Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm)

Fujifilm Introduces the New FUJINON XF30mmF2.8 Macro Lens with a Minimum Focusing Distance of 3.94 in. (10cm)

X-T5 USA Pre-Orders*

* EXCLUSIVE SWEEPSTAKES: If you pre-order the Fujifilm X-T5 at BHphoto using the FujiRumors affiliate link, you will have the chance to win $1,700 (1 Winner selected. US residents only). Additional details and the link to the full T&C can be found at the dedicated B&H Sweepstakes article here and the T&C page here.

X-T5 Other Countries

Fujinon XF30mmF2.8 Macro Pre-Orderrs

  1. USA: BHphoto / AmazonUS / Adorama
  2. Worldwide: AmazonCA / Amazon of Your Country
  3. UK: AmazonUK / WexUK / ParkCameraUK
  4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

VALHALLA, N.Y. — FUJIFILM North America Corporation is pleased to announce the new FUJINON XF30mmF2.8 R LM WR lens (XF30mmF2.8 Macro), a standard prime lens with the focal length of 30mm (equivalent to 46mm in the 35mm film format). XF30mmF2.8 Macro is designed for macro photography and features a 1:1 magnification ratio with a minimum focusing distance of just 3.94 in.1 (10cm) from the sensor.

“The ability to create dynamic, true 1:1 macro photography means photographers can enjoy tabletop photography, close-up commercial detail, and microscopic wildlife, among other genres,” said Victor Ha, vice president of Electronic Imaging and Optical Devices divisions, FUJIFILM North America Corporation. “The lens’ compact design and weather-resistance makes it possible to take maximum advantage of X Series’ portability, offering unconstrained creative experiences.”

Enabling macro photography in a variety of applications 

XF30mmF2.8 Macro’s design consists of 11 elements in 9 groups (including 3 aspherical elements and 2 ED elements), controls various forms of aberration (including chromatic aberration, spherical aberration and field curvature) to deliver advanced image-resolving performance. The standard 30mm focal length (equivalent to 46mm in the 35mm film format), which is close to the human field-of-view, also makes it an ideal choice across portraiture and wedding photography, and other genres where a lens with a natural field-of- view is desired.

Use of a linear motor and a compact lightweight design provides fast and accurate autofocus

XF30mmF2.8 Macro lens uses the Inner Focus system, where the lens group is driven by a linear motor to achieve accurate focus in as fast as 0.02 seconds2. The focusing operation is quiet and smooth even for close-up photography, which traditionally has required large movement of focusing elements. The linear motor’s advanced resolution capability ensures focusing accuracy even in macro photography with a very shallow depth-of-field.

The design and engineering of XF30mmF2.8 Macro prioritizes a natural and compact form factor; the result is a lightweight lens weighing 6.88 ounces (195g) and measuring 2.74 in. (69.5mm) in length with a filter thread size of 43mm.

Dust- and weather-resistant design capable of operating at low temperatures for advanced practical usability

The lens barrel is sealed in 9 places to ensure consistent operation in temperatures as low as 14°F (-10°C), and dust- and weather-resistance.

Pricing and Availability
XF30mmF2.8 Macro is expected to be available in late November 2022, at a manufacturer’s suggested retail price of USD $599.95 (CDN $809.99).

1 This refers to distance from the sensor surface to the subject. The distance from the front lens element to the subject is .47 in. (1.2cm).
2 Using applicable CIPA Guideline measurement methods, when mounted on the FUJIFILM X-T4 mirrorless digital camera with Phase Detection AF activated and using High Performance Mode.

* EXCLUSIVE SWEEPSTAKES: If you pre-order the Fujifilm X-T5 at BHphoto using the FujiRumors affiliate link, you will have the chance to win $1,700 (1 Winner selected. US residents only). Additional details and the full T&C can be found at the dedicated B&H Sweepstakes article here.

Fujifilm X-T5 – FULL SPECS and PRICE LEAKED – Same EVF of X-T4 and More Details

On an anonymous Japanese forum, Nokishita leaked the full specs of the Fujifilm X-T5.

Nokishita also says that the specs sheet might be in the process to be re-written from, so not everything might be accurate.

At the bottom of the article we list the full specs. But before that, just a few highlights.

  • X-T5 Body (Black/Silver) $1699/1699pound
  • X-T5 XF16-80mm Kit (Black/Silver) $2199 / 2149pound
  • X-T5 XF18-55mm Kit (Black/Silver) $2099/2049pound

We also see that it will be smaller and lighter than the X-T4. And without battery, it will also be lighter than the X-T3.

  • X-T3 weight:
    – 489 g w/o battery + SD Cards
    – 539 g with battery + SD Cards
  • X-T4 weight:
    – 526 g w/o battery + SD Cards
    – 607 g with battery + SD Cards
  • X-T5 weight:
    – 476 g w/o battery + SD Cards
    – 557 g with battery + SD Cards
  • X-T3 size: 132.5 x 92.8 x 58.8 mm
  • X-T4 size: 134.6 x 92.8 x 63.8 mm
  • X-T5 size: 129.5 x 91 x 63.8mm

In terms of the EVF, the Fujifilm X-T5 will use the same EVF of the Fujifilm X-T4.

Fujifilm X-T5 – Full Specs

** CLICK HERE to Read the Rest of the Article **

Fujinon XF35mm f/1.4 R: The Magical One (for me)

The Fujinon XF35mm f/1.4 R

There is place in the South of Laos where the mighty Mekong river gets over 6 miles large, spreading its brown tentacles in an intricated and slow flowing tangle of streams creating what are called the 4,000 islands: thousands of small hills of sand and shrubs captured in a massive labyrinth of turbid water.

Mislead by the deceptive peace of that enchanting landscape, I grabbed an old wooden Kayak of dubious reliability and sailed out to explore the area all alone.

But the more I reached the border to Cambodia, the more the Mekong was getting stronger, culimating in the furious Li Phi waterfalls.

Long story short: the flow got stronger, I could no longer paddle my way back, the waterfalls were approaching and I had no other choice than to jump into the water with my gear and find my way back by swimming in the Mekong, holding myself on branches of submerged trees and walking on the countless little sandy island.

During this adventure, my gear broke. All of it. Except for my Fujifilm XF35mm f/1.4, which survived the long swim as if nothing ever happened.

Now this alone would be enough for me to call the XF35mmF1.4 “magical” (and also the beer I drunk after this experience tasted “magical” ;))

But for most of us the true magic of this lens does not lie in its underwater capabilities, but in its images.

The Magic

Why talk about Fujifilm’s oldest lens in 2022?

Well, because according to our recent sruvey it is still the most owned prime lens among you guys.

And also because no matter how many similar lenses Fujifilm will launch, from the stellar sharp XF33mmF1.4 to the compact and fast focusing XF35mmF2 and even to the patented XF33mmF1.2 (if that ever comes), I will never sell my XF35mmF1.4 and probably not even buy any other 35-ish lens ever, because the Fujinon XF35mmF1.4 is magical!

So how does this magic come to be?

From a technical point of view, Fujifilm did try to explain it us in a dedicated article, where they talk about the design philosophy of this lens. Fujifilm basically didn’t care about specs and MTF charts, but designed the lens thinking at the real life use. You can read more here.

Also Fuji Guy Billy once said here, that Fujifilm did not want to create a clinically perfect lens, but a lens with character. We could call it a “perfectly imperfect” lens, a unique lens, or, in other words, a lens with a “magic touch“.

And as the Sigma CEO once said here, creating a lens with character is much more difficult than creating a perfect lens.

But technicalities aside, what I’ve experienced over all these years is that for me it seems easier to snap images I truly love with the XF35mmF1.4 rather than with many other of my lenses.

A few examples:

So, despite having a decent amount of lenses, some of them I use even more than my XF35mmF1.4, for some reason I can’t really explain, it’s often the Fujinon XF35mmF1.4 R that snaps the images I love most.

This alone (and the fact that it went with me through the Mekong adventure) makes this lens special to me.

And many others think so too, as you can see in the video below, where a fellow X shooter tries to capture in words the magic of the lens.

XF35mmF1.4 R

** CLICK HERE to Read the Rest of the Article **

Notice of Possible Supply Delay for Fujifilm X-H2, XF18-120mmF4 and GF20-35mmF4 due to Higher Demand than Expected

Mirrorless digital camera “FUJIFILM X-H2” and Notice Concerning Supply of Fujinon Lenses “XF18-120mmF4 LM PZ WR” and “GF20-35mmF4 R WR”

Dear customers,

We would like to express our sincere gratitude for your continued patronage of Fujifilm products.

The following products released on September 29 (Thursday) have received more reservations than expected, and it may take some time to deliver the product.

We will do our best to deliver it as soon as possible, so thank you for your understanding.

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Rumors and Discussions

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Fujifilm launches Mirrorless digital camera “FUJIFILM X-H2”

Fujifilm Introduces FUJIFILM X-H2 mirrorless digital camera

Equipped with the new, 40.2MP “X-Trans™ CMOS 5 HR” sensor to deliver the highest image quality in the X Series lineup

Full Press Release

** CLICK HERE to Read the Rest of the Article **

RUMOR: Fujinon XF150-600mmF5.6-8 with Internal Zoom

Fujifilm has a Fujinon XF150-600mm on the roadmap.

Back in April we unveiled the aperture range: Fujinon XF150-600mm f/5.6-8.

Today we can add one more detail about this lens, that I think will please many of FR-readers who plan to buy this lens: it will have an internal zoom, meaning the size of the lens will always remain the same even if you zoom in all the way at 600mm (900mm equivalent).

Back in 2021 Fujifilm did provide us with some technical sketches about this lens and we used it to make a size comparison to the Fujinon XF100-400mm f/4.5-5.6 and the Fujinon XF200mmF2. You can see the size comparison here.

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BREAKING: Fujifilm to Release Fujinon XF150-600mm f/5.6-8 (in XF200mmF2 alike Color)

Thanks to our sources, we can now report the aperture range of the Fujinon XF150-600, a lens that has been initially leaked here on FujiRumors back in January 2021 and Fujifilm officially disclosed in September 2021.

According to the information provided to us (thanks!), Fujifilm will release the Fujinon XF150-600mm f/5.6-8. Also, it will be similar in color to the Fujinon XF200mmF2.

Back in 2021 Fujifilm did provide us with some technical sketches about this lens and we used it to make a size comparison to the Fujinon XF100-400mm f/4.5-5.6 and the Fujinon XF200mmF2. You can see the size comparison here.

And to be clear, the image above is just a rendering based on the technical sketch of Fujinon XF150-600mmF5.6-8 provided to us directly by Fujifilm. So shape and size are identical to what Fujifilm already disclosed. We just have it rendered in white here and mounted a Fujifilm X-H1 camera.

More rumors are coming… stay tuned ;)

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Hey Fujifilm X-H2, Look at What Your Predecessor Can Do (and an Apology to All FR-Readers at My Birthday Today)

My Birthday Apology

I owe you an apology… and an explanation, that I hope you’ll understand.

Let me try to explain it my way.

On April 17, 2020, in full COVID lockdown, I celebrated my birthday alone with my wife.

The result of our celebration was my son, born 9 months later (just hours before Fuji’s biggest announcement ever). ;)

I made myself the best possible birthday present so to say ;).

So what has this to do with FujiRumors?

Well, many of you guys rightfully noticed (and some rightfully complain) that I don’t do image roundups anymore.

The reason for this is simple: time!

You know I am a teacher, and of course I also work on FujiRumors. So spare time was never something I had in abundance.

But while in the past I was still able to run FujiRumors at full power, my son now absorbs most of my spare time.

Now, the Italian state is quite generous, and allows me a total of 23 months off from teaching that I can take whenever I want until my son is 12 years old (and I already took a few of those months off), but it’s nonsense to take time off from school and then invest most of that time into working on FujiRumors. I mean, that’s time I take off for my son and family, not for more work.

Long story short: I could not run FujiRumors at the same pace I did before, so I had to look at ways to save time.

At the end it came down to two things I could cut off:

  • stop replying to the immense amount of emails I receive daily
  • stop with image roundups, which take a huge amount of time to make and generate very little views

I thought about it, and I decided that I want to keep up the 1:1 interaction via email as much as I possibly can. So what remained was the image roundups. And that’s why I haven’t done any in a long time.

My Birthday Present to you: An Image Roundup

But truth is, even if they make little views, I personally miss those roundups. Because at the end of the day, what it all comes down to are the images we make with our gear.

So I thought that today, at my birthday, I give the image roundup a revival.

And since all the talk these days is about the Fujifilm X-H2 high resolution and the Fujifilm X-H2S, I thought it could make sense to make a roundup of Fujifilm X-H1 images.

Because the flood of X-H2 rumors (with many more tome come) at times can give the impression that the X-H1 is kind of an unusable and dated piece of gear that urgently needs a refresh.

But that’s far from true.

The Fujifilm X-H1 was and still is a lovely camera that can create stunning results.

And that’s not just random talk.

In fact, it was a photographer using the Fujifilm X-H1 to win the overall World Press Photo Award just a few years ago.

And still today, those who own an X-H1 keep using and enjoying it with very pleasing results.

Hence, down below is an image roundup of 100% Fujifilm X-H1 images courtesy of images shared by photographers at our Fujifilm X-H group.

So will the image roundups get back now?

I can’t promise anything. If they come back, then certainly not at the same almost weekly pace of the past. But if there is ever a moment in my day where I find myself doing nothing and be bored, and outside it’s raining and I can’t go taking pictures, then I will make sure to grab my computer and start to work on image roundups.

Image Roundup

** CLICK HERE to Read the Rest of the Article **

EXCLUSIVE: Upcoming XF18-120mm will have Constant f/4 Aperture

Fujinon XF18-120mm f/4

Back at the Fujifilm X Summit in September 2021, Fujifilm made several announcement which included a new G mount lens roadmap as well as a new X mount lens roadmap.

The X roadmap included the XF18-120mm, which FujiRumors was able to compare in size to other Fujinon XF lenses thanks to the technical sketch Fujifilm gave us during the X summit.

The only hint Fujifilm gave us about this lens, is that it will be “great for stills and video” and that it will come in 2022.

What Fujifilm did not tell us, was how fast Fujifilm would make this lens.

Well, that mystery has now been solved by our top trusted sources, who told us that it will be a Fujinon XF18-120mm f/4 lens.

Take a deep breath guys, as you are now entering a rollercoaster of rumors ;).

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Save up to €500 on Fujinon GF Lenses, GFX Full Frame Trade-In Deal and X-T4/X-T3 Savings in Europe

New deals are spreading all over Europe (in addition to the ones already running).

As usual, there might be slight difference according to different European countries, but often they more or less match each other.

I will list below the deals for Germany and UK.

Germany

GF Lens Deals – End March 31

X-T4 and X-T3 Deals – End March 31

UK

Full list of X and GFX deals here – End March 31

GFX Gear

X Gear

  • X-S10 (save £100)
  • X-T4 body or with XF18-55 or with XF16-80 (save £150)
  • X-T3 body or with XF18-55 or with XF16-80 (save £100)