The Fujifilm X-T30 II Successor Name Unveiled

Today we can share with you the name of the Fujifilm X-T30 II successor.

Some said it would be called Fujifilm X-T40.

Some said it will be an X-T300.

But according to our trusted sources, the Fujifilm X-T30 II successor will be called Fujifilm X-T30 III.

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Fujifilm CEO FY2025 Q&A: “We Have Several New Products in the Pipeline – X100VI and X half are Doing Very Well”

Recently Fujifilm presented its Q1 results for the fiscal year 2025.

Now also the Q&A has been published at Fujifilm, and here is what Fujifilm CEO Teiichi Goto hat to say about the imaging division.

To give you a concrete example from the supply chain side, Imaging was the segment most affected by U.S. tariffs. We used to produce in China, but we also have manufacturing facilities in the Philippines and in Japan, plus we use some contract manufacturers in Southeast Asia. So, we reallocated production across those locations, basically shifted manufacturing away from China, and that was one of the key responses.

[…] Q1 was indeed a very strong quarter for us. The reasons include solid performance from the instax line, WIDE 400, WIDE Evo, and also Link 3, which we launched in the previous fiscal year, all performed well. In April, we launched the mini 41, which has a classic design, and that product also generated solid numbers.

As for digital cameras, the X100VI, an X100 series, and the half-frame X half model are both doing very well, with a significant backlog of orders building up. Demand continues to be strong. We still have several new products in the pipeline, and we expect the upward trend to continue.

Now, we know that Fujifilm is going to launch at least two more cameras in 2025, the Fujifilm GFX Eterna and the Fujifilm X-T30II successor. There will also be this new GF lens.

But keep in mind that the fiscal year in Japan ends March 31, so when the Fujifilm CEO talks about “several new products in the pipeline” for this fiscal year, he means everything that will be launched between now and March 31, 2026.

Could that include also the launch of the new 6th generation platform?

Well, recently, we analyzed Fujifilm’s sensor refresh cycle. If the company were to maintain the same pace as in the past, the 6th-generation platform would likely arrive around late 2025 or early 2026. Of course, this isn’t a rumor—just speculation based on Fujifilm’s historical timeline.

Whatever the CEO ment with “products in the pipeline“, he is definitely confident that those products will contribute to the “upward trend” Fujifilm is experiencing all over the world. Sure, maybe he means just new Instax cameras or maybe some other bold X half alike experiment. But from our humble point of view, we believe that a Fujifilm X-T6 or Fujifilm X-Pro4 would not hurt the positive trend either ;).

As far as the tariffs goes and their impact on the imaging division, the CEO has to say this:

Even if inflation in the U.S. leads to weaker demand or consumer hesitation, we believe there are still plenty of other markets globally where we can absorb that impact. We can shift focus to those areas, and if we do that well, we expect the strong performance to continue through the rest of the year.

This sounds like Fujifilm is willing to accept a sales decline in the U.S., while aiming to compensate for it by strengthening its market share in other regions.

via Fujifilm

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Fujifilm X-T5 Teardown Shows Compact IBIS Unit and Why It’s Great for Infrared and Astrophotography

IRreCams has disassembled a Fujifilm X-T5 for infrared conversion.

Some things they noticed:

What is noticeable here is that the design of the housing parts feels lighter compared to a X-H2 or X-T4. It’s difficult to photograph, but you can feel it in your hand. Fujifilm has managed to save a few grams and bring a high-quality, compact camera onto the market.

These features [7 stops IBIS and Pixel Shift Multishot] are already available from the X-H2 but what is new is the compact design of the sensor unit. Since the first sensor-based image stabilization in the X-H1, Fujifilm has gradually made the sensor module smaller and lighter. The module in the X-T5 is the most compact we have ever seen in a Fujifilm camera – and the design on the data sheet shows no disadvantages compared to the slightly larger module in the X-H2.

Similar to the sensor of the X-H2, the X-T5 also has a few precautions to dissipate the heat from the sensor towards the housing, but these are not quite as extensive as on the X-H2 (after all, the X-H2 still has to keep a cool head even when recording 8K video).

Some modern cameras have an internal infrared LED. Stray light from this LED can be visible on infrared images in poor lighting conditions. [X-T5] has no such LED problems. This means that the X-T5 is not only suitable for the Conversion to an infrared or full spectrum camera but also for a Astromodification in order to become sensitive for H-Alpha light. […] The sensor shows no unwanted sensor artifacts such as a line pattern of the PDFA pixels and delivers a very good resolution, dynamic range and noise performance

You can read the full article and check out all images at IRreCams here.

NOTE July 31, 2025 is the last day at the current price for X-T5 – price increase on August 1)

How to Avoid Dubious AI Fujifilm Camera Guides – and Some Great Fujifilm Books You Can Trust

Dubious Guides are Spreading

We’ve already exposed how completely fake, AI-generated Fujifilm rumors are spreading like wildfire on YouTube.

Fake rumors aren’t new (just now there are many more thanks to AI) —but what is new is the rise of entire ebooks written by AI, in our case Fujifilm camera guidebooks.

Some have unfortunately purchased AI-generated guides, and little it helps them if later on they leave 1 star reviews, as the damage is done and their money is gone already.

Now that these fake guides are starting to appear in the Fujifilm space too, I want to make sure you don’t fall into the trap. So let’s take a look at how to spot the fakes—and how to find real, trustworthy Fujifilm books that are actually worth your time.

To start, let’s examine one of the most recent examples: the AI-generated “guides” for the Fujifilm X-E5.

  • Fujifilm X-E5 Master Guide
    The book was published on June 18, just six days after the announcement of the X-E5. It spans hundreds of pages, produced in only a few days. The cover features a fake image of the X-E5, with the typical AI-generated flaws—like distorted lettering on the lens. So either the author has put all the effort into writing a genuine X-E5 guide by himself, but then went lazy with the cover and used an AI generated image, or the entire book is just AI generated
  • Fujifilm X-E5 User Guide
    The author claims to have used the X-E5 on assignment, yet the book’s cover features a fake, AI-generated Fujifilm camera image. Same as before: either he tells the truth and used the X-E5 and wrote the guide and only the image is AI generated, or the whole book is AI-generated

Sometimes though, it’s not as easy. For example, the cover image might show the real camera and it all looks legit at a first glance. Example:

The cover features a real X-T50, and even the reading sample—though likely AI-generated—might look convincing at first to somebody who is not very familiar with Fujifilm cameras yet.

But here’s the trick: always check the author’s background. In this case, you’ll see that Pearson C. Brooks has published dozens of “guides” in just a few days, covering all sorts of gear and topics. Unless he’s writing a book a day, it’s not unsafe to assume the content might be AI-generated. Also, by checking his other books, we can see he wrote a Leica M11 guide using a Fujifilm GFX100RF as cover image, which does not really speak for quality content curation.

There are countless examples like this out there, so please be cautious. When in doubt, do not buy.

Stick with trusted authors—those who have a proven track record, real hands-on experience with the gear, and a genuine connection to the photography community. Your time (and money) deserves better than AI fluff.

The Truly Good Stuff

In this regard, I can totally recommend Rico Pfirstinger’s Fujifilm books. But there is lots of other good stuff out there, such as:

Then there are 3 free ebooks published by Fujifilm (requires to join Fujifilm newsletter).

  • How to make better travel photos – see here
  • Picture Perfect Portraits –  see here
  • Six Speedlite Techniques to Create better Photos – see here

If you have any Fujifilm related ebook to recommend, feel free to drop it in the comments down below.

Fujifilm X-H2 IR and GFX100II IR Infrared Cameras Launched

Fujifilm already offers the Fujifilm X-T4 infrared camera and the Fujifilm X-T1 infrared camera.

And back in May 2024 the Fujifilm X-H2 and GFX100II IR also appeared inside the Fujifilm X App, as we reported here.

Well, now it is finally official, as the Fujifilm X-H2 and GFX100II infrared cameras are officially listed by Fujiilm. Full details below.

Product Details

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Fujifilm X-T6 with Back-Illuminated Dials :: Dreams of Fujifilm X-T5S :: How to Re-Do the GFX :: and More :: FR-Reader Wishlist Corner

Time to catch up and share a FR-reader wishlist corner post.

by Chris

Once upon a time (2010?), Fujifilm launched the second version of a 3D camera, the Fujifilm Finepix Real 3D W3.

Stereo enthusiasts still regard this as a high point but of course its specifications (especially the sensors) are now very dated.

Do you think there is ANY CHANCE Fujifilm might produce a new version, almost certainly with enhanced video capabilities for viewing on 3D display laptops, AR/MR/VR headsets and more traditional ways?

There have been “Mickey Mouse” 3D cameras launched recently, but they are more toys than proper cameras, see e.g. XREAL Beam Pro.

by Jerry

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XF500mmF5.6, X-M5, X100VI, X-T5, XF16-55mmF2.8 II Reviews and More – miXed Zone

We recently shared a comprehensive review/comparison of the Fujinon XF500mmF5.6 vs XF100-400mm for wildlife photography in this article called “Fujifilm Equipment for Wildlife Imaging: An Evolving and Compelling Choice for Serious Photography“.

Today I will share a few more reviews about the XF500mmF5.6, but also reviews about the Fujifilm X-M5, X100VI, X-T5, XF16-55mmF2.8 II and more.

It’s a rather massive miXed zone ;).

miXed Zone

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Fujifilm X-Pro4 Delayed by High Expectations – Fujifilm Wants It to Be More Than Just an Upgrade

Petapixel shared the X-Pro related part of the interview they had with Fujifilm managers at CP+. You can read it here.

In short:

  • Fujifilm is aware of demand for X-Pro3 successor
  • New X-Pro will come, but Fujifilm does not want it to be just a small “boring” update
  • the new X-Pro needs something which would satisfy the expert users
  • it would be boring to just put the 40MP and X Processor 5 in the X-Pro and call it X-Pro4
  • it should be a worthy upgrade
  • X100VI got IBIS and 40MP, hence introduced noticeable changes to the X100 line
  • Fujifilm has spent lots of time in thinking about X-Pro4, and during that time expectations kept expanding, making it harder for Fujifilm to live up to those expectations.
  • “the longer it takes to develop it, the more difficult it will be to please fans of the series“
  • “we probably made it difficult for ourselves, because we perhaps made the X-Pro too special.”

Fuji Guy Billy said already back in 2024 that the Fujifilm X-Pro4 needs to be something special. So the interview today confirms that.