Fujifilm Manager at PhotoPlus: “We Expect Fujifilm GFX 100 to Cost About $9,995. Fujifilm X-T3 Sales are On Fire!”

Fuji GFX100

Cameta Camera interviewed Brandon from Fujifilm about the Fujifilm X-T3 and the Fujifilm GFX100. You can see both videos below.

Here is what Brandon says:

Fujifilm GFX100

  • Brandon expect the Fujifilm GFX100 to cost about $9,995, so just under $10,000
  • Fujifilm invested millions in the new processor, which allows fast autofocus on the X-T3, and the Fujifilm GFX100 will have the same processor
  • the market for 100MP cameras will expload with the Fujifilm GFX100

Fujifilm X-T3

  • it’s an excellent seller. About 1 month after release, sales are just on fire

Fujinon Roadmap lenses

  • XF16-80mmF4: it’s not a replacement for the current kit lens, just an addition. Price will be very attractive
  • XF33mmF1.0: an exciting lens

And at the bottom of this article, you find the BHphoto Fujifilm GFX 50R youtube hands on video.

COMING SOON: Fujifilm GFX 50R BHphoto, Adorama, AmazonUS, FocusCamera
BRAND NEW: Fujifilm X-T3 BHphoto, AmazonUS, Adorama, Focuscamera

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FR-Reader Images from Photoplus

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Fujinon XF8-16mmF2.8 vs XF16mmF1.4 and XF200mmmF2 on Fujifilm X-T3

Fujinon XF8-16mm F2.8 & XF200mm F2

During my stay at photokina 2018, I had the priviledge to test out the Fujinon XF 8-16mmF2.8 as well as the XF 200mmF2.

I could not really put those lenses through its paces, since I could only test them out at Fuji’s touch & try corner, but even during my short flirt with them, they didn’t fail to impress me (I used them both on the Fujifilm X-T3).

Yes, the XF 8-16mmF2.8 and XF 200mmF2 are not a bargain, but as they say, “you get what you pay for“. Enough said ;) .

Reviews about the XF 8-16 and XF 200 are not easy to find on the web and we will have to wait for them to be available in October/November, to see more of them.

We did share a major roundup a few weeks ago here, and here are some tidbits, including a quick comparison between the Fujinon XF8-16mmF2.8 and XF16mmF1.4, which is arguably one of the top three primes in Fujifim’s entire lens lineup.

You will find blog posts and videos down below:

XF 8-16mm F2.8: BHphoto, Adorama, AmazonUS, Focuscamera
XF 200mm F2: BHphoto, Adorama, AmazonUS, Focuscamera
XF 16mm F1.4 (save $150): BHphoto, AmazonUS, Adorama

Hands On and Samples

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Is the Fujinon XF 33mmF1.0 too Big? POLL

XF33mmF1.0 mock-up image shared by photographyblog as reported here

Fujinon XF33mmF1.0

At photokina 2018 we have finally seen the first mock-ups of the Fujinon XF 33mm F1.0 lens.

The very first detailed image with size comparison was shared by fujirumors here.

After having seen it, the discussions went hot whether this lens is too big or not.

My guess is that Fujifilm knew that a XF33mmF1.0 with autofocus would not be really a portable travel lens anyway, so they decided to go all-in in terms of image quality and AF speed, and make it as big as necessary to become a stellar lens that professional photographers will love to use.

But today I’d be curious to know from those of us, who were interested to buy the Fujinon XF33mmF1.0, if the current size of the Fujinon XF33mmF1.0 is a dealbreaker.

The Fujinon XF33mmF1.0 is still under development and will hit the market in 2020. So keep in mind that some things are likely to change until the final release.

We also launched XF33mmF1.0 feature polls in the past, that you can check out here.

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If you were interested to buy the XF33mmF1.0, is the Size of it a dealbreaker for you?

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FujiRumors at Photokina: About Japanese Fujifilm Managers, Touch and Try the X-T3 and GFX 50R, Tapping 33 Articles in 3 days

Jonas Rask Live Talk at Photokina 2018

FujiRumors @ Photokina 2018

I am not that kind of guy, who breaks into a place bypassing security checks…

I broke into photokina bypassing security checks 1 day ahead of the official opening, because I could not wait to deliver you the first images side by side of the XF33mmF1.0, XF16-80mmF4 and XF16mmF2.9 and first hands on video of the Fujifilm GFX 50R.

But let’s talk about it later and start with the Fujifilm managers.

FujiRumors Meets Japanese Managers

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Fujifilm X-H1 Firmware Update will Improve IBIS in 2018

Fujifil X-H1

A firmware update scheduled for 2018 will bring “cooperative IBIS/OIS” control to the Fujifilm X-H1.

“Co-operative control” Image Stabilisation, so that the in-camera image stabilisation will work in combination with the lens optical image stabilisation“

Let’s hope we will see also pixel shift one day.

Fujifilm X-H1 (save $250): BHphoto, AmazonUS, Adorama, Focuscamera

via ephotozine

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Venus Optics Laowa 17mmF4 for Fujifilm GFX Images and Hands On Video and Available in December

Laowa 17mm F4

My photokina 2018 coverage continues, and after having delivered you…

… it is now time to take a closer look at the Venus Optics Laowa 17mm F4 Zero-D for Fujifilm GFX.

I have talked to Venus Optics, and they said the lens will be available in December. They didn’t tell me the price, though.

I have made also a Laowa 17mm F4 hands on video on my youtube channel.

Down below the specs shared so far and one more image.

Fujifilm GFX 50R pre-orders: BHphoto, Adorama, AmazonUS

BHphoto Fujifilm GFX 50R Bundle Super Deal – Save up to $2,800

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Fujifilm GFX 50R and GFX 100S Photokina LIVE STREAM Video – CAPTURE ONE SUPPORT ANNOUNCED

Fujifilm GFX Live Stream

Here is the Fujifilm GFX 50R and GFX 100S live stream directly from the press event at Photokina 2018

  • Fujifilm will never stop, and is confident to grow despite more mirrorless competitors
  • GFX grew Fujifilm’s market for 60% in last 2 years
  • 2nd mirrorless manufacturer
  • Fujifilm unique color science are one of Fuji’s strenghts
  • lenses are also a strength. Only 2 companies can make broadcasting lenses, because it’s very difficult, and Fujifilm is one of them
  • they quote “the world does not fit into 35mm format”
  • they say “there are things nobody would phtography, if Fujifilm doesn’t make them
  • X-mount small and handy, GFX for ultimate IQ
  • very positive response about X-T3
  • they promote the X-T3
  • APS-C is the best balanced system. You save 1/3 weight compared to FF
  • they show mock-ups of XF16-80 and XF33mmF1.0
  • they call the GFX “super full frame”
  • GFX 50R announced
  • 775 grams weight (140 grams lighter than GFX 50S)
  • 1 inch thinner than GFX 50S
  • Beta tester praises image quality, and says it handles great
  • GFX 50R simplicity and lightness. Shooting feels natural, says the beta tester
  • easier to travel
  • GF 50mm F3.5 announced (in development)
  • available in November 2018
  • $4,500
  • new GF lens roadmap, that now grows to 11
  • Capture One support with tethering and film simulation support
  • Capture one express is free
  • Capture One Pro for Fujifilm special. Handles all Fujifilm cameras and top 6 cameras for tethering. Subscription only
  • Capture One Universal (subscription or perpetual license)
  • GFX 100S worlds first MF with IBIS, on sensor phase detection and mirrorless
  • around $10.000 and available early 2019
via Lok: https://twitter.com/lokcheung/status/1044565256859787266

Fujifilm GFX 50R Pre-Order Coming Soon: BHphoto, Adorama, AmazonUS

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PhotoKina 2018: The Year DSLRs Died. What to Expect from Fujifilm and will FujiRumors be There?

images I took at photokina 2016… can you find Waldo

The Year of Mirrorless

This years’ photokina will probably the most exciting of the last 20 years.

We will assist to the death of DSLR’s (that’s it my friends, just accept it), and open the new era of mirrorless.

Paraphrasing the famous sentence from the movie Deadline we could say “that’s technology, baby, there is nothing you can do about it, nothing“.

Sure, the transition from DSLR to mirrorless won’t happen overnight. But that’s the trend. And that’s why Canon and Nikon are starting to get serious about mirrorless, too.

On this years photokina we will see the following new mirrorless cameras from Fujifilm:

Not a rumor, but regarding Fujifilm lenses, I’d not be surprised to see:

  • Fujinon GF 100-200mm F4.5-5.6
  • Fujinon GF 35mm F2.8
  • Fujinon GF 20-36mm F3.5-4.5
  • GF pancake lens is not confirmed
  • and of course the XF200mmF2 and XF8-16mmF2.8

Mock-ups:

  • Fujinon XF16-80mmF4
  • Fujinon XF16mmF2.8
  • Fujinon XF33mmF1.0 (not sure)

FujiRumors @ Photokina

I am 80% sure I will be there, but if I go, I sadly I can’t be there for more than 1 or (best case) 2 days.

I was at photokina in 2016, also just for one 1 day, because my school principal didn’t give me more days off (and yet, when I came back, I had huge problems to focus on my job again).

In 2016, the by far busiest booth was the one of Fujifilm, but, between me and you, the most beautiful one was without a doubt the one of Leica (don’t tell Fuji, but I’ve spend hours (!!!) there).

This year, Fujifilm won’t have such an easy game to play like in 2016. The competition is strong, and that’s good for us customers.

The biggest problem?

Well, on the same Photokina days, there is also worlds largest beer festival, the Oktoberfest in Munich (I’ve never been there). So I stand in front of tough decisions: Oktoberfest or Photokina? Life can be so cruel!!!

Let me know in the poll, where I should go ;)

FujiRumors Should...

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Fujinon XF33mm F1.0 R WR: Clutch Focus? Price? AF-speed? and More – Multiple POLLS

Fujinon XF 33mm F1.0

We have pressed Fujifilm to give us the XF33mmF1.0 R WR, and Fujifilm listened: the dream lens of many X shooters will hit the market earliest 1.5 years from now, in 2020.

According to a recent poll we launched, 72% of FujiRumors readers are “interested” to buy this lens. 13% don’t know and only 15% are not interested at all.

But…

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Fujinon XF 33mm F1.0: Tell us Why We Should Buy it… and How FujiRumors (YOU!) Helped FUJIFILM JAPAN

Are we Going to Get in Trouble? ;)

This post is dedicated to FR readers like ikeofkc, Sebastian, and all the other XF33mmF1.0 fans out there. We convinced Fujifilm to make the XF33mmF1.0. Now help me to convince X-shooters to buy the Full Frame Killer Lens, too… or we might get in trouble with Fujifilm! ;)

When recently Fujifilm announced the new XF lens roadmap, I was very happy to see that Fujifilm took 1:1 our lens suggestions we made 1.5 years ago, and that they decided to give us what you guys voted your most wanted prime (33/1) and your most wanted zoom (16-80/4).

So we all should be happy about it, right?

Yes of course…

… but now that we convinced Fujifilm to make the 33/1 and 16-80/4, we also better buy these lenses, or we might get in trouble.

I mean, if the FR-community directed Fujifilm’s R&D into projects that turn out to be a failure, then will they ever listen to us again in future?

Now, I have little doubts that the XF16-80mmF4 will be a huge seller. As we have shown in our size comparisons based on technical Fujifilm sketches (thanks again Yoav) and you can also see from the first 16-80 real life images, it is smaller than the XF18-135, which can be seen as a direct “travel lens competitor“. I guess many of us will be tempted to put the XF16-80mmF4 in our travel bag.

But what about the XF 33mmF1.0?

Is it just a spectacular lens on paper (“world’s first mirrorless lens with F1.0 maximum aperture and AF capability“) that will raise lots of curiosity and chatter, but stay mostly unsold in warehouses?

I don’t think so, but of course only time will tell.

What we can do, though, is to discuss why you would buy the XF33mmF1.0 and which use it would have for your kind of photography. Why should we start saving for it? Let us know in the comments down below.

And of course, down below is a little and simple poll: are you interested to buy the new roadmap lenses?

I know it depends on performance, price and many other (also personal and professional) aspects, but I’d just like to know if you have a general interest to eventually buy one of these lenses (or you are absolutely not interested in them).

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How YOU helped Fujifilm Japan

Back on the 2nd of February 2017, I was contacted by source, who told me that Fujifilm was right now collecting ideas and taking decisions on what should be the next lenses on the roadmap. The source told me that this is the perfect (and only) moment, where we can eventually influence Fujifilm Japan’s future XF lens decisions.

I hurried, and a few hours after the sources’ message, I already asked you guys which XF lenses you would like to get next (without unveiling to you about what the source told me, because I had no permission to… but the source gave me clear and expressed permission now to share this curiosity with all of you).

Your response was instant and astonishing, and you guys shared several thousands of suggestions.

And knowing that Fujifilm was about to take decisions, I worked non stop day and night for a few days, in order to sum up all your suggestions into 30 lenses, and be fast enough to ask you what you would like to get, before Fujifilm already took any decision.

Well, 15,000+ of you voted the poll, and the rest is history :).

I LOVE this community… keep it up :)

The Polls

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