Sigma CEO: “Lenses for Fujifilm? We Are Now Thinking About How We Can Satisfy Fujifilm Customers”

In all these years, the Sigma CEO Kazuto Yamaki-san has explained that they wanted to make X mount lenses, but they can’t, as Fujifilm protected its mount by not disclosing the protocols.

Well, Fujifilm finally understood that it was a massive mistake, and in 2020 they opened their mount.

And now, after almost a year of teasers, the Sigma CEO finally made a statement that can make Fujifilm Shooters optimistic. In fact, in an interview with CineD, he said:

We are aware of the demand for Sigma lenses for Fujifilm cameras. We are now thinking about how we can satisfy Fujifilm customers

In my ears this sounds like surely lenses will come, but Sigma is thinking about which lenses Fujifilm shooters could really want and hence satisfy them. And if my sources are correct, the decision has already been done, as the first Sigma AF X mount lenses should be announced in 2021.

And here are some other key points of the interview:

  • Sigma was founded 60 years ago by the father of the current CEO
  • The current CEO does not want to make Sigma as big as possible. He is more hungry for quality. So his focus is on quality products
  • Sigma always tries to make lenses as small as possible, but so far they don’t offer pancake lenses
  • Sigma still can’t find a way to make pancake lenses with acceptable quality [Note: This is why i LOVE my Fujinon XF27mm f/2.8 R WR, as it is an incredibly good lens for being that small. Trust me guys, it’s optically amazing and ultra compact. It lives glued on my X-E3.]
  • Sigma does not stop exploring on how to achieve good quality pancake lenses
  • it’s easier to make a perfect lens, than a lens with character [Note: which is why I LOVE my good old XF35mmF1.4 R – see it in action here in Barcelona]

You Voted: These are Your Most Wanted Sigma (and Tamron) lenses for Fujifilm

  1. Sigma 18-35mm f/1.8 DC HSM
  2. Sigma 50-100mm f/1.8 DC HSM
  3. Sigma 56mm f/1.4 DC DN Contemporary
  4. Sigma 16mm f/1.4 DC DN Contemporary
  5. Sigma 35mm f/1.2 DG DN Art
  6. Sigma 150-600mm f/5-6.3 DG OS HSM
  7. Sigma 10-20mm f/3.5 EX DC HSM
  8. Sigma 30mm f/1.4 DC DN Contemporary
  9. Sigma 500mm f/4 DG OS HSM
  10. Sigma 85mm f/1.4 DG HSM Art

One more thing:

Do you remember when back in 2018 our sources told us that Sigma is waiting for Fujifilm camera sales to increase by 20% before they making any lenses for the Fujifilm system? Well, it looks like Fujifilm was able to achieve that goal. And now Sigma is even more motivated to make money with us. ;)

We Have It!

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Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

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Fujifilm GFX Lens Roadmap Just Announced with Ultra Fast, Ultra Wide and Tilt Shift Lenses

Interchangeable lens for mirrorless digital camera “GFX series” Latest development roadmap released
Expanded to a lineup of 17 lenses by adding 3 lenses! Expanding the area of ​​ultra-high-quality shooting with a large format sensor

GFX50S II
BHphoto / AmazonUS / Adorama / Focuscamera
GF 35-70mmF4.5-5.6
BHphoto / AmazonUS / Adorama / Focuscamera

Press release

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X Mount Roundup: Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens, Why I Sold XF56mmF1.2, 7Artisans Reviews and More

Here is a rather huge roundup gravitating around X mount lenses.

From the brand new Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens to third party X mount lenses and Fujinon XF lenses. You can find it all down below.

Mitakon Zhongyi 35mm T1 Speedmaster Cine Lens – Key Features
  • Covers Super35 Sensors
  • Ultrafast T1.0 Aperture
  • Suitable for 4K Image Capture
  • 9-Blade Iris for Smooth, Round Bokeh
  • Minimal Focus Breathing
  • 161° Focus Rotation, Precise Focus Marks
  • 77mm Filter Thread
  • Weighs 1.36 Pounds
  • Fuji X Mount

Fujinon Lenses

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IT’S DONE! My First Wedding with Fujifilm X: Talking Gear, Film Simulations Love, What Worked Great (and What Not So)

[NOTE: at the event every participant was either vaccinated or had been tested negative in the 48 hours before (the tests are free and fast to make where I live). Most of the guests (me included) were fully vaccinated]

Did you notice it?

For the first time in years, last Saturday I haven’t published something on FujiRumors for an entire day.

And the reason is simple: I was at the wedding of a very close friend (I also served as his best man).

I also was in charge of taking pictures. Not all of them. They had a professional photographer shooting with a Canon DSLR. But the photographer left at dinner, so that’s mostly when I took over.

Now, my buddy told me he does not want to see me stressed running around taking pictures all the time, and that I should enjoy the party. And I promised him he will see me holding more often a glass of good wine rather than a camera. And that’s what I did.

But, despite a bit of pressure to get the job done right, I also enjoyed to take images a lot. In fact I felt honored that I could contribute a little bit to capturing such precious memories for his life.

And now…

brutally honest…

Let’s talk about what went great and what not so with my Fuji X gear during the wedding.

But first…

You Wedding Photographers Rock!

Any wedding photographer out there reading FujiRumors?

Well, if so, then oh boy, you have all my deepest respect for your job!

I mean, I am a teacher and blogger. And in both cases, if I mess up a lesson or an article, I can fix it later on with another and better lesson or article.

But now that I photographed a wedding for the first time, even though the part in the church and the reception at the restaurant was covered by the official photographer, I did feel quite some pressure knowing that this is a 1 time only moment. I don’t get a second chance to get it right. And having a job where you expose yourself to such a pressure, well, I guess you must have nerves of steel for that.

So if wedding photography is your job, you have my deepest respect. I probably would not have the nerves and strength to do what you do, and I am grateful that there are guys like you out there taking over this job.

Official Wedding Photographer vs FujiRumors ;)

The official wedding photographer used a Canon DSLR. Interestingly the glass he used was all from Sigma.

As for me, all I took with was the X-T4, X-E3, XF23/1.4 and XF56/1.2. I also had the XF35/1.4, but at the end for the outside shots I mostly used the XF56/1.2 and inside the restaurant I needed to go with the wider 23/1.4. So the 35/1.4 remained in the camera bag.

And quite frankly, the setup I used was perfect for what I did. Maybe sometimes the XF 18mmF1.4 or the XF16mmF1.4 would have been handy, but shame on me, I don’t own those lenses.

As I said previously, I knew I don’t have to interfere with the official photographer, so whenever he was taking images of the guests, I did enjoy talking with friends and drinking good wine. But in those occasions, where he was away with the bridal couple taking some portraits, I sometimes grabbed the camera and took some snapshots.

So how did it go? Let’s talk about it!

What Went Great

My Fujifilm X gear performed fantastic, except for one thing, where it performed OK but not great. You’ll read about it below.

The probably biggest advantage I had over the official photographer, was that most of the guest were basically also my friends or people I know quite well. And as some of you already predicted in my original article, this allowed me to get close to them with my camera gear without intimidating them.

Look for example at the image below, where a good friend of my childhood, that I haven’t seen in years as he moved to another part of Italy and opened a restaurant there, spotted me taking pictures. He gave me such a genuine smile as he was happy to see me again. I took this image while he was approaching me with his wife.

And there are a couple of images like this, where the guests just wholeheartedly smile into the camera or just keep doing their stuff spontanously while I take some images.

Last but not least, the official photographer probably did not even notice that I am also taking images. I acted stealthy like a ninja as I did not want to interfere with his work and irritate him by standing in his way (you can see an image of me down below).

As for the gear itself…

I came back home with lots of lovely images. Especially the newer processor and faster sensor in the Fujifilm X-T4 performed admirably even in low light, but also the Fujifilm X-E3 was a solid performer throughout the whole event.

Just one thing I wish Fujifilm would improve, and you can read it down below.

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

What Went Not so Great

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These are the Best Selling Fujifilm X/GFX Summer Deals on FujiRumors (Plus One Intruder)

The Fujifilm X and GFX summer deals are running. Some of them end today, some of them on July 23, and others on August 22. You can see the full details below.

In any case, if there is something you are interested in, it might be better to order today and not wait for the last second, for the reasons I’ve explained here.

With that said, I took a look at which Fujifilm X and GFX gear was selling best among the FujiRumors community, and here is what you guys picked most.

X Gear – Best Sellers

  1. XF 16-80mmF4
  2. XF 50-140mmF2.8
  3. XF 70-300mmF4-5.6
  4. Fujifilm X-T3
    Fujifilm X-T30
  5. XF 200mm F2
    XF 8-16mm F2.8

The Fujinon XF70-300mmF4-5.6 is not in offer, so it is sort of an intruder in this list, but it is selling good. I think Fujifilm hit many X shooters heart with this one. And while it might seem disappointing that the XF200 and XF8-16 are on the bottom of the ranking, the deals definitely helped to boost sales also for those lenses.

GFX gear – Best Sellers

  1. GF 50mm F3.5
  2. GF 45mmF2.8
  3. GF 32-64mmF4
  4. Fujifilm GFX 50R

The Nr.1 is taken by a lens that I myself am tempted to get, the compact GF50mmF3.5. I was hoping for a deal on it also here in Italy, but they went for other lenses, and I got myself the GF 32-64mmF4.

No surprise that the Fujifilm GFX50R does not sell strong, despite the $1,000 rebate, as this is a rebate we have already seen in the past and most people grabbed their sample back then.

All X/GFX Deals

GFX Gear

X Gear

4th of July Deals End Today and Official Fujifilm X/GFX Deals Continue

BHphoto 4th of July deals are ending today, with more than 1,000 items on offer that you can check out here.

They include all current official X/GFX deals, but also some third party Fujifilm X lenses, Instax cameras and of course tons of accessories, bags and much more.

Down below a few selected deals for you.

Camera Bags

Third Party X lenses

GFX Accessories

SD Cards & Memory Storage Deals

Apple Products

Instax World

GFX Gear

X Gear

European Fujifilm X/GFX Deals End Today!

This is the last day to grab the discounted X and GFX gear in Europe.

Unlike in UK, in Germany, Italy and other EU countries (but not all, for example not Netherlands), Amazon is included in the “Qualifying Retailers” list when it comes to the X series deals (not GFX deals). Must be shipped and sold by Amazon (no third party).

EUROPE

European X Deals – ends June 30

European GFX Deals – ends June 30

USA

GFX Gear

X Gear

B&H MEGA DEAL ZONE with Big Savings on Mitakon 35mmF0.95, Kipon 40mmF0.85 and Much More

If the official Fujifilm deals are not enough (save up to $2,000), now you get more deals thanks to the BHphoto Mega Deal Zone.

Down below a few selected Fujifilm related deals, but there are many more deals, so definitely give them a look here.

Fujifilm X Mount Lenses

Bags & Accessories

Official Fujifilm Deals

GFX Gear

X Gear

Huge Fujifilm X/GFX Deals in USA with Up to $2,000 Savings and One Recommendation

So, Fujifilm finally launched huge deals with up to $2,000 savings on X and GFX gear. You’ll find all details below.

Depending on the deal, they run either until July 11, July 25 or August 22.

But here is one recommendation I’d like to make, based also on my personal experience.

Fujifilm was upfront and already announced here delivery delays on many products due to chip shortage.

Considering that the current deals will cause a demand-boost on the below mentioned gear, if you are interested to get your gear as fast as possible, maybe it is better not to wait the last days of the deals.

It’s an error I did in fact.

I did wait the last days of the GF lens deals myself back in April, and while initially the store had the GF32-64 available, it did run out of stock during the promotional period, and now I am still waiting to get mine. I wish I’d have ordered earlier.

But hey, if you are more patient than me, then also ordering last second is a great option.

GFX Gear

X Gear