Fujifilm X-T3 New Features Guide for Firmware 3.10 Released

Fujifilm X-T3

Fujifilm has just released several firmware updates, including firmware 3.10 for Fujifilm X-T3.

With the new firmware, Fujifilm also released the new features guide for Fujifilm X-T3. At the beginning it was available only in Japanese, but now you can get in English here as well as other languages.

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Dear Fujifilm, it Would be About Time for that New Lens Roadmap!

New Lens Roadmaps?

I feel this is a necessary article, as I get tons of emails lately asking me where the new X and GFX lens roadmaps are.

So I want to adress this today.

Back in September we rumored here, that a new roadmap was about to come.

Just a few days later, top manager Toshihisa Iida confirmed it, by literally saying after being asked when a new roadmap will come:

The roadmap is updated once a year

And given that both, the latest Fujifilm X Mount Roadmap and Fujifilm G Mount Roadmap have been updated in 2018, this means we should see one in 2019.

Actually, after letting us vote on the official Fujifilm lens options poll he even said during the first Fujifilm X summit in February:

after seeing the results, maybe next week, you will see a new lens roadmap

But 2019 is ending, and personally I have a hard time to believe Fujifilm will update the roadmap at the end of December, right during the biggest holiday season in many parts of the world.

Sure, I hope they will, but chances are that this time Fujifilm will wait longer than usual.

What we can surely say, is that back in September 2019, Fujifilm did plan to release a new roadmap this year (as the manager confirmed it), but for some reason they might have postponed it.

Sadly I can’t give you more answers and details than what is published here in this article. One lens that will surely come next, is this one rumored here.

That’s currently the most exhaustive answer I can give on this topic, to all of those, writing me emails.

Please just follow FujiRumors, as I will publish more details as soon as I can.

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This Photographer Left Fujifilm APS-C for Sony FF and then Switched Back Fujifilm APS-C… Here is Why!

From Sony to Fuji – Why?

Italian photographer Roberto owned Fujifilm X series gear, but at some point followed the siren songs of full frame Sony.

Now, after using Sony for a while, he switched back to Fujifilm.

In his (Italian) video he explains why.

But don’t worry, you are lucky that FujiRumors is a polyglot (I speak 4 languages), so I am going to translate it for you ;).

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Fujinon 2019: Which one Was Fuji’s Most Important Lens in 2019? POLL

Fujinon Lenses 2019

BHphoto has published an article about all 4 new Fujinon lenses released in 2019.

You can check it out here.

As you can see, the release perfectly fits with what FujiRumors told you years ago, meaning that Fujifilm will NOT release more than 2 or 3 XF and 2 or 3 GF lenses a year. So a total of 4 to 6 lenses.

But in my opinion, 4 lenses are not enough!

There should be more, and I hope in 2020 will will see at least a total of 6 new X/GFX lenses. We need:

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Fujifilm X-T3 with XF 56mmF1.2 vs Sony a7iii with Zeiss Batis 85mmF1.8 + Advantage of Shooting f/1.2 on APS-C vs f/1.8 on Full Frame

Fujifilm vs Sony

Sonder Creative and Anete compared the Fujifilm X-T3 with Fujinon XF 56mm f/1.2 with the Sony a7iii with Zeiss Batis 85mm f/1.8.

At the end it is a split decision, with Anete preferring the Fujifilm system and Sonder Creative the Sony system.

But I want to highlight one thing, before I leave you to the video and a summary down below.

We know that, in terms of depth of field, f/1.2 on APS-C does not give the same results of f/1.2 on full frame.

In fact, f/1.2 on APS-C is closer to f/1.8 on full frame, and this is why on this comparison you don’t really see any difference in terms of depth of field between the Fuji and the Sony (except for the bokeh quality, which is better on the Fuji.)

The point?

When Sonder Creative exposed properly both images (base ISO, and widest aperture), he noticed that the shutter speed was completely different:

  • FUJIFILM: ISO 160 – f/1.2 – 1/8000
  • SONY: ISO 100 – f/1.8 – 1/3200

He concludes saying that:

one of the advantages of shooting with APS-C, is that you can shoot with a much faster shutter speed compared to full frame

Seen from this perspective, the light gathering capability of f/1.2 on Fujifilm APS-C is and remains f/1.2.

I thought I point this out and let you discuss about it.

FujiRumors is everywhere: Facebook, RSS-feed, Instagram, Youtube and Twitter

And now to the video and the summary:

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Fujifilm X-T3 Firmware Announcement Updated – Enhanced Autofocus and More

Just a few days ago, Fujifilm announced major firmware udpates for Fujifilm X-T3 and X-T30.

Now Fujifilm updated its original announcement.

What has changed?

Nothing, they just added at the bottom a link to the Shenzhen Gudsen Technology Co., Ltd. regarding the Gimbal/Drone support.

But official news is official news, so I have to report about it.

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Fujifilm to release firmware update for the FUJIFILM X-T3
Enabling video shooting control from Gimbal / Drone and offering other feature enhancements

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Fujifilm X-H1 (and X-T2) Marked as Discontinued: The Era of 24 Megapixel is Over, but the Time for Fujifilm X-H2 has Not Yet Come

Good Bye Fujifilm X-H1

The Fujifilm X-H1 is now marked as discontinued at BHphoto in basically all its configurations.

Just a few days ago, the same happened to the Fujifilm X-T2 here.

The era of Fujifilm’s 24 megapixel cameras is over.

But I feel I need to say a few words about the Fujifilm X-H1, a camera that didn’t get the success it deserved, mainly for a very unlucky timing by Fujifilm: releasing the more powerful Fujifilm X-T3 just half a year later.

I have no idea how Fujifilm Japan thought this could work out well. Maybe they thought that IBIS alone is enough to keep the X-H1 attractive also once the X-T3 hits the market. But apparently they were wrong.

And yet, at its very last moments, the Fujifilm X-H1 lived moments of glory, by selling like hot cakes thanks to massive rebates.

Ok, I hear you say… Fujifilm X-H2 is coming.

Well, the Fujifilm X-H2 is on Fuji’s “to do” list, and it will come, but Fuji won’t release it in 2020.

X-H1 anyone?

The Fujifilm X-H1 is running out of stock, but you can still find it available in some stores, for example at Adorama here.

So, if you want to grab one, you better do it now.

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Fujinon Lenses Buying Guides, Fujinon XF100-400 vs Sony GM 100-400, Fujinon XF16-80mm f/4 reviews and Much More

The big Fujinon XF lens deals are ending this weekend.

Whatever is on your possible “to buy” list, in order to help you to decide if to grab it or not, I decided to share a big Fujinon lenses review roundup.

The roundup includes newest lenses like the XF16-80mm f/4, but keep in mind they were all made before the recent XF16-80 firmware update, which fixes several issues.

XF Lens Deals Ending This Weekend:

The Big Lens Review Roundup

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Some Love for Fujifilm X-H1, Why I Bought Back X-H1 and More X Series Cameras Roundup

X-H1 Love and More

Time for a Fujifilm X camera roundup. And time for some love for the Fujifilm X-H1, too.

Why love?

Well, check out the first video below, made by Nikon shooter TheSnapChick and the second one by Fred Ranger, who bought back the X-H1.

X-H1 DEALS – end Nov. 17

The Roundup

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