Digital Camera Market Share 2021: Sony Grows Big (+4.9) Fujifilm a Bit (+0.3) and Losses for Canon (-2.1) and Nikon (-2.4)

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart (see above) for this year has been published by the Japanese Nikkei.

Digital camera 2021 global market share (compared to 2020) *Techno System Research

  1. Canon … 45.8% (-2.1%)
  2. Sony … 27.0% (+4.9%)
  3. Nikon … 11.3% (-2.4%)
  4. Fujifilm … 5.9% (+0.3%)
  5. Panasonic … 4.4% (±0.0%)

This is the data for the entire digital camera market.

I find the mirrorless ranking more interesting, as it is free of all those DSLRs Canon and Nikon still sells.

For mirrorless only, this is the data we had for 2020:

  • Sony: about 35%
  • Canon: about 30%
  • Fujifilm: about 12%
  • Nikon: about 7%

Once Techno System Research publishes the data for mirrorless cameras only, I will let you know.

via mirrorlessrumors via Nikkei.

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SIMPLY the BEST: Messi and Ronaldo Meet the Fujifilm GFX100S of Annie Leibovitz

Apparently Annie Leibovitz is not really following the photography forums and certain gear youtubers, otherwise she would know that the Fujifilm GFX100S is a completely useless tool because:

Limited by her gear, Annie stucks with minor gigs like photographing the two most iconic soccer players of the last 15 years, Ronaldo and Messi, for an insignificant company like Louis Vuitton in the context of a negligable event like the FIFA World Cup.

If only she would listen to certain big YouTubers, she would get rid of her GFX gear and finally be able to shine artistically by recording selfie videos in a basement.

The day will come, when wisdom will finally illumiate her. Until then, you can see a video of her working with GFX, Messi and Ronaldo as well as the final image below.

And btw… the gear Annie uses, is now heavily discounted.

NOTE: this is a satirical post… we don’t take life too seriously on weekends, right? ;) And thanks to our Greek friends at pttl.gr who spotted the news and shared it with us.

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Top 5 Best Selling Fujifilm X/GFX Deals so Far

Fujifilm launched huge X and GFX deals very recently.

There are plenty of great deals, but which ones were the best selling ones here on FujiRumors?

Well, here are the top 5 so far:

  1. Fujinon GF 35-70mmF4.5-5.6 WR
  2. Fujinon XF 56mmF1.2 R
  3. Fujinon GF 50mmF3.5 R LM WR
  4. Fujinon XF 16-55mmF2.8 R LM WR
  5. Fujinon GF 110mmF2 R LM WR

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Fujifilm X-T5 Manual Shares Details about Upcoming TG-BT1 Tripod Grip

We already told you about the Fujifilm TG-BT1 grip coming (later on confirmed by digicame-info).

Now digicame-info spotted a reference to the Fujifilm TG-BT1 in the Fujifilm X-T5 owners manual. It says:

Tripod Grips: TG-BT1: Record movies, take photographs, or adjust zoom on compatible power zoom lenses while holding this Bluetooth tripod grip.

It will basically work just like as the Sony Tripod Shooting Grip.

via X-T5 owners manual via digicame-info

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Fujifilm X-T5 Shipping and XF30mmF2.8 Macro In Stock

You guys have to trust me!

If FujiRumors tells you B&H will start shipping the Fujifilm X-T5 today, then this is what will happen. And guess what? B&H Photo is now shipping your X-T5 like crazy!

Look guys: I told you I trust my contact at B&H. And in 10+ years of rumors on FR you should have learned one thing: if I trust somebody, you better trust him too.

B&H even has the first X-T5 in stock, bundled with the XF18-55.

And I can tell you more: if you ordered within November 16, you will receive it very fast… except if you ordered via Amazon, that’s a different story I already told you.

P.S.: mine shipped too, today :)

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Fujifilm X-T5 is Back on Amazon – Orders are Open Again

You can now finally pre-orders again the Fujifilm X-T5 on Amazon.

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Fujifilm Managers Interview: About Internal Camera Memory, X Pan Aspect Ratio, ISO Button Gate on X-H2/s and More – FujiCast

In the lastest Fujicast episode, Kevin and Neale have, among the others, a talk with Fujifilm UK manager Andreas Georghiades and they also go to the Fujifilm headquarter in Japan and talk to product planers.

Needless to say, the talk mostly gravitates around the Fujifilm X-T5. Down below is a summary as well as the podcast to listen.

** CLICK HERE to Read the Rest of the Article **

Save Big on Tamron 18-300mmF3.5-6.3 and Tamron 150-500mmF5-6.7 for Fujifilm X Mount

It’s time also for Tamron to drop some holiday savings on their Fujifilm X Mount lenses.

First to mention is a $100 rebate on the Tamron 18-300 f/3.5-6.3. You can get it now for $599 instead of $699.

Another deal is on the Tamron 150-500mmF5-6.7 at AmazonUS here, but that one is available only at Amazon for now and only via US retailer Beach Camera located in Edison New Jersey. They sell it for $1,199 here and the regular price at B&H and Adorama is of $1,499. But again, I don’t know that particular retailer. All I can say is that at the moment their rating is 95% positive on Amazon.

Fujifilm X and GFX Deals

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** CLICK HERE to Read the Rest of the Article **

Blame the Fujifilm X-T5…

Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?

And why is that?

A sudden brilliant influencer marketing campaign by Fujifilm?

Nope. ;)

You have to blame the Fujifilm X-T5 for that!

In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.

And why are they so crucial for Fujifilm?

  • X-H line can potentially bring more new customers into the Fujifilm X system
  • the X-T* line is Fuji’s bread and butter
  • higher end cameras have more profit margin than cameras that cost $1,400 or less
  • niche cameras like X-Pro3 don’t make nearly as much money as more mainstream cameras

So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.

And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.

That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).

That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.

In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.

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Fujinon XF30mmF2.8 Macro Pre-Orderrs

  1. USA: BHphoto / AmazonUS / Adorama
  2. Worldwide: AmazonCA / Amazon of Your Country
  3. UK: AmazonUK / WexUK / ParkCameraUK
  4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

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New Fujifilm X and GFX Holiday Savings Include Rebate on GFX100S – But is a Successor Really About to Come?

I can see why this speculation is coming up:

  • it’s the first time ever we have a significant rebate the stellar Fujifilm GFX100S
  • traditionally Fujifilm launched its most important cameras between January and March (GFX100S, X100V, X-T4, just to name a few), because that’s the last quarter of the Japanese fiscal year and Fujifilm wants to push sales with its biggest hits before showing up with the final figures in front of investors

Given the two reasons above, the speculations came up that we are likely going to see a Fujifilm GFX100S successor in the next few months, latest by March 2023.

And since I also got this question via email a lot today, here is what I can say so far.

I have received zero rumors about a Fujifilm GFX100S successors.

And not only that.

I have also zero hints, whispers, indications, nothing of nothing at all.

So we have two options now:

  1. the Fujifilm GFX100S successor is Fuji’s best kept secret of all times
  2. we won’t get a GFX100S successor anytime soon and certainly not within March 2023

Not a rumor, but based on 10+ years of rumor blogging, I’d say that in 99,9% of the cases option 2 is the correct one and everybody thinking the GFX100S successor is imminent will be terribly disappointed.

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