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Fujifilm Manager: “Medium Format Fujifilm GFX Much Better than Full Frame. We Work hard to Release XF 8-16 This Year”

Fujifilm Manager Interview

The Thai youtube channel กล้องกล้วยกล้วย had a talk with Fujifilm manager Mr.Udono. It’s a 40 minutes talk in Thai and English, so you have to listen to the Thai question, than the English translation of the question, then the English answer of the manager, and then again the Thai translation of the Manager’s answer.

Too cumbersome?

Well, then you are lucky to read FujiRumors… because since we love you guys, we decided you should not suffer and waste your precious time. So I listened it all for you and here are the managers’ answers in English.

You are welcome :).

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Fujifilm GFX: GF 1.4x Teleconverter Prototypes :: Full Frame Vs Medium Format Battle :: The Addicting GF110 & More!

Fujifilm GFX

Damien Brown was at the Fuji booth at NAB, and shared this video that shows prototypes of the Fujinon GF 1.4x Teleconverter. You can see displayed also a prototypes of the GF 250mmF4.

Here on FujiRumors, we leaked the internal GF lens roadmap (screenshot inlcuded), already back in April 2017. So far it all turned out true. To see what’s left to come, check out this post (18mm and 45mm macro extension tubes included)

And now it’s time for a Fujifilm GFX roundup, as well as a bunch of fantastic images taken by GFX shooters all over the globe and shared at our gigantic Fujifilm GFX facebook group.

  • PHOTIGY Youtube: Medium Format (GFX and X1D) vs 35mm (A7rIII) – High Resolution Shootout – Part 1
  • PHOTIGY Youtube: Megapixel Battle Royale: Fuji GFX-50s vs Hasselblad X1D-50 vs Sony a7R III – Part 2
  • streetshootr – Fuji GFX Street Photography Review – Bigger Is Better!
  • keithwee – The one that Addicts you: Fujion GF110 F2
  • Annie Barton Youtube – Fuji GFX + SLR Magic Hyperprime 50mm @ f0.95
  • fujilove – Cuba with the Fujifilm GFX 50S
  • striebel – Focus Stacking with Fujifilm GFX 50Sc
  • MDR Foto Youtube – Nikon 105mm f1.4 Lens vs Fujifilm 110mm f2.0 Lens on the Fujifilm GFX 50s – Adapted Lens series

Fujifilm GFX Community

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4


Wirawan Sanjaya
shared here
gfx + 115/1.7

Taner Öner
shared here

_ _ _

Nick Gillespie
shared here
I gave my 6yo my old 5d classic for our road trip last week. He took 1200 photos. I think I took almost as many of him with the camera up to his eye. #prouddaddy
GFX w/Zeiss 80f2

_ _ _

Jonas Rask
shared here
Soothing my OCD
GFX50s – Zeiss Planar T* 85mm f/1.4 C/Y

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Fujifilm GFX: 18mm and 45mm Macro Extension Tubes Coming + GF 100-200, GF 35mmF2.8 and GF 20-36mm Rumors

It’s still not on the official GF lens roadmap, but if our new source is correct, than there will be 2 new extension tubes coming for the Fujifilm GFX (around 45mm and 18mm).

The current Fujinon G Mount roadmap shows a GF 1.4x Teleconverter and a GF 250mmF4. But of course there will be more coming this year than just this.

In fact, we rumored back in April 2017, that there will be a GF 100-200. At that time, Fujifilm was unsure if they will launch the 100-200 or the GF 20-36mm F3.5-4.5 first (as you can see in the “secret” roadmap), and Fujifilm went for the 100-200.

The same “secret” roadmap, lists also the GF 35mm F2.8 for mid 2018.

FujiRumors is everywhere: Facebook, RSS-feed, Instagram, Youtube and Twitter


have a fantastic day,

Fujifilm GFX 50S: BHphoto, Adorama, AmazonUS

Fujinon GF 45mmF2.8: BHphoto, AdoramaAmazonUS

Fujinon GF63mmF2.8: BHphoto, Adorama, AmazonUS
Fujinon GF32-64mmF4: BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro: BHphoto, Adorama, AmazonUS

Fujinon GF 110mm F2: BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4: BHphoto, AmazonUS, Adorama

Fujifilm GFX VG-GFX1 Vertical Battery Grip: BHphoto, Adorama, AmazonUS
Fujifilm GFX EVF-TL1 EVF Tilt Adapter: BHphoto, Adorama, AmazonUS
Fujifilm H Mount Adapter G for GFX: BHphoto, Adorama, AmazonUS

Fujifilm View Camera Adapter G: BHphoto, AmazonUS, Adorama

Fujifilm GFX Vs. Nikon D850 Image Quality Comparison :: GFX with Techart Adapter :: GF Lens Reviews and More

Fujifilm GFX 50s Complete Review at mirrorlessons

Fujifilm GFX

It’s high time for another Fujifilm GFX 50S roundup… and it’s a massive one :)

The Nikon D850 Vs. Fujifilm GFX 50S comparison makes the start (by camerajabber), and even though the Nikon D850 has for sure a fantastic image quality, the Fujifilm GFX 50S is even better. Of course it’s up to each one of you to decide, if the IQ improvement is enough for you to decide to go with the Fujifilm GFX 50S.

And always keep in mind, that the Fujinon GF lenses underperform on the Fujifilm GFX 50S, since Fujifilm officially said they are designed for 100 megapixel resolution. This means they will express their full potential only in the Fujifilm GFX 100S, which will come in 2019 earliest.

So now the roundup, from the D850 to the GFX, from lens reviews to the techart smart adapter… there is a lot to read for Fujifilm GFX 50S fans :)

Nikon D850 vs Fujifilm GFX 50S: Image Quality Comparison at camerajabber

Techart Adapter + Cambo Actus + Adapted Lenses

  • Fuji GFX 50s With Techart Adapter – GF 110mm f2 vs Sigma 85mm Art at Sonder Creative Youtube
  • Fuji GFX With Techart Adapter and Canon Tilt Shift Lenses Review at Sonder Creative Youtube
  • In the following video Nathan unboxes and then show an example stack image set from the Cambo Actus Mini, GFX50s, Schneider 120mm F/5,6 APO Macro Digitar, and Cognisys at Fauxtaku Lounge Youtube
  • Fujifilm GFX with M42 – Yashinon 50mm 1.9 at glyons

GFX Review & Comparisons

  • A Longterm Review of the GFX 50s: Living With Fuji’s Medium Format Camera at fstoppers
  • Ultimate Street Battle: X-E3 vs GFX 50S at fujilove

Lens Review

  • Lens Review: Fujifilm GF 110mm F2 R WR (Fujifilm GF) at thephoblographer
  • Lens Review: Fujifilm GF 23mm F4 R WR (Fujifilm GF) at thephoblographer
  • Lens Review: Fujifilm GF 32-64mm f4 R LM WR at thephoblographer
  • Review: Fujifilm GF 45mm f2.8 R WR (Fujifilm GF) at thephoblographer
  • GF 45mm Review at photographyblog
  • Fujifilm GF 45mm f/2.8 R WR Field Test: 35mm-equivalent prime lens delivers fantastic sharpness at imaging-resource
  • Simple Objects – A test of the GF 110mm f2 R LM WR Lens by Kevin Mullins at
  • Fujifilm GF 63mm F/2,8: The prettiest lens I don’t use at ohm-image

GFX at Work & on Field

  • My images on Tashi Delek, inflight Magazine of Drukair (official airline for Bhutan) using Fujifilm Cameras at williamchua
  • Iceworld Shot with the GFX 50S and GF 120mm f/4 OIS R WR at laroquephoto
  • Fuerteventura – The Great Adventure at glyons
  • Fez in Photos | Morocco with Fuji GFX50s, the X100F and the X-T2 at danielkorzeniewskiphoto
  • Rocky Mountain High • Crested Butte, Colorado with Fuji GFX 50s and Fujinon GF 32-64 f4 at roberthclarkphotography

Promotional & Magnum Project

Technical Tests

  • Fuji 45/2.8 focus shift and autofocus accuracy at blog.kasson
  • Manual focusing strategies for the Fuji 45/2.8 at blog.kasson
  • Stopped-down manual focusing with the GFX-50S at blog.kasson
  • Fuji 110/2 focus shift and autofocus accuracy at blog.kasson
  • Fuji 63/2.8 focus shift and autofocus accuracy at blog.kasson
  • Fuji GFX 50S AF accuracy restated at blog.kasson
  • Fuji 32-64/4 at 64 mm focus shift and autofocus accuracy at blog.kasson
  • Fuji 32-64/4 at 32 mm focus shift and autofocus accuracy at blog.kasson
  • Fuji 32-64/4 at 44 mm focus shift and autofocus accuracy at blog.kasson

& More

Fujifilm GFX 50S + GF lens (save $1,000): BHphoto, Adorama, AmazonUS

JOIN our Fujifilm GFX Facebook Group
FOLLOW our Fujifilm GFX Facebook Page

Sony A7rIII Vs. Fujifilm GFX 50s: “GFX Best IQ of Any Mirrorless. Speaking from the Heart, there is Something Special About the GFX”

Sony A7r III vs Fujifilm GFX 50s

Mirrorlessons shared their Sony A7rIII Vs. Fujifilm GFX 50S image quality comparison.

As usual, it is a very comprehenisve and well done test, so make sure to check it out here. From the conclusions:

Certainly the Fujifilm GFX 50s delivers the best image quality I’ve seen from a mirrorless camera to date. Landscape, portrait, architecture or still life photographers who seek the ultimate sharpness, dynamic range and colours can find in the GFX the perfect companion.

However it is also true that the A7r mark III’s performance comes close and retains a few advantages such as the better high ISO output. So if you add in the additional versatility (fast AF, 4K video, etc.) as well as the lens choice and price, it is hard not to see the A7r III as the best option on the table.

But speaking purely from the heart, I admit that there is something rather special about the GFX. The distinctive look produced by the sensor, lenses and colour profiles working together is second to none in the mirrorless category. Yes, it is niche product and I would probably never buy one, but I can understand why some photographers wouldn’t hesitate to do so.”

Again, don’t miss the whole thing, and jump over to mirrorlesscomparisons.

And if the price point of the GFX 50S scares you, just wait a bit, and get the Fujifilm GFX 50R, which will be annonced very likely within 2018, but might hit the market only in 2019.

On the other hand, if what you need an overall snappier camera, wait for the GFX 100S in 2019, but that one will cost you quite a bit.

And make sure to join our terrific GFX facebook group as well follow our GFX facebook page.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm X100F Most Rented Fujifilm Camera at Lensrentals (#5) Followed by Fujifilm GFX 50S (#19)

Back in October, we reported how Fujinon lenses saw a 96% increase of rentals at

Well, they also published the results for camera rentals.

In their “Most Popular New Photo & Video Gear of 2017” list, we can find the Fujifilm X100F ranked Nr.5 and the Fujifilm GFX 50S ranked Nr.19.

It’s a little step forward compared to 2016, where we had the Fujifilm X-Pro2 ranked Nr.13 and Fujifilm X-T2 Nr.19.

Back to the Fujifilm X100F…

This camera was an unexpected success, and Fujifilm had a hard time to ship all orders, as they admitted here.

Surprisingly, though, there wasn’t much buzz around the Fujifilm X100F this year, overshadowed by the almighty Fujifilm GFX 50S and other popular Fujifilm cameras, like the X-T2.

However, here on FujiRumors, over the entire year 2017, I always dedicated regular and specific roundups to the Fujifilm X100F, because this camera simply deserves it. It’s a compact little powerhouse, and I still have to find the one X-shooters, who regrets to have bought it.

For all the 2017 rankings, you can check out

via SonyAlphaRumors

Fujifilm GFX facebook group *** Fujifilm X100F facebook group

Fujifilm X100F: BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF 32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF 120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

Fujifilm Plans 10/15 more Lenses for GFX in the Next 5 Years… and Correcting More Wrong Rumors

I’m in the rumor world since many years now, and I know it’s not easy to share accurate information. It’s way more complicated than you think.

This is why I never shout “fake clickbait rumors“, when I read some wrong rumors that surface on the web.

All I do in those cases, is to correct those wrong rumors, so that you guys have an accurate idea of what Fujifilm is going to launch (or not).

And today, it’s my job to correct some wrong rumors that I think have been shared with good will, but are nevertheless wrong.

I have the choice to leave them wrong, or correct them. And I decided to correct them. With great respect to the source though, who I think shared really what it heard.

No shitstorm, no hate, just a little help to get closer to the truth (and I know that it’s not easy, believe me).

Wrong Rumor 1
25/30 lenses for GFX in the next 5 years?

GFX lovers, don’t have too high expectations. Fujifilm will not have 25 or even 30 GF lenses in total within the next 5 years.

The current schedule is to release 2/3 GF lenses a year, so this means maximum 10 to 15 GF more lenses will be added in the next 5 years.

Add to these 10/15 lenses the current 6 GF lenses, and we will have from 16 to a maximum of 21 GF lenses 5 years from now (not bad at all!)

But the only way for Fujifilm to have a total of 30 GF lenses 5 years from now, would be to stop developling lenses for X-mount ;)

** Follow our dedicated GFX facebook page ** Join the GFX facebook Group

Wrong Rumor 2
GF 80-180 ?

Sorry guys, Fujifilm has no plans for such a lens. Again, I invite you to check out this secret GF roadmap (which shows a 100-200 lens, though ;) ). There is no GF 80-180 on Fuji’s internal roadmap.

Wrong Rumor 3
Fujifilm X-H1 will have a different processor?

Nope. It’s the same X Processor Pro used in X-T2, GFX, X-Pro2 etc. I might publish a more in-depth article later on about this. But at the end of the day there is no doubt that the X-H1 will get its power from the good old X Processor Pro.

** Join our X-H1 facebook group ** Follow Fujirumors on Facebook, RSS-feed and Twitter

Message to source I have corrected

I have corrected some of your rumors, and publicly on FujiRumors I can’t say more than this.

But privately and confidentially, and of course only with permission of my sources, I can give you a more in-depth and detailed insight behind the scenes of what my current Fuji long-term knowledge is and if you want we can compare our knowledge.

If you want, feel free to contact me via email creating a fake email account if you feel more comfortable.

Message to sources in general

As I said above… rumors are always complicated. So even if you think “Ah, Patrick will probably already know it”, don’t hesitate to contact me. Given the amount of fake rumors I get, even every double/triple confirmation I can get is extremely useful for me.

stay tuned… the best has yet to come :)

Hasselblad X1D Best Sensor Ever Tested by DxOMark… and Fujifilm GFX 50S might Score Even Better?

Just recently we reported that DxOmark said they will now test medium format cameras.

The Pentax 645Z, which features the same sensor of the Fujifilm GFX 50S and the Hasselblad X1D, had a prelimiary score of 101.

Now the full Hasselblad X1D test is out, and it beats every record, with a score of 102. You can read it here:

The Hasselblad X1D-50c reaches new heights for image quality, achieving the highest DxOMark score of 102 points for any commercially-available sensor we’ve tested.

The X1D-50c excels in all three of our measurement categories, achieving either the top-ranked or a podium position result in each. At base ISO, the X1D-50c offers outstanding color depth (Portrait score) of 26.2 bits and a dynamic range (Landscape score) of 14.8 EV. In low light, the X1D-50c achieves the highest-ranked low-light ISO (Sports score) we’ve tested to date (4489 ISO).

Where the X1D-50c truly excels is for Low-Light ISO (Sports score), however. Achieving a top score of ISO 4489, it’s the best-performing sensor in low light that we’ve tested. This is primarily due to the larger surface area the medium-format sensor offers, so it isn’t surprising the X1D-50c outperforms physically-smaller full-frame sensors such as the 42.4Mp Sony A7R II, as well as sensors with a greater pixel pitch, such as the 12.2p Sony A7s.

That said, while its image quality is up there with the best, it’s not significantly better than other super high-resolution full-frame sensors, such as the Nikon D850 DSLR or the Sony A7R II, except in low light.

Not bad, considering that the 50 MP sensor in the X1D (and GFX) is acutally quite old. Sony already showed the new 100MP BSI Medium Format sensor, which will for sure set a new benchmark and very likely be the core of the Fujifilm GFX 100S.

It will be interesting to see how the Fujifilm GFX 50S will score (if DxO will ever test it), since it’s true that it has the same sensor of the Pentax 645Z and Hasselblad X1D, but Fujifilm has fine tuned the 50MP sensor by customizing the microlenses in front of the sensor and optimizing the silicon process. This should give even better results.

Feel free to follow the dedicated Fujifilm GFX facebook page and our 15,000 members strong GFX facebook community.

Fujifilm GFX 50S Secret Deal: How to Save $,1550 (instead of “just” $1,000) on Fujifilm GFX at BHphoto – full instructions here

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujinon GF 45mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF63mmF2.8 (save $300): BHphoto, Adorama, AmazonUS
Fujinon GF32-64mmF4 (save $450): BHphoto, Adorama, AmazonUS
Fujinon GF120mmF4 Macro (save $550): BHphoto, Adorama, AmazonUS
Fujinon GF 110mm F2 (save $550): BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4 (save $550): BHphoto, AmazonUS, Adorama

Fujifilm GFX 50S Vs. Leica S Vs. Hasselblad X1D :: The World from Above with the GFX… & more (GFX Zone)

Tatsuya Takahashi
shared here
HASSELBLAD Carl Zeiss Planar T* CF 80mm F2.8

The G-system is just at its start. More lenses are coming, such as the Fujinon GF 80mmF1.4, and also the new MF 100 Megapixel BSI sensor is ready, which will be the core of the Fujifilm GFX 100S, and sort out one of current downsides of the GFX 50s: speed!

Moreoever, Fujifilm wisely designed the G-system thinking at the long-term. The imminent breakthrough (some predict it at least within 2020) in the camera market of the global shutter, will make leaf shutter lenses (and DSLR’s) basically obsolete… that’s called innovation ;) .

But global shutter and lens roadmaps are a thing of the (not so distant) future. We should not forget that the Fujifilm GFX is already today quite a beast… and although not the prettiest camera on the world, the Fujifilm GFX 50s might well be, already, the best Medium Format camera out there today :)

So let’s dive into today’s roundup… and don’t forget to….

Fujifilm GFX Vs. Leica S

German Pro-photograher Deniz Saylan tested the Fujifilm GFX 50s vs. Leica S. In short he says that:

Leica S has very bad AF and not very accurate. The GFX instead is more accurate and delivers sharper results even if used at slower shutter speeds compared to the Leica S. Better noise performance of the GFX. Better handling for GFX. Leica S loses the battle agains the Fujifilm GFX. The GFX is not perfect, but “impressive” and makes fun… and the clear winner against the Leica S

And I’d add also that the GFX is much cheaper than the Leica S ;) . To read it the full feedback (in German), go to this comment on facebook.

Fujifilm GFX Vs. Hasselblad X1D

Photographylife reviewed the Fujiiflm GFX 50s and inevitably compared it to the Hasselblad X1D. And the winner is… ;)

After months of use of both camera systems, I came to the conclusion that the Fuji GFX 50S is a far better camera to invest in when compared to the X1D-50c. Not only because of its superior feature-set (more responsive EVF, faster and richer AF system, tiltable LCD screen and a very robust menu system with tons of options), but also because it proved to be a more reliable tool. Top that with better overall image quality (see the previous page for ISO invariance tests), vastly superior battery life, ability to adapt third party lenses and far less blackouts and lags in comparison, and I really don’t see any area where the X1D-50c is functionally better. The X1D-50c is a beautiful camera without a doubt, but that’s pretty much its only strength. It has an unbearably long start-up time, poor battery life, poor feature set and constant bugs, making it a very frustrating camera to work with.”

You can read the whole Fujifilm GFX 50S Review at photographylife:

& more

GFX stories with Markus&Koala (the makers of the David Bowie Unseen exhibition) at Fujifilm Global Youtube

Oh wait… I have a few more GFX stuff (and images) below :)

For Europe: Deal on Demo G-Gear: Check out the discounted (as new) Fujifilm GFX 50s, GF32-64 and GF120.
Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

David Airob
shared here
Fuji GFX+63mm

_ _ _

Jason Man
shared here
Nikon 58mm f1.2 + GFX


Click READ MORE to Enjoy More Images

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All In With the Fujifilm GFX :: GF110mm… the Must Have G-mount Lens :: DPReview GF23mm Sample Gallery… and More (GFX zone)

Fujifilm GFX: Currently Ranked #69 in the Mirrorless Camera Ranking

Fujifilm GFX: Currently Ranked #69 in the Mirrorless Camera Ranking

Fujifilm GFX

So it happens, that almost 7 months after its launch, the Fujifilm GFX 50s is ranked as the #69 best selling mirrorless camera. To me, that does not sound bad at all.

The Fujifilm GFX 50s is just the beginning of something new and awesome in the medium format world, just like the Fujifilm X100 and X-Pro1 were the beginning of something new and awesome in the APS-C world.

But while it took Fujifilm a couple of years to finally launch a mature product and have huge success in the APS-C world (X-Trans2 cameras and especially X-T1), I think that the next iteration of Fujifilm’s medium format cameras, the Fujifilm GFX 100S (or however they will call it) will already be a 100% mature product, especially if it will feature Sony’s 100MP BSI sensor that Sony officially announced at the CEBit here.

But until then, the Fujifilm GFX 50s is already a great tool, and a whole lot of fun to use today.

Join the 14,000+ strong GFX facebook group, and incredibely helpful community creating infinite GFX content. For fast, reliable, and 100% GFX news and rumors follow the Fujifilm GFX facebook page.

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

And now… one of the most appreciated sections of the GFX roundups: the images.

I know it means a lot to you guys if I share your work on FujiRumors. As photographers, you can need any visibility (and improved SEO google search results) you can get on the web, and I know I can help with it.

More visibility can also mean more clients for you guys.

This is why I keep it up, of course giving you all the credit you deserve for your great work, even if these image roundups are a really very time consuming activity for me. But I really want to support your as much as I can.

Rich Legg
shared here
Ruger, Bloodhound. GF120

_ _ _

Alan Aurmont
shared here
Shot on GFX+110 but this particular photo could be shot on any camera+tele combo

_ _ _

Damien Lovegrove
shared here
GFX50s with 32-64mm zoom lens and a splash of flash.

Push READ MORE to Enjoy a Stunning Set of Images
(NSFW Included)

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