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Top Fujifilm Manager Toshihisa Iida: “We will NEVER go Full Frame”

Fujifilm Manager Interview

DPReivew just published the interview they had with top Fujifilm manager Toshihisa Iida at photokina 2018, which includes the clearest statement I have ever heard so far if Fujifilm will go full frame or not. It’s a clear “No, never!”

He also opens to the possiblity of an interchangeable lens Instax camera and maybe even cine lenses for the GFX system.

Here some excerpts of the interview.

Q: Will Fujifilm ever enter the full-frame market?
A: No, never. Because we don’t have that legacy – luckily or unluckily. We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium format systems. If we entered full-frame [our systems] would just start cannibalizing each other. We’re happy to stay with two completely independent systems.

Q: Do you see many of your users upgrading from X to GFX?
A: Not quite yet. Because they’re totally different systems. […] I hope that in near future more X Series customers will step up to GFX.

Q: GFX 50R and GFX 100S
A: All GFX 50R controls must be reachable with one hand, that was our concept for usability. We wanted the camera to be more suited to street, reportage and portrait photography. The forthcoming 100MP camera is more SLR style, with a detachable viewfinder, more similar to the 50S, but with an integrated battery grip for greater battery capacity. The sensor and the image stabilization system need more power. The biggest challenge was image stabilization.

Q: Will the viewfinder experience of the 100MP camera be better to the current GFX 50S and 50R?
A: It should be a lot better, yes, because the readout speed of the new sensor is a lot quicker. The sensor and the processor itself are both upgraded. The processor is much more powerful.

Q: Video features on Fujifilm cameras?
A: The forthcoming 100MP camera will be the first 4K/30p GFX camera. […] With the X Series we have a plan, for example to extend recording time, and make the menus more usable for still and video shooting.

Q: 100MP and 4K/30p represent a huge amount of data – is SD media still appropriate?
A: I think that SD media and HDMI output are enough for now

Q: Do you welcome third-party lens manufacturers that want to create lenses for XF and GF?
A: They’re not open standards as yet, but of course our customers want choice. We’re always considering what would benefit our customers, and more lenses are generally beneficial for customers.

Q: Should we expect to see more smaller, compact lenses for GF mount, like the forthcoming 50mm pancake?
A: Yes, in the future we’d like to expand our lineup of compact lenses for GF.

Q: In the past we’ve spoken about software corrections for some lenses. Do you see a future where your high-quality lenses could be made smaller using software?
A: We always prioritize optical quality first, minimizing software correction. That’s our policy at the moment, and I don’t think it will change. That’s why the APS-C format is important to us. We make the lenses as small as possible, without [a lot of] software correction.

Q: What are the challenges of designing fast focusing large-aperture lenses?
A: A brighter lens means that each element is heavier. So we need to build in more powerful focus actuators, but there’s limited space. So it’s always a tradeoff of lens brightness, focus speed, and how heavy the lens is.

Read the whole interview at dpreview here.

Fujifilm X-T3: BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm GFX 50R BHphoto, Adorama, AmazonUS

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Fujifilm X Camera Replacement Timeline from 2011 to 2018 and What This Could Mean for X-H2, X-T4, X-T30, X-Pro3, X-E4, X200

Fujifilm Timeline

Today I decided to take a look at the refresh rate of the top/mid range Fujifilm cameras and tried to make a guess (NOT A RUMOR) about when the Fujifilm X-H2, Fujifilm X-Pro3, Fujifilm X-E4, Fujifilm X-T4, Fujifilm X-T30 and Fujifilm X200 (or X100V) can be expected.

Overall we can see how the Fujifilm X-E and X-Pro line are gravitating towards a 4 years refresh time, whereas X-T and X100 line are close to a 2 years refresh time.

WARNING

  • This is not based on rumors, and it’s not said that Fujifilm will always keep the same product refresh rate. Everything can change anytime.
  • Don’t miss the upcoming rumors and join us on Facebook, RSS-feed, Instagram, Youtube and Twitter

NOT INCLUDED:

  1. All 2/3 sensor cameras are not included, since the won’t ever get any successor (not even 1 inch sensor cameras, no matter what old patents say)
  2. X70/XF10: XF10 is not the X70 successor. It’s unclear if there will be a Fujifilm X80 at some point
  3. X-A line has a high refresh rate, but the FR community is for the most part not interested in this camera line
  4. GFX 50S, GFX 100S, GFX 50R: According to our rumors, the GFX 100 comes 2 years and 3 months after the GFX 50S. It’s unclear if the Fuji GFX 50R will also get a 2 year refresh rate or a 4 year refresh rate like its rangefinder brothers the X-Pro and X-E

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Fujifilm X-T Line

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PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8

Mock-ups:

  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day, because my school principal didn’t give me more days off (and yet, when I came back, I had huge problems to focus on my job again).

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

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POLL: What Should Fujifilm Do Against Canon, Nikon, Sony, Panasonic and Olympus?

This is just a mock-up of the Fujifilm GFX 50R made by FujiRumors.com

Fujifilm in Times of Mirrorless Wars

With all the buzz around this new mirrorless war, and the tons of comments here on FujiRumors, I felt the need to launch one article to rule them all.

Hence, this will be the one article, where you can let your thoughts soar free, talk about the mirrorless war, vote polls, share thoughts and ideas.

Let it all out… we need that sometimes.

Let’s start:

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BREAKING: Fujifilm X-T3 Will Cost Less than Fujifilm X-T2 (less than $1,599) – TRUSTED SOURCE

Fujifilm X-T3 – The Affordable Flagship

Busy news days! Here a few of the articles published in the last 36 hours on FR:

  • Read here – R&D Investment for Fujifilm X-T3, GFX 50R and GFX 100S Stops Operating Income Grow
  • Read here – Nikon FF Mirrorless Vs. Fujifilm GFX 50S Size Comparison
  • Read hereFujinon XF 33mmF1.0: Why We Should Buy it and How YOU Helped Fujifilm Japan
  • Read here – Cactus RQ250 TTL Wireless Monolight for Fujifilm
  • Read here – Shoten/Techart Canon EF to Fuji GFX AF Firmware Update Released
  • Read here – Fuji Guys Fujifilm XF10 Top Features
  • Read here – Lensbaby Sol 45 f/3.5 Tilt-Shift Lens for Fujifilm X Cameras

A powerful new sensor, a fast processor, 20fps bursts, packed with many new features, the best Fujifilm X series camera ever made… and yet, the Fujifilm X-T3 won’t be that pricy as one could imagine.

In fact, I have been told by a trusted source (thanks), that the Fujifilm X-T3 will cost less than the Fujifilm X-T2 at it’s current official price tag (without rebates), hence less than $1,599.

$1,499? $1,399? Or even less, maybe $1,299 like the X-T1 launch price? Now that thing starts to be affordable also for my savings account :).

But one thing is sure: competition is a good thing for us customers, since I doubt Fujifilm would have sold the Fujifilm X-T3 for a lower price than X-T2, if the Full Frame Sony A7III would not have hit the market with a $2,000 price tag.

And if the rumor of the X-T3 stacked sensor is true, then the Fujifilm X-T3 is basically a Sony A9 for about 1/3 of the price.

You better hold on tight guys, because a whirlwind of rumors is waiting for you here on FR. Don’t miss it and join us on Facebook, RSS-feed, Instagram and Twitter.

CHANGE YOUR Facebook Settings to Follow FR

DON’T MISS THE RUMORS

Make sure go to our facebook page, click on “Follow” and then “See first” to see all of our facebook posts (if you leave it on “default“, then you will see only a very small percentage of the FR posts in your timeline).

Done that? Good, then click on “Get Notification” and then “Edit Notification Setting” and select “Standard“. Once enabled, you will get an in-app notification for every post we share (these show up as numbers over the Notifications in Facebook).

When the hot rumor season is over (pretty soon), then you can switch it back to default if you want ;) .

Rumored Fujifilm X-T3 Specs

Fujifilm X-Trans Vs. Bayer: Pros and Cons of Going Bayer or Sticking with X-Trans Sensor

X-Trans Vs. Bayer

First and foremost, let me say that I LOVE X-TRANS.

But the fact that I love X-Trans, does not prevent me from discussing the big Bayer Vs. X-Trans debate, that has recently been fueled again by DPReviewTV in the X-T100 review and Tony Northrup in his X-H1 review, in the most objective way as possible.

So today’s question is: is there any reason why Fujifilm should go Bayer also on higher end APS-C Fujifilm X-series cameras?

WARNING

Some people do probably not have the 5 minutes of time it needs to read this article. They will read the headline, and arguing in favor or against X-Trans/Bayer by default :) .

So for those people, who refuse to read the article and don’t go beyond the headline, I will at least make a bullet-point list, in the hope they will read that one at least.

This is a super short condensation and simplification of more complicated subjects, and as such it is naturally an inaccurate list. Each point will elaborated and clarified in all its shades below.

X-Trans Pros

  • less color noise at high ISO
  • less moiré (an advantage that will become negligible once APS-C sensor go beyond 30MP)
  • sharper compared to cameras with same pixel number and optical low pass filter, unless the processing in camera is very aggressive, like on X-A5 and X-T100
  • more pleasing “film-like” grain at high ISO

Bayer Pros

  • 20%-30% less processing power required (possible benefits listed below)
  • cheaper to produce than X-Trans

Brutally short conclusion:

  • X-Trans is better for image quality
  • Bayer is better for features and speed, unless Fujifilm can compensate for the extra 20-30% processing power required by the X-Trans sensor with a more powerful processor (present in Fujifilm X-T3), new sensor tech for faster sensor readout (maybe stacked sensor) and better heat management (present in X-H1)

If you want, you can now start your 5 minutes reading time :)

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Fujifilm Rumor Timeline 2018/2019 – The Complete Overview on Upcoming FUJIFILM Cameras and Lenses

2018/2019 Fujifilm Rumor Timeline

Confused by all the rumors? Then let’s put some order into the big buzz :)

So first I’ll give you an accurate timeline and then, down below, the detailed rumors with reliabily rating and working link to every single rumor.

Also consider…. we are working on Fujifilm X-Pro3, X200 and all other rumors, but we will share only once we have something more reliable in our hands. Hence, don’t panic if you don’t see your dream camera listed below. It does not necessarily mean it won’t come, but only that for now we have no solid rumor about it share.

Don’t forget, FujiRumors is EVERYWHERE :) Facebook, RSS-feed, Instagram, Youtube and Twitter

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These Two Huge Photography Vloggers Just Discovered Fujifilm, Got Infected by the X-Virus and Now Have Fun with Photography Again!

Discovering Fujifilm in 2018

Here on FujiRumors we talk about Fujifilm X and GFX gear every day since over 6 years now.

Those, who follow FujiRumors regularly, will also know in which direction Fujifilm is going, may it be the Fujifilm X-T3, the GFX 50R, the X-T100, the GFX 100S… and there is more to come… you definitely want to follow us also on Facebook, RSS-feed and Twitter if you want to stay in the loop ;) .

So, in our eyes, talking about the Fujifilm X100F might seem old news.

But believe it or not, despite Fujifilm being every year more successful, X-shooters are still a relatively small niche in the photography world and many people don’t even know that Fujifilm makes highly sophisticated mirrorless cameras.

So today I’d like to highlight 2 huge youtubers (with well over a million subscribers), who recently stumbled upon the Fujifilm X system, more specifically the (now discounted) Fujifilm X100F.

The enthusiasm they show, when they talk about their “discovery” of the Fujifilm X system, reminds me a lot to my own excitement, when, after migrating from Canon to Sony, from Olympus to Panasonic, I finally discovered the Fuji X system.

I can without a doubt say that the X-system, although not perfect for everybody, was perfect for me. Why? Because I had so much fun shooting with it like never before. A fun that never stopped until today.

It’s No Coincidence

It’s no coincidence, that photographers, who have a long story with Canon or Nikon (like the two youtubers today), start their Fuji X adventure with an X100 line camera.

In fact, the X100F serves also this purpose.

It’s a compact, fixed lens, high quality and feature packed camera (hybrid viewfinder, build in ND-filters, film simulations and more), that is also ment to serve as a second camera for those photographers, who have already invested heavily into other systems, and do not want to buy into a completely new one.

So to speak, the Fujifilm X100F could be seen also as the “gateaway drug” into the X world.

CaNikon shooters get it as a small second camera for everyday use, start to have fun with it, enjoy the film simulations, the good old classic controls, get familiar with the X cameras, and at some point might be tempted to ditch their old system and switch to interchangeable Fujifilm X cameras… maybe a story that might sound familiar to some of you guys ;) .

Fujifilm X100F (save $100): BHphoto, Adorama, AmazonUS, Focuscamera

Fujifilm X100F Strikes Again

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Fujfilm Announcement Coming Within 2 Weeks. Fujifilm X-T100, Instax SQ6… and Surprises?

Fujifilm Announcement Coming

On May 26, the Australian store CameraPro will offer a full day event packed with workshops, presentations and hands-on activities and more. If you want to join, check out their eventbrite page here.

In the event description they also write:

Bonus Sessions: A unique photo opportunity and an exclusive first touch and try of a yet to be announced Fuji release will be added in the coming weeks.

Thanks to Tony White from ozlightphoto.com.au for sharing this tidbit with us :) .

So within May 26, we will get a new Fuji gear… but what?

Here on FujiRumors we have rumored the core specs of the Fujifilm X-T3, we talked a lot about the Fujifilm GFX 50R, we even looked far ahead to the Fujifilm GFX 100S, but the most rumored camera at the moment (and hence probably the closest to come) is the Fujifilm X-T100… so let’s talk about it :).

Fujifilm X-T100

We shared the first rumors about the Fujifilm X-T100 back in September 2017. Over the following weeks and months, FujiRumors has shared braking specs of Fujifilm X-T100.

Here are the main specs again for you guys:

  • design similar to X-T20
  • 24 Megapixel Bayer sensor
  • Selfie Screen
  • very affordable

The goal of the Fujifilm X-T100 is to close the gap between the EVF-less Fujifilm X-A5 and Fuji’s mid-range X-Trans cameras like the Fujifilm X-T20 and Fujifilm X-E3.

The direct competitors of the Fujifilm X-T100 are cameras like the Olympus OM-D E-M10 Mark II and the Sony A6000.

Instax SQ6

Soon Fujifilm will also launch the Instax SQ6, which has already completely leaked here.

Here on FujiRumors we shared the first real life images already back in March 17, 2017 here, so well over a year ago.

The Instax SQ6 is basically the film-only version of the hybrid Instax Square SQ10 and it will take the Instax Square Film.

Surprises?

Of course there could be surprises. Maybe some lenses, such as the XF8-16mmF2.8? Or the XF200mmF2? For sure the X70 successor will NOT come in May.

I will work on it now and let you guys now if I can find out something. So make sure to follow us on Facebook, RSS-feed and Twitter.

Till then… you can dream freely in the comments :).

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Instax Square Film: AmazonUS, BHphoto, Adorama
Fujifilm Instax Square SQ10: BHphoto, Adorama, AmazonUS

have a GREAT Day,

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders… and the Road to No.1 in Premium Mirrorless Camera Market

Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

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