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Super Fast Irix f/1.4 Lens for Fujifilm GFX Coming This January

Irix is teasing a new lens coming for the Fujifilm GFX system in January (as if January wasn’t already hot enough ;) ).

Now, you might remember how back in July 2020 I told you about a very fast lens coming for the Fujifilm GFX system. At that time I was able to give you the following details.

  • 1.4 lens for GFX system
  • likely manual focus
  • it will be a wide-standard lens (wider than the Mitakon)

It looks like this could be the IRIX lens coming soon :). We have two images of the lens shared here. Feel free to check them out.

The GFX Community

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Fujifilm GFX Roundup: GFX50R vs Sony A7rIII ::: GFX100 ProRes RAW Ninja V HDMI Lag Delay :: GFX100, Large and in Charge… and MORE!

You can find here at BHphoto the FotodioX Pro Fusion Smart Adapter for Mamiya 7 Rangefinder Lens to FUJIFILM G-Mount GFX Camera.

Fujifilm GFX – A Success Story

Soon the world will meet the Fujifilm GFX100S. And from all the specs leaked so far, we can easily say it will be a huge shock for the market (especially considering its price).

It will be Fuji’s 4th medium format camera after the Fujifilm GFX50S, the Fujifilm GFX50R and the Fujifilm GFX100.

Overall, Fujifilm’s medium format journey has been a huge success. The Fujifilm GFX100 sold much better then what Fujifilm predicted in its own (already optimistic) forecast, as FujiRumors told you here and Fujifilm managers confirmed later on here. The Fujifilm GFX50R grew up to be a winner thanks to a very aggressive price. But nothing would have been possible, if the first camera, the Fujifilm GFX50S, would not have been as successful as it was.

The strategy is clear, as top Fujifilm manager Toshihisa IIlda explained here: “Top full frame cameras are priced around $3,000-5,000. Fujifilm targets those customers to expand customer base“.

And with a price tag of $5,999 for a 102 megapixel GFX100S with IBIS, Fujifilm is pursuing this strategy very agressively.

So far it seems to work out well. As the manager told us here, “70-80% of GFX customers are coming from non-Fuji cameras. Most probably from full frame DSLR cameras.”

Toshihisa IIda ends up his very interesting talk about the GFX system by saying “The GFX system is really good business for Fujifilm“.

If you want to read more, including what the manager says about the Fujifilm X-H2 and the full frame attack strategy, feel free to check out this post.

Now back to us :).

Today I’d like to share a Fujifilm GFX roundup. It will probably be the last one with the GFX100, GFX50S and GFX50R at the core of it, as I am pretty sure that starting from January 27 the Fujifilm GFX100S will claim the throne and monopolize the attention.

So, there will be comparisons, bug reports, reviews, technical tests, photo reportage and a lot more.

Feel free to check it out down below.

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GFX Roundup

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DPRTV Predictions for 2021: Fujifilm X-H2 with Great Video Features plus Smaller and Cheaper Fujifilm GFX100

DPReview published their camera prediction video for 2021.

What will happen with Fujfiilm in 2021? Here is their guess.

  • big video year for Fujifilm
  • what was missing on X-T4 we will see in on the Fujifilm X-H2
  • X-H2 with headphone jack and less overheating concerns. Also high resolution viewfinder
  • A smaller Fujifilm GFX100 with lower resolution display, a bit worst battery life. Room for that sensor to get in a smaller and less expensive body

Chris and Jordan don’t say it will be called “GFX100S”. They just say it could be smaller GFX100 camera with 100 megapixel. But to be clear: it’s their guess, not a rumor or any insider information they share.

But if you follow FujiRumors, you’ll know it will be called Fujifilm GFX100S, you know it will come in early 2021, you know it will be smaller, and yet still have IBIS. For the most recent specs update on the Fujifilm GFX100S check out this article.

And if you read FujiRumors, then you’ll also know they missed out on another camera coming very soon ;).

If you want substantial and solid rumors, then something tells me you should not miss FujiRumors in the days, weeks and months to come ;).

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Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

Steelsring Nikon to Fujifilm GFX AF Smart Adapter Firmware and Autofocus Improvements for GFX100 Coming in Q1 2020

Steelsring has posted an update regarding its recently released Nikon F to Fujifilm GFX autofocus adapter.

1) Contrast based AF support to F-mount compatible type G, E and AF-P lenses
2) Auto aperture control for type E lens
3) Manual aperture lever for type G lens, real-time aperture control , nonadjustable from camera body, only the current max aperture is displayed in camera.
4) Full EXIF recording for supported lenses
5) Type D lens is not supported, AF is impossible with this adapter,EXIF is recorded.
6) Lens VR/OIS support
7) Support 35mm format mode of GFX
8) F-mount lenses AF performs better than EF lenses on GFX due to different AF driving mode.

Also, they say:

BTW: A high AF performance FW update will be available in Q1, 2020 for FUJIFILM cameras , especially for GFX 100s and latest FX cameras

It’s unclear if he refers to further improvements to the adapter, or to a Fujifilm firmware improvement for Fujifilm GFX100.

Check out all details at Steelsring here.

  • 2020/01/04 Steelsring EF-NZ v1.03 Firmware Update, improved lens compatibility and EXIF info recording, download it here, for details see release notes.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm GFX100 Official Announcement at 02:00 AM New York Time

Fujifilm GFX 100

The Fujifilm GFX100 will be officially announced on May 23 at 02:00 AM New York time.

With the embargo lifted, the web will be flooded with first looks and samples, and FujiRumors will organize everything in a practical live blog for you.

Do not miss the non-stop FujiRumors live blog!

  • New York: 02:00 AM – May 23
  • Berlin: 08:00 AM – May 23
  • Tokyo: 03:00 PM – May 23
  • San Francisco: 11:00 PM – May 22

Fujifilm GFX100 pre-orders soon: BHphoto, AmazonUS, Adorama, Focuscamera

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Stay in the Loop


Fujifilm GFX100 Shipping Second Half of June

Fujifilm GFX100

According to our sources, the Fujifilm GFX100 will ship in the second half of June, provided there are no complications on the firmware front, in which case there might be a slight delay.

Do not miss our Fujifilm GFX100 live blog on FujiRumors!

Fujifilm GFX100 pre-order start soon at BHphoto, AmazonUS and Adorama.

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Fujifilm GFX 100: Everything We Know so Far

Fujifilm GFX100

The Fujifilm GFX100 is coming on May 23 (live blogging on FujiRumors), and I have decided to collect all we know about it in this article.

It’s a mix of rumors and official statements made by Fujifilm managers.

For your convenience, I will link to the source (rumors or manager statement), so that you guys know if you should take something with a grain of salt or not.

Most of it comes from an amazing source, who shared with FujiRumors the official Fujifilm GFX 100 media slides:

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Fujifilm GFX 100 official and rumored specs

Fujifilm GFX100 Pixel Shift Multishot not Available at Launch, but Coming Later via Firmware Update

Fujifilm GFX 100

The deadline is June. Since then, the Fujifilm GFX100 must hit the stores.

Currently Fujifilm is working hard on the firmware and I asked the source, who told us in October 2018, that Fujifilm wants to implement pixel shift multishot in the Fujifilm GFX100, at which stage the development of the pixel shift mutlishot is.

Here is what it told me:

  • sensor/pixel shift multishot is easier to achieve with Bayer sensors than with X-Trans
  • the Fujifilm GFX100 will probably not have pixel shift multishot at launch
  • pixel shift multishot should come later on via firmware update

With pixel shift multishot the camera shoots several images while shifting the image sensor and combines them to generate images with a higher resolution than is possible with regular shooting.

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Fujifilm GFX facebook page

Fujifilm GFX 100 official and rumored specs

Fujifilm GFX XG Concept vs Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R Size Comparisons

Fujifilm GFX XG vs Panasonic S1R
Fujifilm GFX XG vs Panasonic S1R

Fujifilm GFX XG

Fujifilm has recently shown a couple of early Fujifilm GFX concepts. You can see them all here.

Amongst the others, there was the Fujifilm XG, an X-T styled Fujifilm GFX.

I was curious to compare its size to the one of current mirrorless full frame cameras, so I took the image shared by dpreivew, threw it into camerasize, and manually made accurate size comparison with the Panasonic S1R, Sony a7iii, Nikon Z7, Canon EOS R as well as the Fujifilm GFX 50R.

Fujifilm obviously designed all the early concepts keeping in mind that they have to accomodate a rather big shutter mechanism. The arrival of the global shutter should allow Fujifilm to make the camera sensibly smaller.

  • Size Comparison – Fujifilm GFX100 vs Sony A7III, Nikon D5, Canon 1DX, Canon EOS R, Nikon Z7, Nikon D850, Fuji GFX 50R

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