times the number of calculations in phase detection information compared to the current model*7 to deliver AF/AE tracking in the burst mode, ensuring to capture a decisive photo opportunity.
  • The camera has improved image resolution at low ISO sensitivity compared to the current model*7, while suppressing noise at high ISO sensitivity to produce superior image quality.
  • The camera’s subject-detection AF function uses AI technology to identify animals, birds, cars, motorcycles, bicycles, airplanes and trains, accurately tracking an intended subject.
  • The camera can record 6.2K/30P and 4K/120P video in 4:2:2 10-bit. The ability to record high-speed 4K/120P video means a split-second action of a fast-moving subject can be presented in smooth slow-motion with fine details. Furthermore, the sensor`s readout speed during video recording has been reduced to as fast as 1/180 seconds, mitigating the rolling-shutter effect and presenting a moving subject naturally.
  • The camera supports three Apple ProRes codecs*8, namely ProRes 422 HQ, ProRes 422 and ProRes 422 LT. When recording ProRes, the X-H2S also supports proxy recording such as ProRes 422 Proxy, streamlining the overall workflow from filming to post-production.
  • The camera supports a CFexpress™ Type B card, capable of writing data at high speed and thereby drawing out the X-H2S’s full potential in burst shooting and video recording.*9

Fujifilm will continue to enhance the appeal of the X Series including the X-H2S (carrying an APS-C sensor), GFX Series including the GFX100S (carrying a large format sensor) and extensive lineup of interchangeable lenses to promote photography / videography and the joy of shooting stills and videos.

  • *1 X-Trans is a trademark or registered trademark of FUJIFILM Corporation.
  • *2 In comparison with the X-Trans™ CMOS4, carried in the current camera models.
  • *3 In comparison with the X-Professor 4, carried in the current camera models.
  • *4 High-speed continuous shooting free from the viewfinder blacking out, preventing users from seeing the subject; This is only available when using the electronic shutter.
  • *5 When mounted with the FUJINON Lens XF35mmF1.4 R.
  • *6 CFexpress is a trademark or registered trademark of the CompactFlash Association.
  • *7 Mirrorless digital camera “FUJIFILM X-T4.”
  • *8 Apple ProRes is a trademark of Apple Inc., registered in the United States and other countries.
  • *9 See the Fujifilm website for a list of memory cards that have been verified to work with this camera

1. Product features

(1) Best burst-mode performance in the history of the X Series to capture a decisive photo opportunity
  • This camera is equipped with the newly-developed “X-Trans™ CMOS 5 HS sensor, which has a signal readout speed about four times faster than the current device to achieve blackout-free continuous shooting of up to 40 frames per second. It controls phase-detection pixels independently when displaying images in the Live View mode during burst shooting to triple the number of phase detection calculations from the current model. AF/AE tracking is maintained even during high-speed continuous shooting of 40 frames per second, ensuring to capture a decisive photo opportunity.
  • The X-Trans™ CMOS 5 HS and the X-Processor 5 are complimented with high-capacity buffer memory to significantly increase the number of frames that can be continuously recorded in the burst mode. When using the electronic shutter, the camera can shoot at up to 30fps in JPEG and 20fps in RAW, recording over 1,000 frames continuously in the burst mode.*10
  • The high-magnification and high-definition EVF boasts the magnification ratio of 0.8x and a resolution of 5.76 million dots. It offers improved visibility thanks to strong suppression of parallax and distortion that occur when an eye position becomes displaced while using the viewfinder. Its 120fps frame rate displays images smoothly, allowing users to accurately keep track of a fast-moving subject.
  • *10 At the time of a cold start in the operating environment at 25℃ (with the camera body starting at the temperature the same as or lower than the external atmospheric temperature). This is only possible when using the electronic shutter and in the JPEG mode. Note that the number of frames that can be recorded depends also on the remaining level of battery charge and the type / capacity of memory card used.
(2) Updating the algorithm to substantially improve AF performance
  • The use of the X-Trans™ CMOS 5 HS and the X-Processor 5, coupled with the update of AF prediction algorithm, have led to a major boost in the camera’s capability to track a moving subject and autofocus accurately in Zone AF or in low-contrast conditions. This means a subject that keeps on moving can be accurately tracked, such as athletes and wild animals.
  • The camera features a subject-detection AF function, developed with deep learning technology, while retaining the conventional Face / Eye AF. It uses AI to detect animals, birds, cars, motorcycles, bicycles, airplanes and trains. The camera automatically tracks a targeted subject while keeping it in focus, allowing users to concentrate on shutter opportunities and framing.
  • The camera supports the AF+MF function, in which users can make a manual focus adjustment after AF during not only shooting stills but also recording video. This enables greater accuracy in tracking a fast-moving subject while shooting video.
(3) Enhanced video performance to cater to diverse videographic needs
  • The camera can shoot 6.2K/30P and 4K/120P video in 4:2:2 10-bit, recording high definition footage while retaining rich color information. The ability to record high-speed 4K/120P video means a split-second action of a fast-moving subject can be presented in smooth slow-motion with fine details.
  • The sensor’s readout speed during video recording has been boosted to as fast as 1/180 seconds. The rolling-shutter effect is well-controlled to present a moving subject naturally.
  • The camera supports three Apple ProRes codecs, namely ProRes 422 HQ, ProRes 422 and ProRes 422 LT. When recording ProRes, the X-H2S also supports proxy recording such as ProRes 422 Proxy, streamlining the overall workflow from filming to post-production.
  • Another new feature is F-Log2 capability with dynamic range expanded up to 14+ stops. This enhancement enables video recording with enriched tonality, thereby broadening post-production potential.
  • The camera has a new heat-dissipating structure to substantially increase the maximum video-recording time. 4K/60P video can be recorded for an impressive 240 minutes*11 to cater to the needs of professional video production. Attach the optional cooling fan “FAN-001” to enable extended video recording even in high-temperature conditions.
  • *11 At the time of a cold start in the operating environment at 25℃, with the Auto Power Off set for “High,” Bitrate setting at 100Mbps, the vertical battery grip “VG-XH” attached and three batteries used. The recording time depends on the remaining level of battery charge and the type / capacity of memory card used. Note that the camera may automatically stop recording video when the body temperature rises beyond threshold.
(4) Enhanced operability to assist users’ shooting experience in a variety of situations
  • The camera features an all-new in-body image stabilization mechanism, which offers a new sensing control function to detect and correct fine camera shakes, delivering five-axis stabilization that gives up to 7.0-stop advantage. Users can comfortably choose to hand-hold the camera to shoot sports with actively-moving subjects or in low light conditions such as nightscape.
  • The new camera inherits the popular design features of the FUJIFILM X-H1, such as an LCD display on the top panel for users to check settings any time, and a highly-robust camera body that withstands heavy professional use. Improvements include the shutter stroke when the shutter button is half-pressed, load adjustment to the AF ON button, and materials used for buttons for enhanced operability. The design of the large grip has been brushed up to make it even easier to hold for added comfort.
  • A standalone video-recording button has been added for enhanced video operability in combination with the 1.62-million-dot vari-angle LCD monitor on the rear panel, which can be positioned in a range of angles to enable filming exactly as intended.
  • The camera features dual memory card slots supporting CFexpress™ Type B and SD cards. Use the CFexpress™ Type B card to draw out the full potential of the X-H2S’s fast continuous shooting and video performance.

2. Optional accessories

(1) Vertical battery grip “VG-XH” (dedicated to the X-H2S)
  • The vertical battery grip can load two of the high capacity battery “NP-W235.” It is also dust and moisture resistant and operates at temperatures as low as -10℃ for advanced practical applications.
  • The grip features various buttons in convenient locations for vertical shooting to provide the same level of operability with horizontal shooting.
(2) File transmitter “FT-XH” *12 (dedicated to the X-H2S)
  • This file transmitter features wired LAN connectivity and high-speed wireless communications capability, essential for in-studio tethered shooting or sports / media shooting. It can be also used as a vertical grip and fits two of the high capacity battery “NP-W235.”
  • It can be combined with the X-H2S to enable the following:
    ① FTP transfer by wired LAN / wireless LAN / USB smartphone tethering
    ② Tethered shooting by wired LAN / wireless LAN
    ③ Remote Rec function by wired LAN / wireless LAN; Capable of controlling up to four X-H2S cameras simultaneously from a browser on a smartphone, tablet device or computer
  • *12 Due to be released in September 2022
(3) Cooling fan “FAN-001” (dedicated to the X-H2S)
  • This cooling fan can be attached to the rear panel of the camera body without a cable, supporting long hour shooting and video recording in a high-temperature condition. The power can be supplied to the fan from the camera body.
(4) Cover kit “CVR-XH” (dedicated to the X-H2S)
  • Items contained in the cover kit for protecting various terminals on the camera.
1 x Sync terminal cover
1 x Hot shoe cover
1 x File transmitter / vertical battery grip terminal cover
1 x Cooling fan terminal cover
1 x Memory card slot cover

Fujifilm X-H2 and X-H2S: The True Difference is not Video vs Stills, but Resolution vs Speed

 

Fujifilm X-H2 vs X-H2S

Since the day FujiRumors unveiled that there will two Fujifilm X-H2 cameras, the whole internet world was sure: one is going to be the video centric version, and the other the still oriented one.

The main theory out there:

  • Fujifilm X-H2S is the video oriented version
  • Fujifilm X-H2 high resolution is the stills oriented version

But in my eyes this differentiation makes no sense at all, and never did.

I mean, we know the non stacked 40MP Fujifilm X-H2 will shoot 8K video. So why is it considered the stills oriented version? Isn’t 8K something videographer might also appreciate?

And if the Fujifilm X-H2S is supposed to be the video centric version, why is it the only one with a stacked sensor, allowing for crazy bursts with the electronic shutter and making it ideal for sports and wildlife photography?

The True Difference

We should stop making the differentiation between a “stills” and “video” camera.

Truth is, both, the X-H2S and the X-H2 are highly capable hybrid cameras.

If you need 8K video, then the X-H2 is for you.  But if 6K video is enough, you can also go with the X-H2S. As for stills, if you do lots of wildlife and sports, go with the stacked sensor X-H2S and it’s staggering 40 fps, but for general use and landscape photography, go with the non-stacked 40 megapixel X-H2.

It makes much more sense in my opinion to differentiate them in terms of speed vs resolution rather than video vs stills.

For ultimate speed, get the Fujifilm X-H2S. For a significant higher resolution, go with the Fujifilm X-H2.

We Need Both

Some might say Fujifilm should have launched only one X-H camera.

But to me two cameras make sense, as both cameras are different enough to justify their existence.

And it also simplifies the choice for us.

If you need all the virtues that come with a stacked sensor, get the X-H2S. If instead what you want is more resolution, the X-H2 is for you.

The Fastest Growing Fujifilm Group

Join Our Owners Groups

X-Trans Unlocked: Fujifilm X-H2S will Certainly be X-Trans, but Unknown if 40MP X-H2 is X-Trans or Bayer

X-H2S: Stacked and X-Trans

Now that we have told you that the 40MP Fujifilm X-H2 will not have a stacked sensor, another question has been automatically answered with 100% certainty: the Fujifilm X-H2S will have an X-Trans sensor.

So how can we be so sure about it?

Well, because back at the epic X summit in September, Fujifilm did announce that a new “stacked BSI X-Trans sensor” would be launched in 2022.

So, with the Fujifilm X-H2 not having stacked sensor, we are left with the Fujifilm X-H2S. Hence, we can be sure that the X-H2S will have an X-Trans CFA.

X-Trans Unlocked

Now, you know that I consider X-Trans a wonderful thing, but even more so if combined with a stacked sensor.

Why?

Because the stacked sensor can circumnavigate some of the challenges represented by the X-Trans CFA (mainly the 20-30% increased processing power needed), hence it would allow us to retain the image quality advantage of X-Trans without sacrificing on features and speed, where Bayer usually has advantages.

The power of X-Trans is about to get unlocked. :)

X-H2 with Bayer or X-Trans?

And what about the Fujifilm X-H2 with 40MP? Will it be X-Trans too?

Well, I don’t know yet.

What I know is that the higher the megapixel, the thinner the image quality advantage of X-Trans becomes (although an advantage will still remain there even at high megapixel). At least that is my understanding after having heard Fuji Guy Billy back in 2016 saying why Fujifilm went with Bayer CFA on the high resolution GFX cameras

But if one would go with X-Trans for image quality, Bayer has other important advantages (such as less power hungry, easier to implement more features, less expensive).

Personally I’d not be mad if it was a Bayer sensor. But if somehow Fujifilm would be able to make a 40MP X-Trans Fujifilm X-H2 work fast and pack tons of features in it, then I’d still love to have it in X-Trans and pay the extra money to get it over Bayer. But again, I’d be happy also with a Bayer sensor for the high res X-H2.

Anyway, I hope this question will not remain unanswered for too long. I am working on it and will let you know as soon as I can.

In the meantime, feel free to drop your preference and thoughts in the comments.

The Fastest Growing Fujifilm Group

Join Our Owners Groups