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Fujifilm GFX 100 Cartoon Published: Fuji’s Counterattack to Sony’s Marketing Consisting in Flying Influencers to Events Around the World

Fujifilm just decided to use its social media platform, in this case Weibo, to promote the Fujifilm GFX100 with a mini cartoon you can see here.

I guess the message is about preserving memories with the Fujifilm GFX100, print those pictures and to show why we love photography.

“Maybe you forgot, but the photos are still there!”

Ok Fuji, nice, really.

But besides that, do it also like Sony and just fly every charismatic youtube influencer around the world to nice events. I have the feeling that this would work as good marketing, too.

Sure, it’s not as romantic and nice as a cartoon about the love to photography, but I have the feeling it would be very efficient marketing.

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Three Fujifilm Cameras Registered, But When Will they Come? Time Span Between Fujifilm X/GFX Registrations and Announcement

Fujifilm has recently registered three cameras:

The inevitable question that pops up in the comments when this happens, is how long the time span is between registration of a camera and its announcement.

To answer that, I looked back to the past time span between registrations and announcements, and here is what we see:

  • 1 month = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • 2 months = 3 cameras (X-T20, X100F, XF10)
  • 3 months = 3 cameras (X-T3, GFX50R, GFX100)
  • 6 months = 1 camera (X-H1)

It’s clear that we usually get a camera between 1 and 3 months after registration (with exception of X-H1, which needed 6 months).

Clearly this would indicate of 3 cameras coming within November, although the X-H1 shows that a longer wait is not impossible, hence an announcement within February 2020 (6 months).

What could these cameras be?

The contact form on FujiRumors is open for any hint (thanks), and the comments for the wildest speculations :).

  • check out here – Release Timeline for Fujifilm X-T4, X-H2, X-T40, X-Pro3, X100V, X-E4, X-T200 and X-A6 Based on Fuji’s Previous Camera Releases

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Fujifilm GFX100 Reviews: Groundbreaking Features, Justified Price and it Will Leave you Extremely Satisfied

Fujifilm GFX100 Reviews

ePhotozine published their full Fujifilm GFX100 review. From their conclusions:

The Fujifilm GFX 100 offers a whole host of groundbreaking features, starting with an excellent 100mp BSI CMOS medium-format sensor, combined with high-quality lenses and excellent image processing (and colour reproduction), and you get exceptional results. What’s even more impressive is how easy the camera is to use, whilst still obtaining results that impress. Thanks to the in-body sensor-based image stabilisation, you don’t have to worry about taking all your shots on a tripod, or using a self-timer.

The negatives we mention below are somewhat of a given, considering you’re looking at a 100mp camera, it’s to be expected that you’ll need a computer (and storage) that is capable of dealing with 100mp images. There will be those that find the camera too large (and heavy), however, again, the camera needs this space to support two batteries, and the in-body image stabilisation system, both things are particularly beneficial to get the best out of the camera.

It’s the kind of camera that will leave you extremely satisfied.

If you can afford it, and want the best available, then the Fujifilm GFX100 is a camera that delivers the results, and the price is easily justified. The Fujifilm GFX100 is, without doubt, an exceptional, and groundbreaking camera, well worth the money.

Read the full review at ephotozine.

Other GFX100 Reviews

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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GFX 100 Videos

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Adobe Now Officially Fully Supports Fujifilm GFX100

Just five days ago here, Adobe added film simulation support for Fujifilm GFX100. But as you can see from the screenshot, at that time Adobe still marked the Fujifilm GFX100 support as preliminary.

Yesterday Adobe removed the “preliminary support” notice, so we can finally say that we officially have full Fujifilm GFX100 support.

The Fuji GFX100 itself remains widely out of stock, but there are quite some that had their pre-order shipped and they are all sharing diligently at our massive Fujifilm GFX facebook group.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama

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Amateur with Fujifilm GFX 50R vs Pro with a Google Pixel 3, Matt Granger Fujifilm GFX50R vs Hasselblad X1DII, GFX 50 fake ISO and More

The Fujifilm GFX100 is surely a game changer for the medium format world, and as such the coverage is massive (and sales are excellent).

I had the pleasure to shoot with it, and I can fully understand the hype, and I think it deserves all the best success.

  • DPReview says – Fujifilm GFX100 image quality? It outperforms full frame! Best IQ we ever tested

But as it happens often, when some new gear comes, we tend to forget about “older” gear… but not here on FujiRumors :).

So down below there is a roundup dedicated to the Fujifilm GFX50R and Fujifilm GFX50S.

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Matt Granger Fujifilm GFX 50R Coverage

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Modular Fujifilm GFX Drawings Appear on Weibo

Technical drawings of the modular Fujifilm GFX have been circulating on the web since a while now, for example here at weibo.

The modular GFX is a concept first displayed at the Fujifilm X summit in Dubai and we talked about it extensively here.

Zack Arias also shared a hands on video with a prototype.

Down below are all the images shared at weibo.

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Adobe Adds Fujifilm GFX100 Film Simulation Support

Adobe still not fully supports the Fujifilm GFX100. However, with the latest release, they added Fujifilm film simulation support for GFX100.

However, Adobe itself says that it is still a preliminary support.

All details about Adobe August release here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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Fujifilm will NOT Announce any New X/GFX Gear on August 13

A dpr forum member has been told by a camera store owner that a Fujifilm sales person told them there will be a big Fujifilm release on August 13.

The dpr member writes:

Today I was in a local camera store and one of the salespeople said they were told a “big” Fujifilm release would be announced on 13th August, but didn’t have any more information.

The rumor is now spreading quickly, and I hate to be the one, who destroys your excitement.

But all I can tell you is that no X/GFX gear will be announced on August 13.

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via dpreview

DPReview Fujifilm GFX100 Review: “Image Quality? Sensational! The Best We Have Ever Reviewed. Outperforms FULL FRAME”

Fujifilm GFX100

DPReview published their full Fujifilm GFX100 review.

It’s not a perfect camera, but from the image quality point of view, it is simply the best camera DPReview has ever tested.

Senior editor Barney Britton says:

The GFX 100 is the first medium format camera I’ve ever used – film or digital – which doesn’t feel like a compromise. In almost all respects, the GFX 100 handles like a professional DSLR, but with all of the benefits of mirrorless, plus excellent 4K video capabilities and the unimpeachable image quality offered by a cutting-edge sensor. It’s not perfect, and it’s not cheap, but if I was a working professional photographer I’d buy a GFX 100 in a heartbeat.

Compared to other high resolution cameras:

Having said that the GFX 100 significantly outperforms full frame cameras, we should still consider the Panasonic Lumix DC-S1R, since it’s able to shoot and combine multiple shots in order to offer resolution and light capture (and hence tonal quality) comparable to a larger sensor. But, while it does so in a smaller, lighter body and doesn’t have any phase detection elements to limit its usable dynamic range, its multi-shot mode only gets its best results when tripod-mounted, and applied to static subjects (and its use of electronic shutter limits its use with strobes). For most high-res applications, the GFX is the simpler, stronger, and yes, more expensive option. […]

 If you need the quality it brings, the Phase One will outperform the Fujifilm, but if you can put up with the (sensational) image quality of the Fujifilm, then its smaller size, image stabilization, increased battery life, attractive JPEGs and video capabilities make it a much more flexible tool for considerably less money.

You can read the full review at DPReview here.

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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What we like What we don’t
  • Stunning images in terms of both resolution and tonal quality
  • Image stabilization makes it easier to get full benefit of 100MP resolution
  • GF lenses live up to the resolution demands
  • Autofocus is swift and accurate by medium format standards
  • Impressive video quality and specifications
  • Viewfinder is highly detailed and compatible with existing tilt/articulation accessory
  • Twin batteries give solid ‘in the field’ endurance
  • Chargeable/operable over USB
  • Control dials feel small and cheap
  • Autofocus performance isn’t impressive compared to smaller format cameras
  • Portrait orientation grip is slim and slippery
  • Portrait orientation controls don’t mimic normal orientation layout
  • On-sensor AF causes banding, slightly limiting usable dynamic range
  • We found it hard to find a dial setup that worked smoothly

Fujifilm USA offers 2 Year Warranty on Fujifilm GFX100 Affected by Vertical Grip Control Lock Issue

Fellow Fujifilm GFX100 shooter Marcello informed us at our Fujifilm GFX facebook group here, that Fujifilm USA is offering 2 years warranty on those Fujifilm GFX100 affected by the vertical grip control lock issue.

Marcello writes:

I got my GFX 100 yesterday, super excited, loving the ergonomics of the body. I don’t think it’s to big, honestly feels great in my hand. Unfortunately it’s in the range of affected cameras so I will be sending it in to Fuji to get fixed. I spoke to Steve today at Fuji who is always awesome and said on top of a fast turn around time 2 days we receive a 2 year warranty.

He also said it can be sent in anytime within the first year! Which is good because I am shooting a one of a kind custom car on Monday.

I love Fuji service and the care they have for their customers.

The service is at no extra charge, of course. So if your GFX100 is affected, you get 2 years warranty.

Make sure to check out the serial number of your GFX100 to see if yours is included in this service.

Fujifilm Support Hotlines:

Camera Repair EAST: 1-800-659-3854
Press 33 for Parts
Press 34 for Repair

Camera Repair WEST: 1-800-326-0800
Press 3 for Parts and Repair 

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera

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