Fujifilm to Launch Fujinon GF35-70mmF4.5-5.6 for $500 kit price in 2021

Here is an important update regarding the rumors we have shared about the upcoming affordable Fujinon GF zoom.

Now we can share the aperture range of it, and hence tell you that it will be a Fujinon GF35-70mm f/4.5-5.6 lens.

We confirm the kit price of $500 and that it will come in 2021.

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PRICE ATTACK: Fujifilm GFX50SMKII and GF35-70mm for $4,499 (body $3,999 and lens $500)

Let’s recap some if the GFX rumors we shared:

The price of the Fujifilm GFX system is really falling down rapidly, attacking full frame more aggressively than ever.

Soon Fujifilm will offer a GFX camera with a sensor 70% larger than full frame along with a kit lens capable of resolving 100+MP for a price of $4,499 when purchased in a bundle.

Given the direction Fujifilm is so quickly taking with the GFX system, I can see why they see no need to go full frame. We are really reaching a price point, where you can get a high resolution GFX camera plus a lens for a cheaper price than a 50MP full frame body only camera or at the same price of the 45MP Canon R5.

Sure, those FF cameras have other strengths, like super high frame rates and and amazing AF tracking. But if you shoot mostly in single AF and don’t do crtical wildlife or sports photography, the current GFX system is more than capable.

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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Fujifilm Early Fall GFX Deals, or When a $1,600 Rebate on GFX100S is Not Enough

Fujifilm has just launched their “Early Fall” deals.

The list of deals until now is very short. Here it is:

These are basically the same old deals on these items we have since months now.

Look, I own the GFX100S and in theory a $1,600 would be a great deal.

But there is one problem: there is camera out there called Fujifilm GFX100S II, which comes with a new processor and a superior autofocus, a better EVF and overall just a specs bump that I believe is worth the $600 you pay more for it compared to the rebated GFX100S.

The Fujifilm GFX100S (which I own), is still a wonderful camera. That’s why I think Fujifilm should just go crazy with it and offer it at $3,000!

Sure, they might not make a penny out of it, but at such a price, the GFX100S would be a crazy good deal and it would certainly bring lots of new users into the GFX system. Users who’d then buy lenses and eventually upgrade to more modern GFX bodies.

Listen to me, Fujifilm… just do it! Sell it for 3K! You’d see lots of Full Frame users getting tempted at that price ;).

So, at the end, do I recommend to buy the GFX100S at that price?

Well, these might seem a strange answer, considering it comes from a guy who is very happy with his GFX100S. But my answer is “no”. If Fujfiilm listens to me and offers it for 3K, then it would a no brainer to recommend. But as it stands now, if you really want to buy into the GFX system, then the probably best camera to get into it is the Fujifilm GFX100S II, or, if you want the ultimate GFX, then the GFX100 II.

You might be interested in…

GFX Cameras

Fujifilm Developed a Linux SDK for Remote Control of the GFX100 Series when Mounted on a Drone

Supporting infrastructure inspection with a 102-megapixel camera and drone.

Developed a Linux SDK for remote control of the mirrorless digital camera “GFX100 Series” when mounted on a drone

FUJIFILM Corporation (Headquarters: Minato-ku, Tokyo; President and CEO: Yoshikazu Goto) has developed a Linux *2 software development kit (SDK) *3 for remote control of the mirrorless digital camera “GFX100 Series” with a 102-megapixel large format sensor *1 when mounted on a drone . Going forward, the company will begin providing this SDK to drone manufacturers who wish to mount the “GFX100 Series” on their drones *4 . As the first step, the company will collaborate with Autonomy Holdings Inc. (Headquarters: Chuo-ku, Tokyo; CEO: Kenzo Nonami), which develops drones with high flight accuracy equipped with an original autopilot (automatic control function), to begin research and development on high-precision infrastructure inspection by combining Autonomy’s new drone “Surveyor IV” with the “GFX100 Series” using this SDK.

As the deterioration of domestic infrastructure progresses, the importance of inspections for maintenance is increasing. Since there are safety issues when inspecting high places and places that are difficult for people to access, remote infrastructure inspection using a combination of drones and high-resolution digital cameras is attracting attention. However, infrastructure inspection requires high accuracy to clearly distinguish 0.1 mm cracks, and drone inspection requires capturing as wide an area as possible in one shot to shorten flight time. The
GFX100 series, equipped with a 102-megapixel large format sensor, can capture ultra-high resolution images when combined with a dedicated interchangeable lens. Since it can clearly capture cracks and other defects with a wide angle of view, it reduces the number of shots by about 40% compared to a camera equipped with a 61-megapixel 35mm image sensor, thereby shortening inspection time. In addition, the cameras generally installed on drones tend to be expensive because lightweight dedicated models are used. On the other hand, the latest model in the “GFX100 series,” the “FUJIFILM GFX100S II,” weighs a total of approximately 1,273g when combined with the “FUJINON Lens GF35-70mmF4.5-5.6 WR,” making it extremely light for a camera equipped with a large format sensor with over 100 million pixels, and therefore can be mounted on a drone as a consumer camera system. It offers overwhelming cost performance compared to drone-specific cameras equipped with the same sensor.

By using the Linux-compatible SDK that we have developed, drone manufacturers can develop camera control software that meets their own specifications, making it possible to remotely control Fujifilm’s ultra-high-resolution digital cameras from their own systems.

*1 An image sensor with a diagonal length of 55 mm (43.8 mm horizontal x 32.9 mm vertical), approximately 1.7 times the area of ​​a 35 mm format sensor.
*2 An OS widely used in industrial fields such as infrastructure inspection.
*3 Official name: “FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit.” This is a library that enables software developers to develop application software that remotely controls Fujifilm’s digital cameras. It enables remote control of Fujifilm’s “X/GFX Series” digital cameras, including the “GFX100 Series.”
*4 The product will be provided to manufacturers in Japan before other companies. The timing and terms of provision will be discussed individually.

Fujifilm Firmware Updates for Every GFX Camera, X-T4, X-T50 and a few GF Lenses (FINALLY)

As you know, I am a happy owner of the Fujinon GF50mmF3.5.

Well, happy until a certain point.

Because as I wrote in a complaint post here, the firmware for the GF50mmF3.5 had been suspended and remained so for many months (now years).

I did moan about it here on FujiRumors, but nothing happened.

Nothing until today! :)

Because FINALLY Fujifilm has released a new firmware for the previously suspended GF50mmF3.5 as well as the GF35-70mm.

And not only that.

Also the GF500mmF5.6 as well as every single Fujifilm GFX camera got firmware updates.

In the X series world, we get firmware updates for the Fujifilm X-T4 and the Fujifilm X-T50.

ATTENTION: Please update first the GFX camera firmware (no lens attached) and only after that you should update the GF50mm or GF35-70mm firmware.

＜Important Notice>

In the unlikely event that firmware update process for any of the above interchangeable lenses is interrupted and the message below appears, please claim “Repair Service Center” in your country to upgrade the firmware. You can read the full firmware instruction here.

Note-1：The followings are messages when the firmware update is interrupted (Messages vary depending on the model).

  • Customers with GFX100 II/GFX100S II/GFX 50R/GFX 50S
    “FIRMWARE UPDATE ERROR!!　PLEASE CONTACT YOUR LOCAL FUJIFILM OFFICE”
  • Customers with GFX100S/GFX100/GFX 50S II
    “FIRMWARE UPGRADE ERROR!!　CONTACT A SERVICE CENTER

Note-2：Repair Service Center

Firmware Details

*** Cameras ***

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What’s the Best Pick: Fujifilm GFX100SII ($5,000) or GFX100II ($7,500) or GFX100S ($4,400)?

So we just leaked the price of the upcoming Fujifilm GFX100SII.

Now the question to answer is: what’s the best pick at this point?

  • Fujifilm GFX100SII – $5,000
    Fujifilm GFX100II – $7,500
    Fujifilm GFX100S – $4,400

This is a tough one to answer.

I mean, I am a very happy owner of the Fujifilm GFX100S myself, and my heart would say the GFX100S is never a bad pick, especially not at this price.

But Fujifilm really smashed the price on that model with the GFX100SII, bringing it dangerously close to the one its now heavily discounted predecessor.

It’s probably best to go for the GFX100SII at this point over the GFX100S.

Things change of course if we throw the Fujifilm GFX100II in the mix. Of course that one costs more, but it is also the flagship and it will beat the new GFX100SII in terms of specs and features.

Personally, if budget was not of concern, I’d go for the Fujifilm GFX100II right away.

But since budget is something most of us take into consideration, if I had no GFX camera and wanted to jump into digital medium format, I’d very likely wait go for the Fujifilm GFX100SII.

Why?

It’s part of Fuji’s 5th generation family, hence we can expect it to get more firmware love over the years. And it will have Reala Ace, better autofocus and many other good stuff that comes with the 5th generation platform.

Things would drastically change though if Fujifilm were to offer the GFX100S at $3,000. At this point it would be a deal too good to be true, and quite frankly a price where also plenty of full frame camera makers would start to worry.

I mean, 100 megapixel medium format in a camera body that is even slightly smaller than some full frame mirrorless cameras out there such as this one, would become a serious temptation for many out there. And it would also be my pick as a first GFX camera.

But as it stands now, I recommend to buy the Fujifilm GFX100SII or, if budget allows for it, go straight for the GFX100II.

Anyway… let us know in the survey below what your top pick would be.

As a First GFX camera, I'd Buy...

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GFX DISCOUNTS

Fujifilm to Launch Three Cameras within First Half 2024 – But the Biggest Release is Another One ;)

Best News First: the Biggest Release is…

Yes, we are going to talk about the three cameras. But first you need to know this.

There is one release in just a couple weeks that will overshadow everything else Fujifilm will launch.

Well, at least for me.

Because my second son will be “released” in the next couple of weeks, too :)

Big 2024 Start Confirmed

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Fujinon XF 16-55mmF2.8 Emergency Firmware Available

Fujifilm has released the emergency firmware for the Fujinon XF16-55mm f/2.8 R LM WR that was promised to us a few days ago.

Fujinon XF16-55mm f/2.8 ver.1.31 – download here
The firmware update Ver.1.31 from Ver.1.30 incorporates the following issue:

We have found some malfunctions (Phenomenon in which the exposure of a captured image becomes abnormal in combination with a certain focal length and aperture value) in the firmware Ver. 1.30 released on 22 Jan 2024.
Customers who have updated to Ver.1.30 should update to Ver.1.31.
If you update to Ver.1.31, the functions will be the same as Ver.1.20 and the following functions (*) added in Ver.1.30 will no longer be available.
* Improved exposure tracking during zoom operation.

Now THAT was fast. Considering that I would love to update my Fujinon GF50mmF3.5 firmware, but that one is suspended since forever (same thing also for the GF35-70mmF4.5-5.6 WR). Dear Fujifilm, in case you don’t know, we also use your GFX gear. So we’d love a fix for that too.

Fujifilm GFX100S II Coming First Months of 2024: Speculating about Differences to GFX100 II

Fujifilm GFX100SII
Speculated Specs and Questions

We recently told you that the Fujifilm GFX100S II will come in the first months 2024.

So the question now is: what could be the differences or similarities between the Fujifilm GFX100S II and the Fujifilm GFX100 II?

To be clear: these are just speculations, not rumors.

  • lower price than GFX100II
  • lower EVF resolution
  • still no battery grip option
  • lower bursts rates than GFX100II
  • smaller body
  • a bit inferior video specs (due to smaller body and not optimal heat dissipation)
  • no full size HDMI and Ethernet port

I think the list above makes a whole lot of sense. But now it gets tougher and the question are:

  • will the GFX100 II have the new optimized 100MP sensor (improved readout circuits, microlenses etc) or will it use the older non-optimized 100MP sensor to keep price as low as possible?
  • will it have only SD-card slots or also a CFexpress card slot?
  • will it offer Frame.io integration in camera body or not?

And last but not least (and maybe most importantly):

  • will the GFX100S II still have the PSAM layout or will retro dials return on GFX with the GFX100S II?

These are just some of my personal non-rumor based speculations and questions. Feel free to add yours in the comments below.

As usual, all the answers will follow on FujiRumors.com.

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