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Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen

LEFT: Fujifilm X-E4 mock-up (not real)  RIGHT: X70 screen
LEFT: Fujifilm X-E4 mock-up (not real) RIGHT: X70 screen

Fujifilm X-E4

I confirm everything I said before: the Fujifilm X-E4 will not have a fixed screen and it also won’t have a fully articulating screen like the X-S10/X-T4.

Here is the real deal brought to us by our trusted sources:

The Fujifilm X-E4 will have a tilt up screen similar to the one we know from the Fujifilm X70 and from the Sony A6400.

Also, when positioned flat to the body, the screen should be flush to the body like Fujifilm X100V screen.

I am very curious to hear those of you guys think, who were considering to buy the Fujifilm X-E4. Is that a solution you like or you can live with? Or is it a no-go?

Fujifilm X80: Kevin Mullins Explains Why he Needs One after Damaging his Fujifilm X70

Fujifilm XF10

Yes I know, here on FujiRumors we already told you about the Fujifilm XF10, a camera, similar in size to the X70, and yet it can’t be considered an XF10 successor, because it has no X-Trans sensor and especially because it has not a Selfie Screen.

Considering the XF10 without Selfie screen a successor to the X70 would be like considering the X-Pro3 without hybrid viewfinder a successor to the X-Pro2.

And indeed, the fact that Fujifilm decided to give the camera an all new name and not X70s or X80, is indication that Fujifilm itself won’t market it as a real X70 successor.

I am sorry guys… for as much love I have for Fujifilm, I simply can’t understand this camera.

And since I am not at all part of Fuji’s marketing machine, but I write what I want when I want with the same freedom of when I started this blog 6+ years ago, I will use my freedom to criticise the XF10.

However, even though I am on holidays, I will live blog on July 5th to cover the Fujifilm XF10 launch.

Fujifilm X80

The only worthy successor to the X70 should be called X70s or X80.

At this stage, I have no information if Fujifilm has plans to make an X80 or not. But there are people, who certainly hope it will see the light of the day, such as Kevin Mullins.

After seriously damaging his Fujifilm X70, a camera that Kevin Mullins really likes and uses also for his pro work at weddings, Kevin started crossing his fingers for an X80.

He shared a video on his youtube channel here explaining why he needs an X80 and what improvements he would like to see over the X70, as well as a blog post at f.16 click, where he shares lots of beautiful images taken with his X70.

Of course Kevin needs the selfie screen, actually he even wants a fully articulating one.

Kevin Mullins shared another X70 video here: People Watching at Cheltenham Races 2018 with my Fuji X70

Self Scratched X70

And while Kevin Mullins accidentally damaged his X70, there are people out there, who like the extra vintage look of scratched X70 and intentionally damage their X70, such as FujiGlitch at our forum here.

Search for [shoplink 54269 ebay]Fujifilm X70 deals at your eBay[/shoplink].

Fujifilm X70: BHphoto, AmazonUS, FocusCamera, Adorama, [shoplink 54269 ebay]your eBay[/shoplink]

Fujifilm XF10 is Coming and it’s NOT the X70 Successor. No Selfie Screen, No X-Trans, No Party!

Fujifilm XF10

Just last week we published a rumor about a “camera, similar in size to the X70” that has been registered by Fujifilm.

Everybody was expecting it to be the Fujifilm X70 successor, maybe the Fujifilm X80, but I am very sorry to disappoint you all.

The camera will be called Fujifilm XF10, and… trust me ;) … it is NOT the X70 successor.


Well, according to our sources, the Fujifilm XF10 will lack of core features of the Fujifilm X70 such as the X-Trans sensor and… the selfie screen!!!

Considering the Fujifilm XF10 without selfie screen an X70 successor would be like considering an X-Pro3 without hybrid viewfinder the successor of the X-Pro2.

When will it be announced?

I don’t know, but consider this: the Fujifilm X-T100 has been registered 1.5 months before its announcement. If we can apply the same timing also to the Fujifilm XF10, then it means it could be announced end of June or July at earliest.

Here are the rumored specs of the Fujifilm XF10 according to our sources:

  • Fujifilm XF10
  • no X-Trans but 24MP Bayer sensor
  • no Selfie Screen
  • is NOT the Fujifilm X70 successor
  • Similar in size to X70 (as reported here)
  • Bluetooth and WiFi (as reported here)

Fujifilm X80: Why This hesitation, Fuji?

Let me say it clearly: I have no information about Fujifilm planing an X70 successor (called X70s or X80). Maybe Fujifilm is working on it, maybe not.

This is why I want to write a few lines to Fujifilm, who, as we know, reads this blog and your comments.

Listen, Fujifilm,

I know that the Fujifilm X70 was a huge flop.

But while it’s true that the Fujifilm X70 didn’t get the success it deserved, I think it should at least get the successor it deserves: the Fujifilm X80.

And here is what I want for the Fujifilm X80:

  • Selfie Screen
  • X-Trans (if 24MP X-Trans is technically possible on X80)
  • remove the flash and give us a small pop-up EVF like the Sony RX100 IV
  • No pop up EVF? Then give us an external electronic viewfinder option
  • new 18.5mm lens
  • faster AF with less hunting
  • built-in ND filter
  • more video features such as 4K and slow motion
  • faster buffer
  • and more

So please, Fujifilm, keep up developing this line seriously and give us a worthy X70 successor called Fujifilm X80. With the improvements I mentioned above, it will sell like hot cakes.

stay tuned on FujiRumors via Facebook, RSS-feed, Twitter

Fujifilm Registered Camera “Similar in Size to Fujifilm X70”

Nokishita spotted that Fujifilm just registered a new camera with the code name FF 180002. They write it is a camera similar in size to the Fujifilm X70:

The communication module installed in Fujifilm’s unreleased camera passed overseas certification agencies. Is it smaller than X – A5, is it a condenser?

Distance information to the antenna does not include much protrusion because it does not contain protrusions, but assuming it is a box type, the width is about 112.5 mm and the height is about 64.3 mm and it seems to be close to X70 in size.”

Stay tuned on FujiRumors via Facebook, RSS-feed, Twitter to find out the truth about this camera ;) .

Here are the details:

  • FF 180002
  • Communication module: TYPE 1 FJ
    • Host system: FF 180002
    • FCC material publication date: May 16, 2018
    • FCCID and radio parts are the same as X – A 5 and X – T 100
  • Wi-Fi · Bluetooth installed
  • Distance to antenna

stay tuned,

Fujifilm Manager Interview: Great Fujifilm GFX Sales, X70 Successor and Sony, Canon, Nikon FF Mirrorless: “We Will Work Hard to Keep Our Uniqueness”

DPReview interviewed three of the most representative Fujifilm mangers: first and foremost nothing but “official Lover” Toshihisa Iida, as well as Makoto Oishi and Shin Udono.

Here some excerpts:

Fujifilm GFX 50s

  • We’ve shipped more than we expected and planned for. Even more impressive is the lens attachment rate, as we’ve sold so many lenses as well. Overall, GFX sales have exceeded our predictions. […] Something that we didn’t expect was the number of high-end amateurs buying the GFX system. According to our survey, 80% of users are non-professional, and 20% are professional. That was a surprise. […]
  • Many customers may want to use their existing lenses on a GFX body, so we support many third-party adapter manufacturers to provide lens adapters. […] We’re surprised too that we can find over 100 lens adapters in the market, with 28 types of mounts.
  • At the moment, yes [we are currently more focused to make prime lenses], but we are aware of requests from customers for other zoom lenses.

Fujifilm X-H1 and X-E3

  • customers actually requested a bigger grip and better handling [to use especially with bigger lenses like the 100-400 and future 200mmF2]
  • Last September, we went the opposite direction with the X-E3. We said, ‘this is a minimalism camera.’ Less is more. One reason for these lineups is that each photographer, each customer, requires a different style of camera.

APS-C + Medium Format… and What about Full Frame?

  • At the moment, we don’t feel that there’s anything we need to add [in addition to APS-C and MF], but we do want to focus on APS-C cameras. We think that’s a good format for the best balance between size, speed, quality, and now we have the GFX [for even greater quality].

Fujifilm X70 Successor?

  • Yes, we are considering it

Video Vs. Stills

  • I think we will see more users transition from stills to video rather than the other way around

Kaizen Updates

  • Yes, that’s technically possible [X-H1 autofocus enhancements on X-T2]. We continue to be committed to firmware upgrades, but we need to decide which cameras really require new functionality.

The Future

  • there is much room to improve stills photography functionality [firmware and hardware]

Competition: Sony, Canon and Nikon

  • We will see more competition with Canon and Nikon as well as Sony, but we will work hard to keep our uniqueness

Canon and Nikon Full Frame Mirrorless Coming

  • My answer was always, ‘welcome.’ Because having those strong brands in the mirrorless marketplace increases general awareness of mirrorless, and that’s a good thing for the whole industry. […] We will see more competition with Canon and Nikon as well as Sony, but we will work hard to keep our uniqueness in design and usability; [one big way] we differentiate is by our analog controls. And of course, we need to keep innovating inside our cameras as well, improving the sensor, processor, and also by introducing new lenses.

Asian Vs. USA Market

  • For the US market, we definitely have focused on the high-end side, and that has been successful.
  • If you look at the Asian market, the X-A series are really popular mirrorless cameras. In Thailand, our market share for mirrorless is over 40%. […] these customers are used to smartphones, and they’re switching to mirrorless.

Make sure to read the whole interview at dpreview here.

Fujifilm GFX 50S + Any GF lens* (save $1,000): BHphoto, Adorama, AmazonUS
* GF63mmF2.8 / GF45mmF2.8 / GF32-64mmF4 / GF120mmF4 / GF110mmF2 / GF 23mmF4

Fujifilm X-H1 Bundle Deals Save $150
Adorama + BHphoto include Free Domke Bag

with XF 16-55: BHphoto, AmazonUS, Adorama, Focuscamera
with XF 50-140: BHphoto, AmazonUS, Adorama, Focuscamera
with XF 100-400: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 16-55: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 50-140: BHphoto, AmazonUS, Adorama, Focuscamera
with Vertical Grip + XF 100-400: BHphoto, AmazonUS, Adorama, Focuscamera

Fujifilm X-H1
All combos: BHphoto, AmazonUS, Adorama, Focuscamera


Updated Fuji Vs. Third Party Battery Test :: Fuji X Trans Guide :: Kevin Mullins X70 Settings :: X-T2 Setup Guide (ver.2.10) & More (miXed zone)

My Fujifilm X70 Settings by Kevin Mullins at

Cover Stories

Fujifilm X-T20
BHphoto, Adorama, AmazonUS

  • Review: Little and Large – Using a Fujifilm X-T20 for Sport at macleancomms
  • Fuji X-T20 Field Test: Impressive camera offers great imaging and performance at imaging-resource

Fujifilm X-T2 & More
USA: BHphoto / AmazonUS / Adorama

  • Fellow X-shooter Matt has been featured in the May 2017 edition of the street photography magazine. The closing portion of the article talks about the role of the Fuji x-Series played in getting him into photography. Matt shared the article also on his website neonat here.
  • X-T2 conclusions at imaging-resource
  • Busy Motorsports Weekend With X-Pro2 at buzword
  • An Afternoon With The Chinese Opera | Fuji X-Pro 2 at thetravelphotographer
  • Sanja matsuri in Tokyo with X-Pro2 at nicolasdatiche

Bullet Time: Creating Animated GIFs for Weddings with 7 Fujifilm X70 Cameras

When I checked my Twitter this morning, I saw that JLBwedding shared with me this cool Tweet:

In summer 2016 he experimented with creating animated GIFs using multiple cameras. The goal was to animate a moment, frozen in time, from several angles. For doing this, he used 7 Fujifilm X70 cameras.

JLBweddings writes:

I tried two different triggering methods. The first was JJC JM-N(II) radio frequency wireless shutter remote controls. My later setup involved tearing apart and wiring together seven corded camera releases. Both methods worked and both failed

Do you like it? Then make sure to check out jlbwedding here to know how it works exactly and see more samples. Read also his 2016 highlights here.

Other wedding photographer like it to make small video clips out of still images, like Kevin Mullins, as you can see in his video below.

Top Gear 2016: Fujifilm X-T2 Best Advanced Mirrorless (ephotozine) :: X-Pro2 Best Camera (Wired) :: X70 Best Fixed Lens Camera (IR)

It’s the time of the year, where several popular websites declare their favorite cameras of the year 2016. And of course, Fujifilm is well represented ;)

So here is the first selection:

The Fujifilm X-T2 delivers excellent image quality, with high-speed focus, and excellent noise performance. Every new release from Fujifilm gets better, and the X-T2 certainly delivers great results. Fujifilm has also had an excellent track record of introducing new firmware to new and old camera models, and if this continues, then we can expect the X-T2 will also get better with time.”

  • Gear of the Year: Richard’s choice – Fujifilm X-T2 at dpreview:

I just chose the one I enjoyed the most. […] as we enter the last week of our loan period, the X-T2 is the camera I’m least looking forward to shipping back. I’ll miss it, and I’ll miss the encouragement that it’s given me. Merry bloody Christmas.”

  • The Fujifilm X-Pro2 has been declared best camera 2016 by wired:

While it may not be the fastest camera, or the best for traditional pro photographers, Fujifilm’s X-Pro2 is a blast to shoot with. It oozes quality in every way, and turns out amazing images thanks to Fuji’s stellar lens lineup. If you love photography the way we do, the Fujifilm X-Pro2 is worth getting to know.”

For photographers who desire extensive physical controls, terrific image quality and a compact form factor, the X70 is the perfect camera and is our Enthusiast Fixed Lens Camera of the Year for 2016.

Fujifilm X-T2: USA: BHphoto / AmazonUS / Adorama / CANADA: AmazonCA / EUROPE: AmazonDE / Calumentphoto DE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Fujifilm X-Pro2: USA: BHphoto / AmazonUS / FocusCamera / AdoramaPictureline / BestBuy CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / WexUK / PCHstore / AmazonITA / AmazonFR / AmazonESP /   AUSTRALIA: CameraPro

Fujifilm X70: USA: BHphoto / AmazonUS / FocusCamera / Adorama / CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro

Sony Stops Making 16MP Sensors :: Fujifilm 16MP X-Cameras Affected :: Fujifilm X70 Already Marked as Discontinued

Sony Stops 16MP Sensor Production

According to a new source (thanks), Sony just stopped the production of its 16 Megapixel sensors. As a consequence, so the source, Fujifilm is in the process of withdrawing all its 16MP cameras.

If true, then this is the end for 16MP X-Trans cameras… and some of those had a considerably short production life, as for example the Fujifilm X70 and Fujifilm X-E2s, which were launched just 11 months ago!

The source said that Sony’s decision surprised Fujifilm, since it came without much advanced warning (usually Sony gives a much longer advanced warning when it comes to end of sensor production, so that companies can adjust their strategy according to Sony’s sensor plans).

Fujifilm X70 Marked as Discontinued

Here is another puzzle piece, found by an attentive FR-reader (thanks), who followed the discussion about the X70 at

Someone over there wrote an email to Fujifilm and asked why, at some Japanese stores, the X70 is no more available. Well, Fujifilm told him that the X70 has been discontinued. You can read the discussion at kakaku (translation).

And indeed, stores like yodobashi maked the black X70 as discontinued. And also at mapcamera you can’t find any X70 anymore (just accessories).

I’ve checked also EU/US stores and indeed X70 stock can be very limited or even not available, like at AmazonUK (silver version)

I remind you that also the X-T10 and X-E2 were marked as discontinued at the official Fujifilm site.

Fujifilm X70: USA: BHphoto / AmazonUS / FocusCamera / Adorama / CANADA: AmazonCA / EUROPE: AmazonDE / AmazonUK / AmazonITA / AmazonFR / AmazonESP / PCHstore / WexUK / AUSTRALIA: CameraPro 

by FujiRumors

If all said above is no coincidence, then here is what could have happend:

Fujifilm was surprised by the fact that Sony ends production, and decided to discontinue the X70 in order to use the remaining 16MP sensors for much more popular 16MP cameras like the X-T10.

Or maybe I’m reading too much into it, and the rumor + fact are not related to each other… I’ll let you know if, with the help of sources, I can find out something more.

stay tuned…
Fuji X Forum, Facebook, RSS-feed
and Twitter

X-T10 (save $100): BHphoto / AmazonUS / FocusCamera / Adorama
X-T10 doubt XC kit (save $400): BHphoto / AmazonUS / Adorama