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Fujifilm Financial Results for Q3 FY2022: Imaging Division 80.8% YOY Operating Income Increase (24.4% YOY Revenue Increase)

Fujifilm has published its financial result for the 3rd quarter of the fiscal year 2022.

We remind you that the fiscal year in Japan ends on March 31. That’s why Fujifilm now launched massive lens deals to push the sales numbers before the final yearly report.

These are the results for the imaging division:

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BREAKING: New Third Party Autofocus X Mount Lens Coming Soon

According to trusted information we have received, the Fujifilm X mount system will soon be richer of one more third party autofocus lens.

Place your guess now ;)

Down below is the full list of third party AF lenses by third parties.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Full List of Third Party AF X Mount Lenses

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Best XF Lens Deal of the Year Just Dropped in USA (Hopefully Coming to EU)

When readers ask me when we can expect Fujifilm’s best deals of the year, I usually reply “right before the Japanese fiscal year ends in March“. That’s when Japanese companies try to push sales to show up in front of investors with the best possible numbers.

Well, what Fujifilm just launched today are some of the best deals I have seen this year (Japanese Fiscal year of course), as. for the first time, they include huge savings on Fujifilm’s new 40MP capable f/1.4 lens trinity, a hefty $250 rebate on Fuji’s fastest lens ever and a few more deals.

Just 2 days ago I’ve expressed to you my plan to upgrade to the new XF23mmF1.4 and told you I will wait 1/2 months to see if a deal shows up and if not buy at full price. Well, I hope that the deal in USA is a prophetic sign that such deals are about to drop also in Europe. If it will, then it has to happen before the Japanese Fiscal Year ends. Crossing fingers.

Official Fujifilm Deals

Price Drops

X Camera Deals

GFX Deals

Surprising Price Drops on Selected Fujinon XF Lenses (Not Listed on New Official Fujifilm Deals)

Official Fujifilm Deals

There is some confusion right now, which might need to be addressed.

Earlier today we reported how Fujifilm has launched some huge XF lens deals.

Some readers noticed that I separated the lens offers in two lists: “official Fujifilm deals” and “price drop“.

My fault is that I did not elaborate on why I did that, so I’ll do it now.

The official Fujifilm USA promotion page does not mention any deal on the XF200mmF2 and XF8-16mmF2.8. However, BHphoto lists those lenses as having a “price drop”. Also Adorama and Amazon list them with a lower price.

I don’t know how long this  “price drop” will last, as those rebates do not appear listed as official deals on any of the official Fujifilm channels. And that’s why I put them on a dedicated “price drop” section.

What is official, though, is the deal on the other XF lenses, which will end on March 26 and we share in the list “official Fujifilm deals”.

I will work to find out what exactly is going on with the XF200mmF2 and XF8-16mmF2.8 and how long that rebate will last.

Price Drops

Official Fujifilm Deals

X Camera Deals

GFX Deals

HOT: Huge Savings on Some of Fujifilm’s Best Lenses (XF 18/23/33mm F1.4 Included)

Fujifilm has launched new deals and they include huge rebates on some of Fuji’s finest lenses, including the new 40MP capable f/1.4 trinity of lenses.

Here is the list:

Official Fujinon XF Deals

Price Drops

GFX Deals

X Series Deals

Fujifilm FF220002 Camera Registration Spotted

the shape of the camera you see is the one of the X-S10, that I used for when I shared the X-S20 rumor. I just took that same shilouette for this patent, but this does not mean I want to say I am sure this is the X-S20 registered
the shape of the camera you see is the one of the X-S10, that I used for when I shared the X-S20 rumor. I just took that same shilouette for this patent, but this does not mean I want to say I am sure this is the X-S20 registered

Nokishita spotted a new Fujifilm camera registration with the code name FF220002.

The Fujifilm “FF220002” supports 5GHz Wi-Fi, which lets digicame-info speculate that it may be a higher end model.

Anything goes, from the Fujifilm X-Pro4 to a new X100 camera, a new GFX or even a mid-range camera (such as the rumored Fujifilm X-S20 or a Fujifilm X-E5 or Fujifilm X-T40) considering that Fujifilm is using 5GHZ WiFi also in sub $1,800 cameras.

What it is certainly not is all that entry level stuff like Fujifilm X-A8, Fujifilm X-M2 or Fujifilm X-T300, which Fujifilm declrared dead.

It usually takes 1 to 6 months for a camera to become public after a registration has been spotted.

NOTE: Sometimes registartions are even spotted AFTER the camera has been launched, so for example the X-E4 registration. But this does not seem to be the case with the FF220002.

via digicame-info

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SURPRISE: Save 30% on Fujinon GF50mm f/3.5

At the time of this post, AmazonUS here and BHphoto here are offering the Fujinon GF50mm f/3.5 with a 30% rebate.

At BHphoto here, you also get a free UV filter on top of it.

This is not an official deal, so no idea how long it will remain available.

I own this lens and it makes the perfect everyday walkaround lens for the GFX100S, making your 100MP medium format system ridiculously compact and light. When I am out with my family and decide to take the GFX100S, then this is the lens I glue on it.

Trusted Reviews Raves About Fujifilm X-H2s and X-H2, but Only One of them Gets a 5 Star Rating

On BH Photo, customers average rating is 5 stars for both cameras.
On BH Photo, customers average rating is 5 stars for both cameras.

The Fujifilm X-H Line

Trusted Reviews raves about the latest Fujifilm cameras, the Fujifilm X-H2 and the Fujifilm X-H2s.

And while both are excellent, only one of them gets a 5 star rating: the Fujifilm X-H2.

Fujifilm X-H2

Our one five-star review for this week goes to Fujifilm for its ground-breaking APC-S camera. It’s well-constructed, weatherproof and lightweight, with a fantastic articulated screen, and a large and bright OLED viewfinder plus a control layout that few will have problems getting to grips with. This is one of the best cameras around.

Score: 5/5

Fujifilm X-H2s

The Fujifilm X-H2S is a versatile camera with a speedy burst mode, updated subject detection algorithm and support for 6K video. However, it’s not as high-resolution as the X-H2 nor as visually appealing as the Fujifilm X-T5, both of which can be found for less money.

Score: 4.5/5

So that’s the thing with PSAM dial cameras. They tend to get more attention by huge review sites than more niche retro styled cameras. And good press never hurts.

Also CineD declared the Fujifilm X-H2 the best camera launched in 2022 for video work. As working professional videographers, their opinion matters and debunks the myth that the X-H2s is the video centric cameras and the X-H2 the stills centric one. As we always told you, both are perfect hybrid machines, and the difference is not video vs stills, but speed vs resolution.

And and yet keep in mind that Fujifilm still offers more Retro styled camera lines than PSAM camera lines. So in my humble opinion there is little to complain for retro lovers like me and probably many of you if we look at the 2022 best sellers on FujiRumors, where the X-T5 demolished all sales records.

You can check out the Trusted Reviews article here.

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Fujifilm X-S20 is Coming (but When?) – Some Clarifications and Speculations

We confirm 100% what we already told you: the next Fujifilm X series camera to come will be the Fujifilm X-S20.

But when exactly will be announced?

Will it happen during the Fujifilm X Summit in April as many would guess (me included)?

Well, why not. The X summit in April is definitely a very hot candidate for the X-S20 announcement.

But just to be clear and precise: our sources only said that the Fujifilm X-S20 will be Fuji’s next X series camera, and they did not give us any further time indication, which is why right now in theory everything is still possible, even an announcement before or after the X summit in April (as well as during the X summit of course).

Also, our sourced said “X series camera”, hence we talk about Fuji’s APS-C lineup.

Last thing: the fact that the X-S20 will be the next X camera to come does not exclude that also other cameras could be announced on the same day.

I know, lots of questions and speculations. I will now work on all of this and once I have solid updates, I will let you know.

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RUMOR: This Will be Fujifilm’s Next X Series Camera

We are 23 days into 2023, and today we will drop for you the first rumor of the year.

According to information we have received, the next Fujifilm X series camera to come will be the Fujifilm X-S20.

It’s trusted stuff, so go out and spread the word ;).

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