Fujifilm Lays Out its Digital Camera Range without Fujifilm GFX50R and X70 (So What About Successor – SPECULATIONS?)

DO NOT GET ME WRONG!!!!

THIS IS NOT A RUMOR and NOTHING FUJIFILM HAS OFFICIALLY ANNOUNCED

All the below are my thoughts, guesses and speculations based on an slide Fujifilm showed and on hints dropped in past Fujifilm statements.

At no point Fujifilm said that both lines are 100% axed. And a slide shown by a regional outlet of Fujifilm has less value than what the official Fujifilm headquarter in Japan says.

None… I repeat, NONE of my sources has told me the Fujifilm GFX50R or X70 won’t get a successor.

Fujfiilm Digital Camera Range

You might remember how a few months ago, Fuji Guy Billy explained the digital camera range of Fujifilm.

The list Billy made gave us indication on which lines are very likely to see a successor and which ones not.

However, in the list Billy did GFX cameras and fixed lens cameras were not included.

And this brings us to today’s article.

I have received the slide you can see above that Fujifilm used during a press meeting.

Just like with Billy’s list, also here we see no entry level X series camera anymore.

In addition to that, this slide contains the Fujifilm X100V, which means it’s a solid part of the family and will get a successor at some point.

The new Fujifilm X-H2 is missing, but only because the slide was shown to press before the launch of the Fujifilm X-H2.

Totally missing though are the Fujifilm X70/XF10 and the Fujifilm GFX50R.

So what does this mean?

Well, the fact that neither the GFX50R nor the X70 are in the list certainly shows that those cameras do not play an important role in Fuji’s lineup anymore.

Regarding the Fujiifilm GFX50R, Fujifilm managers made some conflicting statements: the first one said that they see no need for a GFX50R successor due to the reasons we explained here, and the second manager clearly expressed his wish for this line to continue. So I guess not even in Japan the final word on the GFX50R successor has yet been spoken.

As far as the Fujifilm X70 goes, Fujifilm should not blame the camera for its failure. It was destined to fail due to horrible (can I say “stupid”?) decisions Fujifilm made and that we explained in this article. And to make things worst, they tried to fix it with the Fujifilm XF10, which is just another error in planing. I believe this could be a very successful line… if Fujifilm finally decides to treat it with dignity!

But sure, in times where camera companies struggle, I would not be totally surprised if those cameras, that are not vital for the system, get dropped. It would save R&D to focus on other more popular models.

Also, APS-C is marked as “X-Trans”, so this might indicate that there is no space anymore for Bayer in the APS-C lineup (which so far was reserved for lower end models).

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Fujifilm Managers Interviews: About Competition and Alliances, Dreams of Modular and Fixed Lens GFX and More

image courtesy - phototrend
image courtesy – phototrend

There have been two interviews with Fujifilm managers, one in French (the more comprehensive one) and one in Japanese (short).

I will sum up both of them, but the Japanese one only because it involves Koji Matsumoto, the president of Fujifilm Imaging. It does not say much at all, but if we hear from his mouth that X-H2 and X-H2S are selling better than Fujifilm thought, than it has its value.

The French manager was definitely much more talkative and if you don’t speak French, our summary below will cover it all.

** CLICK HERE to Read the Rest of the Article **

AstrHori 40mm F5.6 for Fujifilm GFX Released

The new AstrHori 40mm f/5.6 for Fujifilm GFX has just been released.

  • Medium format lens: 40mm F5.6 Medium format lens for Fuji GFX-mount Cameras, perfect for portrait, architecture, night view and Landscape photography.
  • Charming and unique pentagonal starburst: the AstrHori 40mm F5.6 will present a pentagonal starburst effect at the aperture of F8, especially when shooting night scenes or portraits at night, it can create an amazing ambience.
  • Compact and lightweight: Weight only 333g, a good-looking compact size mounted on the camera, does not increase the burden on your journey.
  • Precise focus ring operation: the focus ring is evenly damaged for more precise and smooth operation, and there there is a special stepped design between the focus ring and the aperture ring to avoid accidentally touching other parts during operation.
  • Compatibility: Medium format 40mm F5.6 for Fuji GFX, GFX 50S, GFX 50SII, GFX 50R, GFX 100, GFX 100S, GFX 100 IR Ver.

Sample images and more details can be found at the dedicated Amazon product page here.

Fujifilm Designer Talks about GFX: “I would Love to Evolve the GFX50R Rangefinder Series” and More on GFX Series Development

Fujifilm design manager Mr. Masazumi Imai (the guy we are all very grateful to because he designed the original X100 – read the story of his inspiration here) gave an interview in Japanese to MapCamera.

As usual youtube struggles with live video translations, but down below you can find a summary in English of both videos as well as the videos themselves.

** CLICK HERE to Read the Rest of the Article **

AstrHori to Launch a Tilt Shift Lens for Fujifilm GFX in 2022/2023

I have been informed that AstrHori will launch a tilt-shift lens for Fujifilm GFX. The timing could be (if all goes well) within 2022, but also 2023 is a possibility.

Fujifilm has already announced two tilt-shift lenses for 2023, the Fujinon GF110mmF5.6 Tilt Shift Macro  and the Fujinon GF30mmF5.6 Tilt Shift. In fact, B&H Photo has them already listed at their website:

We have shared hands on images of the Fujinon tilt-shift lenses here.

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AstrHori 55mm f/5.6 for Fujifilm GFX

In addition to the recently launched AstrHori 75mm f/4, Astrhori also promised two more lenses coming soon for the Fujifilm GFX system.

Well, one of the lenses has just been announced, the Astrhori 55mm f/5.6.

  • AstrHori 55mm f/5.6: Pergear* / Amazon
    * with 10% discount using code YZPCQSMPS37F

Main Features

  • Pre-Order, Orders Will be Shipped at 23th Sept. 10% Discount for Pre-order, Discount Code: YZPCQSMPS37F
  • 55mm F5.6 Medium format lens, perfect for portrait, architecture, night view and Landscape photography.
  • Charming and unique pentagonal starburst: the AstrHori 55mm F5.6 will present a pentagonal starburst effect at the aperture of F8, especially when shooting night scenes or portraits at night, it can creat amazing ambience.
  • 350g, Compact, lightweight and portable: good-looking on the camera, does not increase the burden on your journey.
  • Precise focus ring operation: the focus ring is evenly damaged for more precise and smooth operation, and there there is a special stepped design between the focus ring and the aperture ring to avoid accidentally touching other parts during operatoin.
  • Medium format 55mm F5.6 for Fuji GFX, GFX 50S, GFX 50SII, GFX 50R, GFX 100, GFX 100S, GFX 100 IR Ver.

Main Specs:

Frame Size Medium Format
Focal Length 55mm
Optical Structure 5 Elements in 5 Groups
Angle of View 52°
Focusing Range 0.59m-∞
Lens Size About 79mm*45mm
Compatible Mount GFX
Focus Model Manual
Filter Size  62mm
Aperture Size F5.6-F22

Kipon Medium Format Focal Reducer for Fujifilm GFX Available Now

Announced a few months ago, it is now finally available: the Kipon medium format 0.8x focal reducer for Fujifilm GFX.

The version available are:

GFX Gear

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AstrHori Teases More Fujifilm GFX Lenses Coming September 23

The AstrHori 75mm f/4 for Fujifilm GFX has been officially announced recently and is available atAmazonUS here.

But that’s not going to stop here.

AstrHori is teasing more GFX lenses coming on September 23.

You can see the two teased lenses in the image above.

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Fringer NF-GFX Smart Adapter Almost Ready and Video Demo

The development of Fringer NF-GFX smart autofocus adapter is almost complete. Now it’s in the beta stage and will be released soon.

Fringer also shared a video showing the Finger NF-GFX at work.

Here are the key features:

  1. Built-in aperture motor. Support electronic aperture control for both mechanical and magnetoelectric aperture lenses (AF, D, G, E lenses).
  2. Autofocus (AF-S & AF-P lenses only). Support phase detection AF (on GFX100/100S and optimized lenses only).
  3. Build-in lens profiles. Support LaCA correction (optimized lenses only). Support vignetting and distortion correction (selected lenses only).
  4. Support lens VR or IBIS (not at the same time). User selectable.

Fringer adapters can be ordered at B&H Photo, AmazonUS and Adorama.

List of Smart Adapters