Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.
We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.
When readers ask me when we can expect Fujifilm’s best deals of the year, I usually reply “right before the Japanese fiscal year ends in March“. That’s when Japanese companies try to push sales to show up in front of investors with the best possible numbers.
Just 2 days ago I’ve expressed to you my plan to upgrade to the new XF23mmF1.4 and told you I will wait 1/2 months to see if a deal shows up and if not buy at full price. Well, I hope that the deal in USA is a prophetic sign that such deals are about to drop also in Europe. If it will, then it has to happen before the Japanese Fiscal Year ends. Crossing fingers.
Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.
My fault is that I did not elaborate on why I did that, so I’ll do it now.
The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.
I don’t know how long this “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.
What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.
I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.
Nokishita spotted a new Fujifilm camera registration with the code name FF220002.
The Fujifilm “FF220002” supports 5GHz Wi-Fi, which lets digicame-info speculate that it may be a higher end model.
Anything goes, from the Fujifilm X-Pro4 to a new X100 camera, a new GFX or even a mid-range camera (such as the rumored Fujifilm X-S20 or a Fujifilm X-E5 or Fujifilm X-T40) considering that Fujifilm is using 5GHZ WiFi also in sub $1,800 cameras.
What it is certainly not is all that entry level stuff like Fujifilm X-A8, Fujifilm X-M2 or Fujifilm X-T300, which Fujifilm declrared dead.
It usually takes 1 to 6 months for a camera to become public after a registration has been spotted.
NOTE: Sometimes registartions are even spotted AFTER the camera has been launched, so for example the X-E4 registration. But this does not seem to be the case with the FF220002.
At the time of this post, AmazonUS here and BHphoto here are offering the Fujinon GF50mm f/3.5 with a 30% rebate.
At BHphoto here, you also get a free UV filter on top of it.
This is not an official deal, so no idea how long it will remain available.
I own this lens and it makes the perfect everyday walkaround lens for the GFX100S, making your 100MP medium format system ridiculously compact and light. When I am out with my family and decide to take the GFX100S, then this is the lens I glue on it.
Our one five-star review for this week goes to Fujifilm for its ground-breaking APC-S camera. It’s well-constructed, weatherproof and lightweight, with a fantastic articulated screen, and a large and bright OLED viewfinder plus a control layout that few will have problems getting to grips with. This is one of the best cameras around.
The Fujifilm X-H2S is a versatile camera with a speedy burst mode, updated subject detection algorithm and support for 6K video. However, it’s not as high-resolution as the X-H2 nor as visually appealing as the Fujifilm X-T5, both of which can be found for less money.
Score: 4.5/5
So that’s the thing with PSAM dial cameras. They tend to get more attention by huge review sites than more niche retro styled cameras. And good press never hurts.
Also CineD declared the Fujifilm X-H2 the best camera launched in 2022 for video work. As working professional videographers, their opinion matters and debunks the myth that the X-H2s is the video centric cameras and the X-H2 the stills centric one. As we always told you, both are perfect hybrid machines, and the difference is not video vs stills, but speed vs resolution.
Well, why not. The X summit in April is definitely a very hot candidate for the X-S20 announcement.
But just to be clear and precise: our sources only said that the Fujifilm X-S20 will be Fuji’s next X series camera, and they did not give us any further time indication, which is why right now in theory everything is still possible, even an announcement before or after the X summit in April (as well as during the X summit of course).
Also, our sourced said “X series camera”, hence we talk about Fuji’s APS-C lineup.
Last thing: the fact that the X-S20 will be the next X camera to come does not exclude that also other cameras could be announced on the same day.
I know, lots of questions and speculations. I will now work on all of this and once I have solid updates, I will let you know.