$1,000 Price Drop on Fujifilm GFX50R Ends Today and Full List of X/GFX Deals

We recently reported about a massive GF lens deal offer exclusive for current Fujifilm GFX100 owners. In short: you save up to €1,000 on GF lenses!

Now, usually Fujifilm Europe moves rather harmonic when it comes to deals, offering the same deals all over Europe, although slight regional differences are always possible.

However, so far I can find the €1,000 rebate only only at PCHstore here. My guess is that it is just a matter of hours or days, until other Fujifilm branches will join. So definitely keep looking at the European fujifilm-connect promotions page here to see when the deal is added in other countries.

If you are “just” a humble Fujifilm GFX100S owner (like me)? Well, we have to be happy with a $/€500 discount on selected GF lenses that you can see below.

GFX Lens Deals

USA

Important Note: The lens deals are not valid on backorders. If a lens runs out of stock, you place your order, and get it shipped after April 18, you won’t get the $500 rebate. For example, at the time of this post the GF45-100mmF4 is marked as “Usually ships within 1 to 2 months” at AmazonUS. If you place your order at AmazonUS, you might get it shipped too late and don’t get the deal.

This is why, if you are interested in any of the lenses below, you better grab it now.

EUROPE

Capture One 21

BHphoto offers a $100 rebate on Capture One 21. You basically get the all cameras version for the same price of the Fujifilm only version. The offer ends March 22.

DxO

Starting today until March 28, you get 30% off on all DxO software and on the Nik Collection 3!

Fujifilm GFX100S Trade in Deal

Some Fujifilm Europe branches (like UK and IT) decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below). And not only that. If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

The deal runs until April 30.

Fujifilm GFX100S
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7
→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujiflm Deas in EU/UK

The following deals end March 31.

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Savings

Save $1,000 on Fujifilm GFX50R and $500 on Selected Fujinon GF lenses

Fujifilm has now added the Fujifilm GFX50R to the current GFX deals.

You will save $1,000 on the GFX50R until March 21.

After purchase of your GF lens, go to this page to claim your money back.

Fujifilm GFX100S

→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
MHG-GFX S hand grip: BHphoto / AmazonUS / Adorama
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

Fujinon GF80mmF1.7

→ USA: BHphoto / AmazonUS / Adorama / Focuscamera / Moment
→ EU: AmazonDE / CalumetDE / WexUK / Parkc.UK / AmazonUK / PCHstore

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Fujifilm GFX100S Record Pre-Orders on FujiRumors: It Beats GFX100, GFX50S and GFX50R… Combined!

On Friday we reported how BHphoto marked the Fujifilm GFX100S as top seller.

I decided to check how pre-orders are going here on FujiRumors… and what I saw was rather unexpected.

The first days of Fujifilm GFX100S pre-orders were stronger than the first days of the GFX100, GFX50S and GFX50R pre-orders combined!

Also, it the GFX100S enjoys stronger pre-orders than any mid range Fujifilm X series camera, such as the X-S10 and X-E4.

Only high end X-series cameras like the X-T4 and X100V still have an advantage over the GFX100S.

Sure, this data is restricted to FujiRumors pre-orders (where mid-range is never selling that well). But in my experience, the more high end we go, the more sales made via FujiRumors can be representative for overall sales for high end cameras (meaning a high end camera that does not sell well among the FR-community, also does not sell well overall on the market).

If so also this time, then this means that Fujifilm landed a big hit with the Fujifilm GFX100S, and I am afraid they’ll need a long time to satisfy all pre-orders!

And to every single one of you, who decided to pre-order their new gear via FujiRumors: thanks so much! I will reward your help with some hot rumors ;).

The GFX Community

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Size Comparison: Fujifilm GFX100S vs Canon R5 vs Sony A7IV vs Nikon Z5 vs GFX50R vs GFX50S vs GFX100 vs X-T4

Here is a quick size comparison I made between the upcoming Fujifilm GFX100S and the GFX50R, Sony A7rIV and the Canon R5.

For a sensor 70% fuller than full frame, the camera looks pretty damn compact if you ask me, considering that it has IBIS.

Well, fellow FR-readers, my wife is having some contractions right now, so whenever she gives me the signal, I will grab the car and drive her to the hospital. I might be offline for a little bit, but if anyone of you wants to make more size comparisons, feel free to share it in the comments down below for the community.

In fact, FR-reader Steven already made one for us, by overlaying the Fujifilm GFX100S to the Fujifilm GFX50S and Fujifilm GFX group member Bipin overlayed the GFX100S to the original Fujifilm GFX100 and the Fujifilm GFX50R.

You guys are the best!!!

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More Size Comparisons

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

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GFX Roundup

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Fujifilm Releases Firmware Updates for Fujifilm GFX100 (Pixel Shift), GFX50S and GFX50R

Fujifilm has release firmware updates for Fujifilm GFX cameras, which include the long promised pixel shift firmware for GFX100.

Fujifilm GFX100 firmware 3.00 – download here
– New features guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

The firmware update Ver.3.00 from Ver.2.01 incorporates the following issues:

  1. Pixel Shift Multi-Shot function is added.
    In the Pixel Shift Multi-Shot mode, the camera takes a series of 16 RAW images and by using in-body image stabilization(IBIS), moves the image sensor to get a high-resolution and real color* image. The multiple images are then combined to create a Digital Negative (DNG) RAW file using the FUJIFILM Pixel Shift Combiner software.
    * real color : As a pixel of an image sensor has one color filter from red, green or blue, we cannot detect the real color for the pixel. We need to interpolate the other colors from the surrounding pixel data for that pixel. This is called the demosaicing process. In case of Pixel Shift Multi-Shot photography, we can receive red, green and blue data for every pixel position. This means we receive real color information when using Pixel Shift Multi-Shot mode and the demosaicing process is not necessary.
  2. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  3. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  4. Accuracy of the Eye AF function for the front eye is improved
  5. Fix of minor bugs.

Fujifilm GFX50R firmware 2.10 – download here
The firmware update Ver.2.10 from Ver.2.01 incorporates the following issues:

  1. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  2. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  3. Accuracy of the Eye AF function for the front eye is improved.
  4. Fix of minor bugs

Fujifilm GFX50S firmware 4.10 – download here
The firmware update Ver.4.10 from Ver.4.01 incorporates the following issues:

  1. Ratings to images recorded in the [Jpeg + RAW] mode are applied to both Jpeg and RAW files.
  2. The phenomenon is fixed that in a multiple-flash shooting where the EF-X500 is used as a commander, flashes in some groups sometimes don’t fire correctly. Also in case the EF-X500 is used as a commander and the EF-60 as a remote flash, upgrade the camera firmware to the latest version.
  3. Accuracy of the Eye AF function for the front eye is improved.
  4. Fix of minor bugs

Happy download :)

The GFX Community

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Leaving Phase One for Fujifilm GFX100, Hasselblad X1D II vs Fujifilm GFX50R Budget Medium Format Comparison & More

I was once on my Dolomites, when I met a professional landscape photographer, who had a rented Phase One (I posted it on my Instagram here).

We had a brief talk before my hike continued, and I just told him that he should enjoy his Phase One, as this might be one of his last trips with it. A few months from now Fujifilm might drop something that will finally allow him to actually own a 100 megapixel camera.

Now, I don’t know how the story ended. Did he get the Fujifilm GFX100? Well, I wouldn’t be surprised if he did.

For sure, some did, as you can see from the video down below, where a photographer left Phase One for Fujifilm GFX100. And for good reasons: much lighter, much more compact, much cheaper, much faster, much more versatile, still that medium format look and more.

And if the GFX100 is still a bit too high in price, for about 1/3 of the price, you get 1/2 of the megapixel with the Fujifilm GFX50R.

Fujifilm is slowly but surely building up an impressive and absolutely future proof system. A system, that, I am sure, will gain lots of followers in the years to come.

The GFX Community

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GFX roundup

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Fujifilm Releases Kaizen Firmware Updates for Fujifilm GFX100, GFX50R and GFX50S

Fujifilm has released firmware updates for all their Fujifilm GFX cameras.

Fujifilm GFX100 ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.03 incorporates the following issues:

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA Bleach Bypass” mode, which simulates the film processing technique of the same name.
2) “Color Chrome Blue”　is added, which adds depth to color and tonal reproduction in blue skies and other primarily blue subjects.
3) Additional functions of GRAIN EFFECT (SIZE, ROUGHNESS).

Improving autofocus performance

1) Fast and highly-accurate phase-detection AF even in low-light conditions at -5EV.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Enabling video recording control from Gimbal / Drone via USB communications

Combining the GFX100 with Gimbal / Drone that supports this function, will allow users to start / stop video recording, specify exposure settings for video (shutter speed, aperture value, ISO sensitivity and exposure compensation), and make manual focus adjustments.(*1)
Guilin FeiYu Electronic Technology Co. Ltd.(*2), Shenzhen Gudsen Technology Co.(*3), Ltd., SZ DJI Technology Co.,Ltd.(*4) and ZHIYUN(*5) (alphabetical order) have announced the intention of offering compatible products.

*1：Functions that can be controlled vary from Gimbal to Gimbal.
*2：Guilin Feiyu Technology Incorporated Company
*3：Shenzhen Gudsen Technology Co., Ltd.
*4：SZ DJI Technology Co.,Ltd
*5：ZHIYUN

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3) “COMPRESSED” is added to RAW RECORDING.

Features RAW video data output to ATOMOS NINJA V field monitor-recorder(*6)

GFX100 will be able to output maximum 4K/29.97P(*7) 12bit RAW video data using HDMI to an ATOMOS NINJA V, in Apple ProRes RAW. New firmware for NINJA V will be released by ATOMOS. RAW video data gives maximum flexibility for exposure adjustment or color grading in post-production for professional videographers. Also, simultaneous output of RAW with Film Simulation / F-Log / Hybrid Log Gamma (HLG) is also available.

*6:GFX100 can record ProRes RAW only with ATOMOS NINJA V (as of June 30th 2020).
*7:Compatible with 4K (3840×2160) 29.97P/25P/24P/23.98P. Not compatible with FHD.

Fix of minor bugs

Fujifilm GFX50S ver 4.00 – download here

The firmware update Ver.4.00 from Ver.3.30 incorporates the following issues:

Regarding the detail, download the “GFX50S New Feature Guide Ver4.00” from our website.

New Features Guide: English, Français, Deutsch, Español, Italiano, Nederland, Polski, Svenska, Norsk, Dansk, Pусский, Suomi, 中文简, 中文繁體, 한국어, ภาษาไทย, Arabic

Expanding the use of outstanding image technology based on unique color reproduction

1) Addition of the new Film Simulation modes below.
・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
2) “Smooth Skin Effect” featured on the GFX100, will become available, smoothing the appearance of human skin, ideal for portraiture.

Improving autofocus performance

1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
2) Improvement of the Face / Eye AF performance.
The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
3) Auto mode will be added to focus bracketing.
Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.

Expanding various other functions requested by customers

1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
2) More photo-editing applications will support the import of rating information, assigned in camera.
3 )The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
4) When the Sensitivity dial is set to C (command), AUTO1, AUTO2 and AUTO3 can be selected in ISO setting.
5) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.

Fix of minor bugs

Fujifilm GFX50R ver 2.00 – download here

The firmware update Ver.2.00 from Ver.1.00 incorporates the following issues:

New Features Guide

  • Expanding the use of outstanding image technology based on unique color reproduction
    • 1) Addition of the new Film Simulation modes below.
      ・“CLASSIC Neg” mode, simulating color negative film traditionally chosen for snapshots.
      ・“ETERNA” mode, which replicates the colors and tonality of Fujifilm’s motion picture film.
    • 2) “Smooth Skin Effect,” featured on the GFX 100, will become available, smoothing the appearance of human skin, ideal for portraiture.
  • 2. Improving autofocus performance
    • 1) Addition of the Low Light Priority AF-S mode, extending exposure time during autofocus to improve AF accuracy in low light.
    • 2) Improvement of the Face / Eye AF performance.
      The face / eye detection accuracy and stability are improved when shooting multiple people, so as to make portrait photography easier than ever before.
    • 3) Auto mode will be added to focus bracketing.
      Specify the starting and ending points and shooting interval, and the camera can automatically determine the number of frames and steps required.
  • 3. Expanding various other functions requested by customers
    • 1) The firmware will allow users to adjust exposure settings (shutter speed, aperture value, ISO sensitivity, exposure compensation) for still images from a computer when using software that supports some tether-shooting functions.
    • 2) More photo-editing applications will support the import of rating information, assigned in camera.
    • 3) The maximum number of photos that can be saved in each folder on an SD card will increase 10 fold from 999 to 9,999.
    • 4) When setting the color temperature in the White Balance setting, the value of the color temperature is also displayed.
  • 4. Fix of minor bugs
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