Fujifilm Wins the Internationally Prestigious Red Dot Design Award with 23 Products

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Fujifilm wins the internationally prestigious Red Dot Design Award with 23 products

– In recognition of good design quality and functionality in products of various business fields
– High precision lens film for inkjet printing is awarded the “Innovative Product Award,” given to products with outstanding innovation potential

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Lens Rumors & News: Laowa Argus f/0,95 coming 2021, Lensbaby Velvet 28mmF2.8, Fuji X-T4 with Sirui 50mm Anamorphic Video

Here is a quick 3-news lens roundup.

  • Venus Optics Laowa Argus f/0.95

According to rumors shared at SonyAlphaRumors, the launch of the Venus Optics Laowa Argus f/0.95, which FujiRumors reported about it here, has been postponed to 2021.

As FujiRumors exclusively told you, the Argus line will include the widest f/0.95 X mount lens on the market.

  • Lensbaby Velvet 28mm f/2.8

Nokishita spotted the Lensbaby Velvet 28mm f/2.8 at kellards. The lens will be available also for Fujifilm X Mount. You can see an image above.

Here is the press release via 43rumors.

Lensbaby Velvet 28 is a 28mm, f/2.5 all-metal, hand-crafted art lens that captures tack-sharp detail beneath a layer of radiant glow. Velvet 28 also features exceptional 1:2 macro capabilities with a close focus distance of 2” from the front of the lens. Built with landscape, adventure, travel, and street photographers & videographers in mind, the Velvet 28 offers Lensbaby’s popular variable glow effects at a wide 28mm focal length. Lensbaby’s Velvet effect lenses add an ethereal mood to scenes. This unique, in-camera creative effect elevates imagery with depth, dimension and soulful expression. The Velvet 28’s close-focus capabilities, combined with effects varying from impressionistic at bright apertures to just a touch of velvety smoothness at darker apertures, provides a set of visual tools that will help creative shooters expand their vision of the world. One of Velvet 28’s key features is its 1:2 macro capability. It is an ideal in-camera effects lens for photographers & videographers who like to shoot wide, while also offering the versatility to capture closer details. The lens allows image makers to move seamlessly from shooting street scenes or capturing landscape, adventure & travel images to capturing details such as a subject’s clothing or wildflower blooms and butterflies in an alpine meadow.

Features

28mm Focal Length
1:2 Macro Magnification Ratio
Aperture Range: f/25 – f/22
67mm Filter Threads
Manual Focus

  • Sirui 50mm X-Mount F1.8 Anamorphic 1.33X

Cinema5D shared a sample video shot the Sirui 50mm X-Mount F1.8 Anamorphic 1.33X mounted on a Fujifilm X-T4. You can see the video below.

Now the lens is listed at Adorama here.

You can also find a blog post about it on Cinema5D here, where they say:

It’s a remarkable achievement not only for the price. The lens is very sharp, even when shooting wide open at f/1.8, which was totally unexpected for me. It’s well built from metal, and I can see this show up on a lot of low-budget anamorphic productions everywhere. Right now it’s a shame that there isn’t another focal length available, I would love to see a full set of these out now, but we are hoping that they will come.

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Fujifilm Releases Information of Avigan Tablet in Relation to Covid-19 Coronavirus

We reported a few days ago here, how Zhang Xinmin, director of the science ministry’s China National Center for Biotechnology Development, said that the Fujifilm produced drug Avigan “has a high degree of safety and is clearly effective in treatment”.

We also reported how a Japanese health ministry source suggested the drug was not as effective in people with more severe symptom.

Now Fujifilm has issued an official statement you can read below.

Press Release

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Fujifilm XF 300mm F4 and 500mm F5.6 Patents Found

FUJIFILM has filed patent for a Fujinon XF 300mm f/4 and 500mm f/5.6 with DOE (Diffractive optical element) for APS-C cameras.

The image above shows the 300mm lens, while the one below the 500mm lens

Embodiment 1
Focal length: 292.94 mm
F number: 4.11
Angle of view: 5.6

Embodiment 4
Focal length: 486.99 mm
F number: 5.76
Angle of view: 5.0

You can check out the patent here.

Congratz to hi-lows-note for spotting the patent 7 hours ago.

Fujifilm X-T30 Gets Firmware 1.20 Love and New Features Guide

Earlier today, Fujifilm released a couple of firmware updates.

The main course of the meal, was a significant firmware update for Fujifilm X-T30 cameras.

Along with the new X-T30 firmware, Fujifilm also published a new features guide for Fujifilm X-T30.

You can get it in several languages:

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Fringer EX-FX Smart Autofocus Adapter Firmware 1.60 Released

Fringer has released firmware 1.60 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters.

Version 1.60 main improvemebts

  1. Added following lenses to the tested and optimized lens list:
    TAMRON SP 28-75/2.8 XR Di LD
    TAMRON SP 70-200/2.8 Di VC USD
    SIGMA 85/1.4 EX DG HSM
    SIGMA 50-150/2.8 EX DC HSM
  2. Fixed compatibility issues with X-T200 camera. Be noted, since X-T200 is equipped with a non X-Trans CMOS, its AF performance is poorer when using EF mount lenses. Please use MF mode if necessary.

Please download the firmware file and release notes from Fringer official website.

For old version, i.e. Gen.1 products EF-FX Pro and EF-FX, the new firmware (v3.30) only fixes XT200 compatiblity issue. Because the hardware resources have been used up, there won’t be any update including new lens data.e

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Meet the Dolomites, Home of FujiRumors

If you you think at Italy, my home, you probably think at Rome, Florence and Venice.

And in fact, probably 70% of the tourists coming to Italy, visit those three cities and leave.

But there are many more beautiful spots to visit here in Italy, and one of them is definitely my hometown, the Dolomites.

After I unveiled my location a couple of days ago here, I got a significant numbers of emails from readers, asking me information about the Dolomites. I tried to reply to everybody as good as I can.

One recurring question was: do I recommend visiting the Dolomites also to people, who are not so fit and used to mountains.

My answer is a very clear “absolutely yes!“.

There are tons of cable ways, that bring you everywhere. For example, you can reach the highest peak of the Dolomites, the Marmolada, at 3,300m (10,800 feet) without walking a single step and enjoy views like this.

And if you are more on the adventurous side, of course there are tons of tracks and hikes of all kind of difficulties.

Old or young, single of family, fit or lazy, there is a lot ot enjoy for everyone.

Needless to say, also photographically speaking you are in paradise here, as the images below show.

So, if you ever plan a trip to Italy, try to put the Dolomites on your “to do” list.

I can’t wait these days of lockdown and isolation to be over and get a beer on the Dolomites again.

Today I decided to go through our Fujifilm X-T and GFX group and pick a couple of images that members shared of the Dolomites, in the hope this article inspires you for you next photographic journey.

Stay safe, let’s go through these challenging times together, and done that, enjoy life again as never before!

stay strong, healthy and happy
Patrick

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Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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